AlbansConservation Prime HomesArea StStAlbans Track Record 2016 Track Record St Albans Conservation A Track Record 20
Welcome Welcome to Frost’s Prime Homes track record showcasing a selection of properties that we have sold and let in St Albans.
Welcome
It’s been a successful twelve months that have demonstrated exactly how popular St Albans is with great prices achieved in a challenging market. Within this brochure we have assembled some impressive statistics further illustrate this record, point. showcasing a selection of properties which we Welcome to Frost’s that Conservation Area track have sold in the Conservation Area during 2016. Buyer and tenant profiles remain similar to previous years with typically a wide cross section looking 2016 was another year thatschools, demonstrated howstation popular the St Albans for catchment to the best the mainexactly line train in addition to theConservation Area is with prices to an climb in a challenging On the opposite page we have assembled some security andcontinuing prestige of established soughtmarket. after setting. illuminating statistics that point further to this trend. We find a remain numbersimilar of ourtobuyers andyears, tenants either amoving out from London or up sizing Buyerdoprofiles previous withare typically wide cross-section of buyers enjoying locally, given today’s hectic lifestyles its logical that houses There in first isclass orderaachieve premiumofprices. the conservation area’s charm, character and convenience. however preponderance thirty We also find that houses with significant potential are in real demand as well from clients looking to something couples, who have sold a flat in London to fund a conservation purchase. create their ideal family home. Increasingly these buyers are putting more examples on a modern sleek interior over and above character features; and those houses that have trendyhigh kitchens, bathrooms andstunning landscaped garden attract premium Our approach to marketing is to prepare quality details, with professional photography prices. to draw out the properties best features and we work hard to sell the convenient lifestyle too. And finally Frost's were delighted and humbled to receive Gold at The Times and The Sunday Times And finally… the hallmarks of Frost’s Estate Agents are ‘People who care, a heritage that matters Estate Agency of the Year Awards and we would like and a service drives for results’. as we start our 28th year in business we hope that if you to thank all ourthat customers their So support. are considering selling or letting your home you’ll give Frost’s a call as we would welcome the opportunity to help you move.
Daniel Kirk
Associate Director
Welcome to Sales
Selling property is what we do and finding and developing the right staff has always been a fundamental part of Frost’s. As you can see below, you’ll be in safe hands with experienced and motivated staff who really deliver results maintaining our long term position as the market leader in St Albans.
Meet our team…
Ava Hastings
James Brookes
21/03/2019
Daniel Kirk
Rightmove Plus
David Murray 21/03/2019
Jess Baker
Stuart Dutton
Frost's Estate Agents St Albans
Sales agreed report AL3 5 AL3 4 AL2 2 AL3 6 Lucy Mogla
Neil Dowsett
AL4 9
AL2 3
John Sullivan
AL1 1
AL1 3
AL1 5
Joseph Gaskin Age: Resale
Date: 20/03/2018 - 20/03/2019
Frost's Estate Agents
Office 13
Average Sold/Sale Agreed price: £1,092,800
Office 12
7 8 10
Office 11
10
31
Office 3
29
16 17
Office 8
Fastest Exchange using Frost’s Conveyancing: 35 days
33
15
Office 9
Highest Percentage of Asking Price achieved: 113%
Office 2
13
Office 10
Average Percentage of Asking Price achieved: 99%
37
49
Office 14
Average Asking price: £1,101,333
Best in class £’s per square foot: £739
AL1 4
Others (24 offices)
We are extremely successful at what we do, as you can see from our recent results.
Average price per square foot: £577
AL1 2
The information below is based on the following filters: Price: between £700,000 and £1,500,000
Frost’s Prime Area Statistics…
AL2 1
AL4 0
18
21
Office 4
Office 7 Office 6
Office 5
Frost's Estate Agents
1 st
St Albans
out of
38 offices
4 Chequer Street, St. Albans, AL1 3XZ insights brought to you by
Data is derived purely from Rightmove.co.uk's internal statistics and advertisers on 21/03/2019, may be subject to specific geography or search criteria and is provided 'as is' for general interest only. Rightmove makes no warranty as to the data's suitability for any purpose and accepts no liability for any action or inaction taken as a consequence of its use. For a full list of all competing agents contact marketing@rightmove.co.uk.
This chart shows the number of properties sold by Frost’s in your specific postcodes AL1 and AL4 vs our competitors from: 20-03-18 to 20-3-19. Price range from £700,000 - £1,500,000 Frosts SSTC Market Share for the same date range 11.8%. (Statistics provided by Rightmove.co.uk) Please Note: While we have taken all reasonable steps to check the accuracy of the data provided we must point out that this has been extrapolated from various sources and slight variations beyond our control may be present. The statistics provided have been rounded to the nearest whole number. https://rmplus.rightmove.co.uk/market-share/sales-agreed#
Our
care
About Us...
