MIRAFIORI INNOVATION DISTRICT REFRAMING MIRAFIORI DISTRICT IN A NEW TECHNOLOGICAL HUB
MIRAFIORI
50.000 WORKERS FIAT PRODUCTIVE AREA
5.400 WORKERS ABANDONED AREAS
50.000 USERS TECHNOLOGICAL HUB
NEW TECHNOLOGICAL HUB A PLACE FOR RESEARCH, EDUCATION, PRODUCTION AND MANAGEMENT.
STRATEGY
1 / ZONES 1 - 8 SHOPPING MALL / METRO LINE
4 / ZONES 14.1 - 4 NEW RESIDENTIAL AREA
2 / ZONES 2 - 3.1 PUBLIC SQUARE / UNIVERSITY
5 / ZONES 14.2 - 7 NEW PRODUCTION
3 / ZONES 5 - 6 MIRAFIORI SQUARE / OFFICE HUB
6 / ZONES 13 - 9 LANDSCAPE
EARNING MONEY FOR FUTURE DEVELOPMENT
GIVING A CHARACTER TO THE NEW AREA
EARNING MONEY AND GIVING NEW FUNCTIONS
SPACE FOR RESEARCH, CREATING NEW NEIGHBORHOOD AND PRESERVING INDUSTRIAL HERITAGE
CREATING A NEW IDEA OF FACTORY AND RESEARCH AREA
CREATING GREEN CONNECTIONS AND GIVING A SPACE FOR METRO DEPOSIT
STEP 1
ZONES 1-8
YEARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
ZONE 1 MIRAFIORI SHOPPING MALL ESTIMATED COSTS: 15-20 MLN € ESTIMATED ANNUAL INCOME: > 1 MLN € TOTAL COMMERCIAL INCOME: 10 MLN € (10 YEARS) URBAN MALL CONNECTION WITH METRO SOLAR PANELS (PAYBACK TIME 7 YEARS, 4 MLN €) ELECTRIC CARS SUPERMARKET AND SHOPS
YEARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
How?
Building a new comprehensive commercial mall
Why?
We need to raise money to be used for the rest of the project. So, our opinion is that its construction should be the first step. Moreover, a new, well-designed mall could help us attract people in the area, which we consider to be fundamental in our long-term vision of the new Mirafiori area.
Where? Area 1
Why here?
At the moment, this zone is unused and prepared for hosting a new mall. Nobody is going to complain; on the contrary, the neighborhood will benefit the reevaluation of the zone.
ZONE 8 METRO LINE ESTIMATED COSTS: 320 MLN € COSTS COVERED BY CITY: 40 MLN € COSTS COVERED BY GOVERNMENT: 150 MLN € IMPORTANT STEP FOR FUTURE DEVELOPMENT FAST CONNECTION TO THE CITY WAY TO BRING PEOPLE TO THE NEW AREA NEW VALUE TO THE RESIDENTIAL AREA
YEARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
How?
Metro line and two metro stations
Why?
In our vision, the Mirafiori area is going to be an important point of convergence for what concerns the city of Turin. So, it has to be connected with the rest of the city in a faster way compared to the current situation (only bus lines). The work should start as soon as possible, since it is going to take many years.
Where?
Metro line: Area 8 (see map) Metro stations: Area 5 (underground of the future square, connected to the 2째 underground floor of the mall)
Why here?
We think that the creation of the mall and of the metro line should be linked, since the mall is more likely to be successful if it is easily accessible thanks to a good connection with the city centre.
STEP 2
ZONES 2 - 3.1
YEARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
ZONE 2 PUBLIC SQUARE CONNECTION BETWEEN SHOPPING MALL AND POLITECNICO BUILDING PUBLIC SPACE BIKE SHARING ELECTRICAL PLUGS
YEARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
ZONE 3.1 NEW POLITO BUILDING EXPANSION OF UNIVERSITY NEW LABORATORY + 2.000 STUDENTS + 100 RESEARCHERS 1000 sqM OF LABORATORIES REUSE WITH NEW LIBRARY DIMEAS DEPARTMENT
YEARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Why?
Our mission is to create a new technological pole able to host innovative companies and avantgard research centre by leveraging on the current existence of
Where? Area 1
Why here?
At the moment, this zone is unused and prepared for hosting a new mall. Nobody is going to complain; on the contrary, the neighborhood will benefit the reevaluation of the zone.
