Off The Water | The place to be entertained.
www.LeaderPub.com Leader Publications • 217 North 4th Street, Niles, MI 49120 • 269-683-2100 • 888-725-0108
Why Leader Publications? 10 Reasons to Advertise With Us
1
Reach
2
Quality
3
Immediacy
4
Flexibility
5
Trust
6
Target Marketing
7
Selection
8
Environment
9
Value
10
Leader Publications reaches more than 60,000 households each week through its diverse products.
Higher income, higher education, top-earning adults are avid newspaper readers.
Newspaper advertising is among the fastest forms of advertising with extremely short deadlines that allow ads to be tailored and reach potential customers very quickly.
Newspapers, unlike most media, allow the advertiser to build an ad in many sizes.
More than any other medium, consumers believe respected and reputable businesses use newspapers.
Newspaper advertising can be targeted to specific demographics, sections, regions and zip codes.
Leader Publications offers options ranging from preprinted inserts to daily campaigns to niche products that encompass the full array of advertising opportunities.
The editorial environment of newspapers adds credibility and legitimacy to the brand being advertised.
With a much greater return on investment compared to other media, newspaper marketing costs just pennies per customer.
Proven Results
Newspaper advertising works! Newspapers create traffic, move merchandise and establish brands.
Reach New Customers A Snapshot of Our Audience
82.4% 83.9%
of local households regularly read products from Leader Publications of readers say they use Leader Publications to make decisions about purchasing goods or services
Who is Reading? Reader age
Reader Market demographics demographics
18-20................................................................00%.............................07% 20-24................................................................04%.............................09% 25-34................................................................13%.............................15% 35-44................................................................22%.............................17% 45-54................................................................25%.............................19% 55-64................................................................21%.............................15% 65-74................................................................13%.............................09% 75+...................................................................02%.............................09%
Education Some High School or Less..................................04%.............................16% Graduated High School......................................34%.............................33% Some College....................................................37%.............................32% Graduated College.............................................19%.............................11% Completed Post Graduate..................................06%.............................08%
Income Under $25,000..................................................16%.............................24% $25,001 - $49,999............................................28%.............................29% $50,000 - $74,999............................................24%.............................20% $75,000 - $99,999............................................16%.............................13% $100,000 - $149,999........................................12%.............................10% Over $150,000..................................................04%.............................04%
Diversify Your Marketing Our Product Wheel Leader Publications Product Wheel
Subscription
East & West Zone
Papers Leaders
Off The Water
Paid / USPS Delivered community newspapers • Niles • Buchanan • Dowagiac • Edwardsburg • Cassopolis
Free Weekly Arts & Entertainment product Rack distributed to 20+ zip codes
Online
Free Weekly Shopping Guide delivered to 14 zip codes in Michiana
Classifieds
Leader
Publications
5 lines or more go in every day, every paper and online
Inserts Full-Service Print & Deliver program for fliers, brochures, sales material, and more. Print & Mail Commercial Printing
Digital opportunities include: • Social Media • Website • Newsletter • Interactive Contests
Interest
Programs Sections Annual Discounted Opportunities to stretch marketing dollars • VIP • Power Coupons • Business Builder Plan • Multi-Media Packages
Target Niche Markets • Horizons • Living 50 Plus • Home Improvement • Festival Guides • Sports & more!
Find Your Niche Unique Sections To Get Your Message Out 1
1
Greater Dowagiac
Four Flags Area Chamber of Commerce 2016 Membership Directory
Chamber of Commerce
Berrien County Youth Fair
Explore MICHIANA
August 17-22, 2015
Niles, Michigan
Celebrating 70 Years
Membership Directory 2016
A rebuilding
YEAR
Vikings need younger players to step up
The living is good aT sMC. • Suite-style housing means you get your own private bedroom. •
The Student Activity Center has a fitness center, gym, racquetball courts, endless pools, a café, student theatre, gaming room and six miles of wooded trails.
•
Intramural sports, fine and performing arts, trips, special interest groups and more keep campus busy all year round.
Check it out! visit swmich.edu.
Staying ACTIVE
sMC is ranked in the top 10% nationally for student course success.
