Appendix 1 5 – complete survey 1 responses

Page 1

Video Games & Advertising (Responses) Timestamp

When you hear the term 'video Havegames', you experienced what do you or do If think so, youof? what remember are theexperiencing most memorable On what any platforms advertising gaming adverts did foryou video you Do seevideo remember? games? thesegame ads?adverts (specifically Can you think trailers) of one influence standIfout your so, video why? needgame (please to buyadvert them? be descriptive) that Didheavily the adinfluenced that sticksyour in your decision In terms mind feature... to of buy audience the game? targeting, Why?do you feel cinematic/theatrical Do you think trailers videoare games morecould appropriate be consid for

1/29/2017 22:46:58 Classic nostalgia

Yes

Call of duty

TV, Magazines/Newspapers, YesYouTube, Social MediaYes Yes

Battlefield 1 for the sheer story Theatrical/cutscenes and detail put into theNo game

Gaming has no age limit Yes

1/29/2017 23:01:48 My childhood, playing classic Yesarcade games

Resident evil 1, tomb raider TV1

1/29/2017 23:26:23 Socialising and awesomeness Yes

Battlefield

1/30/2017 14:32:51 Video games

Yes

Call of duty black ops series TV,where YouTube, they have Socialreal Media people Yes running around the streets Yes pretending to be characters Mafia

Content/Gameplay

Yes

Bit violent looking

1/30/2017 15:22:12 Xbox one

Yes

Sonic Fifa 17

Content/Gameplay

Yes

Who in their right mind would No let a child watch someone getting shot

1/30/2017 15:39:14 Jolly good fun

Yes

Homefront fake history trailer, TV, Ruse Cinema, YouTube

Theatrical/cutscenes

No

1/30/2017 15:48:12 PC. Fun. Relaxing.

Yes

Battlefield

Magazines/Newspapers, YouTube, Yes Social Media TV, YouTube, Other

Yes

The general appeal of the Content/Gameplay game was specific to my preferred No genre of games All games should be advertised Yes accordingly for maximum interest

Yes

The advert included a largeContent/Gameplay amount of game play thatYes proved to genuinely reflect Because the game more mature games Yes such as gta tend to carry their own rep

Yes

Yes

Yes

No

TV, YouTube, Social Media Yes

Yes

Destiny

Yes

Call of duty bo3

TV

1/30/2017 21:23:07 Games for consoles

Yes

Wwe smack down

1/30/2017 22:44:51 Xbox

Yes

Assassins Creed

Yes

But only if they are shown Yes at the age appropriate screening. So that

Yes

Destiny

Content/Gameplay

Yes

TV, Magazines/Newspapers Yes

Yes

I'm a big wrestling fan

Content/Gameplay

Yes

TV, Cinema, Magazines/Newspapers Yes

Yes

Halo 5, the cinematics were Theatrical/cutscenes captivating

Yes

The games are not for children Yes

Gears of war and assassins TV, creed YouTube, cinematic Social trailers Media Yes

Yes

Gears of war 1 & 4, the lastTheatrical/cutscenes of us 2

Yes

Older gamers are more interested Yes in the story, cinematic trailers help

The legend of Zelda breathTV, of the YouTube wild

Yes

Yes

If the trailer shows of an intriguing Content/Gameplay story with some nice No gameplay elements I am I feel usually like prerendered quite interested trailers Yesdon't show off the game or what it is lik

The last guardian Resident Evil 2/2/2017 16:38:04 Relaxing alone and feelingYes like im in a completely different The Legend world or of having Zelda a good YouTube time with mates online Yes

Yes

The last guardian trailer didn't Other have much to show other No than the two main characters Because butgames it left me arecurious not movies No as toand what should the game not be was shown about, asespecia such, e

1/31/2017 15:39:27 Computer console games Yes 2/2/2017 16:05:33 Comfort

Yes

No

Yes

The cinematics and in game Content/Gameplay gameplay looked appealing Yes and looks like something Those I would games enjoy. are story based Yes so in game gameplay isn't as appropr

1/30/2017 16:05:13 Upright standalone consoles Yesor home gaming consoles Not specific titles but whenTV, something Cinema,looks Magazines/Newspapers, amazingNo and it says YouTube, in the corner Social 'in-game No Mediafootage' 1/30/2017 16:31:05 Consoles

Yes

Yes No

2/2/2017 17:59:41 Xbox, PlayStation, Nintendo. YesPC Master Race.

