CUSTOMER SERVICE : WAYS TO INCREASE THE SATISFACTION LEVEL OF THE CUSTOMERS
CHAPTER-I Introduction 1.1. Origin of the report: Now we are living in the age of competition at anything in any places. From that tendency recently Education is also in the age of competition. So the procedures and standards of teaching are upgraded by different universities and institution in our country. In respect to that, internship is mandatory for our MBA program offered by Dhaka University. To do so I decided to complete my internship in Prime Bank Limited. In connecting, HRD of PBL sent me to the Motijheel Branch and assigned to prepare this report.
1.2. Rationality: Internship program is the practical aspect of our theoretical learning. It makes a bridge between the gap of classroom learning and practical learning. In this view, Internship plays a pivotal role for each professional degree like MBA. The study will help formulate suitable policies taking into consideration different ideas, suggestions and feelings of the customers and bankers. Further more, it may noted that Prime Bank executives who are really executing the policies undertaken by the top management will have a chance to communicate their interaction and provide necessary feedback..
1.3. Objectives: Objectives regarding this study are as follows: •
To fulfill academic requirement;