POP A LITTLE.
Pop a lot.
When shades for lips, cheeks, and eyes are this sensational, no BOLD LOOK—big or small—is off limits. Whether it’s a simple shake-up to your routine or a statement-making transformation, GO AHEAD: GIVE INTO YOUR COLOR CRAVINGS. Our top makeup artists, the Sephora PRO Team, are here to help. They’re spilling their on-set secrets so you can pop your way and DEFINE YOUR BOLD. Stop by Sephora inside JCPenney for a FREE Lip, Cheek, or Eye Mini Makeover.
SKINGUARDS, ON DUTY Before you go bold, layer on innovative sun protection that works day (and night) to shield, strengthen, and smooth. 3
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1. PETER THOMAS ROTH Instant Mineral SPF 45 $30
4. MURAD City Skin Overnight Detox Moisturizer $70
6. SEPHORA COLLECTION Rouge Balm SPF 20 $12.50
Brush-on, transparent mineral coverage.
Detoxifies and revitalizes skin while you sleep.
Creamy gel lipstick with dazzling color payoff. Shown in Gentle Coral. Available in 8 shades.
2. SHISEIDO Ultimate Sun Protection Lotion Broad Spectrum SPF 50+ WetForce for Sensitive Skin & Children $42 Water-resistant, low-irritant face and body formula.
3. NARS Smooth & Protect Primer Broad Spectrum SPF 50 Sunscreen $36
New.
5. FRESH Sugar Lip Treatment Sunscreen SPF 15 $24 Bestselling blend of reparative oils and real sugar for essential moisture. Shown in Sugar – Untinted. Available in 12 shades.
First-of-its-kind foaming format is lightweight and quick absorbing. New. Exclusive.
Visibly perfects and prolongs makeup wear. New.
Exclusive.
7. SUPERGOOP! Super Power Sunscreen Mousse Broad Spectrum SPF 50 $34
3 | Find more at jcp.com/Sephora
OmbrĂŠ LIP DEFINE YOUR BOLD
THE
Two lipsticks are better than one, especially when they create a fun-in-the-sun look that brings any skintone to life. Show off your coral crush by blending light and dark tones together to make lips POP A LITTLE. Then glisten up: add mirage-like shimmer on the cupid's bow to POP A LOT. Makeup by the Sephora PRO Team.
PRO SECRETS
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BITE BEAUTY Agave Sugar Lip Scrub $18 Start by scrubbing off dry, flaky skin to make statement color stay.
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Exclusive.
PRO SECRETS
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1. KAT VON D Everlasting Liquid Lipstick $20
3. SMASHBOX Be Legendary Liquid Metal $24
5. SEPHORA COLLECTION Cream Lip Stain $14
Shown in A-Go-Go. Available in 42 shades.
Shown in Haterade. Available in 17 shades.
Shown on model in 10 Mandarin Muse. Available in 40 shades.
Exclusive.
New.
Exclusive.
2. URBAN DECAY Vice Lipstick $17
4. BITE BEAUTY Amuse Bouche Lipstick $26
6. SEPHORA COLLECTION Rouge Lip Gel Liner $12
Shown in Persimmon. Available in 45 shades.
Shown in 09 Nectarine. Available in 26 shades.
Shown in Crash. Available in 100 shades.
Exclusive.
Exclusive.
7. SEPHORA COLLECTION PRO Lip Brush #85 $16 5 | Find more at jcp.com/Sephora
Exclusive.
Sunset CHEEK DEFINE YOUR BOLD
THE
On the horizon: bursts of blush casting a radiant glow and selfie-worthy shadows. POP A LITTLE with an update to your everyday flush—use a fiery shade to wake up the complexion. POP A LOT by sweeping color up toward the temples for an effect that rivals golden hour. Makeup by the Sephora PRO Team.
PRO SECRETS
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URBAN DECAY All Nighter Long-Lasting Makeup Setting Spray $31
PRO SECRETS
Mist on to keep makeup looking just-applied long after the sun goes down.
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1. NARS Blush $30
3. TOO FACED Love Light Prismatic Highlighter $30
5. STILA Convertible Color $25
Shown on model in Torrid. Available in 28 shades.
Shown in Blinded by the Light. Available in 3 shades.
Shown in Lillium. Available in 5 shades.
2. BENEFIT COSMETICS GALifornia Blush $29 each Includes rounded blush brush. New.
New.
4. SEPHORA COLLECTION PRO Angled Blush Brush #49 $32 Exclusive.
7 | Find more at jcp.com/Sephora
Aq�atic EYE DEFINE YOUR BOLD
THE
Give “ocean view” a whole new spin using rich, deep-sea tones to define eyes. No ’80s flashbacks here, just sleek blue liner to make a basic cat-eye POP A LITTLE. Or go graphic to POP A LOT: extend the style, then top off your freshly-covered lids with metallic shimmer. Makeup by the Sephora PRO Team.
