iota Brand Manual

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SKINCARE | BRAND MANUAL


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TABLE OF CONTENTS 5

who we are

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logo

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brand essentails

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packaging

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WHO WE ARE 5


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Introduction iota is a skincare company that specializes in skincare products made with essential oil. iota is a Greek word meaning “an extremely small amount”. iota is made with the smallest amount of natural ingredients and only a small amount is needed to obtain maximum results.

i·o·ta the ninth letter of the Greek alphabet an exteremly small amount

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What are we trying to achieve? The purpose of iota is to create a unique and natural way to store these organic products while also remaining safe and environmentally friendly. We want to keep you naturally beautiful, as well as, environmentally conscientious. We want these products to have an impact on people’s lives. We want them to be excited about using these products because of how healthy they are for their skin and body.

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How to use this manual This brand manual is to be a guide for iota skincare products. Included is how to use the logo and which colors and typography should be used to incorporate with the iota logo, as well as, the elements and imagery used. Following these instructions is necessary, and no misusage is allowed.

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LOGO 11


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Logo Usage

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Secondary Logo

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Logo Color

CMYK 47 67 57 31 RGB 112 77 78

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Logo Typography

Gabrielle ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 Blended Script ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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BRAND ESSENTIALS 17


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Accent Colors

CMYK 39 24 55 1 RGB 163 170 131

CMYK 50 62 19 1 RGB 141 110 151

CMYK 15 48 40 0 RGB 213 147 138

CMYK 1 26 21 0 RGB 247 197 185

CMYK 0 33 60 0 RGB 251 181 116

CMYK 1 14 59 0 RGB 254 216 128

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Accent Typography

Timeless ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

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Accent Illustrations

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PACKAGING 23


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Product Packaging

A detailed outline of the layout of the packaging and items. This packaging is the template model for all future packaging developments.

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The label for the lotion includes the logo, type of scent, and the illustration that is incorporated with the scent. Shown here is the soap label made with lavender and peppermint essential oil.

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The label for the scrubs includes the logo, type of scent, and the illustration that is incorporated with the scent. Shown here is the soap label made with lemon and peppermint essential oil.

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The label for the soap includes the logo, type of scent, and the illustration that is incorporated with the scent. Shown here is the soap label made with lemon and orange essential oil.

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