Layers by laura ycasas

01 02 03 04

L AY E R S

PORTFOLIO: LAURA YCASAS

L AY E R S

PORTFOLIO: LAURA YCASAS

LAURA YCASAS 510.375.8070 L A U R AY C A S A S @ Y A H O O . C O M

PRINTER

BLURB

DESIGNER

BINDERY

BLURB

T Y P E FA C E

A D O B E G A R A M O N D P R O

TEXT STOCK

P RO L I N E U N C O AT E D

UNIVERS

PHOTOGRAPHY

LAURA YCASAS

TITLE OF BOOK

L AY E R S O F L A U R A Y C A S A S

P L AT F O R M

M A C P RO , O S X , C R E AT I V E S U I T E 5

INSTRUCTOR

MARY SCOT T

CLASS

SENIOR PORTFOLIO

SCHOOL

ACADEMY ART UNIVERSIT Y SCHOOL OF GRAPHIC DESIGN 7 9 N E W M O N T G O M E R Y S T. SAN FRANCISCO, CA 94105

Table Of Contents

01 02 03 04 05

SWEET BLISS PA G E 8 – 2 3

T R E E S M AT T E R PA G E 2 4 – 3 1

N AT U R A L H U E PA G E 3 2 – 4 3

EYE BLINKED PA G E 4 4 – 5 5

N O T F E E L I N G G R E AT PA G E 5 6 – 6 5

06 07 08 09

GEAR UP! PA G E 6 6 – 7 7

ICY LIFESTYLE PA G E 7 8 – 8 9

A I M T H AT A E RO PA G E 9 0 – 1 3 7

CHANGING IDENTITIES PA G E 1 3 8 – 1 4 5

L AY E R S

Introduction Each project selected for my portfolio is a layer that reflects me as a person and designer. From the colors, typefaces, and subject matter it all represents me in some way. With each project I was given, I've learned my strengths and weaknesses and developed a layer of being able to handle that every idea I have will not be greeted with open arms. This thought me to never quit and keep pushing until I can't no more. If it's something I truly love to do, quitting isn't an option. Each layer has thought me something in not only myself and design, but also in life.

8/9

C AT E G O R Y

INSTRUCTOR

IDENTITY

T O D D H E D G P E T H

COURSE

IDENTITY 2

PROJECT TITLE: SWEET BLISS

Sweet Factory gets a new look. To choose a brand whose identity isn’t up to par with it’s product(s) or service. To create a new identity that not only matches what the brand produces, but also matches it’s personality and what it stands for. Deliverables include a visual standards guide, three physical applications, stationery system, and a website. S O L U T I O N To achieve the emotion one gets when entering Sweet Factory stores a character was created to represent their brand. Keeping their current colors gives consumers a sense of familiarity and nostalgia. Introducing new graphics gives takes Sweet Factory to the level of sophistication that they’ve achieved over many years. OBJECTIVE

KEY ADJECTIVES

FUN

CLEAN HAPPY

COLORFUL MODERN SWEET BRIGHT

T Y P E FA C E S

AMERICAN TYPEWRITER CENTURY GOTHIC

L AY E R S L A U R A Y C A S A S

CHAPTER

10/11

C AT E G O R Y

IDENTITY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

T O D D H E D G P E T H

COURSE

IDENTITY 2

PROJECT TITLE:

SWEET BLISS

12/13

C AT E G O R Y

IDENTITY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

T O D D H E D G P E T H

COURSE

IDENTITY 2

PROJECT TITLE:

SWEET BLISS

14/15

C AT E G O R Y

IDENTITY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

T O D D H E D G P E T H

COURSE

IDENTITY 2

PROJECT TITLE:

SWEET BLISS

16.17

C AT E G O R Y

IDENTITY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

T O D D H E D G P E T H

COURSE

IDENTITY 2

PROJECT TITLE:

SWEET BLISS

18/19

C AT E G O R Y

IDENTITY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

T O D D H E D G P E T H

COURSE

IDENTITY 2

PROJECT TITLE:

SWEET BLISS

10/11

C AT E G O R Y

IDENTITY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

T O D D H E D G P E T H

COURSE

IDENTITY 2

Sweet Factory

PROJECT TITLE:

SWEET BLISS

22/23

Candy of the Month

L AY E R S L A U R A Y C A S A S

IDENTITY

CHAPTER

INSTRUCTOR

T O D D H E D G P E T H

(0)

ADD TO CART

Sweet Factory’s Candy of the Month are SOUR GUMMY WORMS, that come in three different flavors. In store you can buy a pound of sour gummy worms for half the price. Online you can buy a bulk of sour gummy worms at half the price with a purchase of one other bulk size candy.Sour gummy worms are not only tart, but are sweet in the first bite.

YOUR ACCOUNT

C AT E G O R Y

STORE LOCATIONS

STIE MAP

PRIVATE POLICY

COURSE

IDENTITY 2

PROJECT TITLE:

SWEET BLISS

24/25

C AT E G O R Y

INSTRUCTOR

T O M M C N U LT Y

COURSE

GRAPHIC DESIGN 2

P R O J E C T T I T L E : T R E E S M AT T E R

Trees never looked so good. To design a banner for The Urban Forest Project for San Francisco. The poster must reference back to a tree and how it affects our health and environment. S O L U T I O N To bring awareness of how important trees are for the next generation, a image of children holding balloons that form a tree was created. This image displays that celebrating what trees provide us can affect the next generation to pass that message on. OBJECTIVE

KEY ADJECTIVES

GREEN

CLEVER

UNIQUE IMPACTFUL SOCIAL N AT U R A L POSITIVE

T Y P E FA C E S

HANDWRITTEN TYPE

L AY E R S L A U R A Y C A S A S

CHAPTER

26/27

C AT E G O R Y

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

T O M M C N U LT Y

COURSE

GRAPHIC DESIGN 2

PROJECT TITLE:

T R E E S M AT T E R

28/29

C AT E G O R Y

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

T O M M C N U LT Y

COURSE

GRAPHIC DESIGN 2

PROJECT TITLE:

T R E E S M AT T E R

30/31

C AT E G O R Y

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

T O M M C N U LT Y

COURSE

GRAPHIC DESIGN 2

PROJECT TITLE:

T R E E S M AT T E R

32/33

C AT E G O R Y

INSTRUCTOR

TYPOGRAPHY

A R I E L G R E Y

COURSE

TYPOGRAPHY 4

P R O J E C T T I T L E : N AT U R A L H U E

Organic, low VOCs, high impact. To create and design a convention that benefits the future of our planet. Deliverables include a book that discuses the benefits of the chosen subject matter, a poster of convention events, and a mailer. S O L U T I O N Subject chosen, organic paint, it’s benefits and the dangers of regular household paints used in most homes. To break down both organic paint and regular household paint to show the audience it’s benefits as well as to convince the audience to buy organic paint. By taking a scientific route it insures the audience that organic paint is better than regular household paint. Also by incorporating organic elements with scientific ones doesn't make the convention sterile. OBJECTIVE

KEY ADJECTIVES

RUSTIC

ORGANIC N AT U R A L

SCIENTIFIC COLORFUL TEXTURED

T Y P E FA C E S

B A S K E RV I L L E AKZIDENZ GROTESK E L E M E N TA

L AY E R S L A U R A Y C A S A S

CHAPTER

MILK ADDITIVES LIME WASH FILLER PIGMENTS CLAY BINDERS OILS SOLVENTS

02 05

01 04

05 03

04 02

03 01

05 03

04 02

03 01

34/35

C AT E G O R Y

TYPOGRAPHY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

A R I E L G R E Y

COURSE

TYPOGRAPHY 4

PROJECT TITLE:

N AT U R A L H U E

36/37

C AT E G O R Y

TYPOGRAPHY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

A R I E L G R E Y

COURSE

TYPOGRAPHY 4

PROJECT TITLE:

N AT U R A L H U E

38/39

C AT E G O R Y

TYPOGRAPHY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

A R I E L G R E Y

COURSE

TYPOGRAPHY 4

x o x x x o

o x o o

x o o o o

PROJECT TITLE:

N AT U R A L H U E

40/41

C AT E G O R Y

TYPOGRAPHY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

A R I E L G R E Y

COURSE

TYPOGRAPHY 4

PROJECT TITLE:

N AT U R A L H U E

42/43

C AT E G O R Y

TYPOGRAPHY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

A R I E L G R E Y

COURSE

TYPOGRAPHY 4

PROJECT TITLE:

N AT U R A L H U E

44/45

C AT E G O R Y

INSTRUCTOR

TYPOGRAPHY

A R I E L G R E Y

COURSE

TYPOGRAPHY 3

PROJECT TITLE: EYE BLINKED

Eyesight is a gift. To chose a paperline from Neenah Paper and create a paper promotion that derives from the paperline’s name. To deliver a book that displays the paperline’s paper choices as well as display the paper promotion concept. To also expand to a website, poster, and mailer that reflects the paperline chosen. S O L U T I O N Paperline chosen: Environment. By researching the definition of environment, the concept of taking our five senses and applying it to our surroundings affects us was developed. The sense of sight is one of the precious senses that many people have lost. Without sight some have challenges and others take for granted a gift. OBJECTIVE

KEY ADJECTIVES

CLINICAL

CHALLENGING SCIENTIFIC S T I M U L AT I N G

APPROACHABLE MEDICAL

T Y P E FA C E S

PERPETUA O R ATO R

L AY E R S L A U R A Y C A S A S

CHAPTER

46/47

C AT E G O R Y

TYPOGRAPHY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

A R I E L G R E Y

COURSE

TYPOGRAPHY 3

PROJECT TITLE:

EYE BLINKED

48/49

C AT E G O R Y

TYPOGRAPHY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

A R I E L G R E Y

COURSE

TYPOGRAPHY 3

PROJECT TITLE:

EYE BLINKED

50/51

C AT E G O R Y

TYPOGRAPHY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

A R I E L G R E Y

COURSE

TYPOGRAPHY 3

PROJECT TITLE:

EYE BLINKED

52/53

C AT E G O R Y

TYPOGRAPHY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

A R I E L G R E Y

COURSE

TYPOGRAPHY 3

PROJECT TITLE:

EYE BLINKED

54/55

C AT E G O R Y

TYPOGRAPHY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

A R I E L G R E Y

COURSE

TYPOGRAPHY 3

PROJECT TITLE:

EYE BLINKED

56/57

C AT E G O R Y

INSTRUCTOR

PA C K A G E D E S I G N

T O M M C N U LT Y

COURSE

PA C K A G E D E S I G N 3

P R O J E C T T I T L E : N O T F E E L I N G S O G R E AT

Medicine evoking your thoughts. To design a line of pharmaceuticals for a company that caters to a specific illness. To make the line of pharmaceuticals appealing to the consumer as well make it easier for the consumer to find the product. S O L U T I O N To design packaging that comforts the consumer by displaying thoughts that may occur while having a cold. Having a speech bubble as the main focus catches the consumerâ&#x20AC;&#x2122;s attention as well as helps them identify what the medicine will cure. It not only comforts the consumer, but also gives them a little laugh knowing that they're not the only ones who feel that way while their sick. OBJECTIVE

KEY ADJECTIVES

WA R M

THOUGHTFUL RELIABLE

APPROACHABLE CLEAN SIMPLE

T Y P E FA C E S

GILL SANS AKZIDENZ GROTESK

L AY E R S L A U R A Y C A S A S

CHAPTER

58/59

C AT E G O R Y

PA C K A G E D E S I G N

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

T O M M C N U LT Y

COURSE

PA C K A G E D E S I G N 3

PROJECT TITLE:

N O T F E E L I N G S O G R E AT

60/61

C AT E G O R Y

PA C K A G E D E S I G N

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

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COURSE

PA C K A G E D E S I G N 3

PROJECT TITLE:

N O T F E E L I N G S O G R E AT

62/63

C AT E G O R Y

PA C K A G E D E S I G N

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

T O M M C N U LT Y

COURSE

PA C K A G E D E S I G N 3

PROJECT TITLE:

N O T F E E L I N G S O G R E AT

64/65

C AT E G O R Y

PA C K A G E D E S I G N

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

T O M M C N U LT Y

COURSE

PA C K A G E D E S I G N 3

PROJECT TITLE:

N O T F E E L I N G S O G R E AT

66/67

C AT E G O R Y

IDENTITY

INSTRUCTOR

H U N T E R W I M M E R

COURSE

IDENTITY 1

PROJECT TITLE: GEAR UP!

L.A. Gear, gears up! To design an identity system for a brand whose logo isn’t up to par to it’s reputation in the products it produces. To recreate the brands personality and expand it to a new genre of products. Deliverables include a visual standards guide that includes the rules for the new identity system. S O L U T I O N Taking L.A. Gear to the next level by expanding their brand to the outdoors. The identity created doesn’t only represent the mountains, but also represents each level of the outdoors. From activities done on ground level, water sports, to climbing mountains. Also taking L.A. Gear out of L.A. gives them a broader audience and products. OBJECTIVE

KEY ADJECTIVES

TOUGH

INVITING BOLD N AT U R A L

TEXTURED RUSTIC

T Y P E FA C E S

ROCKWELL CENTURY GOTHIC

L AY E R S L A U R A Y C A S A S

CHAPTER

68/69

C AT E G O R Y

IDENTITY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

H U N T E R W I M M E R

COURSE

IDENTITY 1

PROJECT TITLE:

GEAR UP!

70/71

C AT E G O R Y

IDENTITY

INSTRUCTOR

H U N T E R W I M M E R

.75 x .25 x 1.25 x .25 x 1.5 x

.625 x

GEAR

1 x

COLORS FOR IDENTITY P M S C O AT E D

544 C

7531 C

5773 C

L AY E R S L A U R A Y C A S A S

CHAPTER

COURSE

IDENTITY 1

GEAR

PROJECT TITLE:

GEAR UP!

72/73

C AT E G O R Y

IDENTITY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

H U N T E R W I M M E R

COURSE

IDENTITY 1

PROJECT TITLE:

GEAR UP!

74/75

C AT E G O R Y

IDENTITY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

H U N T E R W I M M E R

COURSE

IDENTITY 1

PROJECT TITLE:

GEAR UP!

76/77

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IDENTITY

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

H U N T E R W I M M E R

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IDENTITY 1

PROJECT TITLE:

GEAR UP!

78/79

C AT E G O R Y

PA C K A G E D E S I G N

INSTRUCTOR

T O M M C N U LT Y

COURSE

PA C K A G E D E S I G N 3

PROJECT TITLE: ICY LIFESTYLE

Snowboarding gear at its finest. To design a line of package design that features products that a company doesnâ&#x20AC;&#x2122;t normally produce. To display the company's personality through the packaging that's developed. S O L U T I O N To display the company's personality through packaging, images of moments of snow boarder's lifestyle is featured on the package. This not only displays what a snowboarder is capable of, but also shows what risk they take to achieve that memorable moment. The products chosen for the line of package design are products that snow boarders would take with them on the road. The products are not only durable, but also elevates the brand's reputation and broaden their target audience. OBJECTIVE

KEY ADJECTIVES

SLEEK

SPORT Y

EXCITING ACTIVE DURABLE BRIGHT

T Y P E FA C E S

BELBAS H E LV E T I C A N E U E

L AY E R S L A U R A Y C A S A S

CHAPTER

HAVE A SMOOTH AND PERFECT SHAVE EVER Y TIME .