PRO SECRETS
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PRO SECRETS
TOO FACED Shadow Insurance $20
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Apply an eyeshadow primer to ensure maximum color payoff and crease-proof coverage.
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1. TOO FACED Better Than Sex Waterproof Mascara $23 2. KAT VON D Metal Crush Eyeshadow $21 Shown on model in Paranoid. Available in 10 shades.
4. STILA Magnificent Metals Glitter & Glow Liquid Eye Shadow $24
7. SEPHORA COLLECTION PRO Smudge Brush #11 $18
Shown in Molten Midnight. Available in 8 shades.
8. SEPHORA COLLECTION LashCraft Length & Volume Mascara $12
New.
5. URBAN DECAY Eyeshadow $19
Exclusive.
Exclusive.
Exclusive.
Shown in Evidence. Available in 64 shades.
3. SEPHORA COLLECTION Colorful Shadow & Liner $14
6. SEPHORA COLLECTION Brow Highlighting Gel $12
9. MAKE UP FOR EVER Aqua XL Eye Pencil Waterproof Eyeliner $21 each
Shown in 11 Turquoise. Available in 30 shades.
Shown in 03 Medium Brown. Available in 4 shades.
Shown in S-20 and I-24. Available in 20 shades.
New. Exclusive.
Exclusive.
Exclusive.
9 | Find more at jcp.com/Sephora
Blowouts
IN A BOTTLE Transformative sprays come in travel-ready sizes to add stylist-level volume and refresh hair on-the-go.
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1. BUMBLE AND BUMBLE. Thickening Dryspun Finish $17
2. DRYBAR Triple Sec 3-in-1 $13
3. LIVING PROOF Full Dry Volume Blast $15
Sheer silk powders make hair look effortlessly full.
Amplifies and revives for perfectly tousled, matte-texture hair.
Shake, then spray to activate expandable ingredients that deliver airy volume.
10 | Find more at jcp.com/Sephora
BUMBLE AND BUMBLE. Hairdresser’s Invisible Oil Dry Oil Finishing Spray $34 SHINE For adding instant radiance and softness.
BUMBLE AND BUMBLE. Hairdresser’s Invisible Oil Primer $28 CONDITION For effortless styling and leave-in nourishment on damp or dry hair.
BUMBLE AND BUMBLE. Hairdresser’s Invisible Oil $40 SMOOTH For strengthening and dramatically reducing flyaways.
Now Trending:
SHIELD YOUR STRANDS We’re serious about head-to-toe sun defense. Style smartly using Bumble and bumble’s cutting-edge haircare fortified with UV and heat protectants to tame frizz and prevent color from fading.
THE CALL OF 1
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1. URBAN DECAY Naked Ultimate Basics $54
2. SEPHORA COLLECTION PRO Blending Brush #27 $22
Includes 12 exclusive, neutral-matte shadows, plus a double-ended brush.
Handcrafted brush’s natural bristles expertly diffuse color in one swipe. Exclusive. 12 | Find more at jcp.com/Sephora
3. NARS NARSissist Loaded Eyeshadow Palette $59 ($170 value) Includes 12 high-impact, matte and shimmer shadows. New. Limited Edition.
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Nature
Answer with the season’s most on-trend eye palettes offering earthy, neutral shades inspired by crushed oyster shells and sandy shores.
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4. SEPHORA COLLECTION Mixology Palette $34 Includes 18 sophisticated, mix-and-match shadows, plus a double-ended brush. New. Exclusive.
5. TOO FACED Natural Eyes Neutral Eye Shadow Collection $36 each Includes nine universal, neutral shadows in a travel-size palette.
6. SMASHBOX Cover Shot: Eye Palettes $29 Includes eight mixed-finish, smoky and pop-of-color shadows in a travel-size palette. Shown in Smoky. Available in 7 palettes.
SWEET
Escape Purse and pocket-size fragrances make it easy to get whisked away.
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FOR HIM
FOR HER 1. VERSACE Bright Crystal Purse Spray $28
3. TOCCA Giulietta Rollerball $25
6. VERSACE Dylan Blue Travel Spray $28
Yuzu, Peony, Lotus Flower
Green Apple, Pink Tulip, Vanilla Orchid
Grapefruit, Aquatic Notes, Violet Leaf
4. YVES SAINT LAURENT Mon Paris Rollerball $29
7. GIORGIO ARMANI Acqua Di Giò Pour Homme Travel Spray $35
Exclusive.
