LAURA ASHLEY

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Laura Ashley Company Background • Founded in 1953 in the UK by Laura and Bernard Ashley • 200+ stores --company owned in UK, France and Ireland • 250+ franchised stores in: Europe

Austria, Belgium, Cyprus, France, Greece, Holland, Italy, Luxemburg, Spain, Switzerland, Ukraine, Russia, Bulgaria, Sweden, Denmark Asia Pacific Australia, New Zealand, Malaysia, Japan, Hong Kong, Korea Global Turnover split • 80% Furnishings • 20% Fashion


Laura Ashley Home Concept • Offers complete and co-ordinated solutions for home décor

• • • •

Aimed at the middle to upper market segment Exclusive designs and fabrics Furniture ranges updated twice yearly Store layouts and room settings reflect the new ranges and options

• Range consists of 4 product groups: • • • •

Furniture Linen Décor Accessories


Furniture

Upholstered Sofas & Chairs:

• 15+ designs of Sofa and Chair Sets each with between 3 to 7 seating options • 25+ designs of occasional and paired sofas, armchairs, footstools and chaises • 100+ options of upholstery fabric including Leather, Dobby, Chenille, Velvet and Linen


Furniture Cabinet Furniture:

15+ Ranges of Cabinet Furniture for the Lounge, Home Office, Dining, Kitchen, and Bedroom consisting of : Lounge & Home Office: Side Table, Coffee Table, Nested Tables, Console Table, Display Cabinet, Chest of Drawers, TV Cabinet, Bureau, Office Chair, Sideboard & Bookcase


Furniture Cabinet Furniture (contd):

Dining & Kitchen: Dining Table, Dining Chair, Carver Chair, Kitchen Table, Armoire, Dresser, Storage Cabinet Bedroom:

Wardrobe, Dressing Table & Stool, Chest of Drawers, Side Table, Jewelry Cabinet, Storage Mirror, Bed, Headboard, Mattress


Linen • Bed linen – 35+ coordinated style options in a variety of quality fabrics and colours: • Duvet Cover, Bedspread, Pillowcase, Bolster, Decorative Cushion, Fitted Sheet, Valance • Children’s range – 10+ ranges of themed Children’s Room Bed Linen including: • Duvet, Pillowcase, Fitted Sheet, Decorative Cushion, Bedspread, Storage Boxes, Table Lamp, Rug, RM Curtains, Wallpaper etc. • Bath Linen -- exclusive new range of luxury bath and toweling products: • Bath towel and sheet, hand and face towel, beach towel, bath robe, slippers and accessories


Accessories Over 160 lighting options consisting of: Chandelier, Wall, Pendant, Floor, Table Lights/Lamps, Bases, Shades & Switch plates

16 options of wall mirrors 28 options of clocks and framed prints 150 options of cushions, throws and rugs Range of coordinated Home Accessories: Kitchen Accessories, Tableware, Kitchen and Table Linen, Kitchenware Gifts and other Accessories: Candles and Holders, Potpourri, Toiletries and Home Fragrances, Photo Frames, Storage Boxes, Linen Baskets etc


Decor • Readymade curtains -- 30 Ranges in 3 size options • Curtains and blinds – over 180 fabric options • 7 Styles of Made to Measure Curtains • Curtain Accessories and Finishes – comprehensive range • Wallpaper – 150+ options • Paint – range of 40 shades


Catalogue

• There are two editions annually of the Laura Ashley Home catalogue, which feature the complete range of the Autumn/Winter and Spring/Summer collections respectively • Minimum of 6 new “room set” collections are launched and featured along with the new season’s catalogue launch • The catalogue is a strong marketing and selling tool both for internal and external communications • For Download Catalogue http://lauraashley.ae/pdf/1422949389.pdf


Made to Order • There are over 10,000 options available for made to order upholstered furniture

• There are over 1,200 standard options available for made to order curtains and drapes. • The ability to customize designs affords even more flexibility

and choice for the Laura Ashley customer




Home Concept




Laura Ashley Stores Middle East UAE • Dubai – The Dubai Mall : 04 3253245, Mercato : 04 3449238 • Al Ain – Al Ain Mall : 03 7800215 • Abu Dhabi – Al Wahda Mall : 02 4438939 Bahrain • Seef – Seef Mall : 17 580993 Qatar • Doha – Ezdan Mall : 44111737 • Web Site www.lauraashley.ae


Communication Raghu Ram Prasad Mob : +971 50 210 1608 Email: raghuram@interstyle.me

Inter Style General Trading L.L.C Tel: +971 4 346 7962 Fax: +971 4 388 3595 P.O. Box 126167 Dubai, UAE


Thank You


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