They said it wasn’t possible.
What’s Possible.
They said it wasn’t possible.
What’s Possible.
Leadership Family Inspiration
Community Customer Service Diversity
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McDonalds brand mission is to be their customers favorite place and way to eat and drink via the 55 locations from South Padre Island to Rio Grande City
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RGV Vipers provides premium entertainment to an average of 116,612 patrons over a 3 year period via [6 month schedule].
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RGV Vipers & McDonalds will partner to develop a customized marketing platform which will allow McDonalds to showcase its commitment to community initiatives while engaging one community at a time.
What We’ve Learned About McDonalds
Drive Traffic to all 55 Rio Grande Valley locations
The importance of Community Outreach
Together We Will Inspire One Community At A Time
Why Sponsorship with Vipers Would Work
Differentiates McDonald’s from its competitors as our Exclusive/Official Partner Drives McDonald’s sales with unique business development tools Amplifies McDonald’s existing marketing initiatives across the Rio Grande Valley with unique one-to-one customized marketing initiatives Transfers our brand attributes and our fans’ passion to the McDonald’s brand Builds loyalty and lasting customer relationships
Integrates the McDonald Brand into a ultimate fan experience- in targeted areas Authenticates McDonald’s brand promise to community
Winning Beyond the Court
Possibilities Are Endless
Charitable Donations-
Imagine how great it would be to see the golden arches in the free throw circles on the Vipers court. McDonald’s will have their logo in both Vipers free throw circles. Also for every free throw the Vipers make, McDonald’s will donate an X amount of dollars to the Ronald McDonald Charities of the Rio Grande Valley.
Possibilities Are Endless
Ticketbacks/120 Point InGame PromotionMcDonald’s will have coupon spacing on minimum of 115,000 tickets via season tickets, group tickets, and walk up tickets to Vipers basketball games played at State Farm Arena. Each time Vipers score 120 points every fan in attendance at that game can redeem their ticket for a free menu item of McDonald’s choice. During the 2012-2013 season the team scored 120 points 14 times.
Research/Measurements/Case Studies
Possibilities Are Endless
Mascot Presenting SponsorMcDonald’s logo will be on the Front and Backside of Mascot’s Jersey. McDonald’s will be able to leverage the Mascots presence at local community events by distributing coupons. Vipers do a minimum of [75] community appearances at schools, and distribute a minimum of [500] coupons per visit. The Vipers will have then effectively distributed 37,500 coupons for McDonald’s which then should generate in-store traffic.
Possibilities Are Endless
Possibilities Are Endless Vipers All-Valley ShowcaseWe host a annual High School All-Star game for local boys & girls. This event is played at State Farm Arena in Hidalgo where we play our home games. We partner with the Monitor Newspaper to select the top basketball athletes. Each participant is provided customized uniforms, that they are allowed to keep. McDonalds will be Frontside Jersey Sponsor & will be given naming rights of event “McDonalds All-Valley Showcase”. For all media leading up to event, McDonalds will be recognized as “Presenting Sponsor”. Coupon Opportunities Available
RGV Vipers Summer Clinics presented by McDonald’sViper’s coaches & players will conduct free basketball clinics in parking lots of McDonald’s for the local community. At these events basic basketball fundamentals will be learned: dribbling, shooting, rebounding, and leadership skills. The main focus is to encourage daily physical activity and reinforce McDonald’s commitment to community outreach. Details To Be Mutually Agreed Upon.
Research/Measurements/Case Studies
Mobile Advertising Campaign
Objective: • Generate traffic via mobile couponing opportunities • Allow McDonald’s to connect with it’s customers through direct contact Incentive: • An all inclusive trip to the 2014 NBA All-Star Game in New Orleans, Louisiana; hotel and air accommodations provided by McDonald’s Strategy: McDonalds will be able to take advantage of our new mobile texting software, which allows us to send a mass text message to numbers in our database. People can text “Vipers” to “45384” for a chance to register for an all inclusive trip to the 2014 NBA All- Star Game hosted in New Orleans, Louisiana. When each participant submits form ,they will automatically receive a coupon to their mobile device from McDonald’s.
