Lauren Davison (year 2) Industrial Design Portfolio 2013

LAUREN

DAVISON INDUSTRIAL DESIGN 2013 PORTFOLIO

PROJECTS

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HAND VACUUM 1

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THE 10 PRINCIPLES

Focusing on Dieter Rams’ 10 Principles of Design and using them as guidance in my design process.

PROBLEM

how can we prevent the user from storing the vacuum inside a closet? how might a vacuum assimilate into the household environment? how might a vacuum create a positive and happy emotional response from the user?

good design... is innovative makes a product useful is aesthetic makes a product understandable is unobtrusive is honest is long-lasting is thourough down to the last detail is environmentally friendly is as little design as possible

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STORING VACUUM OUTSIDE OF THE CLOSET

INTEGRATE INTO THE LIVING SPACE

CREATE A POSITIVE ASSOCIATION WITH THE TASK OF VACUUMING Lauren Davison

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HIGH MOBILITY

HIGH VERSITILITY

LOW VERSITILITY

MARKET RESEARCH

high-performance hand vacuums tend to be designed to a functionalist aesthetic. the vacuums with sculptural aesthetics appealing more towards an elegant form are typically very low functionality products. there is opportnuity to create a functional, yet aesthetically pleasing vacuum for the high-performance market.

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LOW MOBILITY

USER

individuals who use their products as an extension of their self expression. their style on exhibit. for the workplace, the studio, the home.

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DETAIL REFINEMENT

while building a final mockup, it became apparent that putting the clamping springs mechanism in the body cylindar would restrict the opening width of the clamp. solution: I moved the clamping spring into the handle. now the system works on the tension of the spring, instead of compression.

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PURPOSE

the cyclone vacuum is designed give the user control over the convenience and versitility of where it is stored. the aesthetically clean look encourages the user to integrate the vacuum in the open household, and create a positive emotional connection with the product that serves a function of cleaning.

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dust canister

canister lid with rubber surface grip

air flow vents

_ lithium ion battery pack _ motor

retractable nozzle Lauren Davison

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CLAMP TO STORE allows for new and creative ways to store the vacuum

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CHEESE GRATER an ergonomics project. designing a cheese grater that can accomodate cheese grating in multiple situations, and provides various ways to grip it.

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Lauren Davison laurenadavison2410@gmail.com

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PROBLEM

I tested out grating positions for both stand-up and hand-held cheese graters, the two most popular models.

optimum diameter for cylinder grip

conflicts in design were found when using alternate grips, and when grating into a bowl or on an irregular surface.

1.25" - 1.5"

compression of the median nerve in the palm and wrist could result in pain and numbness in the fingers

median nerve

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MARKET RESEARCH comparing products by their quantity of cheese output and whether they are geared for home or industrial use. there is opportunity for a lowquantity output professional grater.

LARGE OUTPUT

HOME USE

INDUSTRIAL

SMALL OUTPUT

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PERSONA RAPHAEL

chef rozzi’s italian canteen manhattan, new york city restaurant uses an industrial cheese grater to produce large quantities of grated cheese however, there are frequent small jobs around the kitchen that require manual graters raphael finds that his palm and fingers ache after frequent use of their kitchen’s manual cheese grater.

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LARGE DIAMETER HANDLE increases surface area the hand grips on, and disperses pressure from any concentrated area of the palm.

GRIP SLOT allows for a more firm grasp while grating.

RUBBER END GRIP adds traction to whatever surface you’re grating on. contoured shape to accomodate for different angles, or grating into a bowl.

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SOLIDWORKS BIKE the project goal was to build a complete bicycle, customized for your personal size and form, using solidworks.

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TRANSPARENCY

the clear frame creates an illusion through its transparency. the bicycle takes on the light and colors of its environment.

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BIKE FRAME GEOMETRY

FRAME MEASUREMENTS

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SEAT & HANDLEBAR MEASUREMENTS

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SLING PACK a backpack for new parents. integrated into the backpack is a removable baby sling.

