LCWORLD 2013 Summer

SUMMER2013

20 chic and functional

picks for your summer holiday

Beach Fashion

Swimsuit or bikini?

From Sardinia to Costa Brava…

Europe’s

best beach city breaks

463

new products to choose from

The Guy with a

Distant Gaze

Ryan Gosling

Summer breeze Season’s “beach vacation” mood is shaping up your wardrobe

Contents

SUMMER2013

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4 What the summer brings…

ISSUED BY PÜRLEN DĈZDAR ON BEHALF OF LC WAIKIKI RETAIL COMPANY

Fresh news from the world of fashion, design, music, cinema and art

Style

8 Smart Shopping Ideas

20 ideas to put on your summer holiday shopping list

EDITOR ECE SAYBAĉILI

Woman

13 Summer freshness

Goodbye winter blues. See you later spring fever. The LC Waikiki Woman is making a fresh start this summer.

ART DIRECTION YAVUZ ĉENKAL

CONTRIBUTORS YOSUN AKVERDĈ OZAN ALÇIN FUNDA ĉAHĈNBAĉ HOĉKAL DĈLEK ÖZEN BURÇĈN S. YALÇIN

22 A Weekend in the Sun

LC Waikiki is totally in tune with the season with a collection of relaxed cuts, bright colours and summery prints

24 Beach Fashion Bikini or swimsuit? Hard to decide…

29 10 Beauty Tips

for the Summer Great tips for healthy hair and skin this summer

30 Be Inspired!

MANAGING OFFICE EVREN MAHALLESĈ GÜLBAHAR CAD. NO.96 BAćCILAR 34212 ĈSTANBUL / TURKEY TEL.: +90 (212) 657 55 55 (PBX)

While every effort is made to ensure the accuracy of the information contained within LCWORLD, no responsibility can be accepted for error and omissions. All products are limited to stocks. The colour and style information of products contained in this magazine are correct at the time going to press and may be subject to change without notice.

Celebrity hair and makeup look for you to steal and shine like a star at this summer’s parties

Man

33 It’s the holiday season…

Time to pick your destination.

From St. Tropez to Bodrum… The LC Waikiki Man gets his travel bag ready for his dream vacation

42 Trend

Turkish blogger Ozan AlçÓn sums up the stylish man’s summer needs

50 Summer Moods

XSIDE celebrates the summer in cool blues and sunset hues.

56 The Guy with

a Distant Gaze A closer look at Ryan Gosling’s career

58 Travel Europe’s top beaches

Teen

61 Summer and friends

Teens in their colourful and happy LC Waikiki clothes savour the joys of summer

66 Fashion

A dynamic summer collection for the adolescent fashionistas

Kid

73 Going on Holiday!

The LC Waikiki Kids collection radiates the joys of summer

Baby

79 Cute little

babies on holiday LC Waikiki takes little babies to the seaside with a lively collection of summery colours and prints

Corporate

85 “In 2013 our focus is on international growth.”

International Retail Managing Director of LC Waikiki, Yenal GökyÓldÓrÓm, talks about LC Waikiki’s international expansion plans.

86 Did you know?

Fashion

44 Summer in the City

Lightweight fabrics, relaxed fits and vibrant prints…

The facts and figures of the LC Waikiki ecology laboratory

Backstage

88 Behind-the-scenes shots of the new LC Waikiki campaign

รกLAN

editor

Welcome, summer!

We’ve long been waiting for you! In the city, at the office, in the rush of our everyday lives... Together with the arrival of summer, we have all been looking forward to those short getaways (or long holidays) to relax, rejuvenate and re-energize as well. Yes, summer has finally arrived. And at LC Waikiki, the joy of the season is already reflected all throughout the collections.

This season, the LC Waikiki Woman has everything she needs to enjoy every moment of her time spent under the sun.

From Safari looks to sailor stripes, from romantic florals to the clothes inspired by the summer music festivals, she has a wide selection of clothes and accessories to choose from. An equally wide swimwear collection also shows off the LC Waikiki Woman on the beach. If you are planning to go on a vacation soon, before purchasing any swimwear, be sure to check out our magazine’s pages that evoke the smell and sound of the sea.

Popular summer holiday destinations from Turkey and abroad dictate menswear at LC Waikiki this season. In other words,

when Mister LC Waikiki picks where to go this summer, he is also picking the ideal clothes to take with him. And once he is back in town with a suntan, positive emotions that reflect holiday memories keep on lingering on his clothes.

At LC Waikiki, summer and vacation is not an ongoing theme in Women and Men collections only, the LC Waikiki Teens, Kids and Babies also get their share from the happy mood of the season, with a collection of colourful, comfortable, functional, and most importantly, fashionable clothes. For happy times spent on the beach, they will find the best selection of swimwear in all age ranges, too.

LCWORLD is not just about fashion and style. In this particular issue, you will also find our selection of best European beaches to start planning your next trip. Because summer is the party season, we’ve also gathered the best celebrity-inspired hair and makeup ideas for you to steal. And while Ryan Gosling is set to star in two new movies this summer, we take a closer look at his career.

Enjoy reading. Enjoy the summer season.

Pürlen Dizdar Board Member LC Waikiki

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WHITE W

VALENTINO

ALEXANDER WANG

earing white is the perfect way to stay cool as the temperature rises, and the designers know this fact very well. If you need proof, just take a look at the international Spring/Summer 2013 collections. This season, while the designers played with the colour white, lots of silks and lace, as well as smart fabrics hit the catwalks. And they all gave us pretty good reasons to dress in head-to-toe white. While the summer is in the city, you will find the perfect whites for your wardrobe at LC Waikiki.

TALES FROM

ANDERSON W

J.W. ANDERSON X VERSUS

hen Elizabeth Hurley wore that infamous Versace safety pin dress to the London premiere of the film “Four Weddings And A Funeral” back in 1994, overnight, the skinbaring number launched the then-relatively-unknown model onto the global media stage and a whole new career was right in front of her. The iconic dress, nowadays simply referred to as “That Dress”, also helped promote the Versace brand by being the fashion house’s bestknown creation to date. Fast forward the time to 2013… For the Spring/Summer season, Irish designer J.W. Anderson has been snatched up by Versus – Versace’s diffusion line - to design a capsule collection, and the result is more safety pins.

While the legacy of Versace is adapted to the modern times, Punk and street fashion make a scene. That is J.W. Anderson expressing a theme that transcends ages.

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ENJOY

THE

SILENCE

I

f you are a Depeche Mode fan but never been to a DM concert to hear them play their favourite songs live, here is the deal: The members of the famous British music band prove that concert halls are not the only places to meet with their fans, by releasing a 420-page book, titled “Monument”. From parties and clubs, to lost demo tapes and unpublished photographs, the book handles all the culture around the band, which makes it a perfect coffee table edition for the ultimate Depeche Mode fan.

FROM BURBERRY

MAXI

T

alk about humanising technology, and leave it to Burberry. The British fashion house has recently partnered with Google to launch a new innovative and romantic project called Burberry Kisses. It is basically a virtual kissing booth which enables users to send a kiss to anyone in the world, using their mobile phone or computers. If you head to kisses.burberry.com now and plant a kiss on the screen, you will be able to watch it transform into a digital kiss print. You then have the option to select a lipstick shade (from Burberry’s latest beauty collection, of course), add a message and send it to someone you love. Once sent, using Google Earth technologies,, you y can also watch your kiss being transported from wherever ever you are to wherever in the world your recipient is.

LET’S RIDE!

A

s if changing the way that the Parisian women dress through her luxury-meetsstreet-fashion RTW collections that have soon become perennial cool-girl favorite all over the world wasn’t enough, Frenchie fashion designer Isabel Marant is now spreading her effortlessly hip design approach to skate decks while paying homage to street culture.

To celebrate the opening of her new Los Angeles shop, Isabel Marant and French bicycle and board makers Heritage Paris have joined forces to create two limited-edition skateboards featuring the designer’s signature Mr. Hatman character. Leave it to Isabel Marant – a board-riding fan herself – to bring pedal power back into vogue.