DUAL FLEXING BLADES

Bonfir e is a manufactu re r of snowboar ding outerwear . It began in Huntington Beach, Califo rn ia in 1989 by Pr o Snowboar der and industry pionee r, Brad Stewar d. Bonfir e specializes in men’ s, women’ s and childr en ’s pants, jackets, and accessories, as well as a new line of boots.

80/81

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PA C K A G E D E S I G N

L AY E R S L A U R A Y C A S A S

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INSTRUCTOR

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PA C K A G E D E S I G N 3

PROJECT TITLE:

ICY LIFESTYLE

82/83

C AT E G O R Y

PA C K A G E D E S I G N

L AY E R S L A U R A Y C A S A S

CHAPTER

INSTRUCTOR

T O M M C N U LT Y

COURSE

PA C K A G E D E S I G N 3

PROJECT TITLE:

ICY LIFESTYLE

84/85

C AT E G O R Y

PA C K A G E D E S I G N

INSTRUCTOR

T O M M C N U LT Y

Bonfire’s Rancon Shaver was made with the snowboarder in mind. It’s shape is made for an easy grip. Its size is meant to be portable and fit in any traveling bag. Snowboarders are always on the go and need a reliable shaver, and that’s what the Rancon Shaver is all about. Below are details of the features included in the Rancon Shaver.

DUAL FLEXING BLADES

SHAVER FEATURES > Dual flexing blades > Adjustable foils > Stainless steel blades > Pop up trimmer

HAVE A SMOOTH AND PERFECT SHAVE EVERY TIME.

Bonfire is a manufacturer of snowboarding outerwear. It began in Huntington Beach, California in 1989 by Pro Snowboarder and industry pioneer, Brad Steward. Bonfire specializes in men’s, women’s and children’s pants, jackets, and accessories, as well as a new line of boots.

SPECIAL FEATURES > Rechargeable > 40 minute run time > Cordless shaver > Charges in 16 hours > Charging indicator

Bonfire is a manufacturer of snowboarding outerwear. It began in Huntington Beach, California in 1989 by Pro Snowboarder and industry pioneer, Brad Steward. Bonfire specializes in men’s, women’s and children’s pants, jackets, and accessories, as well as a new line of boots.

PRODUCT NO. : 111.61.942 1111 NE FLANDERS SUITE 205 PORTLAND, OREGON 97232 BONFIRESNOWBOARDING.COM

Bonfire’s Palmer Watch was especially made for snowboarders. The cool temperatures and conditions that snowboarders ride in inspired the design of the Palmer Watch. It’s durable material and frame was made to last and withstand harsh temperatures. Below are details of the features included in the Palmer Watch.

200M WATER RESISTANT

WATCH FEATURES > Alarm clock > Stop watch > Adjustable to time zone > Digital and manual

Bonfire is a manufacturer of snowboarding outerwear. It began in Huntingtong Beach, California in 1989 by Pro Snowboarder and industry pioneer, Brad Steward. Bonfire specializes in men’s, women’s and children’s pants, jackets, and accessories, as well as a new line of boots.

SPECIAL FEATURES > 200M water resistant > LED light > Shock resistant

L AY E R S L A U R A Y C A S A S

DESIGNED FOR MEN. DURABLE FRAME TO KEEP MOSITURE OUT.

Bonfire is a manufacturer of snowboarding outerwear. It began in Huntington Beach, California in 1989 by Pro Snowboarder and industry pioneer, Brad Steward. Bonfire specializes in men’s, women’s and children’s pants, jackets, and accessories, as well as a new line of boots.

PRODUCT NO. : 905.32.159 1111 NE FLANDERS SUITE 205 PORTLAND, OREGON 97232 BONFIRESNOWBOARDING.COM

CHAPTER

COURSE

PA C K A G E D E S I G N 3

PROJECT TITLE:

ICY LIFESTYLE

86/87

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PA C K A G E D E S I G N

INSTRUCTOR

T O M M C N U LT Y

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Bonfire’s Wescott Helmet was made especially for snowboarders. Its form fitting system was designed to be adjustable at an given time. It can be tighten or loosen by simply rotating the knob that is in place. It not only protects the snowboarder, but also enhances the snowboarder’s performace by its aerodynamic design. Below are details of the features included in the Wescott Helmet.