Southwestern Michigan College is accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools. www.higherlearningcommission.org
Explore Michiana 2016 | 1
leader publications • June 2016
University experience, community college price.
SMC can get you started in nearly any field of study, including criminal justice, agriculture, sports management, IT and business. Plus bachelor’s degrees and certificates are offered on our Dowagiac campus through partners Ferris State University, Bethel College and Michigan State University.
Blue Ribbon Bash
The
LEADER PUBLICATIONS
SMC has everything you’d expect at a university—great academics, thriving student life, on-campus housing, a beautiful 240-acre campus—on a smaller scale and a more affordable price tag.
your guide to fun in southwest michigan and northern indiana
6
Leadoff Living50 1
2016
BASEBALL • SOFTBALL • SOCCER • TENNIS • GOLF • TRACK & FIELD
Local residents discuss ways to keep busy
4 • THE LEADOFF
A supplement of Leader Publications
Great Burgers, Hand-Carved Steaks Seafood & Tex-Mex Cuisine
Great Selection of Craft Brews A local favorite since 1972! 4179 M-139 • St. Joseph, MI
269-429-2941
markiiirestaurant.com
We e ReservTak ations
Mon-Thurs: Open at 3:30pm • Fri & Sat: Open at 11:30am • Closed Sunday
JANUARY Choices in Education
This section highlights southwest Michigan and Northern Indiana’s opportunities from primary school through college, including public, private, charter, home school, vocational, and pre-graduation.
FEBRUARY Horizons
The Michiana community is made up of unique people with stories to tell. With more than 30 original local stories each year, readers pick up Horizons over and over again to find out more about the people who make our area special.
MARCH Living 50 Plus
A great information and entertainment resource for senior citizens who want to enjoy their golden years. This publication prints 5 editions annually.
High School Sports - Spring
Get in the swing of local high school sports with Leader’s preview. Published before each sports season, the section highlights local high school teams and athletes.
Spring Home Improvement
A great tool for homeowners preparing for spring and all the projects that come with it.
Niles Chamber Guide
A complete member directory for the Niles Chamber businesses and the services they provide.
APRIL Best of the Best
You and your customers get to promote your business by voting for the year’s best businesses and services. Always a popular section!
Dowagiac Chamber Guide
A complete list of Dowagiac Chamber members along with events and festivals.
MAY YMCA Day Camps
The Niles-Buchanan YMCA programs and schedules for the upcoming sessions.
High School Yearbook
Senior classes from Niles, Brandywine, Buchanan, Dowagiac, Cassopolis, Edwardsburg and Cedar Lane will be featured along with the Athletes of the Year.
Explore Michiana
Southwest Michigan is a destination for many traveling from Chicago and Indiana. “Summer Fun” offers everything you need to know about festivals, wine tours, antiquing, golfing and summer events.
Coloma-Watervliet Chamber Guide
A complete list of members and their businesses, along with highlights from the Coloma and Watervliet communities.
JUNE YMCA Summer Program
The Niles-Buchanan YMCA programs and schedules for the upcoming sessions.
Living 50 Plus
A great information and entertainment resource for senior citizens who want to enjoy their golden years. This publication prints 5 editions annually.
JULY Cass County Fair
The Cass County Fair program of events. A great way to promote your business.
AUGUST Berrien County Fair
The Berrien County Fair program of events. A great way to promote your business.
YMCA Fall Program
The Niles-Buchanan YMCA programs and schedules for the upcoming sessions.
High School Sports - Fall
Get in the swing of local high school sports with Leader’s preview. Published before each sports season, the section highlights local high school teams and athletes.
SEPTEMBER Living 50 Plus
A great information and entertainment resource for senior citizens who want to enjoy their golden years. This publication prints 5 editions annually.
Applefest
The Four Flags Apple Festival is an annual community event that draws thousands from the Midwest and beyond. This section serves as the official Apple Festival program and comprehensive guide to all the fun.
NOVEMBER Black Friday Leader Extra
This Leader Publication is delivered on Thanksgiving and places your business in front of 40,000+ readers that are making plans for Black Friday and Christmas shopping. Don’t miss this opportunity!
Holiday Guide
This glossy holiday shopping magazine is a great way to bring consumers to your business and ring your cash register.