2. PRADA Candy Kiss Lipstick Collector $38 Musk, Orange Blossom, Suave Vanilla New. Limited Edition.
Red Berries, White Flower, White Musk
5. TORY BURCH Love Relentlessly Rollerball $28 Pink Pepper, Rose, Sandalwood 14 | Find more at jcp.com/Sephora
Marine Notes, Bergamot, Cedar
8. MONTBLANC Legend Travel Spray $35 Lavender, White Cedar, Oak Moss
FOR HER SEPHORA FAVORITES Fragrance Sampler for Her $24 ($39 value) Includes five samples, plus voucher for a free full-size rollerball. Only at Sephora inside JCPenney. New.
FOR HIM SEPHORA FAVORITES Cologne Sampler $62 ($120 value) Includes 11 samples in a leather-look pouch, plus voucher for a free full-size favorite. Only at Sephora inside JCPenney. New. Limited Edition.
Now Trending:
SEPHORA FAVORITES KITS SAMPLE YOUR WAY TO A FULL SIZE
Try our most sought-after fragrances, choose your favorite, then get the full-size—at no extra cost.** **See back cover for details.
Bright IDEAS
Get glowing using hard-working skincare that enhances your natural radiance.
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1. CLINIQUE Pep-Start 2-in-1 Exfoliating Cleanser $19.50 Dermatologist-tested daily cleanser gently removes impurities for a smooth finish. Exclusive.
2. OLEHENRIKSEN Pore-Balance Facial Sauna Scrub $28 Warming and cooling formula inspired by Scandinavian spas deeply purifies and refines. New. Exclusive.
3. ORIGINS GinZing Peel-Off Mask to Refine and Refresh $26 Coffee bean-powered mask peels away to reveal an energized complexion and smaller-looking pores.
4. BOSCIA Tsubaki Swirl $38 Two-part gel and cream moisturizer harnesses rice bran for baby-soft skin.
16 | Find more at jcp.com/Sephora
New. Exclusive.
DR. BRANDT SKINCARE Pores No More Luminizer Primer $38 GLOW For a soft-focus finish before makeup or on its own. New.
MURAD Invisiblur Perfecting Shield Broad Spectrum SPF 30 PA+++ $65 BLUR For improving signs of aging and protecting against future damage.
URBAN DECAY Rehab Makeup Prep Hot Springs Hydrating Gel $28
FIRST AID BEAUTY Hello FAB 3 in 1 Superfruit Color Correcting Cushion $36
HYDRATE For a healthy-looking appearance using deep-absorbing water from Japanese hot springs.
CORRECT For counteracting dullness, decreasing redness, and evening tone.
New.
Exclusive.
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INSTANT CORRECTIONS Prep your complexion using multitasking formulas that deliver perfecting results faster than you can say “flawless.”
No-Fuss
COVERAGE Look polished, feel like you. Keep it simple with top-selling, lightweight foundations.
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1. SMASHBOX | Studio Skin 15 Hour Hydrating Foundation $42
4. DR. JART+ Premium Beauty Balm SPF 45 $39
Buildable coverage, sweat resistant, stays color-true in any light. Available in 23 shades.
Natural-looking coverage, skin nourishing, prevents free-radical damage. Available in 2 shades.
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5. URBAN DECAY Naked Skin Weightless Ultra Definition Liquid Makeup $40
BEAUTYBLENDER beautyblender bubble $20
2. BAREMINERALS | BAREPRO Performance Wear Powder Foundation $30 Natural-looking coverage, 12-hour wear, dermatologist tested. Available in 30 shades.
3. NARS | Velvet Matte Skin Tint Broad Spectrum SPF 30 $45 Buildable coverage, soft-matte finish, prevents free-radical damage. Available in 12 shades.
Medium coverage, demi-matte finish, skin nourishing. Available in 24 shades.
PRO SECRETS
Wet, squeeze, then apply makeup using the iconic, edgeless sponge to ensure streak-free coverage without wasting product. Exclusive.
18 | Find more at jcp.com/Sephora
KAT VON D Lock-It Makeup Setting Mist $26 SET For locking in your look an impressive 24 hours-long.
BOSCIA White Charcoal Mattifying MakeUp Setting Spray $38
Exclusive.
SET For visibly minimizing shine and the look of pores. Exclusive.
TOO FACED Hangover Replenishing Face Primer $32 PRIME For creating a dewy, healthy-looking canvas before makeup.
MAKE UP FOR EVER Step 1 Skin Equalizer Primer $37 PRIME For balancing skin’s texture and tone while prolonging makeup wear. Available in 10 finishes. Exclusive.
LAURA MERCIER Translucent Loose Setting Powder Travel Size $23 SET For a natural-matte finish over makeup, plus mini Velour Puff applicator. Exclusive.
Now Trending:
MAKE IT MELT-PROOF Don’t stress about your makeup booking a getaway in the heat of the moment. Prime it, set it, and forget it.
STAY
Golden
Must-have bronzers and our best in glow for enhancing your natural tan or living an eternally sun-kissed life.