WITH FORM FITTING SYSTEM

HELMET FEATURES > 15 cooling vents > Form fitting system > Adjustable strap > Adjustable inner lining

SPECIAL FEATURES > Fits any size goggles > Side padding > Fleece inner lining > Light weight > Additonal padding

L AY E R S L A U R A Y C A S A S

Bonfire is a manufacturer of snowboarding outerwear. It began in Huntington Beach, California in 1989 by Pro Snowboarder and industry pioneer, Brad Steward. Bonfire specializes in men’s, women’s and children’s pants, jackets, and accessories, as well as a new line of boots.

ADJUSTABLE FOR A COMFORTABLE AND FORM FITTING FIT.

PRODUCT NO. : 347.67.90 1111 NE FLANDERS SUITE 205 PORTLAND, OREGON 97232 BONFIRESNOWBOARDING.COM

CHAPTER

Bonfire is a manufacturer of snowboarding outerwear. It began in Huntington Beach, California in 1989 by Pro Snowboarder and industry pioneer, Brad Steward. Bonfire specializes in men’s, women’s and children’s pants, jackets, and accessories, as well as a new line of boots.

PA C K A G E D E S I G N 3

200M WATER RESISTANT

WATCH FEATURES > Alarm clock > Stop watch > Adjustable to time zone > Digital and manual

PROJECT TITLE:

SPECIAL FEATURES > 200M water resistant > LED light > Shock resistant

ICY LIFESTYLE

PRODUCT NO. : 905.32.159 1111 NE FLANDERS SUITE 205 PORTLAND, OREGON 97232 BONFIRESNOWBOARDING.COM

DESIGNED FOR MEN. DURABLE FRAME TO KEEP MOSITURE OUT.

Bonfire is a manufacturer of snowboarding outerwear. It began in Huntington Beach, California in 1989 by Pro Snowboarder and industry pioneer, Brad Steward. Bonfire specializes in men’s, women’s and children’s pants, jackets, and accessories, as well as a new line of boots.

88/89

L AY E R S L A U R A Y C A S A S

CHAPTER

PROJECT TITLE:

ICY LIFESTYLE

90/91

C AT E G O R Y

PA C K A G E D E S I G N

INSTRUCTOR

M I C H A E L O S B O R N E

COURSE

PA C K A G E D E S I G N 4

P R O J E C T T I T L E : A I M T H AT A E R O

Target goes eco–friendly. To create a new store; Aero, that’s under Target. To develop a system for house of brands and a brand of house that reflections the concept created for Aero. This was a group project containing four members known as Team Spork. S O L U T I O N Aero is a high end store that caters to those who not only wants quality things, but also wants environmentally friendly products. Deliverables include a number of new identities that were created for the house of brands, and brand of house for Aero. As well as providing a number of scews for each house of brand or brand of house. OBJECTIVE

KEY ADJECTIVES

ORGANIC N AT U R A L

F R I E N D LY MODERN I N N O VAT I V E URBAN SMART

T Y P E FA C E S

L AY E R S L A U R A Y C A S A S

CHAPTER

PA G E

091

92/93

C AT E G O R Y

PA C K A G E D E S I G N

INSTRUCTOR

M I C H A E L O S B O R N E

COURSE

PA C K A G E D E S I G N 4

"THE CLEAR CHOICE"

S M A R T, S I M P L E , G R E E N

Aero is a store containing both branded house and house of brands. The objective was to carry the concept of having an ecoâ&#x20AC;&#x201C;friendly store reflect it's products and package design.