ISABEL MARANT

Fashion and economy has long been dictating the skirt hemlines. In the 1920s skirts were short; in the 30s they suddenly started to come down. Then there was war and the designers made skirts shorter to cut costs. 50s saw longer hemlines, while in the 60s everyone wore the shortest skirts. It’s the year 2013. Mini, midi, maxi‌ When it comes to hemlines, the only theory seems to be that the skirt returns in a big way. And if you take a closer look at the street style blogs, which are more influential than the catwalk these days, it won’t be wrong to say that the longer hemlines are a bit more in fashion.

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DREAM AS IF YOU’LL LIVE FOREVER. LIVE AS IF YOU’LL DIE TODAY.

ALEXA CHUNG

A

lexa Chung, Kate Moss, Beyoncé, Taylor Swift and many others These days, a majority of Hollywood celebrities are seen wearing slippers outside of their homes. We are not sure who first started the smoking slipper boom, but in the rush of our daily lives, we are definitely thankful to her for making these super comfortable shoes highly fashionable.

This season the slipper shoe trend hits LC Waikiki.

W

orld-renowned photographer and music video director Anton Corbijn began his feature film career with “Control”, a biopic that chronicled the life of late Joy Division singer Ian Curtis. After a long pause, Corbjin is once again back in the biopic arena with a new film titled “Life”. This time, the life to be portrayed belongs to the famous 50s actor James Dean who sadly passed away at the age of 24. The film focuses on the story of the friendship and collaborations between Life Magazine photographer Dennis Stock and James Dean. Life is expected to shoot in early 2014, but so far there are no casting details available.

MARC BY…

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ARC JACO MARC BY M

t looks like there is a handover ceremony at the helm of Marc Jacobs. Yes, you read it right. British designers Katie Hillier and Luella Bartley are announced to head up Marc by Marc Jacobs - the sister label to Marc Jacobs, founded in 2001. In a first for the diffusion line, designer Marc Jacobs will take a backseat, while his dream team takes control of the collections. But of course, Marc Jacobs is still the man who is overseeing everything and making the final decisions. Katie Hillier has been working as a consultant for Marc by Marc Jacobs, and Luella Bartley is a well known name in the industry for her eponymous label, which folded in 2009 after facing financial difficulties. The new duo is expected to present their first Marc by Marc Jacobs collection for Autumn/Winter 2014-15.

BS

I

Photos: Getty Images

SLIPPERS OR SHOES?

PRADA

TOMMY HILFIGER

ISABEL MARANT

RACHEL ZOE

SUMMERTIME

A time It’s finally summertime in the Northern Hemisphere. In other words, it is time to update our wardrobes with fresh new pieces that are in line with the spirit of summer. Where shall we begin? On the one hand, the safari look is back with urban attitude and better than ever for the summer. On the other hand, being inspired by a particular mood of the music festivals, the free-spirited hippie looks make a comeback with a mixture of ethnic colours and prints. Spring florals get a new makeover with a surprisingly dark colour scheme and

for colours and prints

turn garments into pastoral, night scene oil paintings. And that classic, timeless nautical look is once again here for the summer.

It’s another shopping marathon for most of us. And while the list goes on with bikinis and one-piece swimsuits, flip flops and sandals to buy, it becomes crucial to think before you shop and be a smart spender. Here is a tip for you: Mix everyday wardrobe essentials with the latest catwalk trends, and be the smartest fashionista in town!

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Colourful, striped and quite functional… Wear these tank tops to the beach during the day, and pair them with jeans at night.

You wouldn’t think of going on a summer vacation without a pair of cool sunglasses in your bag, would you?

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If you are a one-piece swimsuit person, we recommend vibrant shades and retro cuts.

These multi coloured bangles will highlight your tanned arms. Add them to your travel bag right away.

Holiday plans are made. Now all you need is a well-packed travel bag.

Haven’t decided what to put in it yet? Here are

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stylish and functional recommendations from LC Waikiki.

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6 TĈBĈ

Pull these printed mini shorts from your beach bag for an instant cover-up over swimwear.

What is summer without colour? Get ready for some ice cream and enjoy the pastel shades.

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Stay on top of trend charts with the season’s hottest tropical prints.

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Add subtle sparkle to your summer outfit with these pendant earrings.

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These wide-leg pants in prints with elastic waistbands are light, comfy and very chic at the same time

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Summer is the season to throw outdoor parties. Take a maxi dress with you to show them what summertime glamour is all about.

The perfect pair: Sandals and beach holidays‌

13 Express yourself and carry a slogan t-shirt with you at all times.

3.1 PHILIP LIM

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Enjoy showing off your tanned legs with these mini shorts after a long time hiding them underneath trousers.

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Hippie looks never go out of fashion. Wear this long and printed skirt with pride.

Whether at the beach or by the pool, have fun under the sun with this tropical print beach towel.

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After a long day at the beach when it gets a little bit chilly, you may need a scarf for your chilly neck.

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If you are carrying a chic beach bag large enough to accommodate a small wardrobe, you are free to head to that nice restaurant right after the beach.

18 You may not be an avid tennis player to wear this sporty mini dress, which will occupy very little space in your travel bag and play a big role in your summer wardrobe.

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It’s never a summer holiday without a pair of flip flops!

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A match made in style heaven: Mix-andmatch bikinis.

e l y t S r e Copy H

Photos: Getty Images

SIENNA MILLER

Hearing Sienna Miller’s name makes us think of so many things. She has played roles in movies like Alfie, Factory Girl and The Edge of Love, and proved herself to be a Hollywood super star. She is also a fashion icon famed for her bohemian style. And this season, we are happy to copy it.

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Summer freshness

women

you later spring Goodbye winter blues. See fresh start fever. We are all making a mmer 2013 this summer. LC Waikiki Su and style, collection is all about sea, sun es and relaxed while also offering clean lin y. shapes for summer in the cit

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style Easy summer style starts here! Long or short…

In plain colours or retro floral prints… In the city or at the seaside…

There are too many reasons to covet these easygoing dresses.

Top

5

Sundresses

Get Shorty Pants. Check. Long skirts. Check. How about showing off some legs? The new LC Waikiki collection offers a wide range of mini shorts in a variety of colours. Match them with a simple shirt or T-shirt, and you are ready to go.

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! e n i l e h t s s o r C

MARC JACOBS

DOLCE & GABBANA

ring/ ve missed the Sp You cannot ha d an white. trend for black Summer 2013 elements le r favourite sty Now, two of ou coming e ar – es and strip - monochrome esistible. is even more irr together, and it

MellowYellow

MICHAEL KORS

Be in tune with the season and brighten up your wardrobe with a fresh colour. You don’t need to look any further than the Spring/Summer 2013 runways to be inspired. From sour lemon to hot mustard, yellow is the colour of the season.

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style

e d i S d l i W

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MAX MARA

BELSTAFF

s you on a ction take lle o of c i ik ik C Wa le. Shades The new L in modern safari sty go out of er ica ts that nev h are also trip to Afr nimal prin a hic d w n s a k n o e lo gre per chic er. su te a re to c put geth fashion usly easy to tremendo

Festival Attitude

ISABEL MARANT

Summertime means the official start of music fes tival season. And this season , XSIDE collection is full of music festival-ready ou tfits all influenced by the bohem ian and hippie style. Don’t forget to check out before you head to your local park.

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style

Summer darks

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DRIES VAN NOTEN

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3.1 PHILLIP LIM

When most of us think of summer, we envisage white floaty dresses.

Well, think the opposite. This season it is all about dark colours highlighted by rich floral prints and intense geometric patterns to create a more sophisticated look. Voluminous blouses, mini shorts and short or long dresses all get their share from this new colour scheme.

TOMMY HILFIGER

Lighthouse

with a fresh Step into the new season l effect tica set of stripes! That nau of navy blue, n atio bin com created by the in adds splash to white and red once aga Ahoy! our summer wardrobe.

