DEVELOPED DRAWINGS
Pattern Net of 4-pack Packaging mock-up Bottle mock-up
Packaging top
After thinking about the YCN brief in more detail, I decided that creating four bottle designs was too much, and I didn’t feel that the designs I had created put across the feel and identity of the J20 brand. I kept the idea of a bottle wrap and a simple, black design to keep with the brief demand of a more mature design, however I changed the print so that it incorporated the fruits of the bottle. I have added with the leaves and flowers to keep a fruity, tropical theme. This way I can use the design for all of the bottles, whilst again combining ideas I created previously.
Pattern Packaging mock-up Bottle mock-up
Packaging top
Net of 4-pack
FINAL EVALUATION For my interpretation of the Britvic J20 YCN Brief, I was instructed to recreate the packaging of the J20 bottles and four back outer sleeve so that the design was more appealing to adults, and I had to ensure that customers knew of the blend of two fruits. I conducted a series of research documentations and also visiting bars and shops to see what competitors J20 has. This showed that mature designs of today are more simplistic in style, which gave me the idea of using less colour for the design. After further initial research, I thought that it could be a good idea to completely strip any colour from the bottle design, meaning that the colour would be added through the use of the drink itself. Not only does this show the true colour of the drink, but it also shows the fruity tones, in which customers will identify with the blend of fruits. On developing my designs I decided to create a bottle wrap with the J20 logo made up of all these elements, but after careful consideration I concluded that my new designs did not portray the J20 product correctly. Therefore for my final design I combined previous designs and created individual bottle wraps for the two flavours. I used a simplistic, black line style to depict the fruits on the bottles, along with tropical style flowers and leaves to emphasise on the exciting and aromatic flavours and feels of the fruits. Also, even though the colours in the logo have been stripped, I have decided to keep the green bottle cap to keep the synonymous link with the J20 brand. I have designed the bottles so that the area in between the design will be filled with the colour of the drink. For the packaging design I have kept the graphic design of the bottles, however I have used this on a simple black background with gradient colouring, to keep the fruity feel. The logo can still be identified on both elements, as I have kept to the same shape and style given by the project pack. Therefore, to summarise my project intentions, I have decided upon a simplistic, modern outlook, providing a stronger depiction of the fruits and the colour of the juice itself and using a fresh thinking design that will look more distinctive from the other brands, a new and interesting product to attract an older market.