THE
NEW CLASSIC S/S 2019 TREND BOOK
THE
NEW CLASSIC Lauren Lockhart LXFM 740 Prof. Oscar Betancur
LEAD THE
W
e are living in an increasingly overstimulated world: the reliance of technology at our fingertips, the rise of the “throwaway culture� through fast fashion, and the blurring of gender lines through androgynous apparel are transforming the way in which we interact with each other. As these trends become the norm, how will our culture respond? The modern woman will seek to cut through the static, sparking a revival of all things classic, timeless, and quality-focused. Though rooted in the simplicity of the past, this lifestyle trend gazes forward with a fresh twist on old standards.
THE
LIST
INFLUENCERS
KEY
A MODEST PROPOSAL AT THE CABANA MID CENTURY
AMERICAN MADE RETURN TO SIMPLICITY FEMININE / FEMINIST
EMBELLISH DAY LUXE THE
KEEP CULTURE
LIFE
ENLIGHTENED
THE
INFLUENCERS DINA TOKIO
BRIT + CO.
CHANEL
MILLY
BUYMEONCE.COM
Dina Tokio is recognized as a leading “modest fashion icon” in the culture of style. With 1.2 million followers on her Instagram page, this British Muslim blogger shares fashion inspiration through looks that are covered, yet chic—and always timelessly feminine.
Founded by Brit Morin—known as the Martha Stewart of tech— Brit + Co. is a media company that inspires women to take a DIY approach to their entire life, from taking charge of their career to effortlessly entertaining a crowd. It celebrates learning practical skills with a modern edge.
As a luxury design house that has been around for nearly a century, Chanel is the epitome of timeless style that favors functionality over excess. Though Chanel delivers fresh designs each season, the core of the brand still represents Coco Chanel’s signature ladylike style from decades ago.
Milly is an American contemporary womenswear brand that is manufactured in a New York atelier. The designs are classically feminine, yet the brand’s marketing is edgy and culturally relevant. One brand extension, Milly tees, playfully toy with concepts of femininity and feminism.
In response to society’s pattern of buying cheap items that break, this website was founded to promote classic design and quality items that can be passed down generations. Its mission is to change our throwaway culture to a “keep” or “pass on” culture by endorsing items that earn its seal of approval.
C
overing up is the new confident. Take cues from what top designers— like Céline and Vetements—are sending down the runway for proof that modest is anything but matronly. Think flowing maxi dresses, high-neck blouses with bell sleeves, and culottes with cozy cardigans. What was once considered old fashioned is becoming the freshest way to dress for the modern woman.
A
MODEST
PROPOSAL
AT THE
CABANA
T
he new trend in swimwear adopts feminine fashion details in waterproof form. Swimsuit styles hearken back to 1950s Americana, with ruffled maillots and high-waisted styles taking the lead. Swimwear is becoming an extension of a woman’s wardrobe, where making a style statement matters more than practicality.
MID
CENTURY
W
ith its clean geometric lines, the iconic interior design of the 1950s has reemerged in the modern home. Timeless with a wink of retro charm, these pieces were originally designed with functionality in mind. The simplicity of Midcentury Modern design creates a dwelling for the modern woman that feels cool and composed at all times--even if she isn’t.
AMERICAN
MADE
I
n our digitally global world, the desire to connect with one’s local surroundings is reborn. Products that are made in America, celebrate regional culture, or use local materials bring comfort to the modern woman’s everyday life. She supports designers who fashion clothes in their own ateliers, fills her home with the works of local artists, and dines at neighborhood restaurants that source ingredients from nearby farmers. Stepping forward with a local footprint delivers a renewed sense of pride to her lifestyle.
RETURN TO
SIMPLICITY
A
s we become bound to our devices, the modern woman seeks refuge from technology to reinvigorate her senses. She seeks simplicity in disconnecting from her phone and instead connecting with loved ones, nature, and her thirst for travel. She finds simplicity in the way she lives, opting for a smaller abode that favors functionality over excess.
FEMININE / FEMINIST
N
o longer is feminism associated with masculine energy. To achieve success, the modern woman needs not blend in with her male counterparts, but rather to find strength in her femininity. The new feminist approaches life through her unique lens of female identity and empowers her fellow women to do the same.
EMBELLISH
I
n a romantic nod to bygone eras of extravagance, the whimsical addition of embellishment makes its way into the modern woman’s wardrobe. Best captured by the encrusted insect brooch, the playful juxtaposition of frailty and strength signifies the beautiful complexity within each woman, for she is able to find joy in both the practical and the frivolous.
DAYLUXE
T
raditionally opulent materials—such as velvet, tapestry, and satin—are reborn for the new age. The regal revolution of typically evening materials into daywear staples takes tradition and flips it on its head.
S
ustainability thrives in the modern woman’s lifestyle. She is practical and thoughtful with her purchases, choosing each item for its practicality and durability. Rather than buy and replace cheap items time and again, she invests in quality items that will last for generations, repairing them if needed, and always treating each with care.
THE
KEEP
CULTURE
LIFE
ENLIGHT ENED
T
rue luxury is celebrating the art de vivre, or art of living, in the modern woman’s life. Material objects bring temporary joy, while authentic experiences unlock true fulfillment to last a lifetime. From learning a new language, to taking etiquette courses at the Plaza Hotel, to investing in higher education, the future of self-indulgence centers on self-development.