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s e i r o s s acce

BLACK

&

WHITE Black vs. white fight shows up all over. From RTW collections to the must-have accessories of the season‌ It is either absolute black or white, with no gray areas in between. Make your pick to punctuate any outfit.

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COLOUR PALETTE Add a dash of colour as well as a cheerful upbeat attitude to your summer wardrobe with these aqua blue and candy pink accessories in LC Waikiki’s lineup.

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A Weekend in the Sun

Summer is here. It’s that time of the year to be on the road again, and chase the sun and the sea. A time to rest our minds and spirits while hearing the waves, feeling the sand and smelling the suntan lotion… A time to recharge our bodies with the positive energy of the nature…

This summer LC Waikiki is totally in tune with the season with a collection of relaxed cuts, bright colours and summery prints to accompany you on those short getaways or long beach holidays. Summer is all about having a good time on the beach and nothing will make you look more attractive than choosing the right garments that will complement your suntan perfectly.

Fashion editor: Tuàba Ansen - Photography: Ümit SavacÓ Hair: Ferit Belli - Makeup: Sam Araji

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style

CIDE…

HARD TO DE

BIKINI OR ?

SUniIoT SWIoM r -piece biki

A tw g When choosin … it su im sw ce a one-pie pool or boat to the beach, r ea w to at h w g good cus on makin fo , er m m su this eling ill leave you fe choices that w d love u’ t the end, yo comfortable. A fortable an feeling com th re o m g in th no ay. on your holid

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Rainbow Colours Whether you are on holiday in Ibiza or Bodrum, during summer when the sun’s rays hit the Earth at a steep angle, the right colour to wear to the beach is the colour that suits you the most. These multi-coloured bikinis and swimsuits from the LC Waikiki Summer 2013 collection pretty much serve to that purpose. For those who are not satisfied with just one colour‌

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style

Sophisticated Black is the new black at the beach, and the metallic trend creates more polished looks. Since life goes on at the beach after the sunset, all you need is equally chic cover ups that will take you from the beach to the pool bar in style.

AHOY! Name the three colours that one would take when stuck on a desert island: Navy blue, red and white.

The sailor trend is being revived in the form of nautical colors and retro cuts, while stripes, polka dots and geometric patterns create lively and nostalgic looks.

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Mix Well Two steps to create your own bikini: Select your top, scroll through the bottoms and make the perfect combination.

The colours and prints don’t have to necessarily match. In fact, the most fun part of this style game is to go bold and creative as much as you can and create the most unexpected ensemble.

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1

Sun protection is essential during summer. To avoid early skin aging, brown spots and skin cancer, make sure you apply sunscreen every three hours with special attention to the areas of your body that are most exposed to the sun.

2

Is cellulite preventing you to wear your bikini or swimsuit with pride? Well, here is a practical solution: To reduce the appearance of cellulite use a waterproof spray tan and mask them. It will help reduce the dimpled appearance and provide you with firmer-looking legs.

To get a super soft skin, use sugar scrubs. Sugar scrubs are used not only for exfoliation, but also their gentle, effective exfoliation creates a smoother skin.

After taking a bath, take a palm full of sugar and scrub your face and lips. While the sugar melts in water, your skin will start to rejuvenate.

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Here is a perfect facial mask for summer: Smash a peach, mix it with honey and apply to your skin for a flawless complexion. Rinse well after 15 minutes.

When your self tanner gives you orange palms, washing your hands with soap and water will be not sufficient to get rid of them. To remove tanning lotion stains, rub your hands with a small slice of lemon. Teeth whitening toothpaste work equally well in removing those orange stains on your palms.

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care

You are late at home from the party feeling very tired. You need toothpicks to keep your eyes open. It’s that bad. But no excuses! Before your head hits the pillow, you must remove your makeup and wash your face thoroughly. Your skin needs to be cleaner than ever during summer.

Using face-cleansing wipes is a practical way to treat yourself nicely at the end of the day.

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When holidaying with friends, you are likely to share your personal belongings with them. Suntan lotions, hats or sunglasses can be shared. But you should keep your eyelash comb, mascara applicator or foundation sponge to yourself. Even if there is not an eye infection or pallid in sight, such products are an invitation to potential cross infection especially in hot weather.

10 Beauty Tips for the Summer Summer is all about changing your beauty routine, while using your shields against the harmful rays of sun, humid weather and bacteria.

Here are a few necessary tips to make it an easygoing summer.

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Funda âahinbaã Hoãkal

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Your cuticles protect your nails from harmful bacteria and by cutting them you leave your nails vulnerable to infection. When hygiene is paramount, disposable pedicure kits work the best. Do not use foot file or pumice in the summer. Do not soak your feet if you cannot see the bottom of the pedicure water. If you have an open wound, fungal infection, plantar warts or blisters on your feet, do not have a pedicure. So that you and everybody that visits the salon will not get infected.

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Summer doesn’t have to be hard on your hair. To keep your hair healthy, rinse it with fresh water before swimming in the sea or pool, since wet hair roots are less likely to be affected from salt and chlorine.

Make sure you rinse your hair after swimming as well.

Like you, your makeup bag suffers from hot weather conditions too.

Therefore, you have to store them appropriately. Since extreme temperatures will shorten the life span your cosmetic products, make sure to store them at least in the inner depths of your bag. Don’t forget that sun-proof cosmetics last longer.

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Photos: Getty Images

beauty

SHORT & CHIC

GLAM PUNK Sienna Miller was the talk of the Met Ball with her Glam Punk look. Very good at mixing key pieces, Sienna doesn’t disappoint with her hair and makeup either. Her tousled Rock Chick side-swept hair is perfectly accessorised by a headband of spikes, and the edgy black liner intensifies the green tones of her eyes.

If you have a desire for short hair cuts but not the courage to take the plunge, be inspired by Charlize Theron. Charlize Theron’s ultra-short buzz cut shows off her beautiful features perfectly as well as her natural makeup, whereas her darkened eyelashes draw all the attention.

Be Inspired!

C Celebrities walking the red r carpet are a great source of inspiration when it comes to dressing up. Here are some celebrity hair and makeup looks for you to steal and shine like a star at this summer’s parties.Funda âahinbaã Hoãkal

TOP KNOT BUN Jennifer Lopez’s super sleek top knot bun is an ideal choice for the summer, whether on the beach or at the party. It just goes well with any kind of outfit. J. Lo rocked her top knot bun with cateye makeup, but you may also go with a naturallooking face.

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HOLLYWOOD GLAMOUR Last year, Old Hollywood waves were quite popular among the celebrities walking the red carpet.

Jessica Alba continues the same hair trend, and looks like a classic movie star at this year’s Golden Globes.

The highlights and waves create the shiny texture of her hair. This very same style is also suitable for straight hair. And Jessica Alba’s bold orange lipstick is just perfect.

RETRO WAVES Amy Adams’ hair colour has become a growing trend in the recent years. You may want to copy her hair in terms of colour and retro waves at this summer’s parties. Amy Adams’ twisted bun and understated makeup accent her off the shoulder gown, which makes it an ideal choice for the brides as well. Whether you are the host or a guest at the party, you will surely rock with this style.

HIGH BUNS Oscar–winner Jennifer Lawrence was the star of the night with her hair and makeup style that suited perfectly to her gorgeous, romantic gown. She preferred a twisted, swept-back bun and minimal makeup with powder pink lips, which result in an overall princess look.

LOOSE BUN Naomi Watts ensured that the eye-catching neckline of her glimmering gown show off with her up-do. Her volumized messy bun hair is back-combed, and made more modern with a tousled texture and loose, face-framing tendrils. Her eye makeup is accented with metallic effects, a technique which goes well with tanned or white skin, as well as with pastel pink lips and cheeks.

