HORIZONS vision for the future 2020 MEDIA KIT
What is Horizons?
PREMIUM LOCATIONS
For 39 years, Leader Publications has produced Horizons, southwest Michigan’s “community yearbook,” which celebrates people, places, organizations and trends in Niles, Dowagiac, Cassopolis, Edwardsburg and Buchanan.
A vision for the future
Southwest Michigan has experienced tremendous growth in recent years, with new businesses planting their roots regularly, and longtime businesses celebrating impressive milestones every day. The momentum is building, and we know Michiana is on the cusp of even greater things, thanks to talented individuals dedicated to developing a plan for the future. Horizons 2020 celebrates this plan — the 2020 vision for the future, so to speak — and all of the people, entities and organizations propelling our communities forward.
A marketing solution for everyone
Stand out from the crowd in one of our premium locations near the covers, or on a glossy page inside the magazine.
Before Dec. 30 $2,300 $1,900 $1,700 $1,650
Back Page Inside Front Cover (page 2) Inside Back Cover Inside Glossy Pages
After Dec. 30 $2,760 $2,280 $2,040 $1,980
LARGE SPACE ADVERTISING Full Page Half Page Quarter Page Eighth Page
Before Dec. 30
After Dec. 30
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Southwest Michigan’s community yearbook is created in such a way that every person in Michiana will find at least one story that interests them. If Michiana residents are your target customer, Horizons is an excellent resource to share your message. With thousands of copies delivered to real estate offices, chambers of commerce, doctors offices, and other high-traffic locations, each copy printed is seen by dozens of potential customers.
Full Page 6 col x 12 (9”x12”)
Half Page 6 col x 6 (9”x 6”)
Quarter Page 3 col x 6 (4.5”x 6”)
Eighth Page 3 col x 3 (4.5”x 3”)
Half Page 3 col x 12 (4.5”x12”)
What’s inside?
Each edition of Horizons features at least 25 timeless, engaging features about people, places and issues in southwest Michigan. Horizons features a mix of in-depth stories that readers can sink their teeth into, and short, easy-to-read features that readers can digest in the time it takes to wait for an oil change or doctor’s appointment.
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BETWEEN TH
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JOE SHELTO
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JIMBO SHELTO
MIKE SHELTO
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re tattoos into signatu ls creativity Artist channe | PHOTOGRAPHY EMILY SOBECKI/PROVIDED
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HAMMON STORY KELSEY from the up a reaction able to conjure ine for being creates. tell when it she at Brandyw trees to a 300‘I can always my mind,” a couple of was a student seemed tattoos people are like, main drag shaded by of blows mber Olsen when sometimes it DROSCHA | “Some store on the farm stand STORY ADAM The g. It and that kind with a full to Chicago was long. was suffocatin her is your tattoo,’ High School operation gives family back South Bend their everyday life one of acre pull out moved their Niles and is part of what said. one along the stress of she would The couple treatment when art Olsen in between not the only neighbors and her color pallet have moments when take refuge in the better medical The Sheltons stayed stand was Olsen believes of the of Michiana an to in 1945 for the in these for the withwas sisters- Shelton of road, and some new and old signature look. pick a blue-red over was very ill. and skip class evaporated enerations name. her style a one of Ethan’s the new family year. sketch true Jim’s brothers a stretch But pad drew, these stresses I will always the Shelton blue over a a didn’t think been a teal four years until by bragging about ors she a than noticed has for As “I pick heard the of es competit it more room. Market Chicago interest Stillhouse Joe, and his . d or I will always weird little preferenc would make Shelton’s Farm fresh, locally grown in-law piqued his t Michigan Ethan little stand and partner that moment. for South Bend’s new set of orange-re “It’s just same of in southwes It has tattoo artist Olsen said. younger brothertheir success to the ut all my tattoos a whole Niles staple Today as a last 60 years. fruit belt region boy and farmer himself, so they Jim, his her blue,” Olsen faces attributed consistent througho of art that food for the city, produce stands that are so son Mike all As a country his family out of the Tattoo & Piercing,a permanent work and produced known, few years,” of other local calls for late now have become a style.” never saw herself growing work. weathered to move in a little nd thing: hard was work for the first pressures: creatingwith pride. The job said she outlasted dozens ors in the early days, grocery wanted creating. plot of land an ex-boyfrie called Berrien can wear However, Olsen “All we did , erasing and artist. It was clients found a 40-acre her the executed the country that were competitgoing of various major tattoo in sketching of a how king gun poorly area spent and and hard-wor telling him Jim said. night hours pencil or tattoo the power up to become for homemade but profitable the coming humble, but . one neighbor the craft. of Eden their success when she holds the remained a art still has with a penchant connected her with Jim recalled a garden bets against Still, County, Michigan stores and ity. that first better drawings were making would get to buy their the rhythm of creating