Life’s A Pitch By: Your Fearless LeADer
Hand Me Dem Briefs!
Let’s Get Inspired • TED TALK
Let’s Get Pitchin’
EPIC. FAIL.
Your Client
Your Job • Your agency wants to win the BK account • Pitch me a campaign that acts in response to the “Fries King” flop.
Why Do You Care?
Things to Think About • What failed with “Fries King”? • What do consumers want to see from the brand? • How can you bolster the brand relationship/image? • What have BK’s competitors successfully accomplished?
And…Break!
So‌ Who Am I Working For?
Client Overview • Check Emails. • Click on link to dropbox files. • Look for your client. • Pull up client list/status doc