BUBBLE PONYTAILS Blake Lively added wow factor to her bubble ponytail and natural makeup with pendant earrings. This hairstyle works well particularly when wearing a bareback dress. To achieve this effortless looking hair, create one ponytail with the top section of your hair and then loop your hair through to create another. You may also want to copy Blake Lively’s copper tone eye makeup and natural lips.

HELLENISTIC HAIRSTYLE Taylor Swift’s braided up-do is a popular hair trend that easily go from day to night.

The braided headbands are the new hair accessories that work well on messy updos. In Taylor Swift’s case, the milkmaid braid is accented by her signature blunt fringe to create an ethereal and goddesslike look. If the idea of cutting a fringe doesn’t appeal to you, you may try a fringe wig. But we strongly recommend fringes to those with wide foreheads and in search of modernity.

DASHING PONYTAILS Zooey Deschanel looks cute with her hair tied up into a loose ponytai l and curled ends. This hairstyle is idea l and guarantees a chic look when wea ring off shoulder dresses. Zooey Des chanel’s Twiggy-inspired eyelashes and natural peach colour cheeks all result in a doll like face.

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‌ n o s a e s y a d i l It’s the ho our y e s o o h c o t Time destination.

Men

liday ited beach ho a w -a g n lo t a th ion.

Get ready for Waikiki collect C L w e n e th r a stylof yours with prints unite fo d n a rs u lo co name Summery ardrobe. Just w l a n io ct n fu d ish, casual an ingly. d pack accord n a te u ro r u o y

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St.Tropez

destination!

French fashion spirit is at its favourite summer streets of the ng After a long day at the beach, while strolli and a shirt fitted a than St. Tropez, you won’t need more look. less effort an create to s short uda pair of stylish berm se as they suitca your in rs colou light more put to Remember compliment your tanned skin tone best.

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Miami

Hot and humid weather dictates fash ion in Miami. Therefore, vibrant colours or neutral tone s, as well as airy fabrics, are essential. While packing, try to avoid blacks and browns. And if you insist on carrying a pair of trousers with you (which is logical, as people get dressed up at nights in Miami), make sure you wea r them rolled up.

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Capri

of the most popular holiSince the 1950s, Capri has been one it comes to packing for this day destinations in Europe. When that it is like a style comped hot spot, one needs to keep in min fort is the main element com is, s new d tition out there. The goo outfit. Short sleeve shirts that the judges are looking for in your And of course, you canrs. are ideal for pre and post beach hou i pants in Capri. capr of pair a not make it without

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Ibiza

If there is a dress code in Ibiza, then it is to showcase colourful, fresh and laid back looks one after the other. Therefore, it is time to take those colourful t-shi rts and shorts out of your closet, and let them see the light of day under the Balearic sun. Don’t forget to bring a pair of sandals or flip flops as well. You will be spending the entire day in them.

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Alaçató

at the beach and For a summer holiday of windy days style advice is our fun nights in the streets of AlaçatÓ, s in different shirt ve slee t shor to pack Polo shirts and y climate wind s me’ Çeã for ared prep shades. Also, be pair of few a add to and chilly evenings, and make sure bag. el trav trousers to your

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Bodrum

There is no dress code in Bodrum but still you will need to consider a few things while packing for the destination.

Sport chic look is valid for both day and night. So it is better to think twice and pick the items that can do double duty and travel light.

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The Life Aquatic Theme of the season: Twenty Thousand Leagues Under the Sea… Colour of the season: Blue… From shallow waters to the deep sea, this season LC Waikiki adds that “cool” factor to its line of shirts, shorts and beachwear with nature’s shades of blue.

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New Wave When it comes to buying the perfect swim shorts, fastdrying fabrics are a real bonus but there are more checkboxes to tick. Whether it is classic mid-length shorts or the longer surfer versions, the handsome colours and patterns should also reflect your style. This summer, make sure you visit LC Wakiki’s swimwear department before you make up your mind and purchase.

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Ozan’s view

Trend

Ozan ALÇIN oznalcin@gmail.com ozanalcin.blogspot.com twitter.com/ozanalcin facebook.com/byozanalcin

Summer's formula It’s quite hot out there, and one needs to take some precautions.

But no worries… Multivitamins can help you with fatigue and make you feel stronger. Here are summer’s best style tips and a few essential multivitamins.

The Linen Suit In the summer, wearing a suit, unless it is a must at the office, makes you feel hot and sweaty. The solution: Linen suits in bright colours. When you need to look ‘smart’ despite the hot weather, wear your jacket with shorts instead of trousers. To avoid feeling hot and sweaty, make sure there is enough place for linen suits in your summer closet.

Put Your Sunglasses On Sunglasses are essential for eye health and completing your summer attire. Enter Super, a new brand which has generated a big trend in sunglasses by successfully combining street culture with good Italian style. Our favourite? Definitely, the Super-Panama Quasimodo.

The Palm Tree Print

GUCCĈ

Among all of the summery prints, palm tree motif is my favourite .

Maybe it is the good vibe that it creates or the eye-catching colours that generally accompany the print.

I just love how the palm tree pattern goes well with everything in the summer. Whether it’s a t-shirt, belt, hat or a pair of socks, make sure you are wearing something with a palm tree print on it. It is a cure for fatigue without any side effects.

Electric Blue

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HERMES

Either a nice looking shirt or a good pair of shoes… A touch of electric blue in your summer ensemble will surely make you feel good. A lightweight fabric shirt in electric blue will highlight your tanned skin. Wear it with white or camel pants to highlight the shirt itself.

White Shirt + Denim Shorts

One of the top 5 style combos to look effortlessly stylish is the white shirt and denim shorts ensemble. It’s easy to look cool this way. And to achieve this look, you don’t need to go shopping and grow your credit card bills by buying expensive stuff. Why not shop your own closet? Pick up an old pair of jeans that you don’t wear very often, cut the legs up slightly above the knee and make them into shorts. Go one step further and bleach out your denim shorts to show your own style and wear it with a nice looking belt. Not satisfied? Take out those acrylic paints you bought for your art class and use your brush to paint splatter your jeans.

There you go… It’s a new and unique pair of jeans that you will not be able to o find at any store.

The Yellow Polo

Another way to beat summer fatigue is to wear yellow polo shirts. Throw away the black ones you already have and invest in a bright yellow one. Wear it with purple pants and sky blue deck shoes to get the best results.

Iron Deficiency

Naut ic al but nic e…

I t ’ s t ime t o c arry a naut ic al st y le wat c h on y our wrist t o bring out t hat summery f eeling in y ou. I t ’ s also a good inv est ment .

W ho knows, may be t hat wat c h c ures y our iron def ic ienc y .

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a d o M Lightweight fabrics, relaxed fits and vibrant prints… LC Waikiki’s new summer collection has something in store for everyone to beat the heat with style.

Photography: Ümit Savacı Styling: Tuğba Ansen Hair: Ferit Belli Makeup: Sam Arajil

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s d o o M r Summe Summer is here and we couldn’t be happier! Join us as we celebrate our favourite season of the year with cool blues and warm sunset hues. It is time to be inspired and in style with new designs from XSIDE. Photography: Ümit SavacÓ Styling: Tuàba Ansen Hair: Hüseyin Çavdar Makeup: Çiàdem YartaãÓ

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portra

The Guy with a Distant Gaze

RYAN GOSLING One of the finest actors of the 2000s, who is a pleasure to watch on the big screen for the cinephiles, has to be Ryan Gosling. He is certainly an actor to respect, not only because of the movies he chooses to take part in and the mature performances he displays in them, but also for his stance in the world of cinema. As a small kid he was heavily influenced by the film “First Blood”, also known as “Rambo”. Right after watching the movie, he took steak knives, placed them under his belt, and run to school to throw them at other children during recess. The incident, in which he was very much inspired by Sylvester Stallone, led to a suspension, of course. Perhaps, it was an early rehersal for his first action role in the movie “Drive”. In fact, the reason why Ryan loves to act is because ‘acting gives him the opportunity to act as crazy as he wishes’. Burçin S. YalçÓn Ryan Thomas Gosling is originally coming from a Canadian, bluecollar Mormon family. His father is a sales representative and his mother is a secretary. Because of his father’s work, they moved around a lot in the many regions of Ontario. When his parents divorced when he was still a child, and he and his older sister lived with their mother. Ryan Gosling was often bullied by other kids in elementary school, and had no friends until he was 14-15. He hardly managed to read and write because of his attention deficit hyperactivity disorder. His mother had to call in private teachers for his education. Getting away from school bestowed him, as he says ‘a sense of autonomy which I’ve never lost again’.