away. County was from their the commun “The thing tattoos that ‘I could do neighbors “Berrien hand, said. said. in melt who grapes picked the land presence in she else thinking, thing crops r g and t over at it,’” Jim Shelton apples of different “I remembe and bickering make money to make everythin been the only consisten in 1947,” under. But like the Shelton is a product a peace amount of really ) said. and I could climate being land when they went nuts,’ (the neighbor back aching attracted us was the and she tattooed she was “I think I suffered and than that “Art has probably are hot days of due to the farm, the name first subject they’re Olsen said. , grown from dirt and set on display you could grow here n as a teenager It told them around it when said she He was her by here, people my life forever,” “‘I sun go k I depressio .” of Michiana Mike, anxiety and every time else mattered. up from the with a Godsmac ly for her, Olsen to Lake Michigan fruit belt,” said badly from it, nothing a lousy me.” sign labor, pulled re. ‘Because ’” Jim recalls. Fortunate Sheltons started next I was into very fertile ip without an escape for grow everywhe help out the 17 years old. “This is a knows them, art but— when but it really was like the relationsh for all to see. offered to fruit doesn’t here with Lake working, artist for a as Michiana “hillside s that year, it out of “Tree or tattoo neighbor cliché, son. made That Sheltons, payment sounds farmers, Michiana Jim’s The it. on the micro climate tern Michigan for creating served as a remaining to show for as cash crop they were short have a little Olsen has g her passion art at Southwes apprenticeship oldest of the of the land,” in Alabama n for tattoo son We but the if as Jim, the years, channelin a reputatio and the lay While studying — Ethan, a to take on an the Sheltons, they weren’t. number of cotton growers,” it. His parents n immigrant Michigan She has developed roadside through her College, Olsen decided was right for The climate iconic tattoos. that pop. While a glance plot and small, Sheltons, described Rose, a Hungaria shop. styles appear and Olsen said. then moved climb from a 40-acre making tattoos no two artistic her use of in a tattookind of stuck with it,” of the south, married and shows that for Chicago, got Alabama for 17 years. “I just sketchbook well known — met in knack home in the artist is r style and the same, down to Ethan’s creativity, watercolo bright colors,
m Market epit Shelton’s Far
G
EMILY SOBECKI PHOTOGRAPHY
Made in Michiana
A
| HORIZONS
For joy and
2019 29
Made in Michiana
NS 28 HORIZO
2019 | Made
in Michiana
| HORIZONS
2019 45
legacy s coopering,
tice Niles man prac
ng
blacksmithi
STORY ADAM DROSCHA
Y EMILY SOBECKI
| PHOTOGRAPH
Made in Michiana
| HORIZONS
2019 71
SMALL SPACE OPPORTUNITIES
Horizons through the years
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Apartments 2513 N. 5TH STREET, CALL TO SCHEDULE NILES YOUR SERVICE TODAY!
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Horizons 2017
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95 Horizons 2017
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Horizons is catered to customers, with an advertising budget for all types of businesses. Ask your advertising rep about sharing space with your neighbors, affiliates or fellow business owners. • Downtown districts • Shopping centers • Office buildings • Nonprofit groups • Clubs and organizations
EADE T TO L
LIC R PUB
AT I O N S
• 2 01 7
2017 Faces of Michiana
of FACES NA IA MICH
Horizons 2017
1
L E A D E R P U B L I C AT I O N S • M I L E STO N E 3 5 T H E D IT I O N
2016 Community Treasures
Horizons SHOWCASING THE PEOPLE WHO SHINE ACROSS MICHIANA AND BEYOND
2016
M I C H I G A N P R E S S A S S O C I AT I O N ’ S B E S T S P E C I A L S E C T I O N
Deadline to reserve space is January 31. Space fills up fast! Call (269) 687-7700 to advertise today!
CONTACT YOUR MARKETING REPRESENTATIVE TODAY
Ambrosia Neldon General Manager (269) 687-7700
ambrosia.neldon@leaderpub.com
Phil Langer Outside Sales (269) 687-7725
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Lisa Oxender Outside Sales (269) 687-7728
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Amanda Freeze Jen Bounds Small Space Advertising Small Space Advertising (269) 687-7727 (269) 687-7717 amanda.freeze@leaderpub.com
jen.bounds@leaderpub.com
HAPPY CUSTOMERS “I love this magazine! It’s always so interesting, well written and beautiful.” — Janie, Silver Creek United Methodist Church
“Way to go with Horizons! Not only does our ad look great, but I can’t wait to take it home and read all the interesting articles about our awesome town! Best one yet!” — Sarah Brittin, Pizza Transit
“We have two apartment complexes that have been a part of Niles for a long time, and we believe in supporting things that help make our town succeed. Horizons magazine is one of those things we like to support. It’s a great way to tell the stories of many businesses and a unique way to advertise our small town.” — The Schaller Family & Staff Tanglewood Apartments & Pawating Village
“This is the best Horizons I’ve ever seen. Love the new format. Re/Max advertises in your paper and your products and we’ll continue to do so. Please share my congratulations with your staff.” — Roger Tracey, Re/Max
“Your new Horizons is amazing… just spent the last hour reading it, and all I can say is ‘WOW!’”
— Kathleen Shelton, reader
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LEADER PUBLICATIONS • 217 N. Fourth Street, Niles, MI 49120 • (269) 683-2100 • www.leaderpub.com