DECEMBER Power Coupons
Leader’s top advertising program allows you to save more than $8000 on the most effective marketing plan to grow your business.
High School Sports - Winter
Get in the swing of local high school sports with Leader’s preview. Published before each sports season, the section highlights local high school teams and athletes.
YMCA Winter/Spring Program
The Niles-Buchanan YMCA programs and schedules for the upcoming sessions.
Fall Home Improvement
Living 50 Plus
OCTOBER Living 50 Plus - Social Security
Letters to Santa
A tool for homeowners preparing for the cold months ahead and those indoor home improvement projects.
A great information and entertainment resource for senior citizens who want to enjoy their golden years. This publication prints 5 editions annually.
Hunting & Fishing
Outdoor sportsmen make up a tremendous amount of our readership in southwest Michigan. This publication features insightful articles for and about this targeted group of readers.
A great resource for those 50 and over. This publication prints 5 editions annually. A fun section to read, Letters to Santa are submitted from area children.
plus
Covering Michiana Distribution Map for Leader Publications East Zone Leader
10,818 households weekly
West Zone Leader 25,365 households weekly
Off The Water
13,000 copies weekly in-season, 10,500 off-season
Niles Daily Star
2,045 households, Monday through Friday
Dowagiac Daily News 1,455 households, Monday through Friday
Cassopolis Vigilant 625 households weekly
Edwardsburg Argus 730 households weekly
What Does It Cost? Leader Publications Advertising Rates EAST ZONE COMBO WEST ZONE COMBO OTW ZONE East Leader West Leader Off The Water Dowagiac Daily News Niles Daily Star Cassopolis Vigilant Edwardsburg Argus
Newspaper rates are set by zone with purchase placing an ad in all publications in a zone. Purchase the second zone for 25% off applicable rate. Purchase both second and third zones, the discount will be 25% off second and 75% off third.
1 Zone Size (col. x in.)
Open - Color
4x - B/W
4x - Color
13x - B/W
Full (6x14)
84
$1,484
$1,904
$1,325
$1,745
$1,213
$1,633
$1,117
$1,411
$1,005
$1,215
Page Dominator (5x12)
60
$1,072
$1,372
$958
$1,258
$878
$1,178
$809
$1,019
$730
$880
Two Thirds (4x14)
56
$1,011
$1,291
$904
$1,184
$830
$1,110
$766
$962
$692
$832
Half (6x7 or 3x14)
42
$766
$976
$686
$896
$630
$840
$583
$730
$527
$632
Third (2x14 or 4x7)
28
$516
$656
$463
$603
$426
$566
$394
$492
$356
$426
Quarter (3x7)
21
$391
$496
$351
$456
$323
$428
$299
$373
$271
$324
10.5
$198
$250
$178
$230
$164
$216
$152
$188
$138
$164
4
$76
$96
$68
$88
$63
$83
$59
$73
$53
$63
Eighth (3x3.5 or 2x5.25) Business Card (2x2)
Inches Open - B/W
13x - Color 26x - B/W
26x - Color 52x - B/W
52x - Color
2 Zones Size (col. x in.)
Open - Color
4x - B/W
4x - Color
13x - B/W
Full (6x14)
84
$2,597
$3,017
$2,318
$2,738
$2,123
$2,543
$1,955
$2,249
$1,760
$1,970
Page Dominator (5x12)
60
$1,875
$2,175
$1,676
$1,976
$1,536
$1,836
$1,416
$1,626
$1,277
$1,427
Two Thirds (4x14)
56
$1,769
$2,049
$1,583
$1,863
$1,452
$1,732
$1,341
$1,537
$1,210
$1,350
Half (6x7 or 3x14)
42
$1,341
$1,551
$1,201
$1,411
$1,103
$1,313
$1,019
$1,166
$922
$1,027
Third (2x14 or 4x7)
28
$903
$1,043
$810
$950
$745
$885
$689
$787
$624
$694
Quarter (3x7)
21
$684
$789
$614
$719
$566
$671
$524
$597
$475
$527
10.5
$346
$398
$311
$363
$286
$339
$265
$302
$241
$267
4
$133
$153
$120
$140
$110
$130
$102
$116
$93
$103
Eighth (3x3.5 or 2x5.25) Business Card (2x2)
