Fashion look book Spring/Summer 2014

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N O I H S FA SS14

Welcome to Laura Ashley Spring/Summer 2014 Fashion Always a wonderful season for frivolity in print and colour, our SS14 collections herald the introduction of a bright and playful selection of must have pieces for this fresh time of year.

A British spring time institution, the Village Fete (p2) bursts with inspiration from colourful prints, flora and fauna, vintage finds and delicious treats – the event lends itself perfectly to a look at the Laura Ashley Archives and resulting in a chic and relaxed collection. This story chimes beautifully with our Spring Fair and Blues stories (p18) which house an abundance of beautiful heritage floral prints – perfect for picnics, garden parties and summer outings.

Our Juicy Fruits (p4) story progresses the season through mouth-watering shades of peach and raspberry, with painterly floral prints that take on a contemporary edge when combined with graphic stripes and hints of neon. A highlight for the season is our Beachcomber collection (p6) which combines hazy and sandblasted shades of washed chambray and vintage map prints, evoking nostalgic thoughts and coastal past-times. Continuing the nautical theme, Regatta (p30) combines a classic and timeless combination of red, navy and white which has been given a modern twist through the use of geometric print, including an element of exciting Archive pieces.

The Laura Ashley Archives continue to inspire our SS14 stories and this season we have launched a capsule collection of dresses and t-shirts (p22) using nostalgic prints – perfect for the summer months. Popular geometric patterns have also returned this season in our sophisticated Neo Geo story (p26).

Moving through to our Ice Pastel collection (p8), which introduces a key colour palette of peach melba, ice pink and coral, setting a pretty pink tone. The story continues setting pretty neon tones against black and ice pink; highlights and details include feminine scallop edged cuffs and hems and contrast detailing.

The great outdoors provides a final flourish; whether it being in the confines of the English country garden, such as in our fresh Wallflower collection (p12), or the rich earthy shades of our Modern Savannah story (p16), the summer and all its joyful follies invite you to lose yourself in our new season pieces.

Village Fete

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1. Rose Print Linen Top 2 . Rose Print Linen Pencil Skirt 3. Garden Print Cardigan5554. Windowpane Dress

3

Juicy Fruits

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3.

2.

4.

5.

1. Cornelli Flower Cardigan

4

Dress

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2

. Lace Sleeve Top 3. Bouquet Floral Fit and Flare

. Leaf Print Cardi 5. Bouquet Floral Batwing Top

5

Beachcomber

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4.

1. Lighthouse Print Shirt 2. Lobster Print Shirt

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5. Stamp Print Dress

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3

. Map Print Dress 4

. Sailboat Print Dress

7

MARKINGS

OPPOSITE PAGE 1. Abbie Moc Croc Shade £30 2. Delamere Fabric £45 per metre 3. Soames Wallpaper £36 per roll 4. Aberdare Wallpaper £38 per roll 5. Aberdare Fabric £45 per metre 6.

8

9

Ice Pastel

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4.

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1. Scallop Intarsia Knit Tunic

10

2.Tweed shell top

3. Scallop Intarsia Cardigan 4

. Crochet Jumper

11

Wall Flower

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4.

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1. Ditsy Floral Trousers

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. Flower Applique Cardigan

4. Sleeveless Lace & Tweed Dress

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. Flower Mesh Lace Front Top

13

Sherbert Dip

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4.

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1. Contrast Spot Shift Dress 2

14

4. Spot Print Open Neck Shirt

. Sherbert Wing Tote

3. Colour Block Shirt

15

Modern Savannah

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4.

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1. Lace insert Dress

2

. Linen Shirt 3. Cutwork Embroidered Dress

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. Linen Jacke

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Spring Fair

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1. Vintage Floral Dress

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4. Floral Stripe Linen Top

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2. Floral Print Cardigan

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. Bow Spot Shell Top

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Spring Blues

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1. Space Dye Jumper 2. Stripe Shawl Cardigan 3

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. Jersey Biker Jacket

4. Leather Satchel 5

. Spring Cut Out Cross Body Blue Bag

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Archive

Archive

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1.Wave print dress 2. Chain Print Belted Dress

3. Links Jersey Dress

25

Neo Geo

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1. Ponte Geo Pencil Skirt 2

. Long Sleeve Geo Printed Shirt

3. Abstract Jumper

Regatta

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1.Stripe Top

2. Links Print Belted Pencil Skirt

3

. Links Print Cardigan

4. Stripe Jacket

Regatta 1.

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5.

6.

1. Check Print Dress 4. Spot Shopper

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Jumper red button

5. Piped Trim Trench Coat

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3

. Straw Cross Body Bag . Floral Wellies

Swimwear 2.

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9.

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1. Rope Print Swimsuit

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4. Plain Red Bikini Top

5. Rope Print Bikini Top

7. Ditsy Rose Print Brief

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. Rose Print Swimsuit 6

. Plain Red Hipster Brief

3

. Embellished Kaftan . Rope Print Brief 9. Ditzy Print Tankini Top

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