Grand Theft Auto V, EveryCinema, Metal Gear Magazines/Newspapers, Solid trailer (check Yes them YouTube, out). Social Media, Yes Outdoor

Metal Gear Solid has a very Theatrical/cutscenes cinematic experience and Yes the director of these games Theyused set the Thetheme Prestige andeffect build Yesto tension fool players beforebut you've in a even way that played theythe fe

2/7/2017 19:28:18 Console and PC Games Yes

Assassins Creed Unity, Red TV,Dead YouTube, Redemption Social 2, Media The Yes Last of Us 2

Yes

Red Dead Redemption 2, as Theatrical/cutscenes a fan of the first game, the Yesteaser trailer for the second Sometimes game has the gameplay really peaked is Yes too myexplicit interest orand inappropriate caused mefortoall pay audie ad

Bioshock advert

No

No

2/24/2017 0:56:50 Arcade games machines Yes

Super mario. Assassins creed. TV, Magazines/Newspapers GTA No

No

2/24/2017 7:28:32 Fun

In app games... don't recallTV, specific Cinema, ones. Social Normally Media, waiting No Otherfor close option to appear. Yes

2/13/2017 23:06:17 Borderlands

Yes Yes

YouTube, Social Media

2/24/2017 7:30:57 General image of people playing No them

No

Fifa

Yes

More theatrical and exciting Yes

Theatrical/cutscenes

Yes

Target audience is captiveYes

Content/Gameplay

Yes

They tell a story younger audiences No don't really care about

Content/Gameplay

Yes

People usually buy them for Nothe themes and story Because they show the graphic Yes nature of the games

No

I don't really play but if they're No dramatic games with storylines etc, th

2/24/2017 11:08:00 Bright colours and explosions Yes

Dystopian war zones? Maybe TV, aCinema, COD? Magazines/Newspapers, No YouTube, Social No Media, Outdoor

2/24/2017 14:27:29 PlayStation, Xbox

Yes

Uncharted and FIFA

TV, YouTube, Social Media Yes

Yes

NHL- the graphics and gameplay Theatrical/cutscenes looked amazing

Yes

2/24/2017 16:01:02 game consoles

Yes

assassins creed

TV, Cinema

Yes

assassins creed

Theatrical/cutscenes

No

Yes

Yes

2/24/2017 16:12:44 Arcade games machines Yes

Super mario. Assassins creed. TV, Magazines/Newspapers GTA No

No

Theatrical/cutscenes

Yes

Target audience is captiveYes

2/24/2017 20:07:28 Arcade games machines Yes

Super mario. Assassins creed. TV, Magazines/Newspapers GTA No

No

Theatrical/cutscenes

Yes

Target audience is captiveYes

2/24/2017 20:22:35 Arcade games machines Yes

Super mario. Assassins creed. TV, Magazines/Newspapers GTA No

No

Theatrical/cutscenes

Yes

Target audience is captiveYes

2/25/2017 10:22:53 Hobby

Call of duty

TV, YouTube

Yes

Yes

It's the story of some games Yes that would make me want to buy them s

3/18/2017 0:28:21 Console games (xbox, playstaion Yes etc)

Fifa

TV, Magazines/Newspapers, No Social Media

3/18/2017 0:44:38 Fun and relaxing, time for creativity. Yes

The Forza Motorsport & Forza TV, YouTube Horizon Series

3/18/2017 1:00:27 I think of something to playYes and enjoy 3/18/2017 1:07:18 Me time

No

3/18/2017 1:20:19 Entertainment

Yes

Yes

No Yes

The graphids looked incredibly Content/Gameplay lifelike.

