Personal Financial Services of Hongkong Shanghai Banking Corporation, Bangladesh Chapter-1 Introduction 1.1. Origin of the Study This internship report was assigned as a part of the academic requirement in order to complete ‘Bachelor of Business Administration’ program under the ‘Department of Management Studies’ at University of Dhaka. To support my internship report, I worked as an intern in ‘The Hongkong and Shanghai Banking Corporation Limited’. And I was consigned to help the officers of the Personal Financial Service of HSBC, Motijheel Branch as part of the fulfillment of Internship requirement. 1.2. Objective of the Study The objective of this report is to describe the section as well as the organization where I was placed as an Intern. This includes an overview of the organization, structures, personal financial services as well as products and services offered by the bank. In addition to that, this report also aims to shed some light on the overall performance of the personal financial services of HSBC, Bangladesh. 1.3. Scopes of the Study The scope of this report is to cover the organization, its structure, operational activities in Bangladesh, various products and services offered by the bank, personal financial services and customers’ feedback regarding their service, analysis of survey which are made from questionnaire, SWOT analysis of HSBC. 1.4. Data Collection Methodology Sources of Information Primary data I have collected primary information by interviewing employees, managers by the process assigned by HSBC, observing various organizational procedures, structures, directly communicating with the customers. Primary data were mostly derived from the discussion with the employees & through surveys on customers of the organization. I have also prepared a questionnaire for the customers of HSBC. Secondary data I have elaborated different types of secondary data in my report. Sources of secondary information can be defined as follows: •
Internal Sources •
Group Business Principal manual