Dinner/Tea party style clothes
Floral
Vintage!
High Quality/ Contemporary
Appearance is everything!
Ted Baker
Colourful and quirky designs
Quite an expensive price tag
Stores worldwide and is constantly expanding. Very British Very twenties/thirties fashion style
Current range: • Plaid • Florals • Flowy skirts/dresses • Alot of Natural Colours - greens, yellows etc • Animal prints • Checkered shirts
Stands out from other fashion led brands. Will always have a feel of British in all their clothes.
Gives the impression that only a group of certain people can wear Ted Baker depending on career etc.
Store Interior/Deco is very Vintage - has a very tradtional Victorian - 1950s feel .
The mission of Ted Baker. To build a successful company through the creation of a leading designer brand. We will achieve this by conducting ourselves in an efficient and courteous manner and by maintaining our high standards and integrity. We pride ourselves in always being in a position to satisfy the needs of our customers. In order to protect the ethos and persona for which we have gained an enviable reputation, we always ask ourselves the question… ‘Would Ted do it that way?’
1988: Ted Baker founded by CEO, Ray Kelvin - brand began life as a shirt specialist in the UK
Quintessentially British brand Quirky yet commercial fashion offering High quality design detailing Contemporary approach to marketing & PR
1997: Listed on London Stock Exchange
1990: Ted opens his first London store, Covent Garden 1993: Wholesale business, ‘The Trustee Collection’, launches 1995: Ted introduces his first Womenswear range 1996: Launch of Ted’s US business
1998: Skinwear, Ted’s original fragrance, is unveiled 2000: Ted Baker Footwear hits the ground running 2006: Ted opens in Dubai, Hong Kong, Malaysia, Indonesia, Thailand & Singapore 2011: The closest man to Ted, Ray Kelvin, is awarded a CBE by Her Majesty The Queen 2012: Ted opens stores in Tokyo (his first in Japan), Fifth Ave Manhattan and Knightsbridge, London
UNITED COLOURS OF BENETTON
2012/2013 campaign This is what they say: Nine personalities, nine different shades. This is the new United Colors of Benetton campaign.
Quite a controversial clothing brand. Received alot of complaints concerning racism, homosexuality and sexism. I personally have no issue with most of the adverts that Benetton send out to their clients. I feel that each ad portrays a way of life and shows what the world is like in the 21st century. I believe that the controversy of these posters and advertistments make you remember the company and give you a significant imprint on your mind.
Over three days of photo shoot at the Pin Up Studio in Paris, nine ambassadors for life and for style, distinguished by their multiculturalism, cosmopolitan spirit and social commitment, shared their interpretation of colour; a chromatic reflection of the talent and character which led them into the global limelight.
What thing that I do like about Benetton is their choice in fashion design. The simple and colour designs make a modern and quirky twist on todays fashion.
The images from the campaign will become a limited edition T-shirt that will be sold across the world, online at shop.benetton.com and in flagship United Colors of Benetton stores. All proceeds raised from the sale of the T-shirts will be donated in support of the activities of the UNHATE Foundation.
We chose a team of world citizens to share the story of our passion, our thirst for innovation, and our desire to reach out to the world. Nine personalities, nine different shades, to paint our future.
This is the new Spring Summer 2013 United Colors of Benetton campaign.
FCUK French Connection (also known as FCUK) is a UK-based global retailer and wholesaler of fashion clothing and accessories. Founded in 1972 by Chief Executive Stephen Marks. French Connection now offers a fashion-forward clothing range with a quirky spin on design, priding itself on quality and affordable prices. Having established a strong core clothing business, through unique design and a true sense of style the company has, over recent years expanded its portfolio into exciting new areas including men’s and women’s toiletries, sunglasses and opticals, watches and shoes. Driven by innovation and change, the brands strength lies in balancing new and exciting ideas with the basic promise of quality and affordability, established when the company was founded. Throughout this expansion and diversification the principles have remained the same; design-led products presented in a unique and innovative way. I like the clever play on words the C and the U. By doing this you get the initial idea of the word ‘fuck’. This makes it easy to remember and also a fun way to market and advertise the company.
