Aura noun;
1. The distinctive atmosphere or quality that seems to surround and be generated by a person, thing, or place.
AURA IS A WOMENS STREETWEAR BRAND INSPIRED BY THE SURVIVAL OF ANIMALS AND NATURE. A COLLECTION THAT CAN BE WORN ALL YEAR ROUND AND IS ADAPTABLE TO UNPREDICTABLE WEATHER. HUMANS HAVE EVOLVED OVER TIME AND HAVE TAUGHT THEMSELVES HOW TO SURVIVE DUE TO GENE MUTATION, ALLOWING THE BRAIN TO GROW AND DEVELOP HELPING HUMANS TO BECOME HIGHLY KNOWLEDGABLE. HUMANS HAVE ONLY EVOLVED SO FAR PHYSICALLY AND DEPEND ON TECHNOLOGY, ELECTRICTY AND MATERIALS TO ADAPT TO THE EARTHS WEATHER CONDITIONS, WHERE AS NATURE ONLY NEEDS ITS EXTERIOR SHELL. HUMANS ARE THE MOST SUPERIOR SPECIES ON THE PLANET, YET THEY DO NOT NEED SCALED OR BRIGHTLY COLOURED SKIN IN ORDER TO SURVIVE. SO, WHAT IS THE HUMAN PREDATOR? MOTHER NATURE?
MOOD AND COLOUR
FABRICATION
INITIAL RESEARCH Shapes taken from butterly wings
Silhouette inspiration
Samples created by bleaching denim
Developing my own version of camouflage, inspired by animal scales.
PRINT DEVELOPMENT
Different scales
Bleached denim sample
GARMENT DEVELOPMENT
Cryptic is a brand designed for men suffering with colour blindness, creating a colour story for the eyes of the consumer. Mixing interesting colours and textures to create a knitwear range. A mysterious design appeal that only a man with colour blindness will understand.
Types of colour blindness pROTANOPIA
TRITANOPES MONOCHROMACY
DICHROMACY
DEUTERANOPES
ANOMALOUS TRICHROMACY
AFFECTS APPROXIMATELY 1 IN 12 MEN and affects only 1 in 200 women
ABOUT 2.7 MILLION COLOUR BLIND PEOPLE IN BRITAIN
CAUSES OF COLOUR BLINDNESS GENETIC
DISEASES LIVER DISEASES EYE DISEASES
INHERITED FROM A GRANDFATHER TO HIS GRANDSON - WITH THE MOTHER IN BETWEEN ACTING AS A CARRIER
MULTIPLE SCLEROSIS DIABETES
WHAT SOMEONE with normal eye sight can see
WHAT SOMEONE WITH TRICHROMACY CAN SEE
SILHOUETTE DEVELOPMENT