Design a portfolio by Lauren Ibarra
Design a portfolio by Lauren Ibarra
Fall 2016
A Short Introduction Lauren Ibarra is a writer and editor who specializes in brand management. A native Houstonian, Lauren moved to Austin in 2013 to pursue a Bachelor of Arts in English Writing and Rhetoric at St. Edward’s University. This book is a collection of some of the designs Lauren created during her undergraduate career. A self-professed “busy-bee”, Lauren incorporated designs consistent with bees and their hives. Monochromatic colors accented with gold emphasize the sophisticated designs not only of the entire book, but also of the branding package featured at the beginning of the portfolio. Following the branding package, you’ll find Lauren’s information design samples. Thank you for taking time to enjoy this portfolio.
Table of Contents Introduction.................................................................. Branding Package............................................... • Mood Board • Typography and Color • Social Media Logo and Business Card Resume About the Author
Branding Package
Mood Board
Typography: Garamond Color: C=0 M=0 Y=0 K=100
C=5 M=30 Y=100 K=0
Social Media Icon:
Business Card:
Resume
Lauren Ibarra
832.866.8475 laurennibarra@gmail.com linkedin.com/in/laurennibarra laurennibarra.wixsite.com/mysite
SKILLS
Experience in social media writing, journalism, content strategy, writing for public relations, and editing. Proficient in Adobe Suite, especially inDesign. Familiar with HTML and CSS. Limited working proficiency in Spanish. Proficient in MLA Style and AP Style. Efficiently and successfully balances multiple projects simultaneously. Has led multiple team projects. Experience working collaboratively, writing and editing documents. Proficient in Microsoft Office, Google applications, and Prezi. Practiced in Wordpress, Wix, and other content management systems (CMS).
EDUCATION
Bachelor of Arts in English Writing and Rhetoric with a course concentration in professional writing. St. Edward’s University HIGHLIGHTED COURSEWORK: • Writing for Advertising, PR, and Publicity • Writing Online • Revising and Editing
• • •
Advanced Newswriting and Reporting Grant Writing Information Design
EXPERIENCE Editorial Intern. Operation Smile. Wrote and edited stories for blog. Contributed in the development of content
strategies and goals. Developed topic areas for storytelling and contributed to editorial planning. Project management. Adopted and contributed to editorial style guide. Created engaging content and effectively utilized available resources for multiple channels. Used AP style guide for editing. Created and managed a content calendar. 2016. Assistant Editor. Present Tense: A Journal of Rhetoric in Society. Developed a campaign proposal and content strategy for Twitter and Facebook social media campaigns. Used Twitter Analytics and Facebook Insights. Maintained social media relations. Traveled to Conference on College Composition and Communication to live-tweet different presentations. 2016. Research Assistant. St. Edward’s University Literature, Writing, and Rhetoric Department. Created an extensive ENGW alumni panel using Qualtrics. Coded and processed qualitative data from alumni surveys. Tutored and administered test-retakes for American Grammar and Revising and Editing students. 2015. Social Media Intern. Molly Gochman: Red Sand Project. Created Facebook, Twitter, and Instagram accounts and maintained social media relations for activist artwork Red Sand Project. Wrote content for web page and social media pages. 2015. Public Relations Assistant. Wild Basin Creative Research Center and Nature Preserve. Wrote content for the preserve’s blog, such as listicles, news articles, and profiles. Wrote press releases about research and events at the preserve. Managed social media relations. Used CMS to post to blog. 2014. Brand and Web Manager. B-Hooved: St. Edward’s Humor Magazine. Created an inward-facing brand room using Wordpress. Rebranded online magazine. 2016.
HONORS
REFERENCES
St. Edward’s University, Austin, TX Scholar Award, Fall 2014-Fall 2016 Dean’s List, Spring 2015 President’s Merit Scholarship Award, Fall 2013- Spring 2014 John Streit Marketing Content Producer and Editor Operation Smile Global Headquarters john.streit@operationsmile.org 757-321-3267
Dr. Amy Root Clements Associate Professor St. Edward’s University amyrc@stedwards.edu 512.826.0516
About the Author Dear Reader, I am an undergraduate English Writing and Rhetoric student with a professional writing focus at St. Edward’s University in Austin. I am a highly analytical person who loves transforming ideas into easy-to-understand and engaging documents. My strengths comprise impressive organizational skills, social media relations experience, attention to detail and an unfaltering goal-oriented mindset. I am always eager to learn and meet a challenge. I have completed three internships, in social media relations and in alumni outreach, during my time at St. Edward’s. Currently, I am the editorial intern at Operation Smile. During my internships, I have been presented with objectives for which I research and create content. Most of my work comprises editing and journalistic writing. My talents lie in creating beautiful, concise documents meant to effectively communicate a narrative or idea to the reader. My coursework at St. Edward’s includes document design, technical and business communication, grant writing, and other research and analysis based courses. The English Writing and Rhetoric program at St. Edward’s is rigorous; it creates writers who are able to approach nearly any challenge and meet it. Beyond my coursework and internships, I’m a part-time tutor for children. I care for my dog, Harper Lee, who loves the smell of coffee because it indicates the start of the day. My weekends are spent on codeacademy.com, golfing and trying to make sense of a darkroom. I plan on pursuing a future full of reading, writing, editing and loving life. Thank you for looking through my portfolio. Lauren Ibarra