Final paper

Page 1

Overview Telecommunication of Bangladesh 1. INTRODUCTION Telecommunication industry in Bangladesh is considered to be the most competitive industry of Bangladesh. The industry has reached to almost of its mature stage. And the companies in the field are facing a tough fight while expanding. Therefore a survey was carried to gather information based on the customers liking and disliking by the use of SPSS software. 1.1) Origin of the Report This report entitled ‘Survey Report on ‘Telecommunication Industry in Bangladesh’ is a requirement for the completion of the course Marketing Research. The main purpose of this report is to exchange and relate theoretical knowledge with real life situation. Under the instruction and guidance of the course instructor Mr Shamsad Ahmed, we have taken the initiative to prepare this report with much precision and by being completely unbiased. 1.2) Objective The general objective of this report is to provide an overview of the different aspects relating to Telecommunication Industry by surveying the customers. Beside the general objective, the report can be categorized into main objective and specific objective. The objectives behind this report are given below: 1.2.1) Main Objective: The main objective of this report is to provide detailed information on Telecommunication Industry in Bangladesh from customers’ view point by analyzing the survey data with the help of SPSS software. 1.2.2) Specific Objectives: The specific objectives underlying this report are listed below: • To have a clear understanding about the SPSS software. • To realize the importance of different factors associated with cellular connection. • To realize the importance of different features of Cellular connection • To analyze the respondents demographic profile • To define the position of Telecommunication based companies. • To identify the customers preference over connection • Fulfill the requirements of our course “Marketing Research”. • 1.3)

Gather experience and knowledge of doing a professional report Methodology

The methods that we followed to prepare the report are as follows: •

We at first formed a group of 07 members.

We distributed the task among the members.

We surveyed the respondents that use cellular phone.

Analyzed the results to fulfill the objective.

1.4) Source of Information


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Final paper by lawjuris - Issuu