PORTFOLIO GRAPHIC DESIGN
05
Identity Branding
CONTENT
16 Advertising Design
26 Magazine Layout
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12
Package Design
22
Typography Design
30 Advertising Campaign
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01 IDENTITY BRANDING DESIGN
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JAVA LOVE COFFEE
LOGO DESIGN THE CONCEPT Circular shape for the logo to represent the shape of the coffee cup and it help to easily create unity for the whole. The image of two coffee branches on both sides is to show the organic of the product. In addition, I also use the flash icon to represent the power and energy that the coffee product provides.
THE CLIENT Black & White logo
The client is JAVA LOVE. They are the largest coffee company in Kenya. The company supplies the best organic roasts from local growers. Their coffee has a strong focus on quality and craftmanship. Their blend have more caffeine than others roasts, compete with energy drink on the market.
TARGET MARKET Young students, ages 21-25. They want an energy drinks to get their energy boost.
MESSAGE Organic, Living consciously, Young.
Color logo
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JAVA LOVE COFFEE IDENTITY BRANDING PACKAGE
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02 PACKAGE DESIGN
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JAVA LOVE COFFEE
THE CONCEPT For the packaging of JAVA LOVE coffee, I use pattern design style. Parten here are the icons that represent the process of roasting coffee, from the time of cultivation to the time when the coffee bean products can be used. Icons are arranged randomly.
Made by hand
Dark Roast Coffee package
Medium Roast Coffee package
Light Roast Coffee package
THE PATTERN
THE PATTERN
THE PATTERN
Explode to the sun
Roasting process
Grinding process
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03 ADVERTISING DESIGN
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JAVA LOVE COFEE
JAVA LOVE COFFEE POSTER PROMOTION
In order to continue the project about JAVA LOVE COFFEE, I designed a promotional poster for this brand. Because this is a product for young people, I aim at a youthful and dynamic design style.
HARDYS WINE MAGAZINE ADVERTISING
This is a advertising magazine poster project for HARDYS WINE with Nottage Hill product line. The purpose is to notify products of changes to product packaging. PORTFOLIO / 18
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This is a poster design project to advertise tea products of AHMAD. I use the image of the sunflower to express the positive energy, vitality, youthfulness that AHMAD tea products can bring.
This is a advertising magazine poster project for BUDDHA BLOSSOM TEA. The purpose of this poster is to showcase its new product.
POSTER ADVERTISING DESIGN
BUDDHA BLOSSOM TEA MAGAZINE ADS
POSTER ADVERTISING DESIGN
AHMAD TEA POSTER PROMOTION
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04 TYPOGRAPHY DESIGN
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05 MAGAZINE LAYOUT DESIGN
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MAGAZINE LAYOUR DESIGN
MAGAZINE LAYOUR DESIGN
A MAGAZINE ARTICLE ABOUT A MEDIA-MIXED ARTIST ELLEN RUTT
THE CONCEPT Most of Ellen’s works include the shapes that overlap each other in a harmonious manner. And her works are pretty confusing with lots of overlapping and colorful blocks so I want to design a simple content to create the balance. I also pull out some of her main quotes by the shapes in her works. And the shapes help to create the unity with the images. The color in the article is the dominant color in her works. I use these colors to emphasize her style more. PORTFOLIO / 28
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06 CAMPAIGN ADVERTISING DESIGN
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HAPPINESS MORE. CAMPAIGN
THE CONCEPT In a busy, stressful, and complicated life, you need activities to make yourself happier and happier. The campaign offers four basic activities that make your mental life better: exercise, talk, get enough sleep, and be more optimistic. The poster offers visual illustrations along with useful information in the hope that viewers will improve their activities to live happier. PORTFOLIO / 32
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THANK YOU