print media
rate card
2016
socanews.com
about
soca news
Soca News is a brand specialising in, and dedicated to, Caribbean music, news, culture, carnival and lifestyle. It is established as the UK’s leading authority on soca music. Since 1996, we have developed a loyal and passionate audience, who initially supported our printed magazine and now also look to socanews.com as the first point of contact for breaking news stories, events and for instant access to a vast online community around the world. Advertising your product/company within Soca News gives you direct access to the Caribbean community in the UK, but also to the growing masses of other individuals who are participating in related events and have a general interest in the Caribbean. The market for Caribbean music is growing, as well as interest in the region as a whole. Soca News will be at the forefront of reporting on and developing the interest in this exciting part of the world.
CALYPSO PIONEER - LORD KITCHENER
we
believe Soca News, both online and in print, is about giving readers a unique insight into the roots, culture, rich history and traditions of a multidialectic and far-reaching Caribbean archipelago that stretches over 1200 miles. Whilst providing a wealth of up-to date information about music, events, personalities and communities across the Caribbean and the rest of the world. Our team of writers delivers a refreshing mix of news, interviews, analysis, reviews and previews on topics as diverse as Caribbean carnivals, musicians, cuisine, literature, politics, art, festivals, music, dance and history. We aim to produce material that will further educate and entertain, as well as raise awareness of a wide variety of subjects.
SOCA ARTISTS - BUNJI GARLIN
the
demographics The Soca News readership is made up of individuals who have a keen interest in the culture and lifestyle of the Caribbean, and who want to receive the latest news and information about what’s happening in the region, and in the rest of the world. The readers of Soca News are wide and varied, ranging from teenagers to grandparents. Our core demographic is aged between 18 and 45, attend events at least twice a month, and have strong family and/or business links with the Caribbean. Our readers receive an interactive online experience via our website, socanews. com, with additional opportunities to view music videos and listen to the latest tracks, as well as take part in debates and polls, making their voices heard.
OUR READERS GE N D ER
60% 40%
FEMALE MALE
18 TO 45
AG E
55%
AV E RAG E AG E
35 TO 40
FACTS/FIGURES COPI ES -
10,000
FREE
READERS -
30,000 D I GI TAL VERSI ON -
20,000
STOCKI STS - OVER
150 our
distribution The Soca News magazine distribution covers a network of libraries, food outlets, record shops, arts centres, travel agents, bookshops, and other high footfall points. Altogether, you can pick up Soca News at more than 150 outlets throughout UK cities including London, Leeds, Reading, Birmingham, Milton Keynes, Luton, Huddersfield and the Isle of Wight. We also utilise specialists distribution companies to ensure London wide distribution and to access new audiences. Soca News is also distributed to organisations involved in carnival some of which include mas bands, steel bands and masqueraders. There is also hand to hand distribution at key events taking place throughout the publication month.
Magazine available free first week of each month.
advertising rates PRICES Back Cover
£650
Inside Back Cover
£500
Inside Front Cover
£500
Double Page Spread
£800
Full Page
£400
Half Page
£200
Quarter Page
£100
Eighth Page
£50
DI S C OU N TS 3 Issues 6 Issues 12 Issues
mechanical data sizes in mm FULL PAGE type: 131 x 192 trim: 148.5 x 210 bleed: 152 x 216
HALF PAGE (LANDSCAPE)
10% 15% 25%
DATES Booking deadline: 15th of each month Artwork deadline: 20th of each month
131 x 94
HALF PAGE (PORTRAIT)
63 x 192
PROMOTION AND SPONSORSHIP Unique marketing and product promotion opportunities exist within Soca News for specific reader targeted campaigns.
ARTWORK All advertisements must be supplied to Soca News specifications. Advertisers supplying material which does not comply with these specifications will be liable for production and/or design charges incurred. All documents must be saved at 300 dpi, CMYK colour as a JPEG(.jpg), or high-resolution PDF files. If sending an InDesign file, please ensure that all images and fonts are also included. Artwork must be supplied by email.
QUARTER PAGE (PORTRAIT ONLY)
63 x 94
digital
advertising rates BANNERS L E AD E RB OA R D 728x90
This banner resides at the top of the page, and is one of the first things a user sees when accessing any of the pages on socanews.com. HOME PAGE £150 | OTHER £100
ME D I U M R E C TA N G L E 300x250
This banner sits about halfway down the page, giving the user another chance to see your message whilst browsing a page.
STAT I ST I CS On average, socanews.com receives around:
UNI QUE VI SI TORS
25,000
PER MONTH.
[September 2014]
PAGE I MPRESSI ONS
HOME PAGE £150 | OTHER £100
850,000
LA R G E R E CTA N GL E
ONL I NE SUBSCRI BERS
300x600
This banner sits about halfway down the page and gives the user another chance to see your message whilst browsing a page. HOME PAGE £175 | OTHER £125
PER MONTH.
10,000
users have signed up to our permissionbased electronic email list.
L AR G E L E A D E RB OA R D
Soca News has close to:
980x300
TWI TTER/SOCANEW S
This banner resides at the bottom of the page, and is one of the last things a user sees when accessing any of the pages on socanews.com.
6,000
FOLLOWERS, AND GROWING DAILY.
HOME PAGE £150 | OTHER £100
WA L L PA P E R HEADER 980x90, RAILS 140x900 The ad-served wallpaper offers advertisers the opportunity to brand a section for seven days by leveraging traditionally unused portions of the page. The wallpaper covers the left and right hand rails on a page, as well as a header area at the top, replacing the 728x90 pixel leaderboard banner. HOME PAGE £200 | OTHER £140
FACEBOOK/SOCANEWS
3,500
‘LIKES’ AND GROWING DAILY
The magazine is also available in a digitalised version online.
LEADERB OARD
WA L L PA P E R
728x90
HEADER 980X90 RAILS 140x900
MEDIUM R ECTA NGLE 300x250
L A RGE R ECTA NGLE 300x600
L A R G E LEADERBOARD 980x600
OTHER OPTIONS S PL A S H PAG E This is the first page that a user sees when logging onto socanews.com, placed before the home page. It is one of the best ways of delivering your message and provides instant impact to the user. £150
FOR OTHER ONLINE ADVERTISING OR SPONSORHIP OPPORTUNITIES PLEASE GIVE US A CALL.
past
issues
SOCANEWS.COM/ MAGAZINE
coming
soon
Tel + 44 (0) 333 012 4643 info@socanews.com www.socanews.com Soca News Joseph Charles Publishing 86-90 Paul Street London EC2A 4NE