L AY E R S L A U R A Y C A S A S

"CONTEMPORARY CLASSIC"

"CLEAN ELEGANCE

CLEAN, CLASSIC, FUNCTIONAL

P U R E , N AT U R A L , M I N I M A L

Prep is a line of kitchenware that's endorse by Aero. Its products are not only durable, but also made from recycled materials. Its packaging is made from bamboo, which is meant to be reused.

Naked is a line of beauty products that only uses organic ingredients. Its package design was meant to be see through and simple so consumers can see what they're buying.

CHAPTER

"MODERN CRUNCH"

" E A R T H Y A LT E R N AT I V E "

ORGANIC, RUSTIC, MODERN

E N E R G Y, H O L I S T I C , A LT E R N AT I V E

Roots is a line of gardening products that's meant to encourage consumers to grow their own vegetables, herbs, etc. Its packaging is made from recycled paper and other recycled materials.

Restore is a line of alternative medicine, which is made from organic ingredients. It's packaging was designed to be easy and simple. Also each jar can be brought back to the store to be refilled.

"URBAN RUSTIC"

CALM, AURA, BALANCED

Space is a line of home decor that incorporates feng shui in its products and package design. Each product has a purpose as well as place in ones home and space. PROJECT TITLE:

A I M T H AT A E RO

94/95

C AT E G O R Y

PA C K A G E D E S I G N

L AY E R S L A U R A Y C A S A S

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A I M T H AT A E RO

L AY E R S L A U R A Y C A S A S

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A I M T H AT A E RO

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A I M T H AT A E RO

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C AT E G O R Y

IDENTITY

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M U LT I P L E I N S T R U C T O R S

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M U LT I P L E C O U R S E S

PROJECT TITLE: CHANGING IDENTITIES

A new identity and personality. To create and change the identity of an existing brand. To update their look as well as generate a concept that goes with the identity created. S O L U T I O N There are multiple identities featured in this section. Ones that deal with different genres of brands, such as sports, restaurants, and clothing. Each identity mark was created to enhance each brands personality as well as update their look and feel. An identity mark is one that consumers and audience will take away from that brand, which is important. OBJECTIVE

KEY ADJECTIVES

FRESH BOLD

ENJOYABLE FUN MODERN ORGANIC RUSTIC

T Y P E FA C E S

UNIVERS B A S K E RV I L L E ROCKWELL CENTURY GOTHIC AMERICAN TYPEWRITER HANDWRITTEN TYPE

L AY E R S L A U R A Y C A S A S

CHAPTER

PROJECT TITLE:

CHANGING IDENTITIES

PROJECT TITLE:

CHANGING IDENTITIES

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CHANGING IDENTITIES

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I F I T WA S N ' T F O R Y O U

Thank You To my parents, you are my motivation to do better and become the person I've always wanted to be. You've always encouraged me to take that extra leap in life and to never regret "what could have been." Thank you for always being there when I needed you most. You've done so much for me and I owe you so much in return. To my grandparents, since I can remember you've always lifted me up when I was down. Thank you for all your support and for taking care of me. To my aunties and uncles, you guys are my role models in working hard to get what you want. You've thought me that stepping out of your comfort zone is something to not be afraid of and I Thank You for that. To my cousins, you guys keep me from being too serious. Some times I need that little break, and hanging out with you guys takes me back to what's important in life, and that's remembering where you come from and enjoying moments that I'll always remember. I love you all. FA M I LY A N D F R I E N D S

To my friends, you guys keep me sane through all of the tough times I've gone through. Keeping me grounded and always putting a smile on my face. You guys always manage to make me laugh. No matter how far apart we are or how long we haven't seen each other, when we do meet up it's as if nothing has change. Thank you for all of the adventures, laughs, and love. Last, but not least, thank you to all of my instructors at The Academy of Art University. For teaching, inspiring, and pushing me to become the designer that I am today; Mary Scott, Tom McNulty, Michael Osborne, Todd Hedgepeth, Hunter Wimmer, Ariel Grey, Christine George, Tom Sieu, Migumi Kiyama, Scott Rankin. INSTRUCTORS

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