Lauren Pearce
http://www.issuu.com/LaurenPearce
493 W. Palo Verde St. Gilbert, AZ 85233
LaurenPearce@gmail.com (949) 683-8365
Objective: Seeking an account executive position for a public relations firm Summary: I am a strategic forward-thinker who loves taking an idea from conception to reality Skills: Copywriting Research Social media campaign management Media relations Community relations Strategic communications Database management Program and Platform knowledge: Microsoft Word, Excel, Publisher and Powerpoint Adobe Acrobat, Photoshop, Final Cut Pro and Indesign AVID video editing software Vocus, Factiva, Marketwire Dashboard, Webvantage, Dingo, Timeslips Facebook, Twitter, Linked In, YouTube, Blogger, Wordpress, Tumblr, Foursquare Web forums and web forum moderation Experience: RIESTER
Account Executive
December 2010-Present
Created and pitched editorial calendars on a continuous basis for clients. Wrote press releases, pitches, web content, media kits, key messages and other documents. Built media lists in Vocus and managed media relationships. Drafted estimates, work orders and change orders for jobs. Created and helped implement social media strategies for clients. Assisted in new business with public relations and social media strategy development. Communicated with client on public relations needs and the account. Managed projects from start to finish by working closely with the client, client services, creative and digital departments. Trained others on the use of social media and tools such as Vocus and Webvantage. Laer Pearce & Associates
Account Coordinator
February 2004-December 2010
Communicate with clients, the media and the community.
Assisted in the writing of collateral materials. Drafted press releases and pitched media. Researched a variety of topics and produced reports. Oversaw social media for the company and clients. Managed office: answered phones, ordered supplies, oversaw maintenance of all machines and devices.
Driving Concepts Foundation
January 2006-January 2010
Established a new brand with a new logo and slogan. Instructed teen drivers and parents on safe driving. Produced collateral materials. Blogged and tweeted in support of safe teen driving. Interfaced with parents and donors at events.
Trails4All
Volunteer
Public Relations/Board Member
Manage a social media campaign. Attend regular board meetings. Created and implemented a public relations campaign. Wrote and designed collateral materials and website. Coordinated with and manage vendors. Conducted media and community relations.
Education: Chapman University, Class of 2009 Bachelor’s Degree in Public Relations in Advertising, Cum Laude References: Ben Boyce, vice president Laer Pearce & Associates (949) 599-1212 Judy Ray, president Driving Concepts Foundation (949) 212-9339 Jim Meyer, executive director Trails4All (310) 344-9229 Christina Davis, public involvement manager Penna Powers Brian Haynes (949) 274-3961
January 2010-Present