October 2016 by Lazy Faire

OCTOBER 2016

TECHNOLOGY Giving up Privacy for Technology? Social Media: The Good and Bad Going Tech Free for a Day

HELEN CASHMAN Making the most out of the ASoB experience

ALSO: Spooky Tales of Fashion Fails Where to find help for your courses

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contents

cover designed by FATIMA MOHAMED cover photographed by CANDACE CHU

Editorâ&#x20AC;&#x2122;s Note

Fall Portraits From case competitions to concerts

last month in pictures

Helen Cashman Her ASoB journey and future aspirations

Allison Harrison Marketing for a start-up

MIS Club Integrating technology into business

Technology: Godsend or Nuisance? Technology: A boon and bane

Seth Van Camp Capturing the world around him

student spotlight

7 SOCIAL STUDIES

Privacy and Technology Where do we draw the line between our privacy and modern technology?

external relations

Fashion Horror Stories Spooky tales of fashion fails

fashion

clubs corner

Tutoring 101 Where to get the extra help you need GUEST ARTICLE

fyi

Is Social Media: Helping or Hurting? The joys and drawbacks of social media

THOUGHT VS. THOUGHT

lazy chat

Augmented and Virtual Reality Getting real with the future of tech

Tech Free For A Day Our writers go an entire day without technology

The Evolution of Technology Predecessor vs Successor

contributors editor-in-chief

rahique um maktoom handoo

vp editorial

carey poon isabela maciel

writers

saba al hammouri monika sharma ganit singh lindsay rainbow gabriel nunes kara hauca pariyanka chandan marina bryan

vp art & design

marketing coordinator

art director

vp external

designers

#suitslf director

fatima mohamed marie louise espenido

jessica aranibar krismina la tina jang marina bryan

photographers

candace chu giselle wong suhur omar-farah

vp communications

alexandra key marichales

suhur omar-farah matthew ryan cole pearson

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editor’s note

If you ever see me walking to class in the hallways, chances my eyes are glued to my phone. I’m technologically crutched. Although I wish I wasn’t so dependent on all these magical devices, I’m forever grateful for the technology in my life.

PHOTO HERE

The progress of technology is constantly changing the dynamic of the business world. From accounting programs to marketing platforms, business practices have shifted from paper to web. This means learning more programs but also more outlets to express our creativity. Today, most employers in addition to a specific skill set look for a more well rounded person to employ. But being raised with technology, the advantage is on our side. Technology has also opened up more avenues to design

more problem-solving products leading to more entrepreneurial opportunities. But perhaps the most used aspect of technology is social media. Connecting with someone miles apart and sharing laughter over the same videos - in one word is just fantastic! We are also more aware of the world. I believe we truly are global citizens which empowers us in more ways than one. So let’s rejoice for technology and our ability to enjoy social commentary, memes and Buzzfeed quizzes.

RAHIQUE UM MAKTOOM HANDOO Editor-in-Chief

from the lazy faire team This October, Lazy Faire team members share their favourite thing about social media. My favorite thing about social media is how expansive the platform is for shaping the world. You have everything from Wikipedia to EHarmony and Tinder. I have access to a network of information on absolutely anything. I can also easily communicate with friends with Facebook and WhatsApp. I think social media is a really powerful tool and its impact is only going to grow. The Arab Spring always reminds me of how powerful the platform really is. It’ll be interesting to see where the world goes with social media. - Ganit Singh, Writer

Twitter: @GanitSingh As a lover of all things “branding”, I think it’s really interesting to see how people find unique ways to express themselves, that almost seem out of character. Like someone who you didn’t think could be so creative, turns out to be an incredible photographer or designer or artist or whatever. Social media is the way people see you, it’s how you brand yourself. It’s so great in that you can be a totally different person. - Alexandra Key Marichales, VP Communications

Instagram: @lexxikiimar

My favourite thing about social media is that it enables me to learn new skills and expose myself to new hobbies. Things that I might have had to take a class or workshop for before, I can now learn in a tutorial online in minutes. I feel like that’s pretty amazing, especially because that didn’t really happen 10 years ago. -Lindsay Rainbow, Writer

Twitter: @lindsayrainbow Instagram: @lindsay.rainbow I appreciate social media for allowing me to reach, connect, and stay updated with my friends from any part of the world. -Candace Chu, Photographer

Instagram: @c_chuu

LAST MONTH IN PICTURES

Fall Portraits

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CafeRista

How Technology can infringe on privacy.

social Studies

Privacy & Technology

CAN DIGITAL MARKETING TAKE THINGS TOO FAR?

