After thinking about the YCN brief in more detail, I decided that creating four bottle designs was too much, and I didn’t feel that the designs I had created put across the feel and identity of the J20 brand. I kept the idea of a bottle wrap and a simple, black design to keep with the brief demand of a more mature design, however I changed the print so that it incorporated the fruits of the bottle. Therefore, here I have created graphics of oranges and passion fruits, which I have added with the leaves and flowers to keep a fruity, tropical theme. This way I can use the design for all of the bottles, whilst again combining ideas.
Apple & Mango
Here I followed through with the same idea of drawing the fruits, however I drew apples and mangoes to match the flavour of the drink, however the design is continuous as I have used the same flower and leaf designs. I have kept the labels of my bottle designs simple, as I already feel that there is enough design on the bottle.
For the packaging design I decided to use the same graphic I created for the bottle wrap, however I swapped it over so that the packaging was black and the design incorporated a gradient of two colours, to symbolize the infusion of the two fruits in J20. I feel that this design would stand out on the shelves in supermarkets amongst other drinks due to the eye-catching feel. I also decided to add the pack flavour on the top of the pack with the Britvic logo; I felt that the front of the packaging had more of an effect if it was simplistic.
For the Apple & Mango packaging design I used the same idea for the Orange and Passionfruit by incorporating the current bottle design, however I changed the gradient colours to green and yellow to match the blend of fruits within the drink. The change in colour means that customers will be able to distinguish easily between flavours, without really seeing the flavour on top of the packet.
Final Evaluation.. For my interpretation of the Britvic J20 YCN Brief, I was instructed to recreate the packaging of the J20 bottles and four back outer sleeve so that the design was more appealing to adults, and I had to ensure that customers knew of the blend of two fruits. I conducted a series of research documentations and also visiting bars and shops to see what competitors J20 has. This showed that mature designs of today are more simplistic in style, which gave me the idea of using less colour for the design. After further initial research, I thought that it could be a good idea to completely strip any colour from the bottle design, meaning that the colour would be added through the use of the drink itself. Not only does this show the true colour of the drink, but it also shows the fruity tones, in which customers will identify with the blend of fruits. On developing my designs I decided to create a bottle wrap with the J20 logo made up of all these elements, but after careful consideration I concluded that my new designs did not portray the J20 product correctly. Therefore for my final design I combined previous designs and created individual bottle wraps for the two flavours. I used a simplistic, black line style to depict the fruits on the bottles, along with tropical style flowers and leaves to emphasise on the exciting and aromatic flavours and feels of the fruits. Also, even though the colours in the logo have been stripped, I have decided to keep the green bottle cap to keep the synonymous link with the J20 brand. I have designed the bottles so that the area in between the design will be filled with the colour of the drink. For the packaging design I have kept the graphic design of the bottles, however I have used this on a simple black background with gradient colouring, to keep the fruity feel. The logo can still be identified on both elements, as I have kept to the same shape and style given by the project pack. Therefore, to summarise my project intentions, I have decided upon a simplistic, modern outlook, providing more participation of the fruits and the colour of the juice itself and using a fresh thinking design that will look interesting amongst other brands and will hopefully attract an older market.