BRAND MARKETING -OVER THE BARS
SCOPE TARGET MARKET
PRODUCTS
BRANDING
COLLATERAL
WEBSITE
ADVERTISING
BRAND MARKETING COMPANY OVER THE BARS YEAR WINTER 2011 COURSE FM3315 AICA-SF
ABOUT WHAT IS OVER THE BARS? Over the Bars is the new trend in bike shops. We offer the newest and greatest bikes, products and accessories. We have the most knowledgeable and effective team in town. What sets us apart from other bike shopS is our practice arena. The Over the Bars warehouse offers lessons for people who want to learn to ride a bike, learn bike tricks or just ride around for fun.
MISSION At Over the Bars we are on a mission to create an environment for people who are enthusiastic about bikes and bike gear. Our three most important goals are to 1) offer people the best bicycle equipment 2) create a learning environment for beginner bike riders 3) make sure our customers get the highest quality customer service.
TARGET MARKET
PRODUCTS
BRAND MARKETING
OVER THE BARS BRANDING
OVER THE BARS
LOGO 1) COLOR PRINT 2) BLACK & WHITE
BIKE SHOP
OVER THE BARS
BIKE SHOP
OVER THE BARS
BIKE SHOP
COLOR INSPIRATION
COLOR PALETTE
TYPE FACE
Letter Gothic Std
C: M: Y: K:
15 100 90 10
C: M: Y: K:
69 14 0 0
C: M: Y: K:
23 2 0 63
C: M: Y: K:
0 0 0 60
C: M: Y: K:
0 0 0 40
BRAND MARKETING
HANGTAG
OVER THE BARS PACKAGING & COLLATERAL
CUSTOMER GIVEAWAY
MAILER IN-STORE BAGS & BOXES
BRAND MARKETING
DISPLAY AD
OVER THE BARS ONLINE MEDIA
Let us teach you tricks
OVER THE BARS
BIKE SHOP
www.OverTheBarsBikeShop.com
OVER THE BARS
BIKE SHOP
IPHONE APP
WEBSITE
ENTREPRENEURSHIP -MINIM DESIGNS
SCOPE TARGET MARKET LOCATION COMPETITORS DISTRIBUTION BRANDING ONLINE MEDIA
ENTREPRENEURSHIP COMPANY MINIM DESIGN
LOCATION
YEAR
367A 9th St. San Francisco, CA 94117 Remolded Office Space in Updated and Modern Building
2012 COURSE FM2250
Rent: $1995
AICA-SF
Square Footage: 2,280
ABOUT MISSION Our mission is to offer consumers of electronic goods a simple and innovative way to carry everyday items. We strive in creating products that have never been seen before. We have the highest quality of designs and materials to ensure our customer the best product on the market.
MinimDesigns will be starting off with the product called Pay Phone. The Pay Phone is a wallet and cell phone
case combined into one sleek design. It will be offered in various materials such as metal and plastic, and in many color combinations. What is great about the Pay Phone is that you can put credit cards, money, change, and even a few keys in the compartment. The Pay Phone will be offered online and at selected retailers for $60. We are marketing towards two types of shoppers; the first is the bleeding-edge early adapter who always buys the latest and greatest gadgets and the second is the shopper who is fashion forward, these are the kind of people who like to change their cell phone cover with their outfits. We will be advertising our product on various websites such as: Cosmopolitan and Wired.
DISTRIBUTION
TARGET MARKET
Pay Phone is marketed to those who own the iPhone 4 or 4Gs. Within this wide market of iPhone users, we are targeting people who want to simplify their lives. These people like small everyday solutions to simplify their home, work or personal belongings.
