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index
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OUR DESIGNERS
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PROJECT & REFERENCES
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PRODUCTS
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OUR BRANDS
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OUR STORES
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MATERIALS AND COLORS
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www.lazzoni.com
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HISTORY
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• 1907 – Hasan Bey (Mr. Hasan) starts to deal with storeroom production in Artvin and he becomes the first member of the family who deals with woodwork. • 1927 - Hasan Bey trains his son Osman Bey as a woodwork artisan.
HISTORY
LAZZONI
• 1952 – Osman Bey comes to Ankara from Arhavi and starts to deal with wood carpentry business in Siteler District. • 1962 – Bulut Kolektif – the biggest carpentry atelier of that time – is established. • 1970 - Bulut Kolektif becomes a brand that brings to mind luxury, quality and prestige. • 1979 – Branding process starts when Osman Bey’s son Yaşar Kababulut starts to work in the company. • 1990 – Company becomes a well-known kitchen furniture brand under Bulut Mutfak brand. • 1998 – It is laid down the foundations of a 25.000 m2 factory in Akyurt District of Ankara. • 2003 - Yaşar Kababulut presents the first Lazzoni Collection to the customers in the building whose foundations were laid down in 1950 by his father Osman Kababulut. • 2003 – 2010 Company’s turnover grows with a yearly average of %60. • 2008 – Company starts to collaborate with famous designer and furniture brand: Guiseppe Nicoletti and his Family from -the world’s furniture industry leading country – Italy. It is signed the distributorship agreement with Nicoletti Home brand – that has more than 80 stores in 17 countries of the world except Italy. • 2010 – Company’s 4th generation member Efe Kababulut opens a store in New York and enters to USA market; therefore company’s internationalization process begins. • 2011 – Company opens a store in Paramus, New Jersey after the store in Manhattan, New York; so, Company owns two stores in USA. • 2012 – Turkey’s first “only online” furniture brand “Nuev.com” is established under the leadership of Efe Kababulut.
Lazzoni is user friendly. Gives priority to the health of user and user’s family; is not afraid of high cost; uses high quality and long lasting natural materials. User likes Lazzoni. User receives user satisfaction oriented after sales services rather than profit oriented services. Happy customers with two-year legal warranty and Lazzoni service support during the useful life of the product.
• 2013 – The store in Germany is opened as the first store in Europe. When the second store is opened in Germany within the first 3 month, the answer of this question is given: “How fast Lazzoni brand will be accepted in the European market?” • 2013 – The first store in Asian market is opened in Malaysia. • 2014 Lazzoni Mobilya turnover grew by %30 with new dealers and stores.
LAZZONI HOTEL AND NYFU • 2013 – The success of Lazzoni stores in USA leads Company to open an online store and www.nyfu.com is established. • 2012 – It is made an agreement to establish a hotel in Beyoğlu district of Istanbul and the negotiations with an international hotel chain. As a result of successful management of each process by the central management, it is decided to establish Lazzoni Hotel, where a hundred years of quality, service and comfort experience will be reflected. • 2014 - Lazzoni Hotel starts to serve in Istanbul’s new attraction center Sütlüce district with a 134 bed capacity.
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SEVDE KARAKAN
GÜL MUTLUER
Joyce resides in NYC and has been developing her own signature line with the company. We are proud to introduce her design sense to the world; yet have her as our own.
Andrea’s visions have been turned into reality through Lazzoni for years. He is currently working in the Architecture Office in Studio Dell Architetto Andrea Spazzolini in Rome.
Sevde has so far focused on doing things different from ordinary examples and has put her signature on works which are simple, but assertive in details
Mutluer is also very successful in analyzing social changes and market innovations. The designer handles furniture, which she describes as indispensable elements of daily life.
Silent and effortless closing We use BluMotion® soft closing technology from Blum, Austria. Built into many of our products, this system keeps doors and drawers from slamming closed.
Lead Designer
We pride ourselves with our high-quality fabrics. Over 80% of our fabrics are supplied from the world renowned textile shops of Bursa, Turkey. Fabric is the most important element for a sofa. All Lazzoni seating units are available with over 200 different fabric and textile options.
Quality control and delivering the best is our priority. To make sure all the products are made to the best quality and spotless, we spend more time in quality control than production.
D
D RE
S OF OP TI
NS
Lazzoni custom wood surface colors come in 3 different options. Smoked oak, Walnut and Maple. We use high density engineered wood instead of solid wood to be more resourceful, more Eco-friendly and to promote sustainability for a better world. Lazzoni engineered wood is more resistant to scratches and water damage than solid or veneer surfaces.
cultures as much as one’s own native culture. For this reason, he has a design perception in which cultural connotations take on a central role. Kababulut, who still resides in New York City, has put his signature on LAZZONI designs, along with world-famous designers such as Karim Rashid and Alvaro Uribe. Efe Kababulut also has managing experience aside from his design background and opened the first overseas store of LAZZONI in New York City, considered the commercial center of the world, in the year 2009. This showroom has a significant share in introducing the brands of LAZZONI and Onni to the whole world and has succeeded in creating a tremendous impression.
