BRANDING IDENTITY MANUAL
Each photo is a memory, a smile... Two things one should never live without
table of contents MISSION STATEMENT 5 LOGO IDEATION 7 LOGO USAGE 9 TAGLINE IDEATION 11 COLOR PALETTE 13 TYPOGRAPHY 15 IMAGERY SPECIFICATIONS 19 STATIONARY 21
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Mission statement Photography: the art or process of producing images by the action of radiant energy and especially light on a sensitive surface. So that is that professional explanation... But what really is photography? A sequence of snapshots? Or the art of framing, setting, and capturing a moment? At Snapshot, we believe that photography is a way to capture the moments we hold close to our hearts. We offer the chance for people to learn and understand photography, as well as a chance to understand how to use a high quality camera. However, Snapshot is not just photograhy. We feel getting active with others is an essential part of being happy in our everyday lives. Along with that idea, we feel the hometown of Snapshot—Marquette, Michigan—has so many beautiful wonders that are not fully taken advantage of. We want to help community members, tourists, and visitors explore the true beauty of this city, while documenting their adventure. Whether it be an easy walk around Presque Isle Park or an adventurous hike to Hogsback, Snapshot will guide the way.
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logo Ideations
Shown above is the official Snapshot logo. It is the primary visual identity of the company and must appear on all official Snapshot documents. Any changes or modifications to the logo are prohibited. The logotype is the text on the logo that states the name of our organization—SNAPSHOT. The mark is the pictorial elements of the logo—the outline of the camera and flash at the top. Snapshot can provide this logo in most specified types to fit your businesses needs. However, no other visual element or type may be added to the logo. The Snapshot logo, by itself, is a representation of the company. If requesting the rights to logo usage, you must contact the company to verify and sign off on the reasoning for using the Snapshot logo. The background color must stay in the color palette of the brand. However, the background can be replaced with a Snapshot photo (with correct authorization for usage). Any usage of the logo or signature tagline requires prior approval. Please contact Snapshot owner Lana Bannow for usage at (906) 555-3730 or snapshot@gmail.com.
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logo Usage Minimum Size W: 1.5 Inches H: 1.5 Inches
One color option
Empty Space 1/4� on each side of logo
Distortion of the snapshot logo Do not stretch, bend, or separate components of the logo.
Do not use artistic filters such as blur, drop shadow, or perspective.
Do not overlap text or other graphics on the logo. Marquette, Michigan
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signature tagline
actIVe PHotoGRaPHY Active Photography Depending on the message that accompanies the usage, the Snapshot logo may use the logotype “active photography.� This is known as the signature tagline. Active photography represents the main idea behind Snapshot and impacts the brand by making it more memorable. If the tagline is being used, it is not to be separated from the logo in any form. This includes shape, font, or any color usage outside of the specified color palette. Any usage of the logo or signature tagline requires prior approval. Please contact Snapshot owner Lana Bannow for usage at (906) 555-3730 or snapshot@gmail.com.
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color Palette The color palette for Snapshot is based o colors found naturally in Marquette. This reinforces the purpose of Snapshot’s mission because the photography is all shot outdoors and is active within the community. Primary color Palette:
C 100 R 15 M 82 G 53 Y 38 B 91 K 30 HEX #: 0f355b
C 66 R 97 M 19 G 157 Y 72 B 107 K 3 HEX #: 619d6b
C 5 R 242 M 27 G 187 Y 95 B 44 K 0 HEX #: f2bb2c
secondary color Palette: R 154 C 36 G 124 M 46 B 71 Y 82 K 13 HEX #: 9a7c47
C 13 R 205 M 92 G 56 Y 99 B 39 K 3 HEX #: cd3827
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typography The main typeface used for Snapshot is Niobium, a clean yet bold typeface with variations to provide a unique, yet consistent feel.
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typography The secondary typeface used for Snapshot is Myriad Pro Condensed. This typeface is less bold than Niobium, yet still compliments it well and offers many different variations. Myriad Pro Condensed is to be used for Power Points or other various documents where Niobium is unavailable.
Myriad Pro Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz abcDefGHIJKlMnoPQRstUVWXYZ 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
*Please note- Due to the weight and size of this typeface, it requires detail to letter spacing.
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Imager y specifications Snapshot photography features imagery and portraits of places and people in Marquette, Michigan. Snapshot allows the photographer the freedom to photograph whatever they would like while using the Snapshot camera, within reason. Any type of pornographic material is strictly prohibited. Usage of any Snapshot photography is prohibited unless rights are granted. Please contact Snapshot owner Lana Bannow for inquiries at (906) 555-3730 or snapshot@gmail.com.
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Stationar y Snapshot Letterhead 8.5" x 11"
Snapshot Photography - 2900 Lakeshore Drive - Marquette, MI, 49855
Snapshot Business Envelope 9.5" x 4.125"
SNAPSHOT PHOTOGRAPHY 2900 LAKESHORE DRIVE MARQUET TE, MI, 49855
Snapshot Business Card 2" x 3.5" Front of Card
Back of Card
2900 Lakeshore Drive Marquette, Michigan 49855 (906) 555-3730 snapshot@gmail.com snapshotphotography.com
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