At Frost’s you are our top priority and to ensure our people always put you first we invest heavily in staff recruitment, induction and on-going training, as well as their personal skills. We work hard to retain our best people and nurture our rising stars. We understand the value of our local community and can regularly be found supporting local charities and events.
W e know happy, positive and enthusiastic staff deliver superior service and results creating exceptional moving experiences for all our customers. One of the biggest differences between Frost’s and our competitors is the quality of our people, many of whom are featured in this brochure.
Why not pop in to one of our offices and see for yourself?
Sharing our success... Longacres
Asking Price: £850,000
Nimrod Close
Asking Price: £1,000,000
SOLD
Sale Price: £850,000 %Achieved 100% Sq Ft: 2002 £’s per Sq Ft: 424
SOLD
Sale Price: £975,000 %Achieved 97% Sq Ft: 1463 £’s per Sq Ft: 666
Rose Walk
SOLD
Asking Price: £1,175,000 Sale Price: £1,175,000 %Achieved 100% Sq Ft: 1722 £’s per Sq Ft: 683
Sharing our success... The Ridgeway
Asking Price: £975,000
Folly Lane Road Lancaster
Asking Price: £950,000
SOLD
Sale Price: £975,000 %Achieved 100% Sq Ft: 1848 £’s per Sq Ft: 527
SOLD
Sale Price: £930,000 %Achieved 97% Sq Ft: 1777 £’s per Sq Ft: 523
Marshalswick Lane
SOLD
Asking Price: £1,000,000 Sale Price: £950,000 %Achieved 95% Sq Ft: 1780 £’s per Sq Ft: 533
Sharing our success... Salisbury Avenue
Asking Price: £1,150,000
Folly Lane Marshalswick Lane
Asking Price: £1,000,000
SOLD
Sale Price: £1,177,000 %Achieved 102% Sq Ft: 2181 £’s per Sq Ft: 539
SOLD
Sale Price: £1,000,000 %Achieved 100% Sq Ft: 1592 £’s per Sq Ft: 628
Lancaster Road
Asking Price: £1,350,000
SOLD
Sale Price: £1,310,000 %Achieved 97% Sq Ft: 2569 £’s per Sq Ft: 509
Sharing our success... Sandfield Road
Asking Price: £1,000,000
Folly Lane Road Lancaster
Asking Price: £1,175,000
SOLD
Sale Price: £980,000 %Achieved 98% Sq Ft: 1592 £’s per Sq Ft: 615
SOLD
Sale Price: £1,110,000 %Achieved 94% Sq Ft: 1818 £’s per Sq Ft: 610
Lancaster Road
SOLD
Asking Price: £1,495,000 Sale Price: £1,400,000 %Achieved 93% Sq Ft: 2305 £’s per Sq Ft: 607
Sharing our success... Harpenden Road
Asking Price: £1,000,000
Scott Close
Asking Price: £900,000
SOLD
Sale Price: £950,000 %Achieved 95% Sq Ft: 1442 £’s per Sq Ft: 658
SOLD
Sale Price: £870,000 %Achieved 96% Sq Ft: 2204 £’s per Sq Ft: 394
Cunningham Hill Road
SOLD
Asking Price: £1,500,000 Sale Price: £1,700,000 %Achieved 113% Sq Ft: 2300 £’s per Sq Ft: 739
D elivered from the commitment and passion we bring, achieving your
objectives is at the hear t of what we do. Please take the oppor tunity to read our Google reviews online to see what our customers have to say about our service.
Our
Personalised Service Plan
Results
Fully comprehensive online & offline Marketing plan
Frost’s success is the result of a total commitment to our customers. We believe in the attributes of old fashioned Estate Agency combined with innovative technology, where hard work delivered by skilled estate agents putting the clients first, will achieve exceptional results.
Award winning team of highly experienced passionate professionals
Unsurpassed teamwork across 4 closely linked local branches
drives results
Cohesive and complete sales process from first contact to moving day
Welcome to Lettings
Our lettings business is built on long term relationships with our clients so employing training and keeping the right staff is key to our success. As you will observe below, you will be in safe hands with experienced, motivated and friendly staff who really deliver results sustaining our market leading position in St Albans.
Meet our team…
Hollie Taylor
Rose Johnson
Elizabeth Brookes
3/25/2019 Daniel Kirk
Rightmove Plus
25/03/2019
Sarah Twigg
Sophie Hutchinson
Frost's Estate Agents St. Albans Lettings
New instructions report AL3 5 AL3 6 AL3 4
Melanie Hughes
David Murray
Lily Fowler
Frost’s Prime Area Statistics… We are extremely successful at what we do, as you can see from our recent results.