COMPETITORS
ENTREPRENEURSHIP
MINIM DESIGNS BRANDING
LOGO 1) WHITE BACKGROUND FOR COLOR MEDIA 2) BLACK BACKGROUND BLACK & WHITE MEDIA
minimdesigns
minimdesigns
COLOR INSPIRATION
COLOR PALETTE
C: M: Y: K:
0 0 0 0
C: M: Y: K:
0 0 0 100
C: M: Y: K:
0 0 0 80
C: M: Y: K:
0 0 0 60
ENTREPRENEURSHIP
WEBSITE
MINIM DESIGNS ONLINE MEDIA
search
products
blog
purchase
Life just got simpler.
iphone case & wallet combined into one sleek design
minimdesigns
about
media
who we are campaign employment
news press
support contact returns FAQ
minim designs
ONLINE ADVERTISEMENT
DISPLAY AD
Simplify Phone & Wallet
Consolidate.
minim designs
take your iphone and wallet with you.
minimdesigns Introducing the Pay Phone by minimdesigns
ADVERTISING SALES AND RATINGS -KIDROBOT
SCOPE ABOUT CURRENT ADVERTISEMENTS ADVERTISING GOALS BUDGETS OST EMPATHY MAP MEDIA KIT
ADVERTISING SALES & RATINGS COMPANY KIDROBOT
CURRENT ADVERTISEMENT
YEAR
- Kidrobot has never used any traditional forms of advertising methods.
SUMMER 2011 COURSE FM3327 AICA-SF
ABOUT Founded in 2002 by designer Paul Budnitz, Kidrobot is the world's premier creator of limited edition art toys and apparel. Kidrobot creates toys, apparel, accessories, and other products in collaboration with many of the world's most talented artists and designers.
- They are primarily known for only using guerilla marketing method as a form of advertising.
- They advertise through association with an artist, art events, and social media. - Word of mouth is one of the stronger points in their advertising repertoire. - They have created a lifestyle for people and their loyal customers are sure to tell everyone about the brand.
The products sold at Kidrobot are the centerpieces of a global movement that exemplifies the cutting edge of both pop art and mass culture. Many Kidrobot toys, such as Dunny, MUNNY, and Frank Kozik's Labbits and Mongers, attract huge followings. Artists that work with Kidrobot have gained celebrity status-these include USA artists Frank Kozik, Tim Biskup, Huck Gee, Joe Ledbetter, Tristan Eaton, Paul Budnitz, and Tara McPherson; the German design collective eBoy; Japan's Devilrobots & Mad Barbarians; French street artists Tilt & Mist; the UK's TADO and ilovedust; Australia's Nathan Jurevicius; Argentina's DOMA; and many, many others. Kidrobot also regularly collaborates with many of the world's top brands to create unique limited editions products. Past collaborations include Marc Jacobs, Visionaire Magazine, Barneys New York, The Standard Hotels, Playboy, Burton, Nike, Lacoste, Nooka, Matt Groening & more. WWW.KIDROBOT.COM
ADVERTISING GOAL - Our goal for our new advertising campaign is to gain greater brand recognition within our target market. - Our goal is to increase knowledge and awareness with the people who formerly knew about Kidrobot and to the people who are unaware of the brand. - Our goal is to enhance the company's name so young people in urban cities know who we are and to those previously unaware of the brand.
BUDGETS ANNUAL REVENUE $16,200,000.00 PERCENT OF REVENUE FOR ADVERTISMENT 8% 8% ANNUAL BUDGET FOR ADVERTISMENT $1,296,00.00 60% OF BUDGET FOR TRADITIONAL ADVERTISMENT $777,600.00 40% OF BUDGET FOR NEW MEDIA ADVERTISMENT $311,040.00
OBJECTIVE
STRATEGY
TACTICS
Increase sales by targeting new potential customers.
Invest 60% of our budget in traditional advertisements and 40% for nontraditionalonline and new media.
Purchase magazine, billboard, and online media advertisements, in order to saturate the mass media with the Kidrobot brand name.
Increasing awareness of the company and it’s products. Publicize knowledge of limited-edition product line to increase desirability.
