A C OMPETITIVE ANALYSIS OF THE MARKETING STRATEGIES OF VIKRAMPUR MISTANNA BHANDAR .
SUBMITTED BY BIKASH KUMAR GHOSH CHAPTER-1 1.1: INTRODUCTION A competitive analysis of the marketing strategies of Vikrampur Mistanna Bhandar and Construction Industry play an important role for sustainable development of a country. The construction industry is an important sector for physical expansion and economic development of the country. This sector is well linked with human settlements, employment and environment it is recognized that the health of the sweetmeat sector is the barometer of the national economy. A competitive analysis of the marketing strategies of Vikrampur Mistanna Bhandar in private sector in this country started in pre-liberation days when In the mid-60 undertook land development project known as “Pallabi Project� for housing purpose in the Mirpur area of Dhaka city. Due to the absence of an appropriate urbanization policy, urban growth and urban development is basically Dhaka centered. Now-a- days the population of Dhaka city has been increased at high rates, but they have increased at low rates. There is no magical solution to the present or future housing problem of the city. Government has made lands available for modern housing by earth filling low-laying areas of Dhanmondi, Mohammadpur, Mohakhali, Cantonment, Gulshan, Banani, Baridhara, Uttara, Mirpur, etc by his own initiative.