General Banking Policy and Performance of Dutch Bangla Bank Limited
Chapter-1: Introduction Background of the Study Being a student of BBA Program, The University of Asia Pacific, I am supposed to do internship in an organization and submit an internship report on a project as required for partial fulfillment of the degree. I am accommodating internship and thus have prepared a project paper on Dutch Bangla Bank Limited (DBBL). DBBL is an online bank which is the largest donor in Bangladesh and also socially responsible bank. I chose the bank for the purpose of increasing my understanding on brand equity and to evaluate how the organization maintain its brand management through various marketing programs, brand elements, brand associations and social responsible activities. Sources of Information The report is largely based on the performance of DBBLs debit card and the customers' feedback about the services provided by the Dutch-Bangla Bank Ltd. For the most part it used primary data, which was obtained from the shared distribution of DBBL and through questionnaires and interviews from the officials and customers of SCB. Besides, journals, website of SCB, SCB bulletins were used as secondary sources. Information also collected from the officials and customers of the following branches: a.
Standard Chartered Bank
b.
Eastern Bank limited
c.
Brac Bank Limited
d.
Dutch-Bangla Bank Limited.
e.
Jamuna Bank Limited.
Origin of the Report The report entitled “Performance Evaluation and general policy of Dutch-Bangla Bank Limited� has been prepared as a partial fulfillment of BBA program authorized by the Register, The University of Asia Pacific Scope of the Report