ADVERTISING SALES & RATINGS KIDROBOT EMPATHY MAP
POP CULTURE
VISUALLY APPEALING
ALWAYS LOOKING FOR NEW NEW TECHNOLOGY
ART
STREET ART EYE FOR ART
OPEN TO ALL TYPES OF MUSIC
ENJOYS NEW TYPES OF ENTERTAINMENT PAYS ATTENTION TO NEW AND UPCOMING ARTISTS
DESIRE EXCLUSIVITY
URBAN LIFESTYLE CREATIVE SELF-EXPRESSION YOUNG AT HEART SINGLE
UNIQUE
COLLEGE GRADUATE
RIDES A BIKE TO WORK GOES TO DIVE BARS WITH FRIENDS
GOES TO ART GALLERIES READS NOVELS AND MAGAZINES
COLLECTOR
ADVERTISING SALES & RATINGS KRONIKLE MEDIA KIT
KRonikle 2012 MEDIA KIT
PRODUCT DEVELOPMENT -JEFFREY CAMPBELL: DIZEN
SCOPE ABOUT TARGET MARKET MOOD BOARD PRODUCTS LINE SHEET MARKETING
PRODUCT DEVELOPMENT COMPANY JEFFREY CAMPBELL DIZEN
TARGET MARKET
YEAR SUMMER 2012 COURSE FM3327 AICA-SF
ABOUT DIZEN is the newest clothing line by Jeffrey Campbell. Currently Jeffrey Campbell only has a shoe line; more recently they have collaborated with Black Milk clothing company to design shoes for them. It would be a great success if Jeffrey Campbell had a clothing line because their popularity amongst their shoes has risen within the past year; everyone from young adults to superstars have been seen wearing Jeffrey Campbell shoes. Jeffrey Campbell is known for their funky and wild shoes. DIZEN will resemble the same style as their shoes. The clothing line will have bright pops of color, unusual shapes, and patterns that no one else has seen before. Jeffrey Campbell collects inspiration from their customer base, therefore we will find all of the inspiration for the clothing line from their blogs and by directly asking their customers what they like and what they think is in for the season. This new clothing line will be called DIZEN (Dizen meaning: To deck out in fine clothes and ornaments). The line that I will be creating will be for Summer 2013.
JEFFREY CAMPBELL PRODUCTS
DEMOGRAPHICS Gender: Women Age: 20-25 Marital Status: Single Income: $20,000- $75,000 Spending Habits: Saves her money to buy nice clothing. Occasionally splurges on clothing items. Occupations: Stylist, Photographer, Marketer, Graphic Designer. Education: College Religion: Not relevant Ethnicity: White, Black, Hispanic
PSYCHOGRAPHICS Enjoys going out with her friends on the weekend. Activities include: going to the mall and clubs at night. Enjoys parties and loves to look good. Likes to travel and to go shopping. Enjoys spending her money on clothing that will last her a long time, but she will also buy some of her basics at stores like American Apparel.
PRODUCT DEVELOPMENT
JEFFREY CAMPBELL DIZEN BRANDING
LOGO
1) WHITE BACKGROUND 2) BLACK BACKGROUND
DIZEN
DIZEN
COLOR INSPIRATION
COLOR PALETTE
C: M: Y: K:
0 99 0 0
C: M: Y: K:
0 0 0 100
C: M: Y: K:
48 0 29 0
C: M: Y: K:
3 0 85 0
C: M: Y: K:
96 0 11 0
PRODUCT DEVELOPMENT
JEFFREY CAMPBELL DIZEN MOOD BOARD SEASON: SUMMER 2013
The mood board inspiration for DIZEN comes from Jeffrey Campbell’s blog and their customer’s blogs, which is the current way Jeffrey Campbell gets their inspiration.