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WOOD OPTIONS
Choose from various leg options to match your wood finish
EFE KABABULUT
Kababulut, who received an industrial design and marketing education at the Rochester Institute of Technology, one of the top 10 schools in the USA in the field of design, started designing furniture during his university studies. He increased his interest in furniture design and production by writing a dissertation at the Royal Danish Academi of Copenhagen on classicalmodern furniture designing and the first mass produced furniture of the world. Kababulut focused on his career following his postgraduate studies and has been continuing to introduce novel products into the world of design. Kababulut, who claims that design and culture are in direct proportion to each other, believes that it is necessary to learn about different
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ANDREA ROSATI
HU
Head designer and CEO of Nicoletti Italia influences furniture fashion around the world. His vision plays an important role in Lazzoni’s design direction and style.
JOYCE ELIZABETH
FABRIC & TEXTILES
OUR DESIGNERS
GIUSEPPE NICOLETTI
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LUXURY LIVING we promise the highest in quality and service standards
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ergonomics and comfort are considered in all of our designs
REDEFINED we supply all the best materials from Europe and assemble in Istanbul, Turkey. That is how we offer the best quality at affordable prices
Qualitryed Delive
ER LEATH N A I L S A IT FABRIC H S I K MS TUR SYSTE N A M R GE 9
PROJECT & REFERENCES
We blended our over a century of experience in design and decoration with our service culture focused on customer satisfaction and we have created a different hotel concept beyond the standard hotel concept. We offer you luxury with accessible conditions in the unique comfort of our hotel located in the historical peninsula which has a splendid and extraordinary cultural mosaic. Lazzoni Hotel is in a unique location with its proximity to the business world although being located in a historic location on the shores of the Bosphorus with a magnificent view. 10
SÜTLÜCE BEYOĞLU İSTANBUL 11
LAZZONI • NYC • PORTFOLIO
DUPLEX PENTHOUSE EAST VILLAGE, NYC
Size: 2400sq ft Sleeper Chair: pg 115 Luka Curved Sofa: pg 19 Smoked Dresser: pg 97 Billard Dining Table: pg 99
Size: 1800sq ft Toscana Bed: pg 95 Relax Sofa: pg 112 Nightstand: pg 97 Budka Chaise: pg 18 Coffee Table: pg 105
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THE LOFT 77 READE TRIBECA, NYC
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LAZZONI • NYC • PORTFOLIO
DUPLEX PENTHOUSE EAST VILLAGE, NYC
Size: 2400sq ft Sleeper Chair: pg 115 Luka Curved Sofa: pg 19 Smoked Dresser: pg 97 Billard Dining Table: pg 99
Size: 1800sq ft Toscana Bed: pg 95 Relax Sofa: pg 112 Nightstand: pg 97 Budka Chaise: pg 18 Coffee Table: pg 105
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THE LOFT 77 READE TRIBECA, NYC
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Langoni Bed: pg 95 Relax Sofa: pg 17 Nightstand: pg 97 Coffee Table: pg 105 Dining Table: pg 99
LIVELLE PENTHOUSE
SLATE 165 W 18TH ST. CHELSEA, NYC
LAZZONI • NYC • PORTFOLIO
Size: 1300sq ft
Size: 1400sq ft Cloud Bed: pg 67 Dudi Sofa: pg 13 Dining Table: pg 99
ASTORIA, QUEENS 16
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FROM
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bring us your floor plan
You’ve never seen your space like this! We’ll turn it into a 3D model.
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together we make it happen
When the model is finished, your designer will give you a presentation of the ideas they have come up with. Together you decide what is going to make your space the most amazing it can be.
LAZZONI • NYC • PORTFOLIO
REALITY
TO
Let us do the work for you! As well as sales associates, our staff are trained interior designers; bringing experience and fresh new ideas to spaces around the city.
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we bring it to life
After a one-on-one meeting with your designer, they will add colors, textiles and furniture to the model to give you a lifelike look at the great potential your space has. Aluminium Handle
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Grey Fabric
White Leather
Maple Wood
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LETS MAKE A ZZ SOFA.. All of our sofas are made with a stainless steel frame. It is lighter, greener and more durable than a traditional wood frame.
The front, back and sides of the sofas are re-enforced with MDF boards for maximum durability. Details do matter.