Game Night Sponsorship: We have [24] home games in our season. McDonald’s will be a Game Night Sponsor of [3] of the [24] home games on schedule. Vipers & McDonald’s Co-Branded TV & Radio Commercials will be aired on the below Stations (Minimum [5] days of exposure via both TV & Radio; Max would be [8] days) TV: XRIO-FOX [2], KGBT [4], KGRV [5], CW [14], Univision [48], Telefutra on Comcast Frequency: M-F [6] 5a-9a, [5] 7-9a, [2] 6p, [2] 6:30p, [2] 10p, & [3] 10:30p 20 Total Spots per Week Radio: Entravision 99.5 [Que Pasa], 107.9 [Mix FM], Q 94.5 The Rock, Jose 101.11 Clear Channel 100.3 [KTEX], 105.5 [Classic Rock], 104.1 [Wild], 106.3 [Kiss], 1700am [Fox Sports] Frequency: M-F [150] Spots per week, [21] Spots per day…from 6a-Mid
www.rgvipers.com
Your Investment
$200,000 per season w/2 yr. Agreement Official “Quick Service Restaurant of the RGV Vipers” [1] Digital Rotational Signage- during all [24] Vipers home games played at State Farm Arena [2] On-Court Floor Logos- [1] in each free throw circles during all [24] Vipers home games played at State Farm Arena; x amount of dollars will be donated by McDonald’s to the Ronald McDonald’s House Charities of the Rio Grande Valley [3] Game Night Sponsorships- [1] Co-Branded :30sec TV Commercial & [1] Co-Branded :30sec Radio Commercial, Honorary Game Ball Presenter, Live Half-Time Interview via Radio Broadcast, Minimum 1,200 Ticket Impressions, Pictures Posted via Facebook & Twitter during game, Concourse Table Display, [150] Corner Level Promotional Tickets; promotional item provided by Team Mobile Advertising Campaign- [4] PSA’s & Logo displays promotion campaign during all [24] Vipers home games played at State Farm Arena. Promoted via all social media platforms Presenter Sponsor of “Fang” Vipers Mascot- [1] PSA recognizing McDonald’s as Presenting Sponsor of “Fang”; accompanied by McDonald’s :30sec TV Commercial during beginning of all [24] Vipers home game played at State Farm Arena. Company logo on front & back sides of Mascot Jersey; couponing opportunities during all community appearances
www.rgvipers.com
Your Investment
$200,000 per season w/2 yr. Agreement Ticketbacks- McDonald’s coupon will be included on approximately 115,000 tickets; These tickets can be redeemed via “120 point promotion.” “120 point McDonald’s Promotion- If team scores 120 points during any Vipers home game, the following day sponsor will provide a free menu item to all attendees who present their ticket stub at participating locations; Details To Be Mutually Agreed Upon [12] On-Court Promotions- Details To Be Mutually Agreed Upon 5x7 Banner Display- present during all [24] Vipers home games played at State Farm Arena All Valley Showcase- McDonald’s will receive naming rights for this event and all media recognition as presenting sponsor RGV Vipers Summer Clinics- McDonald’s will be the presenting sponsor of this event by hosting these clinics in the parking lot of participating locations Pocket Schedule- Full color ad Inclusion on Vipers Pocket Schedules (We print approximately 30,000 schedules) [8] :30sec Radio Spots- All Vipers home & away games, via Vipers Live Gameday Broadcasts aired on Fox Sports 1700am & iHeart Radio Smartphone App; Total of [384] spots over [48] total games [1] Six Seated Floor Suite- includes company logo on [2] table cloths during of all [24] Vipers home game played at State Farm Arena
Full page color ad in Vipers Gameday program Link & Logo via www.rgvipers.com
www.rgvipers.com
Thank You The NBA, the NBA D-League , and the RGV Vipers appreciate the opportunity to present this proposal to McDonaldsand thanks Enterprise McDonalds for it’s time and consideration.