PRODUCT DEVELOPMENT
JEFFREY CAMPBELL DIZEN PRODUCTS SEASON: SUMMER 2013
PRODUCT DEVELOPMENT
JEFFREY CAMPBELL DIZEN LINE SHEET SEASON: SUMMER 2013 Season: Spring Year: 2013
Jeffrey Campbell Dizen: Line Sheet Season: Spring Year: 2013 Group: Dresses
(All items available in S, M, L)
Style# D1S2013
Style# D2S2013
Style# D3S2013
Style# D4S2013
Style# S1S2013
Style# S2S2013
Fabric: Georgette 100% Polyester Retail: $160
Fabric: Stretch Poplin 92% Cotton 8% Spandex Retail: $250
Fabric: Rib 96% Polyester 4% Spandex Retail: $200
Fabric: Rib and Mesh 96% Polyester 4% Spandex Retail: $200
Fabric: Stretch Poplin 92% Cotton 8% Spandex Retail: $150
Fabric: Georgette 100% Polyester Retail: $150
Description: Shirt/Dress
Description: Dress
Description: Dress
Description: Dress
Description: Stud Skirt
Description: Skirt
Jeffrey Campbell Dizen: Line Sheet Group: Tops
Season: Spring Year: 2013 Group: Pants
Group: Cover-Ups
Style# T1S2013
Style# T2S2013
Style# J1S2013
Fabric: Stretch Poplin 92% Cotton 8% Spandex Retail: $75
Fabric: Georgette 100% Polyester Retail: $50
Fabric: Fabric: Embossed Pleather Fabric: Stretch Sateen 60% Polyurethane 40% Polyester 58% Cotton 38% Polyester Retail: $300 Retail: $250
Description: bustier top
Description: button up crop
Style# J2S2013
Description: Motorcycle Jacket Description: Jacket
Style# J3S2013
Style# J4S2013
Style# J5S2013
Style# P1S2013
Style# P2S2013
Fabric: Sateen 58% Cotton 38% Polyester Retail: $125
Fabric: Stretch Poplin 92% Cotton 8% Spandex Retail: $100
Fabric: Stretch Poplin 92% Cotton 8% Spandex Retail: $200
Fabric: Interlock 96% Cotton 8% Spandex Retail: $75
Fabric: Interlock Stretch 92% Polyester 8% Spandex Retail: $75
Description: S/S Jacket
Description: Shall
Description: Shawl
Description: Low rise
Description: Boot leg
PRODUCT DEVELOPMENT
JEFFREY CAMPBELL DIZEN MARKETING
DIZEN IT’S ABOUT TIME TWO PAGE PRINT AD
DIZEN
BILLBOARDS
PRODUCT DEVELOPMENT
JEFFREY CAMPBELL DIZEN MARKETING
Contact: Press Information Lauren McLoughlin 775-233-3430 San Francisco, CA 94117 Lauren.Taylor.McLoughlin@Gmail.com
DIZEN Press Release FOR IMMEDIATE RELEASE Release of Jeffrey Campbell’s new clothing line “DIZEN” May 20, 2013, Los Angeles, CA- Jeffrey Campbell, the infamous shoe designer, will be launching their new clothing line called “Dizen”. The new clothing line will be sold at a Jeffrey Campbell’s three-month pop up shop in downtown Los Angeles, opening June 1, 2013. “Our clothing line resembles our shoes, and I know our customers will be pleased with that. The Dizen line features various silhouettes as well as fun and unique prints that will catch anyone’s eye.” Says the senior designer of the clothing line. The inspiration for the clothing line has come from the JC girls, whether it be on Tumblr, Flickr, Pintrest. So virtually this is a clothing line made by you!” The clothing line will also be sold online starting June 15, 2013, on NastyGal.com. About Jeffrey Campbell Since 2000, Jeffrey Campbell Shoes has been capturing the essence of the street; weaving it together with a vintage style & runway flair, creating a line of shoes instantly recognizable the world over. As a small, family owned company; the meteoric rise of the Jeffrey Campbell brand is the result of hard work and a true passion for design- a passion that is evident in every detail of every product that carries the name. Despite transforming into a global brand, with offices all over the world, the Los Angeles-based Jeffrey Campbell operates today on those same principles, retaining the small-company ideals and mentality upon which it was founded. For more information please visit: JeffreyCampbellShoes.com
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We will be taking over the 'Gateway to Hollywood' statues located in Los Angeles. We will decorate all of the four ladies with custom JC Dizen clothing and wheat paste shoes that will be located on the bottom. Each lady will be wearing a different outfit and pair of shoes from the collection.