March 16 — March 22, 2015
First things first: Dress right for the part I know they’re fresh, But you’ve gotta leave your sneakers in the car Even if it’s casual, Wear a suit jacket and tie Or they’ll see your amazing résumé then stamp it “DENIED”
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Be a Grand Pooh-Bah Of Probability In need of young recruits, insurers turn to rap videos and T-shirts At his high school in Louisville, Jonny Blount was a football star wooed by college coaches. Then, going into his senior year, he tore a ligament in his knee and started to think more about his future. He’s now majoring in risk management and insurance at Eastern Kentucky University. Internships at State Farm and Lloyd’s of London have helped him pay for college, and he’s angling for a fulltime job in the industry when he graduates this spring. “I got along without football,” he says. “Insurance has just really opened doors for me.” Blount is a rarity, and the insurance industry knows it. About half its workforce in the U.S. will be nearing
retirement age in the next decade. That, paired with normal growth and turnover, stands to create at least 500,000 job openings by 2022, according to an insurance industry analysis of Bureau of Labor Statistics data. The stats have insurance companies worried that millennials aren’t applying for entry-level jobs because they don’t know about them—or, worse, think the industry’s dull. Hoping to be hip, Allstate, State Farm, and four dozen other companies and organizations have banded together to highlight the bounty of career opportunities they offer. Called MyPath, the project is led by the Institutes, a nonprofit that provides
education for the risk management and property- casualty insurance industry. Ads have run on Pandora Internet radio, Facebook, and Twitter, pointing millennials to a website that groups internships by job function (“Actuary: Also known as the Grand Pooh-Bah of Probability”). The goal is to get a younger set excited about working as agents, underwriters, and claims officers. “The insurance industry lacks its ‘Got milk?’ campaign,” says Shawn Tubman, vice president for talent acquisition at Liberty Mutual, one of the insurers participating in MyPath. His company and others are coming up with offbeat ways to draw in millennials in
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The industry “lacks its ‘Got milk?’ campaign”