I love the internet. I love absolutely everything about this network that allows us to communicate, conduct business, discuss ideas and learn about the slew of new things this world has to offer. Technology has manifested itself to be the prime driver of economic and social activity. Its widespread presence in all industries makes handling privacy rights and technology a crucial intersection of today’s world. A strong belief that I have cultivated over the years is that no matter where you are and what you do, technology follows you. When you’re out in the digital world, nothing is off limits. Have you ever had the feeling that your web browser is watching you? There have been times where I will be looking at clothes on eBay and thirty minutes after closing that tab, I will find myself staring at an advertisement for the exact same products on YouTube. This phenomenon is no coincidence but rather it is a new and growing form of marking known as “search retargeting”. I recently read an article on the Financial Post that states that companies in the field are able to purchase 400,000 ad spaces per second. Rapidly generated ads aren’t based on what advertisers’ think you might want to see, but have actually been composed and personally tailored to you based on your observed internet activity. This activity includes google searches, and web sites browsed in the past. These ads are purchased and displayed in the milliseconds it takes to load a webpage. The quagmire of the field has been finding a sweet spot that gives consumers assistance in shopping and ensures that consumers do not feel that their privacy is being violated. It begs the question, where is the line? Is it okay for our web surfing sessions to become bits of data that marketing companies use to sell products with? Is it overly intrusive for companies to embed cookies into web pages that track user information? There are legal ramifications for companies that violate privacy law and companies as large as Google have been facing opposition from the Canadian Government in recent years. I personally do not harbor strong negative feelings towards this practice, although I do admit it makes me feel eerie. There is an intriguing conversation to be had about issues such as these as there really seems to be an ethical grey zone in regards to search retargeting. Suppose you’re a fanatic for vintage sweaters and you were able to find excellent deals on top quality clothing thanks to ads you viewed on your most visited websites. Is that data a violation of your privacy? And, if it is, how negative do your connotations become if you were able to purchase products you are passionate about? Of course there are two sides to every coin and there is definitely valid reason to feel creeped out by a violation of your personal use of the internet. It does bother me that a marketer may know personal things about me simply because he can spy on my browser activity. The facts are that we live in a vast and multifaceted online community, and with such a large focus on data driven statistics, we are going to run into ethical debates over what is appropriate and what is not. The best thing you can do in these situations is to gather all the facts and explore how you feel. Speaking of facts, I heard the internet is a great place to start. written by GANIT SINGH designed by JESSICA ARANIBAR

FASHION HORROR STORIES fashion

written by LINDSAY RAINBOW designed by TINA JANG & FATIMA MOHAMED

With the arrival of autumn, we also have the arrival of several different fashion trends, some of which are new, and some of which seem to have tagged along from summer – and now they need to hit the road. Don’t get me wrong – there are so many trends I am loving right now. I will always be a big believer in a good plaid button down as the ultimate warm-to-cool weather transition piece. And while I can’t speak to the timelessness of vests, I can say that they are both functional, and when styled correctly, very classic looking. (Can you tell? I am on board with the vest trend.) While I could go on for days, I think it’s important to address a few well-worn and tired trends that I could do without this autumn.

Sassy Graphic Tees “I hate to say it, because I love a sassy message displayed

across my chest as much as the next person. (Actually, I probably love them more. I am the proud owner of a “Nap Queen” crew neck that I refuse to stop wearing because it epitomizes me so perfectly.) But these tees are so overdone now; they’re everywhere online and in stores, and what was once witty has become watered down and uninspired. This trend has reached its limit with me, and I’m calling it. It’s time to wave Bye Felicia to sassy graphic tees.”

Chambray, All-Day, Everyday “I understand why people love chambray, I really do. It’s versatile. It comes in every style imaginable. Blouses, button downs, vests, jackets, dresses, skirts… and paired with your favourite jeans, you have a classic (or tacky, depending on who you ask) Canadian tuxedo. But here’s the thing – a person can only take so much chambray. In small doses, it can be a great addition to any wardrobe. Just keep this in mind when it comes to chambray: everything in moderation.”

Seriously Strappy Shoes “I thought these were cute when I first started to see

people wearing them. I’ve never been a huge fan of strappy boots, but I love a good strappy heel for going out, and strappy summer sandals are also a fun look. These strappy flats (is the word strappy starting to lose meaning for you? Me too) seemed to fall right in line with this “straps everywhere” trend. But after a while, they all start to look the same, and since the straps serve no purpose… I don’t see any reason to keep them around. I’ve had enough of this trend – all these strappy shoes must come to an end.” 8

written by KARA HAUCA designed by MARINA BRYAN

Tutoring 101

Alright, so you bombed a midterm, or two… or three. Don’t fret, it happens to everyone. However, instead of sitting there crying over balance sheets that won’t balance, or Excel Solvers that only give errors – think about getting help from a tutor!

Paid Options Students’ Union Tutor Registry The SU Tutor Registry is an online database of tutors for all disciplines and subjects at the University of Alberta. Prices and availability for each tutor are listed upfront on the registry. Kijiji Kijiji has postings for tutors offering their services in all subjects and levels. Many University of Alberta alumni and students choose to post their tutoring services on Kijiji. Search in the “tutors, languages” section to find the tutor for you.

Several University of Alberta Business Clubs have services to connect you with tutors: University of Alberta Accounting Club UAAC has a tutor matching service to pair you with the right tutor. People looking for help fill out a survey, and then are provided with a list of possible tutors to contact. Business Finance Association The BFA offers Finance 301 tutoring for students. Operations Management Club The OM Club connects tutors with students looking for help with MGTSC 312 and OM 352. For those who are doing fine in class but are interested in further priming their Excel skills, the OM Club also hosts Excel Speed-Up sessions a few times a semester where they teach more advanced Excel functions, tips, and tricks.

