DYNAMIC QR CODES A QUICK GUIDE TO HOW THEY CAN BE USED
The Benefits of Using QR Codes on Flyers There is this idea that the flyer was thrown away in digital marketing’s trash can and the lid is about to be sealed shut. But how wrong this is. Easy and affordable to produce, the flyer is able to reach a wider audience so that when it comes to promotional marketing, it is its kingpin. The best player on your team who, if used right, can bowl you a strike more often than not. By adding a QR Code, you can optimize your marketing strategy so the right people view your ad at the right time and in the right place. A QR Code will also help you promote special offers, services or products by expanding your campaign to your online platforms and help people reach your social media pages. QR Codes on flyers: The traditional marketing solution By combining traditional and digital marketing in what Judith Moncrieff coined in the 90s as traditional, according to Techopedia, you can increase your engagement and interaction with your audience. Target your offline audience with a well-designed flyer and retarget by leading them with a well-placed QR Code to your online networking platforms, which will help you earn people’s attention, build up your network and expand your social media community. By using a Dynamic QR Code, you can capture and measure detailed information on when, where and with what device your flyer’s QR Code was scanned each time. This allows you to track your marketing efforts with ease, and make changes to your strategy accordingly, like which location was most effective for your flyer distribution. Knowing who and where your audience is can not only help you optimize your flyer distribution and effectiveness but also increase your brand awareness.
5 Tips of Using QR Codes on Flyers 1. Make it eventful If you are planning an event, what better way to organize yourself than by adding an Event QR Code to your flyer? Whether it’s a party, a conference or a non-profit, your guests will have easy access to essential event information with just one scan, and they will also be able to save the date to their calendars with just one click. Add an RSVP option so you know how many people will attend and you can plan any catering service accordingly. 2. Make it performative Was last year’s event a mind-blowing success and you have a video to prove it? Use a Video QR Code on your flyers not just to promote your follow-up event, but to also show your audience what they missed out on last time so they don’t this time around. 3. Make it promotional Coupon QR Code and flyers go together like peanut butter and jelly. Is there a holiday sale coming up, a new release or does everything from last season have to go before next season’s trends roll in? Print a coupon QR Code on your promotional flyers so your clients are in the loop. It’s like being part of a not-so-secret society. 4. Make it work for you Manage a successful campaign with the advantages of our Dynamic QR Code by capturing and measuring statistics. Our QR Code Generator Pro tracking feature tells you where, when and with what device a scan took place. You can also upload new information to already printed QR Codes without having to reprint or turn a Coupon Code into a Social Media Code without the need to generate a new one. To find out more about how you can make a QR Code work for you, check out how you can add campaign info to enhance your statistics information. 5. Make it stand out The QR Code is no longer limited by its monochromatic black and white past. It is now as versatile and multifaceted as the flyer, customizable and adaptable to your creativity or your brand identity, so you can either integrate it into your campaign seamlessly or make it stand-out.
The Benefits of Using QR Codes on Brochures The QR Code is the perfect tool to improve communication lines between businesses and consumers, teachers and students, or healthcare providers and patients. By adding QR Codes on brochures, you can now make multimedia content available on print using mobile device readers. You can explore different ways QR Codes can make your organization operate more efficiently by reading further. 1. Inform If you want your customers or clients to discover more information about the services you offer or a new product your company has just released, boost your print marketing by adding a PDF QR Code that links to customizable, mobile-friendly documents. Your clients or customers can then save them to their devices and access them at their own convenience without internet access. Or maybe you have been working on a series of fun, informative videos and want to use this chance to make them available to your existing clients or consumers. No problem, just print a Video QR Code in your trifold brochure. With this dynamic QR Code, you can even create a playlist of your Youtube videos. 2. Connect Bridge the communication gap between you and your consumers, clients or patients by offering them a direct link to your online platforms by printing a QR Code on your brochures. Place your brochure in different public spaces and stores with a Social Media QR Code to display all your social media accounts, so any prospective customer can follow you. Or, use a Business Page QR Code to share your opening hours, phone number, email address or additional website links. With one scan, your clients or patients can connect with you while you focus on your daily business.
3. Engage By using our Feedback QR Code or the Rating QR Code, you can improve your services and improve customer experience by allowing them to provide you with helpful comments and ratings with just one scan. Do you provide counseling and want to streamline your services by promoting a communication app? Print our App Store QR Code on your brochures to provide customers with information about its features. Make it easy for customers to download your app by linking to any app store whether to Apple App Store, Google Play Store or Amazon Appstore. 4. Analyze Our QR Code Generator PRO tracker tells you where, when, and with what device a scan took place. This information will help you measure your brochure’s success, so you can make any necessary adjustments during an ongoing campaign like improving the design or changing the distribution point. And, if you handed out brochures during a panel at a convention, you can use the time when your QR Code was scanned the most to determine if your presentation was a success. To find out more about how QR Codes can help you improve your brochure’s audience reach, check out how you can add campaign info to enhance your statistics information.
See QR Codes on Brochures in Action Still unsure a QR Code on a brochure will make a difference? See them in action by reading a few fictional narratives based on real-life institutions and organizations that benefit from including QR Codes when organizing their informational campaign. Educational Institutions Glasmont Academy is a fictional school for the arts that wanted to convince prospective students of the benefits of enrolling at their academy. With a limited budget, they decided to reuse last year’s brochures in a new way. By adding a Video QR Code which linked to a video playlist of alumni and current student testimonials, as well as to teachers introducing their respective creative programs, they were able to affordably revamp their higher-ed marketing. Home Repair and Maintenance Though they had a good influx of work, Happy House Crew wanted to make it easier for future clients to schedule and book their services. With the help of a brochure, which listed all their home repair and maintenance offers, and our App Store QR Code, they linked to their all-in-one calendar app. Potential clients were able to book whichever service they needed and choose at their own discretion which open date suited them best. Our App QR Code is designed to promote apps across Apple App Store, Google Play Store, and Amazon Appstore, so Happy House Crew did not need to worry about which smartphone would be used to scan.
Healthcare and Doctors Dr. Andrew Webber wanted to offer his patients more information about dental procedures and hygiene at his clinic. He used our PDF QR Code on his existing brochures to expand on its listed information by linking to an e-brochure with more details about the different services his team had to offer. And whenever they need to add anything, like their Do’s and Don’ts list for first tooth extraction, they just uploaded a new document without having to reprint or generate a new QR Code. Restaurants Southern Restaurant, our favorite fictional eatery, love mixing things up by launching a new seasonal menu every year for spring and fall. However, menu reprinting costs and heightened concerns about their carbon footprint on the environment convinced Southern Restaurants that QR Codes were they way to go. By reusing their standard menu brochures, they printed a Image Gallery QR Code on the cover, encouraging their customers to scan it in order to view pictures of their new seasonal dishes. Neat, right? Gym and Wellness Studios Personal trainer extraordinaire at Studio Gym hosts a health and wellness podcast where she gives tips and tricks on nutrition, training and how to get any level of desired muscle mass. So Studio Gym decided to print an MP3 QR Code next to her name and classes on all their brochures, in order to give people access to her brilliant, weekly advice. An optional download button makes it easy for customers to save the MP3 file to their device, or access the full podcast playlist on iTunes, Google Play Music, Amazon Music, and more.
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