Need of the Project A new approach is needed in the designing of shopping centres. Conventional shopping streets are of a very vibrant and active nature to date. But it has to face many problems like congestion, no proper pedestrian spaces, not enough parking spaces. The conventional Shopping malls in India have restricted their area of selling to major international and National brands, which makes the goods sold there a bit more expensive. Also it lacks the vibrancy of the street shopping
Fig 1.2.1 Conventional Shopping Streets Source: Author
In metropolitan cities like Ahmedabad, the necessity of such a space which is vibrant, inviting for everyone to spend and enjoy their day in the weekends or after a tiresome day at work is immense. Therefore, a space is needed where all can enjoy, which has both local and major brands and which includes activities for recreational purpose. City Centre is a compact place where all the needs of the people are satisfied with the provision of a large range of options. It is also profitable for the business running there as people with different motives to visit the place might get interested in their products and buy commodities. Also as a lot of people visit the place, every business there gets advertised to the people.
Fig 1.2.2 Conventional Shopping Malls Source: https://commons.wikimedia.org/wiki/File:Inside_Garuda_Mall,_Bangalore.jpg
Fig 1.2.3 Fusion of conventional Shopping Streets and Malls Source: https://www.archdaily.com/804628/marine-gatewayperkins-plus-will
Introduction | 03