FYI

Free Options Book an Appointment with your Professor or TA Go see the person who is creating and grading your exams! They are an underused resource for many students. Book an appointment with them instead of dropping in during office hours if you have lots of questions, or need to go over a large concept. Centre for Writers The C4W offers free, one-on-one writing support to all students in any faculty at the University of Alberta for any type of assignment – including research papers, reports, theses, reflections, creative writing, grant proposals, résumés, presentations, articles, and more. You can book appointments online or drop in at their location at 1-42 Assiniboia Hall. Study Groups Get some friends or classmates together and form a study group. With a few people’s notes (and brains) pooled together, it will be easier to figure out concepts. It will also be more fun, and hopefully provide you with some motivation to study! Khan Academy Khan Academy is a non-profit organization dedicated to providing free education for people around the world. They have economics and finance resources in subjects such as microeconomics, macroeconomics, finance and capital markets, and entrepreneurship. You can visit them at https://www.khanacademy.org/. YouTube Search on YouTube for the concept or subject you are struggling with, and most likely there will be several videos on the topic. This is perfect for auditory and visual learners alike, and you can even pause and repeat the video as many times as you need to!

Vice Versa: If you are looking to boost your resume and make some extra money on the side, don’t be afraid to become a tutor! Many of the paid options listed above are looking for tutors to sign up. 9

THOUGHT VS. THOUGHT

Think back to ten years ago. How did you get your information – and from where? Was it from TV or your friends? How did you talk to your friends when you weren’t at school? Did you call each other on the phone, or email them, or instant message them on MSN? How did you learn new things? Was it from your teachers, parents, older siblings, TV, or library books? Ten years ago, life was very different, and while some things change, many also stay the same; as humans, we may have changed our methods and forms of communicating, but we are still communicating the same things, and we are still relating to one another socially in the same ways. Social media is a term that is extremely broad. It can be anything from Facebook or Twitter, to Snapchat and Instagram. It can be outlets like Pinterest, blogs on websites, vlogs on YouTube, and so many others that seem to be cropping up almost daily. Social media is an incredibly valuable tool. Can it be abused? Of course – in that way, it is like everything else in our lives; too much of a good thing might not be so good anymore. There will always be the 2% of individuals who use social media inappropriately, but for the 98% of us who are thoughtful and respectful individuals, social media can make life so much easier. If I have questions about something random, the answer is almost always on Reddit or Yahoo Answers. If I need to learn a new skill or technique, the first thing I do is turn to Pinterest or YouTube. It is AMAZING what you can learn to do in minutes with an easy-to-follow 10

t h g u o h t

written by LINDSAY RAINBOW & ISABELA MACIEL designed by KRISMINA LA

#helping

video tutorial. If you don’t believe me, here’s a list of things I’ve learned to do using these platforms in the past year or so: how to plunge a toilet, how to paint with watercolours, how to put ladders on my roof rack, how to clean wax from a candle jar, how to open the hood of my car when the deadbolt inside gets stuck, what the “H C” gauge on my dashboard means, how to wrap a sari, how to cook an egg inside an avocado, how to fit 3 weeks of clothes in a carry on bag… I could go on forever. The best part about using social media as a learning tool is that it is all crowdsourced information; you’re getting tools and tips from people around the world, and because you can see how many views or likes a tutorial or answer has gotten, it’s easy to pick the best, or most popular method without having to watch seven different videos on YouTube. One thing I love about social media is that because it is such a great learning tool, not only can you use it to learn more about something you’re already interested in, chances are that in the process, you’ll discover new interests as well. If you asked any student on campus at random, “Where do you get your news from?” they are most likely to respond with some kind of social media. Yes, there are a select few who still read the paper or watch the nightly news, but it is not common. The majority of people check their phones as soon as they wake up in the morning, and before they’ve even rolled out of bed, they already know the weather forecast, what’s happening in Syria, and the details of Donald Trump’s

vs.

by LINDSAY RAINBOW

latest public indiscretion. Personally, I’m subscribed to two daily email news platforms, and I almost always find out about any major political events on Facebook or Instagram, well before it shows up in tomorrow’s paper, or tonight’s newscast. Social media is such an active part of most people’s lives and it connects us to one another, in more efficient ways than we realize, or actively think about. Social media keeps us in touch with our loved ones while we’re studying abroad, or backpacking for the summer. It connects us to issues that matter, like the #makeitawkward movement in Edmonton regarding discrimination based on race, gender, or sexual orientation. Social media gives us the chance to be involved in Kickstarters and GoFundMe’s so that we can help encourage entrepreneurship and great ideas, or just support those who are in need. It helps us raise awareness about illnesses like ALS (who remembers the Ice Bucket Challenge?) and natural disasters (#ymmfire). On a lighter note, I know that I can always count on Facebook or Instagram for a cute video of babies or puppies (or babies with puppies!) when I need a pick-meup. There are so many ways that social media is helping us – whether that be by teaching us how to change a tire when we get a flat, or rallying people together in support of an important issue. What I do know for certain is that while there is good and bad in everything, when it comes to social media, it undoubtedly serves to do a whole lot of good.

thought

IS SOCIAL MEDIA: HURTING OR HELPING?

