Sales Marketing Booklet sylvia

Page 1

for an innovative, fresh approach to marketing‌

Choose us


SIGNIFICANT COMPANY ACHIEVEMENTS AND AWARDS First National SA & NT

SYLVIA PRESEPIO

    

WINNER - Silver achiever in recognition of outstanding performance in sales for 2014 WINNER - Silver achiever in recognition of outstanding performance in sales for 2013 WINNER - Silver achiever in recognition of outstanding performance in sales for 2012 AWARADED - Top 10 Highest Number of Listings Residential 1st April - 30 June 2010 Community Spirit Award in honour of the late Bill Marshall

GRANT FOSTER

    

WINNER - Silver achiever in recognition of outstanding performance in sales for 2011 WINNER - Silver achiever in recognition of outstanding performance in sales for 2012 WINNER - Silver achiever in recognition of outstanding performance in sales for 2013 WINNER - Runner up Overall Sales Person 2014 AWARDED - Top 5 Overall Sales Person for 2014 WINNER - Silver achiever in recognition of outstanding performance in sales for 2014

PROPERTY MANAGEMENT

    

Top Overall Office of The Quarter 1st Oct - 31st Dec 2014 Overall Property Management Team of the quarter 1st April - 30th June 2014 Property Manager Rookie of The Quarter - Callum Ansell 1st April - 30th June 2014 Property Manager Rookie of The Quarter - Jack Freestone 2014 Best overall Property Management Team Jan - March 2015


FIRST CLASS MARKETING PACKAGE Internet www.murraybridgerealestate.com.au www.firstnational.com.au www.realestate.com.au www.domain.com.au www.homesales.com.au www.ourproperties.com.au (international Chinese website) Realestate.com.au Feature Property– 3 months

Payment up front

Local Paper Advertising (6) ads over 3 months Standard in full color with photo - $50 per extra ad Editorial features included

$300.00 $310.00 $300.00

Prominent Sign board 6’ x 4’ Digital steel framed with photos

$300.00 (Optional)

Real Estate in Motion Floor Plan & Video

$200.00

Searches - Government– Council, Certificate of Title, PI Report

$400.00

By Laws, Encumbrance, Community Plan, Easement (if needed )

$9.15

Property Guide

Agent Cost

For Sale sign - Standard sign

Agent Cost

Window Display Colour

Agent Cost

Marketing brochure Glossy brochure with photo & property details

Agent Cost

Data base Priority Buyer Alerts - email & text prospective buyers

Agent Cost

Open Inspections

Agent Cost

Copies of Ads - Internet updates

Agent Cost

Just Listed Letter Drop

Agent Cost

Facebook, Twitter & Instagram

Agent Cost


WHAT OUR CLIENTS SAY ABOUT US Sylvia at First National Real estate took us to the property we now call home. Sylvia was very friendly, accommodation and a very good listener. We will highly recommend her. G & A Brasser

After trying to sell property with other agents for years with only negative approach we contacted First National who sold the property within 6 months. We found First National very positive in their approach to selling property, informing us of any and all aspects of the listing. Thank you very much to Sylvia. T & E McArdle

The whole purchase was very easy, Sylvia made the effort out of work hours to help me with issues that she didn't have to help me with. Very helpful and not pushy after just viewing the property. B Hitch

The key to renting though an agent or selling a property would have to be communication between Vendor & Agent. Renting and selling many houses over our time using different agents and First National Murray Bridge is TOP of the class. They are No. 1 when it comes to finding the right key to open the door. Sylvia and her staff are First when it comes to all the little things like paperwork inspections, communication, contracts, sales and above all ‘Money’ the rent paid. Thanks again Sylvia for you prompt help and look forward to working with your number one team in the future. P.S thanks for the wine and chocolates. M & B Phillips

First National Murray Bridge looked after out investment property brilliantly. Laura, Callum, Tony & Sylvia were always lovely to communicate with even sent us a glorious bunch of flowers when we moved into the home ourselves. I wouldn't hesitate to recommend them for anyone dealing in real estate in the region. S Pixley

Thank you so much for your assistance in managing my home, and finding tenants. Thank you sincerely for finding a buyer for the sale of my home. You made the process happen stress free for me and my family. First things foremost you made it happen! And we are grateful to you. My family and I wish to thank all the team and staff for their hard work and devotion into making this result reality. We can finally move on and look to the future. The hard work and motivation of your exceptional team will never be forgotten. Heidi, Hannah & Amber Smith.