Ryan Gosling performed from an early age. He and his sister sang together at weddings, and he was also involved with a local ballet company. Performing boosted his interest for acting and also self-confidence. When he was 12, he found irregular roles in Disney Channel’s Mickey Mouse Club in Montreal. For two years he sang and danced with a group of friends, which included other future-stars such as Justin Timberlake, Britney Spears and Christina Aguilera. They were flat mates with Justin T. for six months and became close friends.

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At the age of 17, Ryan Gosling dropped out of high school to pursue a career in acting. He went to the other side of the world, New Zealand, for a new adventure TV series called “Young Hercules”. But when he turned 19, he realized that he was about to get stuck on TV, and decided to leave to movie into serious film projects. It was in 2000 that he had a supporting role in his first feature movie “Remember the Titans”. In the following year, he played his first leading role as the Jewish Neo-Nazi Danny in “The Believer”. The movie was a financial failure with its 1,5 million-dollar budget and controversial story, however both Henry Bean, director of the movie, and Gosling received an award for their parts. In 2002’s “Murder by Numbers”, where he and Michael Pitt portrayed a pair of high school seniors who believed they can commit the perfect murder, he, in a way, took the back seat.

However, Ryan Gosling came to the attention of a mainstream audience when nobody expected it. A romantic drama, “The Notebook”, where he shared the big screen with Rachel McAdams, gave the actor an opportunity to play a character from the 1940s. Although he became romantically involved with

“When they spend 100 million dollars for a movie, they want to be sure that they’ll get their money back. But how can you guarantee that they will?”

Rachel McAdams after the movie, on the set, they couldn’t get along at all. Despite making a love story and not getting along with each other, the audience loved the movie. It grossed 115 million dollars worldwide and appeared on many most romantic movies of the 2000s lists. But “Stay”, where he shared the screen with Naomi Watts and Ewan McGregor in 2005 was understood by no one.

2006 was a year when Ryan Gosling cornered one of the critical twists of his career. He was, for the first time, nominated for an Academy Award for his portrayal of Dan Dunne - a drug addict teacher working at a junior high school - in “Half Nelson”. The Academy took notice, and his name was now heard among the A class actors of Hollywood. However he never fancied big-budget Hollywood productions. He peferes to play in low-budget, indie movies. “I understand the studios” he says, “When they spend 100 million dollars for a movie, they want to be sure that they’ll get their money back. But how can you guarantee that they will?

I am not comfortable to work with a big budget.” What Ryan Gosling wants is an interesting character to play, and a likeminded director. After a role in “Lars and the Real Girl” in 2007, Ryan Gosling gave a short break to cinema.

office success, and Gosling received a Golden Globe nomination for his role. The same year, he also made his way into the world of action movies with “Drive” – a movie that received rave reviews in Cannes. His performance was like “an iron fist in a velvet glove”, and the movie was considered among the best movies of the year. In his final appearance of 2011, Gosling was directed by George Clooney, whom he is often pointed as a successor for, in the political drama “The Ides of March”.

The movie, in which he played an ambitious press secretary, was not on the forefront at the Oscars, but it was a politically aware movie. Gosling, who opened the movie season for 2013 with “Gangster Squad”, has two other films awaiting release this summer: “The Place Beyond the Pines” and “Only God Forgives”. Maybe because he jumped into so many projects with gluttony that a couple of months ago he stated he will be taking a short break from acting. Let’s hope he keeps the break short indeed.

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Photos: Getty Images

In 2010, he made a comeback with indie, character-based dramas. “Blue Valentine” with Michelle Williams and “All Good Things” with Kirsten Dunst gave him the possibility to portray interesting characters. 2011 was the year Ryan Gosling shot and scored, as he expanded his horizons by appearing in three diverse, high-profile roles. In his first comedic role “Crazy, Stupid, Love”, he played a gigolo who gave womanizing courses to the goofy husband Cal, played by Steve Carell. The movie was a box

Travel

Perfect beaches,

just a stone’s throw away

You don’t need to jet off to the Caribbean or the Maldives for the ultimate beach holiday. This summer, discover the dreamlike beaches of Europe on your holiday. Zeynep Yosun Akverdi Sardinia, Italy Italy’s touristic cities attract millions from all over the world with their historical and attractive environment. However, Sardinia Island is different. Located on the north coast of Italy, the island lacks historical sights; instead it offers plenty of white sandy beaches for all budget types and tastes. One of the 20 partly autonomous regions in Italy, Sardinia, every summer attracts large number of foreign tourists to its spectacular coastline. The turquoise sea rivals the tropics, and the crystal-clear water makes it ideal for both swimmers and scuba divers. Skip the quite expensive Costa Smeralda arena - located on the northern coast, where celebrities, luxury pursuers and paparazzis collide – and head up to Spiaggia Rosa instead. The fabulous Spiaggia Rosa, of the island of Budelli – an island in the Maddalena archipelago in northern Sardinia, which has recently been declared a National Park due to its rich fauna and flora - owes its name to the pink colour of its sand. If you are on a cruise ship and lucky enough, you might end up encountering a sperm whale. Another modest beach on the island is the Is Arutas.

This beach stretches for several miles, delivering a perfect place for long walks, and the last thing you will encounter are the unnecessary crowds. The clear sea with colours that change from green to blue, is more beautiful than one can imagine. The micro-world that the small white pieces of quartz forming the beach is astonishing.

With colours ranging from pink to green, white to grey, the sand is so shiny that it dazzles even more than a direct gaze at the sun (so, don’t forget to bring your sunglasses). The windy Is Arutas is also an ideal location for surfers. Chia Beach, at one hour distance from the capital of Sardinia, Cagliari, is another tranquil beach, ideal to grab a book and relax. With a forest of Juniper trees and sand dunes as the backdrop to the beautiful white sand lapped by the turquoise water, the beach has a peaceful atmosphere. On your lucky day you might catch a glimpse of the dolphins here, and the lagoon behind the beach is a flamingo breeding ground. Chia Beach offers all sorts of beach facilities, including restaurants and cafes as well as a range of water sports and bird-watching tours. In Sardinia, those who are looking for a lively beach should head up to Poetto. Cagliari’s main beach is also the most popular, where people gather to socialize and party till the early hours of the next morning. Poetto is rather crowded but since it is the longest stretch of beach in Italy, the crowds don’t bother you that much. (Unless it’s August, when all Italy, or so it seems, stops work to holiday.) Poetto is home to beach walkers, joggers, swimmers and sand artists during the day, and turns into a party scene right after the sunset.

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Biarritz, France With coastline on both the Atlantic Ocean and the Mediterranean Sea, France, unsurprisingly, is home to some of Europe’s most popular beaches. From Cannes to St. Tropez and Nice, the French Riviera has been welcoming the international jet set and their mega-yachts for many years. But let’s leave those star-studded beaches aside and steer our wheels to a different spot which has recently become popular. This year’s Travelers’ Choice Award winner beach is none of the above, but the Cote des Basques in Biarritz - a seaside resort on the Atlantic Ocean, located only a few kilometres from the Spanish border. Offering an ideal mix of French and Spanish culture, Biarritz is home to various luxury resorts, which make it another hot spot for the rich

and famous. However, this seaside town has also been a mecca for the young vacationers and sports enthusiasts alike, ever since Biarritz was named the surfing capital of Europe in 1957. Every year, thousands of people from all over the world rush here to surf the waves instead of spending their money on expensive resorts. The long beach has something for everyone, and the posh and sporty enjoy the ocean breeze sitting side by side. The relavitely rugged coastline and rocky peaks may seem a little bit wild and unkempt at first glance, but the modest restaurants and bars at the city centre are good enough to please everyone. July and August are the busiest months for tourism. So if you want to avoid crowds, make sure to go in the two months prior to or after the high season.