#hurting I’ll be the first to admit that I am addicted to social media. The first thing I do every morning is check Facebook, Instagram, Twitter, and Snapchat. I never really feel awake and ready for my day until I know what Kim Kardashian has had for breakfast. It amazes me how prevalent social media has become in our lives in the past few years, and it feels like everything these days, whether good or bad, is documented on the internet (case in point: all of my embarrassing Facebook posts from years ago constantly popping back up to haunt me). As my colleague pointed out, news is more accessible than ever before, with major events being shared countless times over on multiple platforms all over the world, and global initiatives spreading like wildfire to reach every corner of our world. In theory, social media sounds great, connecting everyone together into one big kumbaya circle. However, as I mindlessly scroll through my social media feeds, I can’t help but notice some negative things that come to light. I remember when I created my Facebook profile: I was 13 years old and one of the last of my friends to finally join the social media world. I remember taking hours to choose a profile picture that I thought was cute (spoiler alert: it wasn’t) and building up the courage to send a friend request to my crush (spoiler alert: he accepted). It was all so new and exciting, and a place where I could brag about accomplishments and release frustrations about my teenage life to my friends and family; it was finally a way for me to connect with those whom I hadn’t seen in years. I felt so grown up and important because I could post pictures

from my latest trip to Disneyland, or the ‘super fun hang out’ I had just had with friends, all to gain approval and likes from my classmates. At the time of my introduction to Facebook, social media was not a well-known term, and Facebook was really the only popular platform (unlike nowadays, where I would be hard pressed to try and name all of the new platforms out there). It was thrilling to share my life on Facebook, but looking back, I can see the negative effects that social media can have on a young and impressionable teenager. Everywhere I look on social media, I see people who are more beautiful, more successful, more put together, and happier than I could ever hope to be – or at least, so they make it seem. Social media lets you edit your life to make it what you want it to be, and even #nofilter pictures are chosen from a long selection of potential selfies taken on a good skin day in good lighting. No one ever posts pictures of themselves when they get a bad haircut, or when they are hangry and a jerk to their waiter – because honestly, who wants others to see that? Although I, too, edit my life to project a “better me”, it’s worrying how much social media presents a warped sense of reality. Teens are growing up seeing this false reality created on social media, and believing that it’s the real deal. So how must it feel for an average teenager, who struggles with average teenage things, to see these unrealistically beautiful people who make it seem so effortless? It’s almost cruel to see Kylie Jenner jetting off to New York in her private jet, while we’re sitting at home stressed to the brink about exams.

by ISABELA MACIEL

On the other end of the scale, social media opens the door to never ending criticism. Find any post about any celebrity, and I guarantee there will be countless comments tearing them down for whatever they’re doing, wearing, or saying. As much as I support free speech and appreciate how social media has given a voice to various people and their causes, I really hate how social media has made it easy for people to attack and judge one another, hidden behind their screens and usernames; having the power to express ourselves is incredible, but not when it comes at the expense of others. While celebrities take the brunt of that hate, it trickles down and influences society’s expectations, creating pressure to constantly try and fit into the impossible standards that have been perpetuated by social media. Whether pre-teen or University student, I believe that it is neither healthy nor beneficial, to be constantly bombarded by strangers telling us how we should dress, how we should act, or who we should be. I’ll be the first to admit that I’m addicted to social media. But I’ll also be the first to admit that I hate that I’m addicted to social media. I hate how much time we, as a collective generation, spend on our phones, obsessively checking and updating all of our platforms. I wish that social media was, as my colleague described it, a place for us all to connect and have a positive voice in the world so that we could move towards a better humanity. But I regret to say, I just don’t think we’re quite there yet. 11

student spotlight

What experience at the School of Business was most valuable to you? The co-op program has been really valuable for me. It pushed me to take the initiative to work during the summer in order to finish my degree. As a result, I had some great experiences. Any tips to make the best out of co-op? I didn’t know what I wanted to do so I was open to everything. I applied for anything and everything that looked interesting. I worked at the city for 8 months, and then this summer I worked in consulting. Both experiences were great! How do you balance academics and clubs? It’s a fine balancing act. I basically have a lot of lists to stay organized and I prioritize what’s important to me. If someone tells me something and I don’t write it down in five minutes, it’s gone. I also believe that when you really want to accomplish something, it’s easy to motivate yourself to get it done. What would you tell a new business student to make the most of their time at the School of Business? I feel like you get so much advice when you are in school and it all contradicts; different people have different opinions based on their 12

experiences. My advice would be to make the most of it, whatever that means to you. Find what interests you and go for it.

and leadership skills. I believe the key is to have a clear goal to work towards to help everyone stay motivated.

In the School of Business, what has been your biggest challenge so far?

What are your career aspirations?

I wasn’t planning on going into business when I started university. I was originally in political sciences but decided to switch because I wasn’t enjoying it. Even in my first month in the School of Business I still wasn’t sure if it was for me. Those first four classes really didn’t interest me and I kept wondering what I was doing there. It was through meeting people that I felt like I had friends and a reason to stay. Eventually I found classes I enjoyed taking later in my degree that made it worthwhile. What do you think is the key to your success? Having a positive attitude and being able to laugh at everything. I’ve made a bunch of mistakes, and being able to accept that and be happy with whatever is going on has allowed me keep going no matter what. You have a lot of experience building and leading teams. What’s the key to leading a good team? In addition to school clubs, I’ve also done a lot of work outside the school of business, which is where I learned a lot of my team building

After graduation I plan to work in consulting. Long term I’d like to work in the not-for-profit industry in some way. I’ve also always had an interest in politics so I’d maybe like to work in that industry as well. What are your five year career goals? I plan to stay where I worked this summer for a few years since I’ve really enjoyed my time there. Eventually I’d like to go back to school to pursue a master’s in economics. What is your dream job and why? Being the executive director of the Edmonton food bank or another large not-for-profit organization would be an amazing and fulfilling experience. I like working with and leading people and being able to set strategic directions. I enjoy being able to volunteer in my community and giving back. I like that in my time at the School of Business I’ve been able to learn skills that are transferable to the not-for-profit sector. I would love to be able to apply those skills and really create a positive impact on our city. written by KARA HAUCA photographed by CANDACE CHU designed by FATIMA MOHAMED

Helen Cashman Helen Cashman is an ambitious fourth year Operations Management major who has been at the helm of several clubs in her School of Business career, including the BSA, JDC West, OM club, RMBS, NEW, and ANPA. She shared some thoughts with Lazy Faire about her time at the School of Business.