Inches Open - B/W
13x - Color 26x - B/W
26x - Color 52x - B/W
52x - Color
3 Zones Size (col. x in.)
Open - Color
4x - B/W
4x - Color
13x - B/W
Full (6x14)
84
$2,969
$3,389
$2,649
$3,069
$2,426
$2,846
$2,234
$2,528
$2,011
$2,221
Page Dominator (5x12)
60
$2,143
$2,443
$1,915
$2,215
$1,756
$2,056
$1,619
$1,829
$1,459
$1,609
Two Thirds (4x14)
56
$2,022
$2,302
$1,809
$2,089
$1,660
$1,940
$1,532
$1,728
$1,383
$1,523
Half (6x7 or 3x14)
42
$1,532
$1,742
$1,373
$1,583
$1,261
$1,471
$1,165
$1,312
$1,053
$1,158
Third (2x14 or 4x7)
28
$1,032
$1,172
$926
$1,066
$851
$991
$787
$885
$713
$783
Quarter (3x7)
21
$782
$887
$702
$807
$646
$751
$599
$672
$543
$595
10.5
$395
$448
$355
$408
$327
$380
$303
$340
$275
$302
4
$152
$172
$137
$157
$126
$146
$117
$131
$106
$116
Eighth (3x3.5 or 2x5.25) Business Card (2x2)
Inches Open - B/W
The Leader Sales Shopper is published in two zoned editions and delivered each Sunday to more than 36,000 homes in Berrien, Cass and Van Buren counties in Michigan as well as parts of St. Joseph County, Indiana. It is the only way to reach the entire market of Michiana! The Total Market - 36,183 households The East Leader - 10,818 households Delivered each weekend in Cass County, Michigan and Northern Indiana The West Leader - 25,365 households Delivered each weekend in Berrien and Cass Counties, Michigan and Northern Indiana
13x - Color 26x - B/W
26x - Color 52x - B/W
52x - Color
The Niles Daily Star offers the best source of local news and events for Niles and Buchanan. Delivered afternoons Monday through Friday by the U.S. Postal Service. 2,045 households The Dowagiac Daily News is a historic and revered publication reaching more than 75 percent of the households in the city. Delivered afternoons Monday through Friday by the U.S. Postal Service. 1,455 households Providing news that cannot be found anywhere else, the Cassopolis Vigilant is a perfect complement to The Dowagiac Daily News in Cass County. Mailed weekly and received in homes each Thursday. 625 households Serving the bedroom community of Edwardsburg, just north of the Indiana state line, the Edwardsburg Argus covers everything going on in the community. Mailed weekly and received in homes each Thursday. 730 households Off The Water is a weekly newspaper with a unique mission to deliver free news relevant to the entertainment, dining, shopping and culture in Southwest Michigan and Northern Indiana. 10,500 copies all year - 13,000 during tourist season
All the Details Ad Specifications and Deadlines Full Page 9.75” x 14”
Ad Sizes All daily newspapers, The Leader, Off The Water and most special sections are: 6 column (9.75”) x 14” Tabloid Format
Dominator 8.125” x 12”
Half Page 4.8125” x 14” or 9.75” x 7”
Column Sizes ..1.5” 1 col............... .125” 2 col.............3 5” 12 3 col...........4.8 75 .43 4 col.............6 5” .12 5 col.............8 5” 9.7 6 col...............