We have developed a brand identity, which is sexy, stylish and has attitude. FCUK is a short, sharp name to stand for French Connection United Kingdom and was being used on faxes between our offices in the UK and Hong Kong (FCHK) before being introduced across the company as a highly recognisable name and acronym to stand alongside the French Connection logo. A simple advertising campaign launched FCUK onto the British High Street in the spring of '97 and has since evolved to personify the casualwear offering of the French Connection brand. A controversial ad campaign featuring the simple line 'fcuk fashion' hit the headlines and when 'fcuk advertising' followed hot on its heels the attitude of the brand was established. The whole business is born of a desire to be original, distinctive and accessible. Whether fcuk has shocked or amused, it certainly made you think. Bold, witty and intelligent, it demonstrates how French Connection has given personality to its brand, a rare achievement on today's crowded high street. Since then fcuk has become interchangeable with French Connection as the brand name and identity.
ARMANI EXCHANGE A/X Brand: Armani Exchange is accessible Armani, inspired by street-chic culture, fashionable dance music and everything that signifies freedome and personal style. Armani Exchange is the youthful label created by Italian designer and entrepreneur Giorgio Armani. With Armani Exchange, My Armani interprets his sensual and unique style to create a csual, yet sophisiticated collection for the young, urban and sexy. It designs, manufactures, distributes and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewelry and music. Armani Exchange was launched in 1991 in the US and is one of the leading fashion brands in the world today. With over 200 stores worldwide. A/X is aggresively expanding its vertical retsil network in the US and internationally, in key markets such as the UK, Japan, Argentina, Korea and China.
Sexy Flirty Casual Seductive Modern Very Summery Neutral Colours
As I need to apply a British aspect onto the advertising I need to think about the sort of things us Brits do/ say to make who we are
Food: Fish and Chips Hash Roast Dinner - Veg, Potatoes, Yorkshire Puddings Black Pudding Ploughmans
Keep calm and carry on banter
British Sayings
British Films - Harry Potter, The Full Monty, James Bond, Snatch, 28 Days Later, A clockwork orange,
Bobs your uncle - You’re all set Every cloud has a silver lining - There’s always something good in bad times.
Shakespeare, Bronte Sisters, Charlie Chaplin
‘The grass is always greener on the other side’ You always think that other peoples lives are better than yours.
huge footballing nation, Man Utd, Man City etc
‘You can’t judge a book by its cover’ We need to read a book to know if it’s good or bad. We cannot know what it’s like just by looking at the front or back cover. This proverb is applied to everything, not only books.
VERY GREEN HILLS FARMING
Royal Family David Cameron
Best of British Chavs Teenage Pregnancies 3rd most obese country
Rainy/cold summers Rainy winters Snow - standstill
British Comedys - Only Fools and Horses, One Foot in the Grave, Royal Family, Last of the Summer Wine, Miranda, The Inbetweeners, Mrs Browns Boys
British Fashion - Plaid, Kilts (Scotland), Tartan
Pub - Beer, Cider, PINT!!! North/South Divide
Yorkshire accent - T instead of The, Reyt instead of Right, Repeated use of ‘You Know’, Common
LONDON RED BUS RICH FASHION GOVERNMENT CAPTIAL
Red Telephone Boxes
United Arab Emirates - Dubai & Abu Dhabi, Formula 1, Rich/ Expensive, Palm Island, Oil Exportation country, Bussling, Atlantis Resort, Muslim
Rio - Carnivals, Colourful, 2014 World Cup, 2016 Olympics, Christ the Redeemer, Beaches, Expensive, Sunny, Portuguese, Brazil
Tokyo - Sony, Japanese, Sushi, Fashionable, Main Country for Technology Manufacturing, Colourful, Manga/Anime, Busy, Never sleeps
South Africa - 2010 World Cup, Bussling, Climate Weather, Beatiful Beaches
New York - Fashion Central, Scenery - Empire State Building etc, Yellow Taxis, One Way streets, Little Italy/China Town, Twin Towers (Ground Zero), Bagels
Introducing Ted Baker France - Country of love (Paris), Language of Love, Formula One (Monaco), Fashion Central, Cuisine Coissants, Baguettes etc
Switzerland (Zurich) One of the richest cities, beautiful architecture, lakes, breathtaking, fashion
Italy MILAN!! Home t most of the worlds leading fashion designers, Food - pasta/ pizza, Rome - Colloseum, Beautiful Architecture, Picturesque Beaches Sydney/Melbourne - Climate almost all year round, Kangaroos, beaches, sunny, Opera House, Land down under, Lively, Picturesque beaches.