As per RP Data Date: 16-06-2015


The Importance of Pricing This chart highlights the importance of pricing correctly at market value

Asking Price +15%

+10%

Market Value

-10%

-15%

Percentage of Buyers 10%

30%

60%

75%

80%

This graph illustrates the importance of pricing correctly. The centreline represents market value. As you move above this market value, you attract much smaller percentage of prospective buyers, greatly reducing you chances of a sale. As you move below market value, you attract a much larger percentage of potential buyers. When setting a price for your property, the listing level must strike a balance between the seller’s needs to achieve the best-possible return and the buyer’s needs to get good value. Establishing Market Value The market value of your property is determined in exactly the same way as any other commodity - what a buyer is willing to pay for it in today's market. Despite the price you paid originally, or the value is determined by market forces. Look at the Competition Buyers look at about a dozen properties on average before making an offer on a property. As a result, they have a good overview of the market and will compare your property against the competition. If its not in line with similar properties that are available, buyers wont consider it good value for money


MEET SYLVIA PRESEPIO Choosing the right Real Estate Agent to sell or manage your property can be a challenging task. energy isn’t easy, particularly in an industry where skills vary so widely. However, with 27 years of Real Estate service excellence, you’d be hard pressed to find another Agent with a similar track record to Sylvia Presepio. She has built a reputation founded on ethics and integrity. An accomplished Property Manager and Residential Sales Estate Agent, Sylvia’s understanding of the Murray Bridge market is without peer being a resident herself. Nothing influences the success of your sale or management of your investment property like experience With hundreds of properties sold and managed since 1987, Sylvia has the experience to effectively manage any challenge faced during a sale. She also has the skill to manage any issue that may arise while managing your Investment Property. Her ability to balance the essential commitment to her vendor, whilst affording respect and common courtesy to prospective buyers is her defining difference. This skill is certainly pivotal to securing the strongest possible outcome during sales negotiations. Reputation, Integrity, Results Sylvia’s vision for First National Real Estate Murray Bridge is crystal clear. To set the performance standard over the long term, the entire team needs to be committed to innovation, expertise and reliability. That’s not just First National Real Estate Murray Bridge’s promise; it’s reality.


GRANT FOSTER

SALES CONSULTANT

Choosing the right Real Estate Agent to sell your property can be a challenging task. The search for an appropriate combination of professionalism, experience and energy isn’t easy, particularly in an industry where skills vary so widely. A resident of Murray Bridge for over 20 years, Grant’s tangible enthusiasm for the region and its lifestyle benefits is infectious. As our riverfront expert, Grant has sold many of the river’s famous properties over the last 8 years. He loves everything to do with the river, has owned several river based holiday homes, and has lived on the riverfront for over 26 years. This powerfully persuasive element of his approach has customers appreciating the true advantages of the homes he sells and sound knowledge. Nothing influences the success of your sale like experience A sharp understanding of local business, itself the product of many years running his family’s business, backs this passion for the Murray Bridge region. Competitive by nature, Grant’s involvement in private enterprise adds a level of discipline not frequently seen in Real Estate Agents. This assures his commitment to the fundamentals of Real Estate marketing and the delivery of exceptional outcomes, regardless of market conditions.

TONY PRESEPIO

DIRECTOR / PROPERTY MANAGER

Tony is Sylvia Presepio’s husband and has been the behind the scenes support since the opening of First National Real Estate Murray Bridge in 2003. Professional management of your Investment Property is crucial to the stability of your income stream. The satisfaction of your tenants is equally important – in fact it’s integral to the protection of your property, high annual occupancy and solid yields. Tony’s commitment to the Property Management processes and the thoroughness of his approach has created respect amongst both Landlords and Tenants. With more than 20 years experience in Primary Production in the Murraylands region, Tony’s contacts in the local community are well established. Tony’s skills and qualifications keep him active in both Property Management and Sales Departments. Dedicated to the agency’s vision of ongoing improvement, Tony attends regular Property Management seminars and training to ensure he is abreast of the latest developments with the industry and its laws.


LAURA ULLUCCI

ADMINISTRATION

Laura is the smiling face and happy voice behind our front Reception and office administration. As our Sales Administrator, her organisational skills and eye for detail are critical to getting the job done properly. Born and bred locally to Murray Bridge, Laura has a strong customer service ethic and is keen to assist the many customers who sell and rent their homes through the First National Murray Bridge office. She knows the neighbourhood like the back of her hand and challenges herself to respond quickly to the needs of all our customers in both the Sales and Property Management Departments. Laura’s commitment to providing exceptional service aligns perfectly with the First National Murray Bridge’s ethos – We put you first.