Deadlines
Publish day Niles Daily Star
Business Card............... 2 col. x 2 inches 1/8 page.................... 3 col. x 3.5 inches 1/4 page....................... 3 col. x 7 inches 1/3 page.................... 3 col. x 8.5 inches 1/2 page (horizontal)..... 6 col. x 7 inches 1/2 page (vertical)....... 3 col. x 14 inches 2/3 page...................... 4 col. x14 inches Dominator.................. 5 col. x 12 inches Full page..................... 6 col. x 14 inches
Ad Space & Copy Deadline
Monday............................................................................................Thursday by 3:00 PM Tuesday.................................................................................................Friday by 3:00 PM Wednesday........................................................................................ Monday by 3:00 PM Thursday.............................................................................................Tuesday by 3:00 PM Friday............................................................................................ Wednesday by 3:00 PM 1/3 Page 3.125” x 14” or 6.4375” x 7”
Dowagiac Daily News
Monday............................................................................................Thursday by 3:00 PM Tuesday.................................................................................................Friday by 3:00 PM Wednesday........................................................................................ Monday by 3:00 PM Thursday.............................................................................................Tuesday by 3:00 PM Friday............................................................................................ Wednesday by 3:00 PM
Vigilant and Argus
Thursday............................................................................................ Monday by 3:00 PM
Leader East/Leader West
Sunday............................................................................................... Tuesday at 3:00 PM 1/4 Page 4.8125” x 7”
Off the Water
Friday......................................................................................................Monday 3:00 PM
Production We can create your ad or you may submit it camera ready or electronically. Leader Publications is digitally composed on Mac computers using Adobe InDesign, Photoshop and Illustrator. Graphics for ads can be emailed to your ad rep. Maximum file size that we can accept via email is 20 MB. Our preferred file format is a high-resolution Adobe Acrobat PDF with fonts embedded. 1/8 Page 4.8125” x 3.5”
Payment Payment in full is due the 10th of each month. New accounts will need to pre-pay until an account is established. Leader Publications accepts Visa, Mastercard, checks and cash.
Stand Out or Go Glossy Preprint Insert Rates and Deadlines Rates per thousand
Open Rate
26 Weeks
53 weeks*
Single Page
$45.00
$35.00
$25.00
4 Page
$60.00
$50.00
$40.00
8 Page
$65.00
$55.00
$45.00
12 Page
$70.00
$60.00
$50.00
16-20 Page
$75.00
$65.00
$55.00
24-28 Page
$78.00
$68.00
$58.00
32 Plus
$80.00
$70.00
$60.00
Minimum insertion charge: $200.00
ts
Sides & Desser
Whole Regular or s .40
..................$4
t Wheat Crus
Price Cheese Pizza$8.25 12” medium 3 $10.5
Pizza Buy One price, at regular d at
........... .70 ticks ........... ..................$3 9 14” large 7 Cheesy Breadsticks ...................... get a secon ................$4.9 large $11.9 .75¢ Twisted Breadsy Breadsticks ........... 16” extra ...................... Buffalo Chees ...................... ...................$4.40 Topping ...................... e ........... Chips .$4.40 + Price Per / $1.20 Monday - Thursday Cherry Calzon................................. Apple or .....$1.99 $1.00 / $1.15 11:30 amCinnam to 10:00 pm ........... on Sticks ...................... $4.99 ...................... .......... 6 for Brownie ........... ...................... for $7.99 ...................... ........................... 12 peppers, Friday and Saturday Wings BBQ or Onions, green , ground beef buffalo ......65¢ price of 4! 11:30 amplain, to 11:00 pm cheese ...................... , gs for the roni, extra ers ...................... cheese te - 9 toppin e, ham, peppe cheddar $16.92 The Ultima Green Pepp Dipping sauces . italian sausag garlic butter, Extra Large s mushrooms, Sunday Pizza sauce, mustard, blue cheese olives. ...................... Black Olive 215 East Main Street choice of .Large $15.13 s and your ranch, . 4:00 pm to 9:00honey pm ...................... Green Olive roni and bacon $16.92 Medium $12.25 Niles, Michigan beef, peppe Extra Large Onions e, ham, ground $15.13...................... DINE IN • DELIVERY • CARRY OUT Sausag ers .Large All Meat ...................... Banana Pepp black olives. $15.67 Medium $12.25 oms and enos Extra Large rs, mushro Visit www.PizzaTransit.com Jalap ........... peppe ........... green to - Onions, .Large $13.98 n. Fresh Toma Join us on Veggie Facebook ...................... ple and chicke We accept all major credit cards. Medium $11.25 ed Garlic sauce, pineapExtra Large $15.67 Minc BBQ Baby Ray’s ...................... BBQ - Sweet Spinach .Large $13.98 Hawaiian s We proudly serve Pepsi products ...................... room pepperoni. $11.25 and Mush m ham $15.67 Mediu Fresh 20 oz. $1.15 mushrooms, ........... Extra Large peppers, ........... Pineapple 2 Liter $1.85 Onions, green .Large $13.98 Deluxe ...................... cheese. Meatball m $11.25 parmesan and 2012 $14.42 Mediu ...