EXTERNAL RELATIONS

An interview with

Allison Harrison This month Lazy-Faire had the privilege of sitting down with Allison Harrison, the Marketing and Communications Manager for Pogo, to discuss her work with the car sharing start-up, technology, and the future of Marketing. As a recent public relations graduate from Grant MacEwan University, Allison has a fresh perspective on what marketing means in this day in age. 14

Pogo CarShare Can you please elaborate on your role as Pogo’s Marketing and Communications Manager? I sure can! I have quite a diverse role; working in a start-up means that I do a lot of the marketing and communications for Pogo. On a daily basis I do all of Pogo’s social media, as well as the rest of their advertising. We are actually dipping into different forms of advertising like bathroom ads which you’ll probably see at the U of A! I also design the ads which is a skill that I didn’t know I had before starting at Pogo. As well, I talk with a lot of Pogo members, answering their emails or their voicemails to make sure everything's a-okay! I do quite a bit of writing for Pogo since we are hoping to launch a blog in the near future. In what ways is Pogo trying to get students involved with their company? Students are huge for Pogo, we believe they would be our perfect member! A Pogo car can be parked on campus for free saving you from expensive parking costs. Also, a lot of students don’t have money to buy their own car and Pogo understands that. We think students are the perfect demographic and that every student with a driver’s license should at least sign up. Pogo is a different, convenient and alternate way to get to school! What are some of the biggest obstacles you’ve faced in marketing Pogo, especially considering how competitive the car sharing industry has become? The biggest obstacle has been people not knowing what exactly Pogo is. Tapp Car came out of nowhere and people have a hard time differentiating us because our colors are almost the same. Same thing with Uber, a lot of people still thing that we’re

just like Uber but our services are different. That misconception about Pogo has definitely been an obstacle. Another difficulty, for me personally, has been getting out of my comfort zone and learning something new every day while trying to do as much as I can for Pogo. In what ways do you feel that advancements in technology are changing the way we see Marketing? In the past, marketing was about being there in person and sending mailouts to homes. Now with technology booming, marketing is all over the internet because that’s where people get their information. You have to make sure that your information is concise so people can read it on the internet and understand it quickly. Nowadays, social media is an important player in marketing; since people tend to check social media before a company’s website. If you don’t have a social media presence you are not a really a credible business. What advice do you have for students who want to enter marketing upon graduation? My advice is to keep your eyes open, and don’t be afraid to try something new. I know I was terrified when I first started with Pogo because it was a new company, but don’t be scared. It’s so exciting and you will have fun every single day! Don’t be worried about not knowing what you are doing, you’ll find your way and learn as you go!

written by SABA AL HAMMOURI photographed by SUHUR OMAR-FARAH designed by MARIE ESPENIDO

CLUBS CORNER

MIS CLUB

The Management Information Systems (MIS) Club was formed at the University of Alberta five years ago, and it advocates for the MIS major at the School of Business. MIS is the study of relationships between people, processes, and technology within a business. The club focuses on technology and how it will change the face of business in the future. Although MIS may be one of the smaller majors offered at the University, it is one of the fastest growing majors in the world! MIS students have analytical, logical, and critical thinking skills; they work through challenges by creating innovative solutions to them. These individuals gather all the facts before making an informed decisions. Potential MIS career paths include Business Analyst, Chief Information Officer, Database Administrator, Project Manager, IT Consultant, and much more! The MIS Club hosts a variety of events over the year including info sessions, social nights, a conference, and a case competition!

Upcoming Events Include: Alberta BTM Talent Mash - Saturday, October 22 @ 9:00 am Join this free event with students from all over Alberta! This is an all-day event meant to promote the BTM Certificate, open to all majors. Attend the event to hear from keynote speakers, learn hands on skills, participate in fun competitions, and lastly, network at the career fair. Case Competition - Date TBD Keep an eye out for more info regarding the MIS Clubâ&#x20AC;&#x2122;s annual case competition! It will be a day full of engaging with students and industry professionals who work in diverse areas. Students are exposed to a series of panels and will participate in group activities and case workshops

Any students interested in technology, or how it impacts the business world, are highly encouraged to attend a MIS Club event or speak with one of their Executive Team members! The Club focuses on hosting intimate level events to allow attendees better opportunities to meet their peers and industry professionals â&#x20AC;&#x201C; however, an invitation is extended to anyone interested in attending!