JACK FREESTONE

PROPERTY MANAGEMENT TEAM

Would you like a Property Manager that cares for your Investment Property as though it was his own? Jack’s love of property makes him an exceptional Property Manager; one who is committed to its care and maintenance as well as its capital improvement. Having lived his life in Myplonga, he qualified as a Butcher locally before transitioning to Real Estate and aspires to join our Sales Team in due course. Jack is dedicated to helping the Property Management Department deliver exceptional service. When he’s not at work, he’s an avid Myplonga Tigers player in both the Cricket and Football Teams. His commitment to providing quality service aligns perfectly with the First National Murray Bridge ethos – We put you first.

CALLUM ANSELL

PROPERTY MANAGEMENT TEAM

As a Landlord, has your experience ever been that you seem to know and care more about your Investment Property than your Property Manager? That won’t ever be the case when you’re dealing with Callum! Callum is part of the First National Real Estate Murray Bridge’s Team because his enthusiasm for property and the Property Management Department is exceptional. Callum takes pride in his Property Management skills, taking appropriate time and great care speaking to his Landlords and Tenants to ensure the Property Management portfolio runs smoothly. His eye for detail and strong focus with exceptional customer service stands out, combined with an ambition to advance to Real Estate Sales. Callum is a young man committed to his career path and already a local home owner himself.

FIONA FALZON

PROPERTY MANAGEMENT TEAM LEADER

As a Landlord, changing your agent might be one of those things you’d rather not face, and, after all, aren’t all Property Managers the same anyway? They find a tenant, collect the rent and pay the bills. Not necessarily. Spare Fiona a few moments and she’ll explain why First National Real Estate Murray Bridge’s Property Management Team makes all the difference. ‘Property Managers are sometimes perceived as little more than law enforcers on a battlefield between Landlord and Tenant. That’s unfortunate, unnecessary, and misunderstands the true value a motivated Property Manager can bring to the equation’ says Fiona. Fiona and the Team see contemporary Property Management as an opportunity to go beyond simply managing your affairs. They look for opportunities to enhance your ownership experience, the capital value of your property, the experience of your tenant and, naturally, your yield. Fiona’s career in Real Estate began some 22 years ago in the United Kingdom as a Sales Agent. Upon immigrating to Australia she became a qualified Property Manager, managing and growing a rent role in the eastern suburbs of Adelaide.

.


Our office is located prominently in the main CBD and offers top class professional personal service. The company is highly motivated and experienced in all facets of real estate, Residential, Vacant land, Hobby farms, Rural, Business and Property Management. A young company established in 2003 has become a fast growing real estate office proving to be leaders in the local area.

THE FIRST NATIONAL NETWORK FIRST NATIONAL REAL ESTATE MURRAY BRIDGE offers you the advantage of being part of the ‘FIRST NATIONAL’ Real Estate Marketing Network. The largest group in Australasia with more than 550 offices throughout Australia and New Zealand. THE BENEFIT TO YOU IS THAT EACH OFFICE    

Is independently owned and operated Has a reputation for honesty and integrity Is a member of the Real Estate Institute Is a progressive leader in their area.

Our network will support you with more potential buyers planning a move either across metropolitan Adelaide, Hills and country regions or from interstate to your area. At the same time our Network can assist you in relocating anywhere in Australia. FIRST NATIONAL REAL ESTATE MURRAY BRIDGE recognises that the decision to sell real estate represents the largest single financial transaction for 97% of us who live in the River Murray/Murray lands area. Statistics tell us that we take part in the selling process of your home for an average period of 12 to 20 weeks every 7 to 10 years. This period is very stressful as we endeavor to ensure that every decision we make is the right one for you. Please ensure that you make the decision to appoint an estate agent to look after your best interests, only after examining all the services that the estate agent will provide together with the costs of those services.


FIRST NATIONAL MURRAY BRIDGE has a proven marketing method based on a policy of acting at all times in the best Interests of its clients. First National Real Estate Murray Bridge prides itself on the repeat business entrusted to it by previously satisfied property sellers and buyers.

PROPERTY INVESTMENT MANAGEMENT Passionate about investment, First National Murray Bridge is one of the largest Property Management agents in Murray Bridge with many State and National Awards. The Property Management team is lead by Tony Presepio & Fiona Falzon and assisted by Callum Ansell & Jack Freestone and directed by Sylvia Presepio with a passion for investment.

FIRST NATIONAL MURRAY BRIDGE Staff possess an expert knowledge of current market trends. Property owners are assured of obtaining optimum net r e tu r n and maximum c a p i ta l appreciation through the cost efficient, computerised management of income producing property. Specialised local experience and knowledge for over 25 years. Up to date with latest Legislation and on going training of staff through the Real Estate Institute of S.A and First National training. Tony Presepio is involved with the REI of South Australia Property Management committee and First National state training committee and this is a great advantage with up to date knowledge.