Brac, Croatia B

T next beach on our list resembles The Ölüdeniz in Fethiye from a bird’s eye point of view and brings the Golden Horn to mind with its name: Zlatni Rat. Literally meaning “Golden Horn”, Zlatni Rat is located on the south side of the island, and it is not only the most spectacular beach in Croatia, but also in the whole of Europe. A typical island on the Adriatic coast, chief occupations in Brac are fishing, wine production and growing, and tourism is a maolive o e of income for the island. sourc jor jo T The island of glittering sea, peaceful and friendly people... You can towns t way to the Brac Island by your make m a 45-minute boat trip from Split – a port town on the Dalmatian m major , and to Zlatni Rat by a scenic coast c

Costa Brava, Spain Costa Brava is a Mediterranean coastal region of northeastern Spain, stretching from Blanes, 60 kilometres northeast of Barcelona, to the French border. The literal translation of the name is “Wild” or “Rough”, however Costa Brava, attracting millions from all over the world towards a trio of sun-sea-sangria every year, is not that wild. In fact, the recent expansion of tourism settlements has rapidly deprived this feature of the region. Still, Costa Brava offers a plethora of beaches with crystalclear water and dramatic landscapes, which make it a popular choice for a calm and peaceful beach holiday.

One of these beaches, which we strongly recommend that you visit during the early season (May-June) or late season (September-October), is the Platja de Pals near Palamós.

Thanks to the environmentally con-

area is scious local community, the ar saved from excessive urbanization, and instead of high-rise buildings the bay is fringed by a pine tree forest.

The area is ideal for scuba diving or trekking. The vast Gandia Beach is more popular with the Spanish than foreign tourists. Beyond its fine sand, the beach is surrounded by local restaurants and bars. But those who are looking for a splendid peaceful corner should head up to Aigua Blava, which with its crystal-clear water and bright sand, offers a relatively small but calm hideaway. The Tamariu Beach, on the other hand, has a lively atmosphere. The water is wondefully clear, the beach is sandy and white, and surrounded by Costa Brava’s finest restaurants and boutiques.

You can spend the day skating or jogging at the seashore, or just relaxing while soaking up the sun. And the evening is for parties.

car ride. With its golden beach and blue sea, the most photogenic beach in Croatia, Zlatni Rat has a unique shape, like a white tongue stretched 500 metres into the sea. There are beaches on both sides of the tonguelike peninsula. It is unique also for the fact that the tongue changes shape and position, depending on the wind. The beach is ideal for all sorts of water sports and suitable for windsurfing. The water temperature and breezy air also make it ideal for swimming or just laying around the beach. Zlatni Rat offers a restaurant, cafes, various water sports establishments as well as windsurfing and scuba diving schools. There is also a nudist beach nearby. As a bonus, the beach offers breathtaking sunset and sunrise views.

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Teen

Summer

and friende susmmer is

er, and th The school is ov ut t is summer witho ha W ! re he ly al n fi fun vacation, having friends, going on ts, ing summer spor do h, ac be e th at eam? ting lots of ice cr laughing and ea y lourful and happ Teens in their co of ys s savour the jo he ot cl ki ki ai W C L r. summer. Togethe

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My summer vacation style “I’ve always been a free-spirited person. Ever since I was a little girl, I’ve picked out my own clothes. I love wearing colourful and sporty stuff. Though I haven’t attended to a music festival yet, I follow festival fashion very closely through these blogs on the internet. I love that ethnic look. It’s totally me. And I’m a big fan of sailor stripes.”

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And here is mine…

“My friends say that I have a quite romantic style. They might have a point. Because I often wear pastel tones, dresses with beautiful flower, bird or butterfly prints on them, and lots of lace. When shopping for accessories, I always find myself steering towards powder pinks. And whenever I see a bag or a pair of shoes with a ribbon detail on it, I want it to be mine!”

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M

le y t s n o i t a c a y su m mer v

a k my style is ve that. I thin lo e. rls gi ob dr at ar th in my w d I hear of person, an d camo shorts ” an pe e! s ty m s irt ts sh ou ai ri ur aw fa nt sa ure “I’m an adve . I have lots of ing them. Nat n of who I am n without pack tio ca va r fo total reflectio e av planning to le And I’m not

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A nd he re is m in e…

“I love playing basketball. I never miss an NBA game on TV. I wan t to study at a university in USA just to be able go to the games. I also love motorbikes.

But of course, my parents don’t let me to ride one at this age. The way I dres s is quite affected by the other things that I like in life. While on holiday, I’ll agai n be wearing clothes that reflect my active pers onality.”

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My favourite summer holiday

a d o M

Shiny, happy teens in their colourful outfits... This season, LC Waikiki offers a dynamic collection charged with the energy of youth and summer for the adolescent fashionistas.

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Kid

in bright LC Waikiki Kids collection s radiates colours and whimsical print fun and the joys of summer. These the little functional clothes will keep rature is hot. ones cool when the tempe 73

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SS E C N I R P E L T T I L R E M M U S R E H AND WARDROBE

ers, butterflies, all about flow is it er m tle girl. m su This ints for the lit and tropical pr ts ds and ui fr re t er an m br m su ppy pinks, vi ha in e m co d 3D embroiAnd they hile sequins an w s, le rp pu g her wardrobe. dazzlin “chic� factor to at th d ad s rie de

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LITTLE BOYS ON HOLIDAY s summer with a LC Waikiki welcome the sailors and sea collection inspired by on is le boys. The collecti creatures for the litt ects eff lours with ombre also a rainbow of co . and plenty of plaids

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FAMOUS “MINI” WARDROBES It’s no secret that we often get inspired by what the Hollywood celebrities wear. Why not do the same for our kids? Here at LC Waikiki, we are not only inspired by some of the most stylish celebrity children’s style, but we also have a few suggestions for them.

Suri and her Áoral dress

Ryder Robinson and his sporty style Kate Hudson generally picks out sporty clothes for his elder son Ryder Robinson. If you think that Ryder’s style is inspiring for the little man in your life, then make sure to check out LC Waikiki’s new summer collection.

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Photos: Getty Images

Tom Cruise and Katie Holmes’ little daughter Suri is, without a doubt, the most stylish celebrity child of our times. Copy her style for your little girl, and start with this floral dress which is a perfect choice for summer. LC Waikiki Kids collection offers similar floral dresses in different colourways that Suri also would love to wear.

MAKE A SPLASH! Bikinis or swimsuits for the little girl, and swim shorts in surfy or less surfy shapes for the little boy‌ No matter which style you choose, at LC Waikiki they all come in bright colours, fun prints, and made of quick drying fabrics.

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Cute little

babies on holiday LC Waikiki takes little babies to the seaside with a lively collection of summery colours and prints, while adorable graphics amp up the cute quotient of their outfits.

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Hello, little sailor!

This season, LC Waikiki combines 3D graphics, sweet embroideries and a mixture of pretty fabrics to create the most perfect wardrobe for your baby girl. Polka dots, flower prints and cute sailing boat designs adorn the little girls’ clothes as she strolls on sunny beaches.

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Sporty and friendly The LC Waikiki baby boy goes sailing and surfing this summer, and cute animal figures add colour and fun element to his clothes. Just like he wants it.

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Flower girl She is a flower herself, and that’s why she likes her floral clothes soaked in vibrant colours the best.

This season LC Waikiki baby girl makes bold fashion statements in dense flower prints.