For MORE INFORMATION:

Website - www.uofamis.com Email - info@uofamis.com Facebook - @uofamis Twitter - @uofamis

written by PRIYANKA CHANDAN designed by JESSICA ARANIBAR & FATIMA MOHAMED

Design your success A LAZY FAIRE WORKSHOP written by FATIMA MOHAMED designed by MARIE ESPENIDO

Why should you know how to design? According to a recent study by The Economist, 92.3975% of employees look for candidates that have design skills on their resume. Just kidding, I got you there! But in all seriousness, in a competitive program like the BCom where students are constantly looking for new ways to “stand out from the crowd”, having the ability to use various Adobe Creative Suite programs could be the perfect way to achieve that. Graphic design could help you in many different ways: from marketing your latest entrepreneurial endeavour, designing a bomb BUS 201 presentation to creating a business card to wow corporates at the next networking event you attend. As someone who recently got into designing, I can assure you that although it looks frightening, learning how to design is easier than it looks. Now that you’ve understood how useful learning graphic design can be, where do

you start? Don’t panic! A little birdie told me that Lazy Faire Magazine will be hosting two design workshops, on November 2nd and 3rd, that are aimed to help you cultivate your design skills. These two workshops will be covering two different Adobe Creative Suite programs, Photoshop and InDesign. In the Photoshop workshop, you will learn how to use different areas of the program including tools, settings and editing photos. You will put the skills you learned to use by designing a poster. The workshop centered around InDesign will go through the difference between Photoshop and InDesign and using the different tools of InDesign. You will learn to put magazine pages together, as well as tips and tricks to enhance your design on a project. Attend and up your design game!

Proceeds go to Canadian Breast Cancer Foundation

guest article written by DEEPA MAISURIA, CA, CBV designed by FATIMA MOHAMED

guest article

Technology – Godsend or Nuisance? 30 years ago, an accountant would have had to complete their work without a computer. Everything was handwritten. Admin work would take up too much time rendering it inefficient by today’s standards. But does that mean we’re better off today than we were 30 years ago? I would argue that technology has both improved our lives and also decreased the quality of our lives.

How is that even possible?? Today, the work put in by a business professional to be successful is a lot more what you would have to do 30 years ago. Connectivity has made it so that work is no longer an 8 to 5 job. As long as you have a phone, it’s not possible to go home and leave work behind. I had a partner texting me about a file at 11:30pm. Seriously, boundaries! Fine, it was my fault too because I can never ignore a blinking light on my phone. That’s the psyche of today’s generation. Whether it’s curiosity or fear that something could

be urgent, our natural reaction is to check what our notifications are. Technology has also affected our art of personal interaction. Face to face meetings have been replaced by email, Facebook messenger, WhatsApp or through the company’s internal communication program. The convenience of quick text has overtaken real conversation. There were days where I wouldn’t talk to coworkers in person even though their offices were just a few steps away! The rapid advancement of technologies has also forced companies to compete in markets that haven’t been disrupted in years. 3 years ago, taxi plates used to cost drivers up to $200,000 and now they’re being traded around $70,000 because of Uber. Though I feel for the taxi drivers, I can’t sympathise too much. It’s called COMPETITION! Other affected industries are AirBnB versus hotels, Netflix versus Blockbuster/cable just to name a few. But as a consumer of these services

that has just been provided with many more time and money saving options, I couldn’t be happier. Technology is a double edged sword. It can be a hinderance or helpful to us depending on our ability to use it to our advantage rather than allowing it to take over our lives or being naïve to its existence. The real question is – How can you, as an upcoming business grad, show value to your employer when technology keeps changing at such a rapid pace? Stay up-to-date with the new technologies out there. You probably know a lot more about it than your potential employers and this knowledge may help improve their businesses. But don’t tell them about new technologies - show them! Anything you can do to make your boss’s life better will surely get noticed.

Getting Real With The Future of Tech Reality is reality is reality… Right? Ten years ago, I don’t think anyone would have imagined that reality could be

altered – after all, what’s real is real, and what isn’t.... well, isn’t. But if you have paid any attention to tech news or even social media in the past year or so, you may have heard the acronyms of ‘AR’ and ‘VR‘ being tossed around: Augmented Reality and Virtual Reality. Indeed, it seems that human beings have finally tired of the real word around them, and have decided that our perception of the world needed a bit of an upgrade.

AUGMENTED REALITY Augmented reality is defined as “an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device (as a smartphone camera)”. Essentially, humans have discovered a way to incorporate elements of fiction into what we perceive as “reality”, and temporarily alter how we view the world. Of course, the most popular example of AR is the recent smartphone game phenomenon, Pokémon Go. Pokémon Go is an app that uses the GPS on your phone to allow you to capture, train and battle Pokémon, which show up on your screen as if they were part of your real-world location. Aside from fulfilling every 90’s kid’s childhood dream of becoming a real-life Pokémon Trainer, this crossover between reality and fiction has led to some fun quirks (such as being able to take pictures on your phone with Pikachu), and questionable situations (such as hundreds of people wandering around the Griesbach neighborhood in the middle of the night). However, in all seriousness, the next-level immersion that AR can provide into a constructed game world is truly incredible, and threatens to be an absolute game-changer for the digital gaming world as we know it today.