AUCTION SALES FIRST NATIONAL MURRAY BRIDGE is proud of its popular and successful property auctions. The sale of real property by public auction is a proven method of selling real estate. Skilled personnel are able to co-ordinate an entire auction program calumniating in the property being submitted for sale on site.


WE KEEP IN TOUCH AND COMMUNICATE WITH YOU We undertake to report to you on progress with all stages of the marketing plan and to pass on to you immediately all comments made by prospective purchasers once they have been though your home. At FIRST NATIONAL MURRAY BRIDGE we recognise that selling a property can be stressful. We aim to reduce that stress by constantly contacting you with open inspection reports, regular copies of adverts and internet progress reports and phone call or face to face contact. The FIRST NATIONAL MURRAY BRIDGE MARKETING PLAN provides you with the most powerful and effective method of selling your property for the highest possible price in a reasonable period of time.

FIRST NATIONAL MURRAY BRIDGE WINDOW DISPLAY Once appointed as selling agent a colour photograph plus all property details are displayed in our window. Located in the heart of town very few genuine buyers miss our brightly lit window display with main street location.

PROPERTY GUIDE & MARKETING BROCHURE Our in house property guide accounts for a large amount of our enquiries. It can be picked up from our office. Circulated in local banks & businesses throughout the town. Fully colour comprehensive property guide To promote interest in your property and ensure retention of specific information it is essential that a professional marketing brochure be provided to all prospective purchasers. Includes photos and plans of property and title information.


PHOTOGRAPHY BY DAVID It is proven that bright quality images that present your property looking its best will catch the eye of the potential purchaser first. As a valued client of First National Murray Bridge, Photography by David is pleased to offer a discounted rate for images to present your property. The Promotion Pack includes a range of images captured and selected to best promote your property - props and lighting will be used for optimum results as required. Images taken will be supplied in suitable formats for web and print promotion. Costs from $180.00 approx

FOR SALE SIGN OR PROMINENT DIGITAL SIGNBOARD Signboards are the silent salesperson working for you 24 hours a day. Information can be attached to the sign to entice purchasers to call us for a convenient inspection time. A large for sign placed in front of property for easy recognition, which works for you 24 hours a day.

SIGNBOARDS WITH DIGITAL PHOTOS ARE AVAILABLE FROM $200 TO $300 PER SIGN.


MAXIMUM IMPACT LOCAL PAPER ADVERTISING Genuine purchaser inquiry to our office comes as a result of our Maximum impact full colour advertising in the local paper on a weekly basis. The Real Estate Section in the local Murray Valley Standard generates good local interest, for advertising your property. Property editorials are available FREE to you.

ADELAIDE ADVERTISER ADVERTISING. For greatest exposure to ensure maximum numbers purchasers. Prices vary depending on sizes. We work closely with the Mount Barker office to ensure your home is marketed to their database.


ADELAIDE ADVERTISING

ADELAIDE ADVERTISING

Saturday - The Advertiser Metro

Saturday - The Advertiser Hills & Country

THE COURIER Photo with text and logo Text with logo

$198.00 $99.00 Size: 10cm x 7cm

THE STOCK JOURNAL Photo with text in colour Photo with text black and white Size: (4 Columns - 62mm wide per column)

$303.60 $193.60


INTERNET We expose your property to the worldwide market via the Internet. To maximize your Internet exposure your property will appear on multiple Internet sites. We believe this is the most comprehensive Internet exposure currently available for your property.

FEATURE PROPERTY The purchase of a Feature Property sends your listing to the top of the search. Being higher in the search means more potential buyers and renters will view the listing. Feature Properties receive up to 4 times more views than standard listings.    

Your listing is sent to the top of the search upon purchase of a Feature Property. Additional purchases send the listing back to the top of the search. Your listing appears above standard listings (as default). Border and larger property image providing greater appeal and more prominence in the search results.


DATABASE Up to date records kept of customers wishing to be first notified of property becoming available that meets their requirements. We will email, fax, phone or send text messages to give your home full exposure - Utopia is fully owned by First National Real Estate.

E NEWSLETTERS - MARKET UPDATES

OPEN INSPECTIONS – YOUR HOME ON SHOW These are optional, and are timed for your convenience. Allows showing your home at its best and attract buyers. Increases awareness. Registered buyers for follow up and security.


VIRTUAL VIDEO MARKETING

Number #1 Google Ranking Office!


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.