STEP 3
ZONES 5 - 6
YEARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
ZONE 5 MIRAFIORI SQUARE CONNECTION TO SHOPPING MALL AND ACCESS TO METRO STATION HINGE POINT OF THE AREA OFFICES
YEARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Why?
At the moment we have on the right side of this zone, the Mirafiori commercial centre, and on the south west area we will build a business district. For this reason we thought to create the mirafiori square, an open space with green zone where business man and shoppers can relax or have a break.
Where? Area 5
ZONE 6 NEW OFFICE HUB OFFICE SPACES INTERIOR URBAN SPACE WITH SHOPS PARKING INITIAL INVESTMENT 400 MLN € INCOME FROM RENTAL 300 MLN € 40.000 sqM
YEARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Why?
Our idea is to create a business district where innovative companies can be hosted, in order to create an integrated urban environment where factories and directional centers operate in proximity. Despite the important initial investment (estimated in 400 mln â‚Ź), we expect to generate income from rent/sell of new high-tech offices (300 mln â‚Ź), parking spaces and commercial activites.
Where? Area 1
Why here?
The two companies already operating in the area (TecnoCad and Euphone ) are mainly service companies, therefore their relocation in the new high-tech offices won’t be problematic. Moreover the relocation will be planned many years before.
STEP 4
ZONES 14.1 - 4
YEARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
ZONE 14.1 - 4 NEW MIRAFIORI NEIGHBORHOOD RESIDENTIAL AREA (SOCIAL HOUSING + STUDENT HOUSING) INDUSTRIAL HERITAGE PARK SPORT CENTER RESEARCH DEPARTMENT INDUSTRIAL MUSEUM
Why?
The area was built to host one of the two main industrial pole for Fiat industry. Now the zone is almost abandoned and for this reason we think there will not be bargaining problem with Fiat to obtain the land. We will take into account the industrial heritage and for this reason the track and the historical building of Fiat will not be destroyed but will become the main building of the new museum, that will have an underground path to visit the air-raid shelter.
Where?
Area 4 – 14.1
Why here?
Due to the expansion of the Politecnico di Torino and the creation of the new metro line very close to the zone, we thought to use this extended area to create a residential zone that should be able to host more than 3000 people. The new area will be particularly attractive to students (the student house will have a capacity of 1000 people) and business men working all around the new technological pole.
STEP 5
ZONES 14.2 - 7
YEARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
ZONE 14.2 FACTORY 2.0 NEW IDEA OF PRODUCTION HYDROPONIC CULTIVATION SHOWROOM PATH THROUGH THE FACTORY RESEARCH AREAS START-UP INCUBATOR 180.000 sqM 36.000 PEOPLE SERVED BY CULTIVATION NEW SPECIALIZED FIAT PRODUCTION
YEARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Why?
In order to pursue our goal of creating an innovation district, our will is to create a research center and a manufacturing pole for innovative technologies. The sector of interest will be of course the automotive one (electric cars, batteries, other innovative components....), but many other companies can also be hosted here. In the interest of having an economic income with a low environmental impact, we will create in the old Fiat warehouses a huge hydroponic farm (3 times larger than the largest one now existing). The hydroponic farm will intesively grow different vegetable species exploiting a CO2 enriched atmosphere. We estimate that the farm will satisfy the needs of 20-30 thousand people, depending on the type of cultivation.
Where?
Area 14.2 and 7.
Why here?
Hydroponic farms require no land reclamation and can be implemented in old warehouses without problems. Such a huge farm will give higher incomes than already existing ones due to economy of scale reasons.
ZONE 7 FOOD MARKET MILK FACTORY MARKET FOR HYDROPONIC VEGETABLES FOOD MARKET RECREATIVE AREA FOR WORKERS OFFICES
YEARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
STEP 6
ZONES 13 - 9
YEARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
ZONE 13 - 9 RURAL PARK AND METRO DEPOSIT GREEN CONNECTION TO RURAL AREA METRO DEPOSIT TRANSPORT COMPANY OFFICES METRO STATION
YEARS 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
Why
Creating a green corridor that connects all the reframed zones, giving continuity to our project. Realizing the last metro station and the second end of the line.
Where
Zones 9 and 13
Why here
In zone 12 there are houses that have low value because are badly connected to the rest of the city. The last metro station will increase their value, allowing an income that will help finacing our project.
MASTERPLAN
THANK YOU!