Time for dungarees Going on vacation? Don’t forget to pack dungarees for your little baby boy or girl. The comfortable and functional dungarees can be co-ordinated to wear with shirts or t-shirts when the weather is a little bit cool, and with nothing when it is extremely hot.

Friends from sea While learning to swim, he has a friendly instructor from the deep sea. The new LC Waikiki baby boy collection offers swim shorts and matching tank tops adorned with cute sea creatures (see the not so scary shark) to make sure your little one loves to be rocked by the waves.

Beckham Junior Football players are the new Rock stars. Make sure your baby boy grows an interest towards kicking the ball at an early age.

The new LC Waikiki collection is filled with football-themed clothes for the little Beckhams.

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We are a team!

We know that you are changing your newborn baby’s clothing several times a day. In the summer when the weather gets hot, your baby will need even more cloth changes throughout the day. LC Waikiki offers pack of two bodysuits featuring cute designs that will come handy.

My bedtime and playtime friend Healthy sleep habits, happy and playful babies… The LC Waikiki monkey (with all his toys) is more than happy to accompany your newborn baby at bedtimes and playtimes.

Time for ßesta and siesta At LC Waikiki, every single detail of our newborn collection is carefully designed for the baby to feel safe, comfortable and cheerful at all times.

This four-piece set of essentials including all in one, bodysuit, bib and hat is all you need for your newborn baby girl while she spends most her time either sleeping or eating.

Holiday comfort for the mom-to-be For the mom-to-be it’s easy to stay chic and feel comfortable throughout the summer with the new LC Waikiki maternity collection. Light fabrics work their magic against hot weather, while relaxed dresses and tops as well as bottoms with elastic waistbands flatter your bump and accommodate your new curves.

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áLAN HR-EGYPT@LCWaikiki.com • HR -ALBANIA@LCWaikiki.com • HR-BULGARIA@LCWaikiki.com • HR-GEORGIA@LCWaikiki.com • HR-KAZAKHSTAN@LCWaikiki.com • HR-ROMANIA@LCWaikiki.com • HR-POLAND@LCWaikiki.com • HR-BOSNIA@LCWaikiki.com

corporate news

“In 2013, our focus is on international growth.”

The 2023 (the year when Turkey will reach the 100th anniversary of the establishment of the Republic) vision of LC Waikiki is to take its place amongst the top three apparel brands in Europe, and in doing so, the company has changed its growth direction to the international markets. Yenal GökyÓldÓrÓm, International Retail Managing Director of LC Waikiki, who plans to raise the number of stores to 80 by the end of 2013, talks about new strategies and targets. Dilek Özen You have joined LC Waikiki in 2013. Can you tell us about yourself? How did your paths crossed with the brand?

I graduated from the YÓldÓz Technical University, Department of Mechanical Engineering in 1990. I also obtained my master’s degree from the same department. I spent 14 years at Philips working at Istanbul, Dubai and Vienna divisions, and later on, as the chairman in charge of Western Europe and North America markets, at the company headquarters in Amsterdam. I returned to Turkey in 2011 and started to work as the CEO of Doàan Online.

And now at LC Waikiki, my job title is International Retail Managing Director. LC Waikiki is a brand that I have been following for many years; a great success story. I think the brand was interested in me for the fact that I have been working in the global markets for quite a long time. We can say that our paths crossed, because LC Waikiki’s plans for becoming a global brand and my personal experiences matched.

What are the near future targets of LC Waikiki in terms of international growth?

Our process of globalization started in 2009. Today, we have 52 stores in 16 countries. Every one of our stores is approximately one thousand square metres, with around 100 personnel working.

So we are talking about a total of 50-60 thousand square meters.

Our initial aim is to increase the number of these stores to 80 by the end of the year.

Currently, we have stores in Albania, Azerbaijan, Bosnia, Bulgaria, Georgia, Iraq, Kazakhstan, Egypt, Poland, Romania, Russia, Syria, Morocco, Saudi Arabia, Ukraine and Iran. Our focus in 2013 is on international growth. By the end of the year, we are planning to increase the number of our stores in the countries that we exist, and also enter into new markets such as Macedonia, Kosovo, Serbia, Tunisia, Algeria, Libya and Lebanon. Our target is to reach 200 overseas stores by the year 2015.

We can say that our paths crossed, because LC Waikiki’s plans for becoming a global brand and my personal experiences matched.

Your priority is on proliferation in the near markets. Do you have plans for other markets as well?

We are planning to grow in the near markets first, as they are also the developing markets. As our chairman of the board, Vahap Küçük says; our main target is to become the playmaker in these countries and be the market leader. We also have future plans to expand in India, Indonesia and some African countries. We have positioned our brand as a global playmaker and we will continue expanding in circles.

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news e t a r o p r o c

Did you know?

1

LC Waikiki’s ecology laboratory in Istanbul started off with one personnel only. Today, there are 90 employees working at the same laboratory. (Together with the other two branches, the total number of lab personnel is 150.) Accredited by the Turkish Accreditation Agency, a total investment over $3M was spent for the laboratory in Istanbul in the last few years.

In

2003, as part of its environmental protection and consumer health and safety policy, LC Waikiki established an ecology laboratory within its headquarters. Initially specialised in physical and colour-fastness testing, the laboratory, with new investments in 2005, started eco-testing as well. In the following year, the same lab added fiber composition testing to its operations. With this laboratory, LC Waikiki broke new grounds in the apparel retailing industry.

2

In 2010, in order to control productions, as well as to ensure compliance with all regulatory (both ecological and technical) product requirements, LC Waikiki founded two more product quality and ecology laboratories in China and Bangladesh. The laboratories located in Shangai (China) and Dhaka (Bangladesh ) offer an extensive range of specialised tests including colour-fastness, physical, fiber composition and eco-testing. At the three labs, over 960 thousand products are being tested within a year.

3

The three labs offer testing service only for LC Waikiki products, not for any other textile company. Each test is performed prior to the buying process. The products that fail any of the tests are discarded.

At the three ecology laboratories founded by LC Waikiki in the last 10 years, over 960 thousand products are being tested within a year.

4

The laboratories offer physical and chemical testing services including colour-fastness to washing, colour-fastness to sweating, colour-fastness to daylight, tear strength, tensile strength as well as calculating fiber blend ratios.

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Occupational Safety and Health specialists supervise all laboratory personnel. The laboratory is also professionally inspected often and thoroughly for occupational safety and health standards.

news

A Store is Born LC Waikiki expands its retail network by adding new stores at desirables locati ons worldwide. See below to see our latest store.

Kazakhstan

Bayan Sulu Shopping Mall, Shymkent Opened its doors to the public in May 2013, the new LC Waikiki sto re in becomes the 52nd overse Kazakshtan as store of brand in a total of 16 cou the ntries.