$2.99 2011 Pizza Transit is not responsible for chicken and Extra Large . ...................... Pepperoni pits found in cherry or olive products. Alfredo sauce, $12.83...................... ...................... croutons and dressing Alfredo Sausage .Large Prices subject to Garde change.n ...........cheddar cheese, Chicken cheese. ...................... Fresh Italian lettuce, .$3.99 cheddar Romaine Medium $10.04 bacon and ......................and Large $15.67 Extra beef, ........... d Ham Scan to Like Us on Facebook r cheese ........... Groun n Salad ........... eburger lettuce, chedda $13.98........... and keep up Chicke with our specials , romaine Bacon Chees .......................Large Bacon Grilled chicken chicken and and promotions. Medium $11.25 .....$3.99 dressing. g, mozzarella, Ground Beef ......................ms, ham, - Ranch dressin , mushroo ...................... Large $15.67 Bacon Ranch green peppersr cheese and dressing. Salami . Deluxe ........... ........... Extra Chicken chedda lettuce, onions, smoked bacon .Large $13.98........... Romaine mozzarella cheese, applewood Chicken san chees.....$3.99 ...................... pepperoni, ar and parme ...................... ms, black Medium $11.25 Anchovies one, chedd ......................peppers, mushroo green rella, provol se Veggie........... Large $13.42 lettuce, onions,and dressing. Pizza - Mozza seasoning. Feta Chee Romaine ........... Extra 4 Cheese r cheese Cheese with our italian .Large $12.83........... ......$5.99 olives, chedda , ........... topped es Cheddar h, onions ........... ade sauce, your ...................... meat, spinac ...................... Cheese Medium $10.04 with our homem rella, gyro and oven Pasta Bakes and Extra with cheese with mozza pi pasta covered pizza $16.92 sprinkled s, Cavatap less Large sauce. - Sauce Extra two topping breadstick. choice of Gyro Pizza and drizzled in tzetziki $15.13...................... with a twisted 9 baked. Served ................$5.2lla ............Large feta cheese ........... ........... mozzare with ...................... on and filled Medium $12.25 ade dough a cup of pizza sauce Calzones....... our homem s, and
Store Hours:
Pizza Transit
Family owned for over 25 years
Specialty Pizzas
269-684-6600
Always fast, free delivery.
Salads
Made with to 3 pizza topping cheese, up the side!
Voted Best Pizza in Michiana
1/2 price!
Toppings:
*Black Friday, extra edition of The Leader Join The
Want to get an insert or flier in the newspaper but don’t know where to begin?
Ask about our full-service PRINT & DELIVER PROGRAM
Party!
New Year
s Eve
Celebration
December 31
*Advance
FRee Bottle of Champagne! When you purchase tickets by Dec. 1st
Doors Op
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Niles Daily Star / Dowagiac Daily News: Monday........................................................................................................................ Friday 5:00 pm Tuesday.....................................................................................................................Monday 5:00 pm Wednesday............................................................................................................... Tuesday 5:00 pm Thursday............................................................................................................. Wednesday 5:00 pm Friday...................................................................................................................... Thursday 5:00 pm Off The Water................................................................................................... Wednesday 5:00 pm Edwardsburg Argus........................................................................................ Wednesday 5:00 pm Cassopolis Vigilant......................................................................................... Wednesday 5:00 pm The Leader - East Zone.........................................................................................Monday 5:00 pm The Leader - West Zone....................................................................................... Tuesday 5:00 pm
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Back to School / Fall Special
$99
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for only
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Limited Evaluati on & X-Ray for $35
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Insert Deadlines it safe. Boo k a Room
Special
$120.99
service charge
whole Prime Rib, nay or Tusc an Tilapia
Chicken Cha rdon
New Pat
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Dental Care
Three Cou Includes: rse Dinner fo Your Cho ice:r the
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217 North 4th Street, Niles, MI 49120 269-683-2100 • 888-725-0108 www.leaderpub.com