f read and proof read again to ensure no errors before approving to print. Reprints cost
nd money.
arger the print run, the lower the price. Consider printing overruns if you think you may
specialistmail services
xtra.
expert staff will advise the most cost effective option for your requirements.
your boutique mailhouse
SM
PLES OF ELECTION PROMO POST
Transactional
tional:
member,
Information provided by the
policy
governing body, association
information
or board with details about
clude how to vote or
where and how to vote for
promoting
ate,
party
ation.
The
or
locations, when it is
an upcoming election.
orated within the letter
E.g.
Ballot
populated with candidate
How
on.
from AEC.
to
papers/official
Vote
instruction
te 1 Mary Smith.
Unit 2/42 Collingwood St, Osborne Park WA 6017 T: (08) 9443 3355
P GUIDE
E: smail@special
NEED ADVICE?
PLYING
SPEAK WITH THE EXPERTS AT SPECIALIST MAIL. WE
ELECTION MAIL TOP TIPS
ST REQUIRES PRE-SORT LETTER
HE APPLICATION FORM IS
ONLINE OR AT ALL POST OFFICES.
ALIFY
KNOW HOW TO MAXIMISE YOUR RESULTS AND
MINIMISE YOUR COSTS.
CONTACT US ON 08 9443 3355 OR
EMAIL SMAIL@SPECIALISTMAIL.COM.AU
Y FOR PROMO POST RATES, YOUR
MUST BE PROMOTIONAL IN NATURE.
EPARE YOUR MAIL
T MAIL CAN PREPARE YOUR PROMO
CLES.
Promoting yourself to your electorate.
OFFICIAL BULK MAIL PARTNER FOR AUSTRALIA POST
DGE YOUR
Here are our top tips
THE PROMO LODGEMENT
for creating effective Direct Mail communication.
ATION. SPECIALIST MAIL WILL
L ON COMPLETION.
1. CHOOSE THE BEST MAIL OPTION FOR YOUR CAMPAIGN. • Addressed Mail is any item posted with name and addresses. • Unaddressed Mail is a low cost mail service to target customers in a specific postcode/suburb, Mailing list not required. • Direct mail will reinforce your message. • Ensure your articles include specific messages to targeted audiences.
2. PLANNING • Establish your targeted voters and choose the optimum mailing option. For example unaddressed mail to targeted suburbs, database for addressed mail outs. • Decide how many pieces you want to send and when you want them to be received? • It is beneficial to work backwards to determine your timeline. • Creative design will assist in ensuring your item(s) are read. • Repeat, Repeat and Repeat your message.
PROMO POST IS A COST EFFECTIVE WAY FOR CANDIDATES TO SEND BULK VOLUMES OF ADDRESSED PROMOTIONAL MAIL DURING AN ELECTION
3. DESIGN • The design of your mail pieces should be creative but simple. You have a small window. An appealing mail piece will grab the voters attention. • Common mail piece sizes are DL postcards, A4 flyers (can be folded) and A5 flyers. • Using photos or visual graphics will make the mail piece more personal and appealing. • An effective headline will entice voter’s to read all the information. • Font choice is important. Keep it simple and easy to read. • Font size of 12pt is optimum, with the exception of disclaimer and documentation information. • A clean layout is essential. Skilled design will utilise space to guide the eye to what’s important. • Ensure legal information required for Political Mail is included. Disclaimer information as well as Printer details. Include election date, candidate name, office. Ensure the voter knows who, what, and when. Add a call to action to encourage voters to act upon the information they learn. • Provide contact information, include a website, phone or email, address.
4. STAYING ON SCHEDULE • Arrange for the mail to be received when voters are paying attention. Plan each piece so that they don’t become lost amongst other mail. Be organised by creating a time line backwards from the election date. • Scheduling is important. Unaddressed mail has very specific time lines and lodgement dates you need to be aware of. Our expert staff can provide more information on this. • Addressed mail you can choose between regular or priority mail speeds.
WHAT QUALIFIES FOR PROMO POST? • MINIMUM OF 4,000 BARCODED ARTICLES PER LODGEMENT. • ARTICLES MUST BE PROMOTIONAL IN NATURE.
5. COSTS • Proof read and proof read again to ensure no errors before approving to print. Reprints cost time and money. • The larger the print run, the lower the price. Consider printing overruns if you think you may need extra. • Our expert staff will advise the most cost effective option for your requirements.
EXAMPLES OF ELECTION PROMO POST TRANSACTIONAL
PROMOTIONAL
Information provided Mail promoting member, 5. COSTS by the governing body, candidate, party or • Proof read and proof read again to ensure no errors before approving to print. Reprints cost association or board policy information. The time and money. with details about where information can include • The larger the print run, the lower the price. Consider printing overruns if you think you may and how to vote for an how to vote or polling need extra. cost effectiveelection. option for your requirements. locations, when it is • Our expert staff will advise the most upcoming incorporated within the E.g. Ballot papers / official letter or prepopulated How to Vote instruction with candidate selection. from AEC. EXAMPLES OF ELECTION PROMO POST E.g. Vote 1 Mary Smith. Transactional
Promotional: Mail
promoting
candidate,
party
member,
Information provided by the
policy
governing body, association
or
information
or board with details about
can include how to vote or
where and how to vote for
information.
QUICK STEP GUIDE
The
polling locations, when it is incorporated within the letter or prepopulated with candidate
selection.
STEP 1. APPLYING E.g. Vote 1 Mary Smith. Promo post requires pre-sort letter service. The application form is available online or at all post offices. QUICK STEP GUIDE
STEP 1. APPLYING
STEP 2. QUALIFY To qualify for promo post rates, your articles must be promotional in nature.
PROMO POST REQUIRES PRE-SORT LETTER
SERVICE. THE APPLICATION FORM IS
AVAILABLE ONLINE OR AT ALL POST OFFICES.
STEP 2. QUALIFY
STEP 3. PREPARE YOUR MAIL Specialist Mail can prepare your promo post articles.
TO QUALIFY FOR PROMO POST RATES, YOUR
ARTICLES MUST BE PROMOTIONAL IN NATURE.
STEP 3. PREPARE YOUR MAIL
STEP 4 . LODGE YOUR MAIL Complete the promo lodgement documentation. Specialist Mail will lodge mail on completion.
SPECIALIST MAIL CAN PREPARE YOUR PROMO
NEED ADVICE?
an upcoming election. E.g.
How
Ballot to
papers/official
Vote
instruction
from AEC.
Speak with the experts at Specialist Mail. We know how to maximise your results and minimise your costs. Contact us on 08 9443 3355 Email: smail@specialistmail.com.au Web: www.specialistmail.com.au NEED ADVICE?
SPEAK WITH THE EXPERTS AT SPECIALIST MAIL. WE
KNOW HOW TO MAXIMISE YOUR RESULTS AND
MINIMISE YOUR COSTS.
CONTACT US ON 08 9443 3355 OR
EMAIL SMAIL@SPECIALISTMAIL.COM.AU
specialistmailservices your boutique mailhouse
POST ARTICLES.
STEP 3 . LODGE YOUR
COMPLETE THE PROMO LODGEMENT
DOCUMENTATION. SPECIALIST MAIL WILL
LODGE MAIL ON COMPLETION.
OFFICIAL BULK MAIL PARTNER FOR AUSTRALIA POST OFFICIAL BULK MAIL PARTNER FOR AUSTRALIA POST
with c