Comfort is our top priority. We hand stretch elasticated straps under every cushion to maximize the seating comfort.
After placing the cushions, we use an extra layer of white softening fibers to ensure comfort and long lasting durability.
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5 6 7 8 We pride ourselves in supplying our fabrics from the world renowned textile houses of Turkey.
Quality and comfort is never enough for our designers so we add sleeping functionality to many of our sofas.
As if the sleeping functionality is not enough, Lazzoni designers incorporate seamless side storage.
We work night and day to bring you the best quality at the best prices. Moreover, we are committed to adding functionality and beauty into every product.
..AND ADD 20
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HANDMADE FOR HIGH QUALITY
Armchairs
Nicoletti Home
Pouffes
Pillows
Sofas
Corner Sofas
PRODUCTS
• Beds
Bedside Cabinets
Dressers
Mirrors
Wardrobes
• Mirrors
Showcases
Consoles
Tables
Chairs
Coffee Tables
• Bookshelves
TV Units
Dressers
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TURKEY
admired with the elegance, distinguished from the others with functionality
İZMİR
ANTALYA
MURATPAŞA
Turkey’s first and only online only furniture brand
MURATPAŞA
OUR STORES
OUR BRANDS
Our main brand LAZZONI: determines the standards of furniture in the country and well-known with its modern designs and quality
ANKARA
SİTELER
KENTPARK
FLORYA
İSTİNYEPARK
MASKO
MODOKO
İSTANBUL
one of the top three leather armchair brands in the world which is sold in more than eighty countries (distributorship)
Selling online in America offering the European quality with Far East prices
Located in Sütlüce –Istanbul’s new trade center – serving with our a hundred years of service and quality approach.
MODOKO2
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NYC
CHELSEA
GERMANY
NEW JERSEY
SOHO
Determine the size and color of the sofa of your dreams, and we will make it a reality.
PARAMUS
FRİEDRİCHSHAFEN
MATERIALS AND COLORS
OUR STORES
USA
Come on let’s make a sofa!
LAZZONI STEP BY STEP 1.
KKTC
2. 3.
LEFKOŞA
4. 5.
Choose the design, shape, and appearance of the sofa. Determine its size and number of parts. Determine the material to be used on the legs and wooden accessories. Select between fabric and leather. Choose a color or pattern.
PERSONALIZED AND FLEXIBLE PRODUCTION
KAYMAKLI
MALESIA
Since LAZZONI products are composed of variable modules and sizes, you can literally re-create your own design to fit your needs. Moreover, it is also possible to see the endproduct modeled according to the size of your house in a computer environment as a threedimensional model.
After you come to our store and choose a product, our team can input any necessary measurements and data to help you visualize our furniture within your home. The program also provides various selections of the products we have – all in 3D. With the purchase of our furniture, you obtain the quality and credibility of LAZZONI.
SELANGOR With LAZZONI, you get economic and unique products that are crafted exclusively for you, and configured according to your space.
KOTA DAMANSARA
Too big? Too small?
Wrong color? 26
Never a problem…Come to LAZZONI and let’s design the whole space for you and your needs.
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Lego Bookshelf was created for those who are open-minded, free-thinkers, and design conscious. One can merge different elements to form relevant variations that will fit any space.
More than 200 selections of fabric available are composed of classic and modern collections belonging to famous brands. Production of the fabrics is performed by our solution partners who meet the high quality standards and conditions of LAZZONI. In the production of these fabrics, all of which conform to the European Union standards, tracking of the product is performed, starting from the entry of greige yarn. Special chemical finishes give water and stain repellent characteristics to the fabrics. Italian based producer, Danni, is our partner in natural leathers which are available on various products. Other accessories such as mechanisms, rail systems and hinges ensure that our products are user-friendly and long-lasting. These systems are produced by Blum, an international company based in Australia. Patterns, coatings and plate depths of all of the wooden materials used on the products are unique to LAZZONI and are not found in any other company. All of the unique patterns in the coatings bear the signature of the international brand, Lamigraf.
Arrange it yourself, depending on your needs.
Smoke- Walnut colored
Determine its color
Maple
MATERIALS AND COLORS
For all of our products, LAZZONI uses materials of quality even in the smallest accessory. The fine detail of our quality may not all be readily apparent at first glance – but our fabric, construction, varnish, sponge, hinge, screw, and rail system are of the highest quality. Each of our suppliers are world leading brands in their own respective fields.
Textile
Determine the size Smokecolored
Walnut
Maple
Textile
Black Lacquer
Cream Lacquer
White Lacquer
Cappucino Lacquer
Make your material selection
Choose number of shelves
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HOME COLLECTION •
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• INTERIOR DESIGN