2 minute read
LOOKING AHEAD
Global sustainability issues are percolating into the consciousness of governments and corporate businesses. Every day we realize more and more that without commitment and joint effort, we can no longer turn the tide. We all will be navigating these challenging waters for a while.
The good news is that EFICO has been on a greener course for some time, and has done a lot of work on this for many years. In the years to come, we will continue to further align our polished compass towards transparent and sustainable coffee chains.
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We have already started to take stock of the current situation, and have begun to delve into all relevant and valid advices, guidelines and directives. And - quite as expected - we have already encountered a variety of obstacles and challenges. No man overboard, now it is furmost a matter of monitoring and assessing. After all, we want our business, our crew, our practices, our service and our moral compass to be in the right place.
We will carry out a comprehensive risk assessment of our sourcing areas so that we can continue to guarantee our responsibility in terms of social responsibility and nature conservation at all times.
Behind the scenes, we’ve already begun these preparatory activities, without compromising our presence and support in the origins or lessening our service to our roasters. All hands on deck for this journey that will lead us to a better, stronger, greener and smarter future!
Along this voyage, we will dock a few times to celebrate some memorable milestones.
We will literally and figuratively plan(t) the year as we start to go on. Together with our partner Go Forest, we will plant 2023 EFICO / CUPRIMA trees in Lasne, Belgium -a local Belgian commitment. This will be the first achievement of our internal ‘better, stronger, greener, smarter’ adage that we have set ourselves in the run-up to our 100th anniversary.
In the fall we will do an on-site check-up to ensure that our 2023 trees have received sufficient love, tender and care. Boots in the field, so to say, but this time not in the origins.
SEABRIDGE has been focusing on sustainability for years and is planning to go the extra mile in the coming years to further fine-tune their upstream processes.
Two decades ago, we formally declared that doing business should not be at the expense of people and the environment by establishing the EFICO FOUNDATION. Responsibility and sustainability were no longer an option, but our norm. In November 2023, we will raise the flag in honor of the 20th anniversary of the EFICO FOUNDATION with the launch of a new flagship project. A full project briefing will follow later, but we want to reveal a small tip of the veil here already. For good reason, our fore- and afterword are permeated with water metaphors. So think desertification and innovative, future-oriented solutions...
In the meantime, we remain active aboard working on current projects; we strive to continue generating sustainable impact and we live up to our slogan ‘COFFEE FOR PEOPLE, PEOPLE FOR COFFEE’. We have been on the right track for 20 years and we are definitely planning another 20 years.
Within 3 years we can fire 100 cannon shots in honor of EFICO’s 100th anniversary. Internally we are already polishing our compasses and setting sails to properly honor this resilient, dynamic centenary and her crew.
The coffee sustainability agenda is maturing, and so are we… With all our good intentions, good planning and ditto crew, we are well on our way to accelerating our journey towards a better, stronger, greener and smarter future.
Our anchor has been lifted, we only have to wish you and ourselves ‘Fair Winds and Followings Seas’.