creative designs
LoLo
Brand Book
Inspiration
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LoLo
About the Designer Lauren McLoughlin is a Fashion Marketing major in San Francisco, who has always had a passion for jewelry. Lauren is influenced by all mediums of art whether it is graffiti, pop art, fashion or graphic design; her main influence is color, anything that has bright splashes of color is major inspiration, Lauren and her dog even have pink hair which is always inspirational for her. Lauren created her line LoLo to offer fashionable women affordable hand made jewelry.
creative designs
LoLo
Mission Statement Our mission is to create handmade jewelry that is unique and simple, and overall visually appealing. Our customers are sophisticated young adults that appreciate the vaule of handcrafted items. We take pride in our products because each one is made with care and love.
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LoLo
Target Market Our customer enjoys the simplicity of natural stones. They enjoy handmade jewelry and the joy of buying something locally. These women like to be stylish but in a simple and tasteful jewelry. They live in an Urban city dwellers, they ride public transportation or bicycles to work. These women work hard during the week and on the weekends they enjoy days at the park with their dog, going to the beach, or going out with friends.
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Psychographics
LoLo
Amy is currently working as a graphic designer in San Francisco, she is a recent graduate and does not have a lot of disposable income. She likes to treat herself to cute clothing and jewelry but does not like buying jewelry at stores like H&M and Forever21 because she is not really into items that are overly mass produced. She likes handmade things because she likes the idea that someone took the time to make it themselves, but unfortunately she does not have a lot of money to spend on expensive handmade items. On the weekends she likes to go out with friends; whether she is going out for the night, going to the museum, going to a baseball game, or even going to the beach. She needs simple yet, cute jewelry that she can wear on a daily basis. She likes pops of bright colors in her clothing, and dressing simple yet elegant at the same time.
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials. Back to purity, back to simplicity.- Dieter Rams
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LoLo
Demographics Sex: Female Age: 21-35 School: College/ Graduate Income: $30,000-$150,000 Career: Artist, Graphic Designer, Beautician, Retail Store worker, etc. Marital Status: Single
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LoLo
Information What is LoLo?
LoLo is a San Francisco based jewelry company owned by Lauren McLoughlin. Lauren takes pride in her work and makes each piece of jewelry unique and special. Every piece of jewelry is handcrafted by the designer herself. Lolo wants to offer fashionable women simple and cute jewelry.
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LoLo
Font and Colors Logo: Personalized logo
Colors: Pink: 100% Magenta Blue: 70% Cyan 15% Magenta Yellow: 100% Yellow
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Heading: Letter Gothic STD Body Copy: Miramonte
Teal: 75% Cyan LoLo 75% Yellow
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LoLo
Packaging Tag front
Gift Box back
made with ______ $25.00 creative designs LoLo
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LoLo
Competition
Guzltj Design
http://www.guzeltj.com/
Favor
http://www.shopatfavor.com/
http://www.margaretelizabeth.com/