FORM
&
FUNCTION MASSIMO OSTI: A SPORTSWEAR VISIONARY
Massimo Osti was an innovative and intellectual man, but also a visionary garment engineer. Inspired by the concept of functionality, Osti was obsessed with the study of vintage military uniforms, workwear and anything wearable that was suited to serve a purpose well. Eventually this lead him to create his own unique hybrid garments we know today as urban sportswear. Osti’s background in advertising lead him to use his knowledge in graphic design as a starting point to push boundaries in the fashion industry. This eventually lead Osti to be responsible for many textile innovations and unique dyeing techniques that are still being used as an influence today by fashion houses. The brands founded by Osti are separate projects which explore new concepts in different directions which without today, menswear would not be the same. From C.P. Company, Boneville, Stone Island and Left Hand, these brands are still relevant today, and are still considered “fashionable”. Although I think the wearer of these brands should not just purchase them to look cool or for the aesthetic, but to appreciate the passion and careful consideration that goes into every piece. Also there are fans of his brands who are obsessed with his pieces which is quite ironic. These people are known as collectors and they have collections of Osti’s work worth upto 10k.
“Clothing is too expensive to respond only to aesthetic requisites, it must be functional and last practically for eternity.”
It’s amazing how one man from Bologna who intended to be a graphic designer would have such an impact on the fashion industry and people all around the world. A man with an obsession with form and function who became one of the worlds most iconic fashion innovators in menswear and sportswear. As well as discovering new textile technologies, and creating innovative designs that would shape and influence the fashion industry forever.