Russia - Moscow is a thriving rich city, cold, famous for Vodka, Kremlin, Sharapova, Masculin Women
TED BAKER ADVERTISING
Loving this poster design of vintage puppet dolls. It really captures the essence of old school British theatre. I also love the play on words using ‘speechless’. These dolls are genuinely used in the form of Ventriloquism, this is where the puppeteer uses hand movements and very minimal vocal chords to create a whole new character and talks through dolls. The colour scheme and dress sense of the dolls also give off a British 1950s style. To me this portrays the image Ted Baker are aiming to go for. This has given me a great idea for something I wish to produce as my final outcome.
Simple, modern and does exactly what an advert does. It shows off the products that the company is selling. I love the centralisation of the model and text, to me this provides a friendly approach and makes it pleasant to look at.
I’ve never really been into the whole Ted Baker range, but I always find myself look around the shops anyway. I think the main reason for this is to do with the shop design. I am in love with the whole 1920s - 1950s Art Deco/Vintage style designs and the use of bold colours to highlight different sections of the shop. This really provides a friendly atmosphere and makes the shopping experience worth while.
ARMANI EXCHANGE ADVERTISING
The comparison between Ted Baker and Armani is that Armani provides a more seductive and fun like campaign. It gives you the impression that by wearing Armani Exchange, you will not only look sexy but also feel it too. By providing very minimal text onto the posters too also gives them a more appealing and friendly approach. However, I still prefer the overall concept of Ted Baker, I feel that the quirkiness of their marketing presents a more unique touch.
You can even see from some of the products that A/X sell that they’re more expensive and provide a modern and elegant design. In my opinion, I get the impression that the products Armani Exchange sell are only suited to those of an upper class lifestyle, such as businessmen and footballers.
FCUK ADVERTISING I have always loved in which French Connection promote themselves. Their sexy, comedic and modern concepts makes them an individual and memorable company. The main idea that I find particularly works, is the play on words with ‘FCUK’. The example on the right is a great example. At first glance you read the poster as ‘Mind Fuck’, it isn’t until you have another look you actually notice is says ‘Mind FCUK’. I believe that this provides a fun and unique approach in promoting a fashion retailer. The bottom example shows another way in which you can play around with ‘FCUK’. You straight away read this as ‘Another great fuck’. Funny and memorable!
FRENCH CONNECTION PRODUCTS
The thing I like about both French Connection and Armani, is that they’re very similar in design. This cover their products/ clothing and the inital way in which they promote themselves. French Connection thrive themelves on selling upper, more expensive garments and you can clearly see from the beauty bag and sequin dress how this applied. I also like how the design idea for the perfume (right) is very simple and basic. It almost suggests that this isn’t as expensive as some of French Connections products. In my opinion, this makes French Connection appealing to customers of all ages, those with very little money and those with too much.
REISS ADVERTISING Reiss another competitor of Ted Baker. A colourful and modern fashion retailer, with some products providing a twist on 60 - 80s fashion and print. Most recently has become a bigger name since it was revealed that Kate Middleton is a huge fan of the retailer and is regularly found wearing Reiss products. Minimal, colourful and modern. Three words to describe how Reiss have chosen to approach their clients through advertising. It’s friendly and catches your eye straight away.
REISS PRODUCTS When researching into some of the products that Reiss sell, I noticed that seem to stick to a similar colour scheme all the way through. It seems that use a lot of neutral colours, such as: Creams, Whites, Peaches and Browns on their garments.I personally think that this is a great idea, as it gives a clean and friendly approach towards the company. But I do find believe that to engage a broader audience and make them even more appealing and memorable. They should consider involving more bolder/ statement colours, such as: Greens and Yellows etc.
BRITISH SLANG For my first idea, I thought about incorporating the British accent/slang within Ted Baker. I felt that would not only provide a humourous feel, but also be adaptable against the British. I believe the most common and interesting use of slang is Cockney, Yorkshire, Welsh and Cornish. My idea would to find words associated with fashion, women, men, sex and culture and show these within the original slang context.