VIRTUAL RELIATY Have you ever seen someone wearing something that resembles ski goggles, jumping, ducking, and waving their arms around in mid-air? No, they’re not trying to impress you with their snowboarding technique – in fact, they’re probably not seeing you at all. Instead, they might be trying to walk across a gangplank atop a skyscraper to rescue a kitten, or shooting down zombies in a zombie apocalypse. Virtual Reality is defined as “an artificial environment which is experienced through sensory stimuli (as sights and sounds) provided by a computer and in which one’s actions partially determine what happens in the environment”; or in layman’s terms, an artificial, computer-generated reality that changes based on your interactions with it. VR has been used in training programs for specialized personnel such as astronauts or soldiers, simulating the environment of space or the battlefield. More recently, VR has crossed into the world of digital entertainment, and the VR trend is becoming increasingly popular in tech-savvy countries such as Japan, where anyone can pay to have a virtual adventure of their choice. So, if you ever find yourself bored of your mundane life, maybe you can try living in the world of The Walking Dead for an hour – you might appreciate your life a little more after that experience.

written by CAREY POON designed by TINA JANG

written by GABRIEL NUNES & MARINA BRYAN designed by MARIE ESPENIDO

LF Reviews

Tech Free For a Day Have you ever thought about what it would be like to live without technology? Technology has become such an integrated part of our lives, it seems almost unfathomable to think that merely 10 years ago, no one had even heard of an iPhone. As a throwback to the good old days/social experiment/sacrifice for the sake of your reading pleasure, Lazy Faire writers, Marina and Gabriel, take on the challenge of surviving for a whole day without technology - no cellphones, laptops, texting, social media, or digital communication of any kind. Here’s what they found:

Tech Free For A Day: Marina Bryan In order to spend an entire day without my phone or laptop, I spent the evening before in preparation, turning off my morning alarms and writing my schedule down in a notebook. The next morning, I was woken up by my brother before he left for school, and I had to resist the urge to lie in bed and scroll through my phone. One reason I was excited to try and spend a day without my phone was to break a persistent habit of cycling through Facebook, Instagram, Snapchat, Tumblr, and Twitter – and then repeating as I hit the end of the new posts. This is by far the biggest time suck during my day. Usually I stop when I realize that I honestly don’t care about whatever clickbait article I’m reading on Facebook – only to immediately forget this revelation and pick up my phone when I get bored ten minutes later. The main benefit of going without internet access was how much it made me focus on what was actually in front of me. Writing my notes by hand rather than typing prevented me from clicking on every notification that popped up in the corner of my screen. Reading a book during downtime rather than obsessively checking Pokemon Go meant I actually made it through multiple chapters in one sitting! It also meant that I had to find other ways to distract myself instead of just pulling out my phone whenever I got bored during a conversation – using my phone as a social crutch was something I had not realized I did so often until I had to fake interest in a social situation. The most surprising bonus, though, was realizing I could sit wherever I wanted on campus without hunting for a spot next to an outlet to charge my laptop – now that is the definition of freedom, I tell you! 20

Of course, living unable to communicate with the rest of the world created some difficulties. The night before, I had to set up times and places to meet friends and confirm plans for the next day, instead of relying on being able to send a quick text – probably becoming an absolute pain to everyone around me. I am also someone that relies heavily on Google maps for directions, and I abused a loophole in my tech restrictions by having other people navigate for me to avoid getting lost in my own neighbourhood. I also experienced a fair amount of anxiety without being able to go through my emails, texts, and calls. Full disclosure, I did send one text in the evening after turning off a calendar alert on my phone; in a world where it feels necessary to be available at all hours of the day, it felt rude to keep people waiting for important information. At the end of the day, two missed calls, a handful of unreplied texts, and countless social media notifications I didn’t care about five minutes later, I actually felt confident in my ability to go without my phone or laptop. I found that it forced me to pay attention to what was going on around me, and it was interesting to see the amount of things I would have missed – and likely, regularly do miss – if I had been staring at my phone instead. However, while it was definitely a worthwhile experience, in this day and age, it is simply too impractical to keep up with school and work in a society that revolves around technology 24/7.

Tech Free For A Day: Gabriel Nunes As soon as I saw the topic for this month’s review, I knew it was going to be a challenge for me to complete. Going for an entire day without technology nowadays is extremely difficult – almost impossible! I love technology and frequently use it in my daily routine; it would be pretty tough for me to picture a day where I haven’t used technology at least seven times. However, I’m not one to back away from a challenge, so I did my best to complete this daunting task. Luckily, I had a trip to the mountains conveniently scheduled. Therefore, I used this coincidence as an opportunity to “unplug” from the world – or at least, attempt to. Prior to leaving the city, I turned off my phone, put away the laptop, and aimed to enjoy my trip, technology-free. I managed to last the entire car ride to the mountains without using technology (assuming you don’t count the car...); falling asleep during the ride was a huge advantage. Once I arrived at my destination, I thought that I would have an easier time staying away from technology. However, even in small town Alberta, avoiding technology still proved to be tricky. On the plus side, the mobile service provider that I’m with doesn’t have coverage out in the rural areas of Alberta. I feel like that’s something you never hear people say, but in this situation, it actually applies. The fact that I didn’t have continuous access to data or Wi-Fi connection definitely helped to reduce my temptation to give in to the technological urges protesting

inside of me. This, however, was not enough to prevent me from caving in to my habits of technology usage. As the day went by and the trip progressed, I constantly felt the need to give in to using technology. As I don’t own a watch, I use my phone to check the time, and there were a few times when I wanted to know what time it was. I also exclusively take photos with my phone camera; being in the mountains and not being able to take photos of all the gorgeous sights around me was extremely unfortunate and hard to resist. Furthermore, there were numerous times where I wanted to consult Google on a question that popped into my mind – what can I say, Google is seriously one of the best resources of our time. Unfortunately, I have to report that I was unsuccessful in my attempt to last the entire trip without technology. I’m so reliant on technology, it’s insane. Technology is everywhere and we all use it on a regular basis. This exercise really opened my eyes as to how much we use technology each day and demonstrates that technology is ingrained in our modern lives. I use it to check the time, to communicate with friends and family, to look at my calendar schedule, to listen to music, to keep up with the news, to check the weather… the list goes on and on. I encourage you to try this challenge out for yourself: observe your own habits and see how much you rely on technology! Now excuse me as I get back to my technology-addicted life. 21