AL1 3
AL4 0
AL2 2
AL4 9
Average Percentage of Asking Price achieved: 97.5% Highest Percentage of Asking Price achieved: 100% Average Days on Market: 17 Average Number of Viewings: 6
AL2 1
AL1 2
AL1 1
AL1 5
AL1 4
Sam Stockwell
The information below is based on the following filters: Price: between £1,500 and £3,500
Letting types: No student let properties
Date: 25/03/2018 - 24/03/2019
Frost's Estate Agents
Others (45 offices)
109
140
Average Asking price: £3144 Average Let Agreed price: £3071
AL2 3
Office 16
17 18 18 19 20 20 21
Office 15 Office 14 Office 13 Office 12 Office 11 Office 10
Office 2
66
57
Office 3
45 24
24 28
32
35
Office 4
Office 9 Office 8 Office 7
Office 5 Office 6
Frost's Estate Agents
1 st
St. Albans Lettings
out of
61 offices
4 Chequer Street, St. Albans, AL1 3XZ insights brought to you by
Data is derived purely from Rightmove.co.uk's internal statistics and advertisers on 25/03/2019, may be subject to specific geography or search criteria and is provided 'as
for general interest only. Rightmove makes no warranty as to the data's suitability for any purpose and accepts no liability for any action or inaction taken as a consequenc of its use. For a full list of all competing agents contact marketing@rightmove.co.uk.
This chart shows the number of properties instructed by Frost’s in your specific postcodes AL1 - AL4 vs our competitors from: 25-03-18 to 24-03-19. Price range £1500pcm to £3500pcm Frosts Market Share for this category for the same date range 15.4%. (Statistics provided by Rightmove.co.uk) Please Note: While we have taken all reasonable steps to check the accuracy of the data provided we must point out that this has been extrapolated from various sources and https://rmplus.rightmove.co.uk/market-share/new-instructions# slight variations beyond our control may be present. The statistics provided have been rounded to the nearest whole number.
The Park
LET
Asking Price: £4000pcm Let Agreed: £4000pcm %Achieved 100% Agreed in: 16 days Viewings: 2
Sharing our success... Forge Cottage
LET
Asking Price: £2250pcm Let Agreed: £2200pcm %Achieved 98% Agreed in: 18 days Viewings: 2
Folly Lane Paxton Road
SOLD LET
Asking Price: £2250pcm Let Agreed: £2250pcm %Achieved 100% Agreed in: 32 days Viewings: 11
Carlisle Avenue
LET
Asking Price: £4250pcm Let Agreed: £4000pcm %Achieved 94% Agreed in: 10 days Viewings: 1
Sharing our success... St Peters Close
LET
Asking Price: £3500pcm Let Agreed: £3500pcm %Achieved 100% Agreed in: 2 days Viewings: 6
Station Road
LET
Asking Price: £2550pcm Let Agreed: £2400pcm %Achieved 94% Agreed in: 28 days Viewings: 14
Mortimer Crescent
LET
Asking Price: £3500pcm Let Agreed: £3300pcm %Achieved 92% Agreed in:5 days Viewings: 4
Sharing our success... Beech Leaf Cottage
LET
Asking Price: £2995pcm Let Agreed: £2995pcm %Achieved 100% Agreed in: 40 days Viewings: 8
Watford Road
LET
Asking Price: £3000pcm Let Agreed: £3000pcm %Achieved 100% Agreed in: 6 days Viewings: 5
O ur Past has helped us to become who we are today, this
respect for what has come before helps us to deliver exemplary service today. With over 25 years in business we have unrivalled understanding and knowledge about our customers, their homes and our local proper ty market.
Our
In 1992
local residents David and Mary Frost opened the first Frost’s office in St Albans determined that customers would receive “better service, better marketing and better results” than any other local agents could provide. Those same objectives are still at the heart of everything we do today. In today’s market flexibility and an ability to adapt are a necessity. It is the pride we take in our past that continues to drive our passion today.
matters We hope you have found this brochure to be informative, insightful and interesting. Whether you are considering selling or letting a property or would just like some friendly advice please give us a call on 01727 861166 as we would be delighted to help.
St Albans 4 Chequer Street, St Albans Hertfordshire AL1 3XZ St Albans 01727 861166
4 Chequer Street, St Albans Hertfordshire AL1 3XZ 01727 861166
Harpenden 6a Leyton Road, Harpenden Hertfordshire AL5 2TL Harpenden 01582 768666
6a Leyton Road, Harpenden Hertfordshire AL5 2TL 01582 768666
Marshalswick 61 The Quadrant Marshalswick, St Albans Marshalswick Hertfordshire AL4 9RF 61 The Quadrant 01727 852295
Marshalswick, St Albans Hertfordshire AL4 9RF
Wheathampstead 4 High Street Wheathampstead Wheathampstead Hertfordshire AL4 8AA 4 High Street 01582 833444
Wheathampstead Hertfordshire AL4 8AA