The Cost To Click: $89,000 E
xpectations were high for the launch of the new LBCC website Fall term 2014, but murmurs on campus spread and excitement turned into questioning the $89,000 purchase to revamp the existing site. Months of planning went into organizing focus groups concerning the elements of the site. From Aug. 2012 to April 2013 three separate groups were formed to discuss the old website layout versus the new layout. About 150 people in total were involved in the discussions. “We took information received [in the focus groups] and digested it and put it out on the web,” said Dale Stowell, the executive director of Institutional Advancement at the college. Development of the new site didn’t take place overnight. There was a soft launch in Fall 2013 to gather
feedback from users. Suggestions and comments came in from about 200 people. “They were all very helpful and helped us make good decisions on what to do next,” said Stowell. The series of focus groups featured local high school students, current students, and faculty. All groups were conducted separate from one another. Groups were given the old and new sites and were asked to respond to a series of questions. “It’s Google analytics. It was a measure to see how people behaved on each page,” said Stowell. Participants were asked to give suggestions as to what “quick links” and information they expected during navigation. Based off the suggestions the “quick links” were added to the homepage. The first group were volunteers from Albany High
School. They were asked what links they would look for, if those links were easy to find, and if the website was competitively attractive compared to other colleges they may have seen while shopping around. The second group were faculty members. They were asked to give feedback on building a better, more intuitive and user friendly web service. Moodle, the online student portal, was included in their discussion. Last were current students at LBCC. They were asked if the website reflected the school, what kind of keywords they would look for on the site, and how easy it was to use. William Allison was a Linn-Benton student among the focus group. “They asked what words would make you want to come to the school, that’s how they came up with [the word] ‘inspired.’”
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Spring has Sprung Although the cold and soggy days aren’t behind us yet, spring is making its way in with some warm and sunny moments. If you’re looking to get out of that wintertime funk, here are some things you can do. Get outside Are you bombarded with homework and feel like you never get to see the beautiful sights of spring? Grab your books and head outside! With several dozen parks in Linn and Benton counties, you’re bound to find one you like. Don’t want to go to a park? Find some grass somewhere and do your studying there. Get away It’s halfway through week two and you’re already needing a break. Be sure to finish up your homework (you don’t want to get behind!), and then have a little getaway. Spend the night at the coast, go explore
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Portland for a day, go on a spontaneous road trip with friends, go on a hike, something. Use your imagination and find something to get your mind off of things. Get creative Can’t go anywhere but enjoy crafty things? Bring out you inner artist and get creative. Whether you like taking photos, painting, drawing, writing, or even singing, go for it. If you feel like it, you can even send it to us here at the Commuter and we might publish it. Get back to work Unfortunately, being in school means you have to do work. Once you’ve relaxed a bit, get your thoughts back together and hit the books again. Just remember, you can always study outside, so it’s not all that bad.
STORY BY william allison
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