No

Content/Gameplay

No

No

Yes

The cinematics and gameplay Content/Gameplay was far ahead of its time Yesand the music that wasFor attached me Cinematics/Theatrical to the trailer influenced Yestrailers my decision are the best to purchase trailers tothe date! game I'd

Assassin's creed revalations YouTube, Social Media

Yes

I like assassin's creed games Other and I wanted to finish the No story

Destiny One/Division

TV, YouTube, Social Media Yes

Yes

Mafia 3

Assassins creed, Halo, Destiny, TV, YouTube, Heavy Rain Social Media Yes

Yes

I remember seeing a trailerTheatrical/cutscenes for destiny and thinking wow Yes this game looks awesome. A lot It oflooks theselike games a movie, haveit's Yes a complex action packed, story line its so exciting. to not spoil any o

Theatrical/cutscenes

Yes

Yes

They can choose to show the Yesless violent scenes yet still make it loo

3/18/2017 1:28:20 As an older gamer, I'm 36 Yes the term has evolved for me Assassins quite a lot. creed As a1 youngerTV, gamer, Cinema, video Magazines/Newspapers games wereNo just an escape from reality Yes for a few hours, now they Assassins are socialcreed timesappealed and 'nights Other to my out'inner with good history friends, nerd, absolutely relationships Yes loved I will the never first 4, forget Age got massively have restrictions, beeninvolved formed as a retailer and in the Yes I get who multiplayer tosells do something games community theI amount adore from brotherho of young Yes

Fifa adverts

3/18/2017 14:07:45 Consol gaming

3/18/2017 7:56:07 Relaxation and fun

Yes

Insainly good looking launch TV,trailers YouTube, that captive Social Media my attention Yes

TV, Magazines/Newspapers No

Yes

Battlefield 1. The graphics Theatrical/cutscenes looked amazing, the idea of Yes going to the great war was They gripping. build a Itnarrative looked fast to the paced Yes storyand thatfun. game play alone would strugg

Yes

3/18/2017 14:08:01 Gina no relaxation

Yes

Halo series, Gears of War TV, series, Cinema, Assassins Magazines/Newspapers, Creed series, No Call ofYouTube, Duty series, Social Destiny, YesMedia, Fallout Outdoor series old system It was agames new 3rd person shooter Theatrical/cutscenes that looked very different Yes from the regular first Ifperson I see ashooter game trailer gamesthat thatintrigues Yes were outme at and the time. pulls The me instory to that hadgames me v

Game looked so beautiful in Theatrical/cutscenes the trailer and looked like Yes it would have a good story Story

3/18/2017 14:08:31 Platforming

Yes

The first super smash BrosTV, commerciak YouTube, Social Media Yes

No

3/18/2017 14:08:57 Entertainment , escapsim Yes

Bf1 trailer

Yes

The music, the lay out of the Content/Gameplay editing and the realism No of fx

Social media and targetedYes marketing is more effective. Making a pro

3/18/2017 14:10:05 Console games

Yes

Trailers that show in gameTV, footage. YouTube, Shows Social the potential Media Yesof the game.

Yes

End of days. Looks different Content/Gameplay to other games of the same No genre.

Children can forward too games Yes too.

3/18/2017 14:15:58 My childhood.

Yes

The Gears of War 3 commercial. TV Hit me right in the feelers. Yes

Yes

The Skyward Sword commercial. Content/Gameplay Having the ability to Yes control the Master Sword was a big deal.

YouTube, Social Media

Yes

3/18/2017 14:20:35 A medium that feeds my imagination No and provides safe escapes from the, sometimes, YouTube, sadSocial reality. Media, Other No

No

3/18/2017 14:22:00 Immersive stories

Yes

Dishonored

TV, YouTube

Yes

Content/Gameplay

Content/Gameplay

Yes

Yes Yes

Yes

Yes

Not necessarily just matureNo games. A good trailer is a good trailer. It

Yes

Limited audience

Yes

It made the story seem interesting Theatrical/cutscenes

3/18/2017 14:22:51 I think of old school 'video Yes games'