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1. COVER FX Illuminating Setting Spray $31
3. BAREMINERALS Invisible Bronze Powder Bronzer $28
For a refreshing, dewy glow.
For a natural, healthy-looking glow. Shown in Medium. Available in 4 shades.
New.
2. NARS Sun Washed Diffusing Bronzer $40 For a soft, seductive glow. Shown in Laguna. Available in 4 shades. New.
New.
4. TOO FACED Soleil Matte Bronzer $30 For a sheer, matte-golden glow. Shown in Milk Chocolate. Available in 3 shades. 20 | Find more at jcp.com/Sephora
5. BECCA Shimmering Skin Perfector Pressed Highlighter $38 For a high-shine, multi-toned glow. Shown in Champagne Pop. Available in 8 shades.
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6. GLAMGLOW GLOWSTARTER Mega Illuminating Moisturizer $49
8. TARTE tarteist PRO Glow Liquid Highlighter $29
For a hydrated, lit-from-within glow. Shown in Sun Glow. Available in 3 shades.
For a rich, iridescent glow. Shown in Exposed. Available in 3 shades.
New. Exclusive.
New.
7. MARC JACOBS BEAUTY Glow Stick Glistening Illuminator $42
9. ANASTASIA BEVERLY HILLS Glow Kit $40
For a creamy, pearlescent glow. Shown in Spotlight.
For a layered, metallic glow. Shown in Sun Dipped.
ON THE Radar
Discover breakthrough skincare brands and phenomenal products worthy of the hype.
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1. FARMACY Honey Savoir All-in-One Skin Repair Salve with Echinacea GreenEnvy Honey $34 Multipurpose balm brimming with honey and potent antioxidants to calm and care for dry skin. Exclusive.
2. CAUDALĂ?E Vinoperfect Radiance Serum $79 Highly concentrated, grape vine-extracted ingredients naturally brighten with more power than Vitamin C.
3. CAUDALĂ?E Beauty Elixir $49
5. BELIF The True Cream Aqua Bomb $38
World-famous herbal toning mist provides an invigorating burst of radiance while tightening the appearance of pores.
Oil-free gel cream bursts when applied, instantly cooling as moisture floods skin to improve elasticity and mattify.
4. SOL DE JANEIRO Brazilian Bum Bum Cream $45 Fast-absorbing blend of nourishing and conditioning ingredients delivers irresistible, tighter-looking skin. New at Sephora inside JCPenney. 22 | Find more at jcp.com/Sephora
Exclusive.
PRO SECRETS
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FLASH FACIAL Combine two pumps of Good Genes and one pump of Ceramic Slip, then leave on for up to 10 minutes to get Sunday Riley’s famous deep-detox treatment at home.
SUNDAY RILEY Ceramic Slip Clay Cleanser $45 CLEANSE For a purified, perfected complexion from deep-cleaning French and Moroccan clay. New at Sephora inside JCPenney.
SUNDAY RILEY Luna Sleeping Night Oil $55 RESTORE For visibly improving signs of aging overnight using rapid-acting retinoids and calming chamomile. New at Sephora inside JCPenney.
SUNDAY RILEY Good Genes All-in-One Lactic Acid Treatment $105 CLARIFY For a younger-looking appearance thanks to gentle, exfoliating lactic acid. New at Sephora inside JCPenney.
Now Trending:
SUNDAY RILEY
Put on your Sunday best: skincare that’s the perfect blend of potent botanicals and advanced chemistry designed to work—and work fast. Because quick results are always in style.
JOIN US FOR A SPECIAL SMASHBOX EVENT Saturday, May 20 • 12-5PM Experience the brand at your local Sephora inside JCPenney store.†
PARTNERS IN Prime
Keep makeup from fading—and more. Use Photo Finish primers before foundation to enhance wear and improve specific skin concerns. $32-$39 each
TRY 1 OF 2 FREE
BEAUTY INSIDERS
CHOOSE YOUR SAMPLE Stop by Sephora inside JCPenney for a deluxe-size Smashbox Cover Shot: Eye Palettes duo or Always On Matte Liquid Lipstick—FREE with any purchase.‡
EYE PALETTE
* Must be a registered Beauty Insider to participate. ** Redemptions sizes may vary. See enclosed scent certificate for exact size. † Event takes place at Sephora inside JCPenney stores only. Must be a registered Beauty Insider to participate. This offer is subject to change, alteration, or termination by Sephora at its sole discretion at any time. ‡ Offer is available with any purchase at Sephora inside JCPenney stores only now through 6/4/17, or while supplies last. Must be a registered Beauty Insider to redeem. Not available at freestanding Sephora stores, sephora.com or jcp.com. Limit one gift per person, samples may vary. Barcode must be surrendered at time of redemption. Not redeemable for cash or credit. This offer is subject to change, alteration, or termination by Sephora at its sole discretion at any time.
LIQUID LIPSTICK