written by SABA AL HAMMOURI designed by KRISMINA LA & FATIMA MOHAMED

the evolution of technology past

myspace

It’s really amazing how far social media has come in just a few years! Seven years ago, Myspace, the OG of social networking, was the largest platform of it’s kind. But of course as technology progresses, it becomes time to move on to bigger, better things. Myspace features, such as bulletin boards and top friends list have been replaced by Facebook’s sleek newsfeed and friends request function. Now over one billion people use facebook, in comparison to the mere fifty million users that myspace has retained. But who knows, technology is always changing and Facebook might find itself in the same position as Myspace in a few years.

present

facebook

msn messenger

I would be lying if I said I didn’t miss using MSN Messenger. A large part of childhood was connected to running home after school to see if my friends were online to chat. There’s just something so nostalgic about it. Nowadays it is rare to find anyone online on MSN as we are all using Whatsapp. Don’t get me wrong, I really appreciate Whatsapp! It’s added a lot of simplicity to the way we communicate with groups. Although there are a few functions on Whatsapp that I could live without (*cough* read message notifications *cough*), I understand why this trend in communications has replaced MSN messenger.

It’s hard to believe that not long ago smartphones were rare and texting on a numeric keypad was the norm. Because it was not the most effective way to communicate, predictive text or T9 was introduced to help you say what you needed without hitting all of the unnecessary keys. Today, although technology has made texting much easier and convenient, we still rely on the modern day predictive text- autocorrect. Autocorrect is so ducking great, but at times it can be a real ducking nuisance.

auto correct

tamagotchi

Honestly, I don’t think you can go wrong with either Tamagotchi or Pokemon Go. Nothing taught responsibility to kids quite like having to keep a tamagotchi alive for more than one day. Although stressful at times, Tamagotchi definitely holds a special place in the hearts of many 90’s kids. Speaking of 90’s kids, I don’t think anyone was more excited for Pokemon Go than us. Pokemon Go is the future that we dreamt of, and deserved. So 90’s kids rejoice because either option is great in my opinion.

pokemon go

lazy chat with

LAZY CHAT

SETH VAN CAMP This month, I had the chance to sit down with Seth Van Camp and hear his story - definitely a rarity, if you’ve ever met him and heard about his crazy schedule! Seth is a fifth year finance student, and certainly has his hands full with different engagements on campus, including assisting in the planning of the Rocky Mountain Business Seminar (RMBS), participating in international case competitions, and staying active and connected within the Alberta School of Business. Previously, Seth has also been involved with 5 Days for the Homeless, the Business Finance Association (BFA), and the Business Students’ Association (BSA).

Right away, the one thing that I realized very quickly upon meeting Seth, was his passion for videography; I started out by getting him to tell me about himself, and he certainly wasted no time getting to the things that really mattered to him. “The first thing I like to say in an interview is that I’m a storyteller at heart. One of my favorite things to do – even though my minor is in finance – is to make videos. Most of the work I do with RMBS is through video, because I feel like right now, it’s a platform that is really popular, and it brings in a lot of traffic on social media; at the same time, it can evoke more of a powerful response than other mediums of communication.” If you’ve ever seen any of Seth’s videos or graphic designs, you will know that he truly is a talented guy. However, even such talent had its own humble beginnings, as Seth described how he started out as a little kid creating little videos out of his dad’s video recorder and Movie Maker. His first position was with the BSA as creative director, and while he had no graphic design experience at the time, he took it upon himself to cultivate this skill because he was keen on positively

representing the BSA. He ended up spending over 100 hours that summer teaching himself Photoshop, InDesign and Illustrator through Youtube videos! Evidently, Seth’s hard work paid off, and even as he has progressed into creating his own content, he still lists Youtube as one of his biggest inspirations and appreciates the community that the platform provides for creators. Seth has had a wealth of varying experiences that have shaped his positive outlook on the School of Business. Although choosing one highlight amongst his multiple different engagements is no easy feat, he mentions that his most valuable experience thus far has been serving the BSA as a creative director. Through this position, his work had the greatest exposure to the student body, and he notes that for “the sheer amount of time I put into the BSA, I got it back in terms of [making] friends and connections I would need down further down the road; the network I developed from it was easily the most valuable.” Seth continued to reiterate how getting involved had really enhanced his experience at the School of Business.

He came into Business as a fairly shy person, but stepping out of his comfort zone, learning new skills and meeting new people through involvement with different student groups had a transformative effect on his School of Business experience, and on him as a person. So, what’s next for Seth? Chuckling, he mused over the possibility of extending his degree to accommodate his hectic life. Although he is a finance major, Seth explains that he has always been intrigued by marketing, hence all of his involvement positions have been in marketing. “If there’s one dream job I’d like to do, the NBA has marketing internships in select cities for their teams, and I would like to have an internship with a sports marketing group. My dream place would probably be San Antonio – for the Spurs, if I were to be specific”. Who knows where Seth will end up – but no matter whether or not he is ready to say goodbye to the School of Business after this semester, he will undoubtedly have a bright future ahead. written by MONIKA SHARMA photographed by GISELLE WONG designed by MARINA BRYAN & FATIMA MOHAMED