Gears of war 1 was the most TV gripping & the song mad Noworld

Yes

The very first halo, it was next Theatrical/cutscenes gen 'graphics' the detail Yes into the story of the aliens I shows and master the 18+ chief mark cortana veryYes well wasGTA just amazing in it's selfnot is known to mention for the it'sconte fam

3/18/2017 14:23:59 Fun

Yes

Skyrim trailer. Battlefield 1TV, trailer. Social Mass Media, effect: Other Andromeda Yes

Yes

Content indicated sort of game Theatrical/cutscenes I actively play, have played No entire franchise, graphics I'd rather looked see excellent, actual game gave Yes play, an mixed indication withofcinematics. challenges and storylin

3/18/2017 14:26:52 Nintendo

Yes

Assassin's creed brotherhood. TV, YouTube

No

No

Theatrical/cutscenes

Yes

No

The games listed above (with Yesthe exception of GTA) are very cinema

3/18/2017 14:28:11 A interactive film of media Yes entertainment.

Halo Series

TV, YouTube, Social Media Yes

Yes

The Destiny trailers included Content/Gameplay good music and a interesting Yes gameplay mechanic,I which feel like hooked the cinimatic me. trailers Yesgive a diverse look into the game that

3/18/2017 14:28:59 Battlefield

Yes

battlefield 4 and 1

TV, YouTube, Social Media No

No

More franchise loyal, Halo,Other Battlefield, Grand theft Auto Yes

To stop the younger people Yes getting on and ruining the experience.

3/18/2017 14:29:09 Fun interactive stories.

Yes

Horizon Zero Dawn

YouTube, Social Media, Other No

Yes

Fallout New Vegas

Without a good story to grasp Yesthe player a game becomes boring an

Content/Gameplay

Yes

3/18/2017 14:29:14 Consol games like PS or Xbox. Yes

Falliut 4, Assassins Creed,TV, BioYouTube, Shock, supermario Social Media brothers, Yes dead island

Yes

Fallout 4. The graphics theOther cinamatography both blew Nomy mind and the sound track, For adults the big its open aboutworld story and and Yesthe immersion game play visuals

3/18/2017 14:31:15 Games console xbox ps4 etc Yes

Assassins creed unity theatrical YouTube trailer

No

Yes

Battlefield 1, different storyline, Content/Gameplay WW1

3/18/2017 14:41:49 Joy, fun, solo

Yes

Mass effect series

No

No

3/18/2017 14:42:07 Fun nerds

Yes

Battlefield 1 NCAA FootballTV, games Magazines/Newspapers, Ghost Recon Modern YesSocial Warfare Media 1&2

3/18/2017 15:01:16 hours of fun

Yes

TV

Yes

Yes

No

Older people know what type Yesof game it is l. Smaller kidsseen to wan

Theatrical/cutscenes

Yes

I haven't seen anything forYes grand theft auto in a while.

Yes

Some game content... even Yes if it just sugjests violence can effect a ch

YouTube, Social Media

Yes

No

TV

Yes

Yes

The game gave me a sence Content/Gameplay of exploration...

Yes

The assassins creed unity Theatrical/cutscenes trailers because they wereYes well directed had perfect Because background people music want to accompany to see Nowhatthem the game and the looks animations like and they werewan sm

3/18/2017 15:01:35 people around a console ofYes some kind laughing

Diablo 2

3/18/2017 15:03:00 A fun way to spend time Yes

The ones that show actualTV, gameplay Cinema, orMagazines/Newspapers, have cool cinemstics No YouTube

3/18/2017 15:18:52 Stories to play through on Yes a Computer

The PS4 genre bending ones. TV, Social They tell Media nothing of a No story, but they look great No

3/18/2017 15:34:25 playstation

Assassin's creed revelations TV,trailer YouTube, Social Media Yes

Yes

Battlefield 1

Yes

Theatrical/cutscenes

Yes

Content/Gameplay

Content/Gameplay

Yes

Yes

The more cinematic a storyYes is, the better fleshed out the story can be

I bought last of us the week Content/Gameplay it came out because of the Yes gameplay demo trailer Like movies, cinematics display Yes everything from graphics to basic ga


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