International stores contact information ROMANIA Bucharest / Afi Palace Controceni 0040 21 448 1788 / 0040 0758 227721 Bdul Vasile Milea, Nr 4, Sector 6, Bucuresti • Bucharest / Unirea Shpoping Center 0040 21 303 0353 Unirea Shopping Center, 1 Unirii Square, 3Rd Floor, Splai Wing, Bucharest 3, Romania • Arad / Atrium Center 0040 25 733 8269 / 0040 0758 227714 Atrium Center, 10-12 Calea Aurel Vlaicu, Arad, Romania • Constanta / City Park Mall 0040 24 164 1068 / 0040 0758 227715 City Park Mall, 116C Alexandru Lapusneanu Blvd., Constanta, Romania • Baie Mare / Gold Plaza Mall 0040 36 280 8697 / 0040 758 227716 Gold Plaza Mall, 73 VÓctoriei Street, Baia Mare, Str Victoriei Nr 73 Stand 111, Maramures, Romania • Bucharest / Militari Shopping Center 0040 21 380 8706 / 0040 758 227717 Militari Shopping Center, 546-560 Iuliu Maniu Blvd., Bucharest 6, Romania • Craiova / Electroputere Parc 0040 25 143 5208 / 0040 758 227718 Electroputere Parc Mall, 80 Calea Bucuresti, Craiova, Romania • Iasi / Palas Shopping Mall 0040 758 227719 / +40 332 730785 Palas Shopping Mall, 7A Palas Street, Iasi, Romania IRAQ Erbil / Majidi Mall 00964 7507905665 Majidi Mall Kesnezan Street, Erbil, Northern Iraq • Erbil / Family Mall 00964 7503674283 100 Mt St. Family Mall ErbilIraq • Suleymaniye/City Center City Center Shopping Mall Malik Mahmood Avenue Suleymaniah – N. I IRAN Pasdaran Run Way,Shahid Fahmideh Sq ,Laleh Park Commercial Complex,Tabriz Iran Po.Code 5158486666 ALBANIA Tirana / Citypark 00 355 44 50 93 70 City Park Shopping Mall 2Nd Floor Autostrada Tr-Dr Km 8 Tirana Albania • Tirana / East Gate +355 4 4504823 / 4 National Road Tirane-Elbasan, Lunder Tirana Albania BOSNIA HERZAGOVIA Sarajevo / Alta Mall 00 387 335 925 50 Bulevar Franca Lehara 2,Marijin Dvor In Sarajevo Alta Shopping Centre Unit No:209-309 KAZAKHSTAN Astana / Han Çadiri 007 7172 57 09 67 Turan Avenue No:37 Khan Shatyr, Astana Kazakhstan • Almaty / Aport Mall 007 7273 312 16 60 Kazakhstan

, Almaty, Raiymbek Avenue , Aport Mall, 1-Sfloor • Almaty / Adk 007 7727 330 87 47 Kazakhstan , Almaty, Satbaeva Street 90 Sek “Adk” • Astana / Mega Center 007 7172 79 09 97 Kazakhstan , Astana, Kurgalzhin Track 1 Sec , “Mega Center Astana” 1 St Floor • Almaty / Aktobe Megamall 007 7132 77 71 07 Kazakhstan , Aktobe, Manshuk Mametova Street 4, Sec , “Mega Center Aktobe” 1 St Floor • Almaty / Maxima Outlet 007 727 377 8475 Kazakhstan , Almaty, Rayimbeka Avenue 239G Sek “Adk” • Almaty/ Megamall 007 7273 21 08 96 Kazakhstan , Almaty, Rozybakiyeva Street 247A, Sec , “Mega Center Almaty” 2 Nd Floor • Kizilordu / Jibek Jolly 007 7724 290 71 07 Kyzylord City, Baitursynov St. 49 Zhiybek Zholy MallÇimkent / Bayan Sulu 007 7725 223 16 94 Shymkent, Tamerlan Road 3/5, Bayan Sulu Mall

4778 Krasnodar, Krilataya Str., 2 • Nizhny Novgorod 007 831 202 90 93 Betancura Str. 1 (Sedmoe Nebo), N.Novgorod, Russia

BULGARIA Varna/ Grand Mall 00359/52 70 23 47 Grand Mall, 2 Andrey Saharov Str., Varna, Bulgaria • Plovdiv/ Galeria Mall 00359/32 51 29 51 Plovdiv 4000, Dr. Georgi Stranski Str. N 3 • Burgas/ Burgas Plaza 00359/56 91 13 02 Str.”Transportna” , Burgas Plaza Mall/ Ground Floor Number:1.033S • Rousse/ Mall Rousse 00359/82 51 18 78 Rousse, Bul. Lipik 121 D Mall Rousse • Sofia / Serdika Center 35924217800 Sofia 1515,48 Sitnyakovo Blvd., Sofia Serdika Center, Shop 016+017 Ground Floor, 115 First Floor • Sofia / Paradise Center + 359 2 422 54 94 Cherni Vrah Blvd, Sofia Paradise Center, Ground Floor C 006

GEORGIA Tiblisi / Uptown 0099 599452587 Tbilisi Mall, Agmashenebeli Valley 16-Th Km, Tbilisi, Georgia

SYRIA Aleppo / Shahba Mall 00963/21 252 20 414 Ghazi Intab Road.Kafar Hamra. Shahba Mall. Ground Floor.

Unit No:25 RUSSIA St. Petersburg/ Galleria 007 812 318 02 44 Ligovski Prospekt 30 Liter A (Galleria Shopping Mall) St. Petersburg • Novosibirsk/Aura 007 383 3470570 Voennaya St. No : 5 (Aura Shopping Mall) Novosibirsk\ Russia • Voronezh / Galerea Chizhova 007 473 25793-03 Koltsovskaya Str. 35 (Chizhov Gallery Shopping Mall), Voronezh, Russia • Orenburg/ Armada 007 3532 376228 Orenburg Armada Mall Lc Waikiki, Charlikskoye Schosse 1, Gallery 4, Orenburg / Russia • Ryazan/ M5 007 4912 77 83 37 M5 Mall, Moscovskoe Highway, 65 A Ryazan, Russia. • Volgograd/ Komsomall 007 8442 60 22 43 Volgograd, Komsomall, Lc Waikiki, Zemlyachki Str. 110B • Krasnodar /Oz 007 861 210

EGYPT Cairo/ Suncity No Sun City Touristic, Leisure & Shopping Center, Square 1258F, Lots 1,2,3, Heliopolis / Cairo • Alexandria/ St.Stephano 002 034 690 776 Sanstefano Mall , 388 Tareek El- Geish Street, Zizinia, Alexandria.Store No (1-41) • Cairo/Mall Of Arabia 002 382 600 98 Mall Of Arabia , 6 October Juhaina Square , Store No. G428-431 & 266-269 / Cairo • Cairo/Dandy Mall 00202 35394198 Twt Building 28 Km Cairo-Alexandria Desert Road • Alexandria/ City Center 002 033970315 Cairo-Alexandria Desert Road, Alexandria City Center

POLAND Katowice Silesia City Center 48326050880.00 Silesia City Center, 40-101 Katowice, Ul. Chorzowska 107 MOROCCO Almazar Mall 0021 252 401 8201 Centre Commercial Almazar Route De L’ourika, Aguedal – Marrakech AZERBAIJAN 28 Mall 00994 12 499 87 41/42 Lc Waikiki Retail Az Llc • 28 Mall, Level I (2. Kat) Azadliq Prospekti, 28 May Metrosu Cikisi • Gence /Aurapark 9 9 4 22 265 00 29 Az2001,Gence âehri Haydar Aliyev Cad. â.á Hatai Sok Ev: 93 UKRAINE Kiev /Ocean Plaza +38 044 391 38 08 Ulitsa Gorkovo 176 Kiev Ukraine SAUDI ARABIA Jeddah / Haifaa Mall Lcwaikiki Store-Madinah Road, Palestine Intersection P.O Box : 126359 Jeddah 21352, Kingdom Of Saudi Ara • Dahran / Mall Of Dhahran Lcwaikiki Store-Dhahran Street-Prince Faisal Bin Fahd Al Qishleh Intersection, Khobar P.O Box : 39450 Dhahran 31942, Kingdom Of Saudi Arabia • Jeddah / Mall Of Arabia Nuzhah District P.O Box: 126359 Jeddah 21352 Kingdom Of Saudi Arabia

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ge a t s k c ba

Our LC Waikiki female model is getting her makeup done.

Just another day at the studio, getting ready for shooting!

It looks like our stylist Tuàba has already dressed the first LC Waikiki look.

The final retouches to our LC Waikiki male model’s hair. In just a few minutes he will be smiling at the camera.

Our XSIDE female model is warming up for the shoot.

On another corner, XSIDE models are busy getting ready for the set.

No, this is not a campaign image.

XSIDE campaign images start falling onto the computer screen.

A frozen moment in time!

LC Waikiki Summer 2013…

And shooting time for the LC Waikiki Teens…

Everyone on the set wants a picture with our XSIDE model. Modeling is a tough job.

For how long are we supposed to keep this up?

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Our photographer Ümit is conducting the teen models to get the best results.