Now I chose to look into the Yorkshire Slang: Reyt/Reight - Right Eck - Hell Britches - Trousers or Knickers Courtin - Going out with Faffin - Messing about Ginnel/Gennel - Narrow Passageway Owt - Anything Pikelet - Crumpet Tyke - Yorkshireman/Women/Dog Gaffer - Boss Kaylied - Drunk Lug oil - Ear Hole Mashin - Brew of Tea
Firstly I chose to look into Cockney Rhyning Slang: Adam and Eve - believe (‘would you adam and eve it?’) Apples and pears - stairs Barnet (Barnet fair) - hair Basil (Basil Fawlty) - balti (curry) Battle Cruiser - Boozer Bowler Hat - Cat Brown Bread - Dead Canoes - Shoes Chewy Toffee - Coffee Cloud Seven - Heaven Dickie Bird - word Dog and Bone - Phone Dickie Dirt - shirt Hit & Miss - Kiss or Piss Khyber - Arse Merchant Banker - Wanker
The idea I had was to create these into a typographical style poster using different serif and san serif based fonts to create a quirky and modern design.
My inspiration for my poster design. I really love the use of different sized/styled fonts to create a modern/quirky yet traditional look. I also like how the colour scheme has been kept very minimal to make the text stand out easier.
COCKNEY!
YORKSHIRE!
Look at her uncle bert over those bacon and eggs and her khyber pass peeping through
Reight bobby dazzler, a reight good soart. Wearing her brand new britches , kaylied around a ginnel.
Translation: Uncle Bert - Shirt Bacon and Eggs - Legs Khyber pass - Arse
Translation: Reight - Right Bobby Dazzler - Good Looking Good Soart - Nice personality Britches - Knickers Kaylied - Drunk Ginnel - Alleyway
Look at her shirt over those legs and her arse peeping through. Describes the majority of how young women in Britain dress, in particular on a nightout. It suggests that they aren’t afraid to flaunt their body even if it’s seen as rather slutty. It also gives off a rather sexual and humourous approach.
Pretty much the same concept as the cockney, but describing how some British women and men are seen after a night out on the booze leaving them unable to function properly and found in the most embarrassing states.
WELSH! Ei esgidiau a wnaed o ledr a’i chot gwneud o ffwr ffasiwn yn yr hyn yr ydych yn ei r Translation: Esgidiau - Shoes O Ledr - Leather FFwr Chot - Fur Coat Ffasiwn - Fashion Her shoes made of leather and a coat made of fur, fashion is what you make it. This really has no meaning behind the British lifestyle, it just emphasises how you can make your own statement by the clothes you wear. However by putting this in the Welsh language, it makes it more interesting to pronounce and find out the meaning.
I wanted to give the customer an idea on what really goes on behind the scenes within Britain and how we really are as a society. I feel that by doing this, other countries can adapt themselves to this and give them an insight into their own lives. By providing the Tranlation into the different counties slang, it gives a fun, quirky way of advertising a very British clothing company and also makes it more memorable.
Possible fonts I wish to use:
Ted Baker Ted Baker
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Ted Baker Ted Baker Ted Baker
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Abraham Lincoln Ballpark Brush Script MT Impact Echquinos Park I know a ghost Handwriting - Dakota Rosewood STD Origami Old English Emmis Sketch Book Top Secret Without Lines Portago Swiss721 Catffish Script Cochin
DEVELOPMENT To begin, I chose to type the context onto a plain canvas and aligned it within the centre. The central alignment makes the poster easier to read and also more pleasant to look at.
I have now begun to apply my different typefaces onto my dialect. My original idea was to adapt the different typefaces onto each word. As much as I like the quirky design and layout, it’s not really the idea I was going for.
My next idea was to try and make each letter a different font, mixing both serif and sans serif together. By doing this it brings both a tradiontional design to it but with a modern twist. It could also suggest the contrast in how Britain has changed over the years, due to fashion, technology and engineering.
This example shows how the final design would look. Overall I am happy with the initial concept but feel it needs more colour or design to it to make it more appealing and engage that vintage look that Ted Baker go for.
To keep in feel with the whole vintage look of Ted Baker, I decided to apply a floral/vintage print onto the background of the text. This not only makes the text stand out alot clearer but also provides a more elegent approach. Another great idea that I thought would work well, was to adapt a qr code onto the poster. When scanned using a smartphone or iphone, it opens up a feature which will then translate the text that is on the poster. As a large variety of posters will be produced showing different slang, I felt this would seem more appropiate as it can almost provide the customer to play a game in finding all or most of the posters to then reveal all the translations.
OTHER POSTERS YORKSHIRE
WELSH
ADAPTION
Airport Poster
Magazine Spread
Shop Interior
Billboard
Showing the size of the Poster
Bus Shelter
Website
Once again showing the poster size