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BABY CARRIER + BACKPACK / PURSE

PROBLEM

parents carry both a baby carrier, and a backpack, diaper bag, or purse at the same time. the combination of different product systems becomes a hassle to manage

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INTERVIEWS WITH NEW PARENTS

“small trips here and there on a daily basis”

“walks to the park, mostly mission dolores”

“I use a stroller, unless I’m going to the grocery store”

“I need to prepare for on-the-spot transitions”

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MARKET RESEARCH

there is opportunity for a lightweight and portable product that carries both the baby and your stuff.

CARRIES CHILD

CARRIES LESS ITEMS

CARRIES MORE ITEMS

CARRIES CARGO

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PERSONA ASTRID

age 34 married, lives with husband single child, zach, 6 months house in san francisco physical therapist _ photography _ hiking _ finding new restaurants _ lap swimming her day begins at 6:30am when both she and her husband get ready for work and get the baby ready for daycare. they spend all of their free time off work taking care of the baby, sometimes trading off and splitting the task of childcare. on weekends, they embark on baby-safe outdoor activities, as well as relaxation time at home. since she is consistantly on the go, working and running errands.

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BACKPACK (WITHOUT SLING)

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REMOVE SLING FROM TOP POUCH

BUCKLE SLING INTO BACKPACK

FUNCTIONAL BABY CARRIER

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FLATPACK CHAIR the objective of this project was to design a flatpack furniture piece from a 2.5' x 5' board of plywood.

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Lauren Davison laurenadavison2410@gmail.com

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IDEATION

explored form and the flatpack assembly part relationships through mockups with cardstock paper. I decided to go forth with a chair concept, and then worked on refining proportions and aesthetics.

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15"

27"

15"

30" Lauren Davison

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FINAL DESIGN

the openings through the leg stand frame allow the environment of the room to be seen clear through the chair. it reflects the emotion of the environment in which it is placed, and can be folded up into four flat parts for storage convenience.

Lauren Davison laurenadavison2410@gmail.com

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SOAP BAR

a soap bar that is ergonomic and designed without undercuts so it could be producted in a mold.

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MAKING A MOLD DESIGNING FOR DRAFT the soap bar is shaped so that it can be produced from a two-part mold.

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Lauren Davison Lauren Davison

Lauren Davison laurenadavison2410@gmail.com

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UTILITY KNIFE a utility knife that is designed with ergonomics at the forefront of priorities, in order to minimize strain on the user’s hand.

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RECTILINEAR A balance of dominant, subdominant, and subordinate forms, witht eh intention of creating an architectural “largerthan-life� impression.

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CURVILINEAR A form that emulates the flow of liquid.

Created by cutting two shaos in two perpendicular directions into a block of wood.

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ROCKET CAR This CO2 powered Rocket Car project focused on creating a streamline designed around the parameters of the CO2 cartrige and the wheel axis.

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Paul Renner (1878 – 1956) was drawn to activities in which he could put his aesthetic skills to a utilitarian purpose. He is most notably recognized for designing the typeface Furura, an efficient and forward sans serif derived from simple geometric forms. He was a prominent member of theGerman Work Federation.

In a conflicting view from the Nazis, he believed the Work Federation should act as a positive cultural force, separated from affiliation with political parties, and focus on honest fand quality work. Even before 1932, Renner made his opposition to the Nazis very clear. He published anti-Nazi views in his manuscript Kulturbolschewismus? (Cultural Bolshevism). It was eventually used as evidence in his arrest and dismissal from his post in 1933.

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Rebranding ZORKI Creating a wordmark and extracted text logo and placing it in the context of a physical product and store

ZORKI is a Russian film camera company that produced cameras from 1946--1978. ZORKI is relaunching their brand this year, featuring a digital camera line that is reminiscent of the original analog cameras they produced a half a century prior.

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wordmark engraved on back

extracted text logo inset “button�

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