2017-2018 MEDIA KIT
people. entertainment. shopping. dining. art.
engage
1
1
30 years of
worship Granger church uses unique approach to grow
A new way to
SERVE Coffee shop about community
Recipe for
success
Sneakers or Gondrezick girls shine brightly on and off court
SUMMER 2016
Stilettos
Bit of Swiss Bakery rises to the top
AT HOME WITH
Dreams
A SENATOR
DOCS OF
do come true
Niles dancer makes it big in Chicago ballet company
Swinging Barn sweet barn
SPRING 2015
Gallery owner uses love of art to transform 19th Century structure
through
ROCK Michiana physicians use music to make a difference
John Proos’ house built for family
Sounds of
summer
Go behind the scenes with some of Michiana’s top musical performers
Female golf pro shares her love of the game SUMMER 2015
ABOUT MICHIANA LIFE
M
ichigan and Indiana. Our Michiana region creates one community, one home, one life. The region possesses a diverse history and a future that is one of the brightest. Michiana stands out, today, as a region known for its preservation of a small-town values and more temperate way of life.
Michiana Life magazine holds true to and celebrates these grand traditions while embracing the new perspectives, energy and vitality of the 21st Century. Like the region, Michiana Life magazine possesses dignity and confidence enabling us to take readers on bold journeys through culture and history, and on to what lies ahead. Our pages convey warmth of the people and style of this proud region. Our content is intelligent, open minded, and as honest as down home cooking. Our foundation is in our editorial integrity which allows us to seamlessly integrate the thoughts and ideas of those that stretch over 1,200 square miles, and our understanding of the timehonored perspectives that have helped shape this region.
NEW BREWS
Local beer makers plant businesses in Michi ana
Sharing is caring
Food co-op facilit ated by its community
Fashion
forward South Bend designer tailors line to the wor king woman
SPRING 2017
We are … Michiana Life.
WHY ADVERTISE? Magazines influence, inspire and endure More than 150 print magazines have thrived for more than 50 years. (Only 9 TV programs can say the same). 47 titles have succeeded for more than 100 years.
Magazine media grabs the attention of affluent customers.
91% of Americans read magazines
71%
of adults say they have some interest in magazine advertising they have seen in the past 30 days.
Sources: Gfk MRI, Spring 2013, Fall 2012. Shullman Luxury and Affluence Monthly Pulse, March 2013. Gfk MRI Starch, January-December 2012. MPA Info Center, Mediafinder.com, Serial Solutions, Ulrich’s web, Museum of Boradcasrt Commiunications; 2012 data.
Magazines read in the last six months (print and digital editions)
SUMMER 2017
people. entertainment. shopping. dining. art.
entertain
WHO READS MICHIANA LIFE? More than 30,000 people read each issue.
8,000 copies mailed to more than 4,000 readers with a household income of more than $150,000; another 4,000 copies free at over 200 locations. 10,000+ readers of digital products READER/DEMOGRAPHICS Michiana Life magazine is for those who call the region home, and for those who may want to in the future. From young transplants to fourthgeneration old hands, our readers are unified by an active interest in the world around them. Whether our readers are looking to shop local businesses or attend cultural events, they are plugged into the scenes around them. The readers of Michiana Life magazine value creativity and innovation but also the distinctive elements of traditional life. Of course, that’s why they are drawn to the special charm of the region. Our readers are intelligent, upwardly mobile, and realize the potential for business and cultural opportunities springing up around the region. They hold jobs in a variety of industries and are involved in their community. They volunteer, start businesses, lead, vote and contribute to society. The readers of Michiana Life have a more open perspective than most, and travel whenever they can. They spend time outdoors and take pride in their image and appearance. Our readers also possess the very best qualities of the region itself – confidence, curiosity and a desire to actively participate in a unique way of life.
DEMOGRAPHICS Primarily females ages 30-70
DISTRIBUTION AND CIRCULATION Michiana Life magazine circulates 5,000 copies per issue, distributed across Michigan and Indiana to upper-income households and at more than 200 locations. It will reach those who have lived here for generations, those who have transplanted here over the years from other areas, and those who are traveling and could potentially be members of the community. Moreover, all three of these segments of readers have a natural eagerness to learn more about Michiana and the communities within it. Michiana Life contains that sought after information about the region’s lifestyles, those who live nearby as well as those who once did, the culture, the history, the shopping, the dining and opportunities in their future. Michiana Life magazine will satisfy this curiosity with strategic placements into the hands and homes of interested and connected readers that advertisers will want to reach. In addition, the majority of the circulation will be available free of charge at upscale locations and retail outlets reaching our select readership where they shop, as well as circulate in hotels, medical offices, banks, real estate and Chamber offices throughout the two states. It will also be available to subscribers of the magazine for a low yearly price.
MARKET Living in northern Indiana and southwest Michigan has a deeper meaning than a mere “lifestyle.” This region holds an appeal to those who have lived here, and continues to draw others to move here because of its extraordinary legacy, rewarding quality of life and entertaining community.
(But men will enjoy it, too!)
Michiana Life magazine strives to replicate the true spirit of the region and those who call it home. Michiana boasts a diverse economy that hosts businesses of almost any sector, and entrepreneurs of every stripe.
$150,000 or higher household income.
Michiana Life holds its homes and its readers in high regard, and is presented in beautiful photography, in-depth and thoughtful articles on a range of topics, and use of the charm of this special place in an intelligent manner.
people. entertainment. shopping. dining. art.
indulge
EXCLUSIVE CONTENT
F
rom cover to cover, Michiana Life focuses on what makes the region so special — not only the businesses and landmarks, but the people who operate them.
In every issue, readers will find stories about places to shop and get a sneak peek at items for sale there. Photographs of menu items at local restaurants and colorful imagery within culinary features will tantalize their taste buds.
Serious about
FOOD
Readers will get to know local celebrities, artists and civil servants — folks who give back to their communities or who are making their marks on their hometowns. Local homeowners also offer people a look inside their homes — a glimpse at design trends used by friends and neighbors.
Chef channels passion into cuisine
Pampering your pets Area businesses cater to four-legged friends
New in year four, readers will get the chance to dig in to the history of the region, learning all about the movers and shakers who made Michiana what it is today. Michiana residents and visitors will get a look into events in the coming weeks, and a chance to spot themselves in photos from events hosted recently. Ultimately, what sets Michiana Life apart from the other magazines on your coffee table is that every single page tells the story of people, places and businesses right here in Michiana — as told by residents who call Michiana home.
Cup
feature
MICHIANA LIFE
SETTING THE STAGE WINTER 2016
Behind the scenes of the South Bend Civic Theater
WHAT’S INSIDE? FOOD Restaurant profiles, local recipes and a guide to Michiana cuisine.
runneth
over
HOMES Showcasing Michiana’s most unique homes and easy DIY projects.
Unique business model helps coffee shop build community Story by Michael Caldwell | Photography by Michelle Pulling
I
t seems fitting that the maroon-painted brick building with the faded, green-striped awning stands at one of the most unique intersections in South Bend, Indiana. Four streets — Portage, DeMaude, California and Cottage Grove — all converge from a variety of directions, forming anything but right angles. Just a few dozen feet away is the door to a place that reflects a similar nexus on the inside of its walls. People from diverse walks of life mingle, merge and congregate inside the long, narrow space filled with art and furniture as eclectic as its patrons. Even further driving home the idea that this little corner of a once-embattled South Bend neighborhood is some sort of hub of convergence is the fact that The Local Cup coffee shop truly serves as a bridge — literally and metaphorically — between the Near Northwest Neighborhood, Inc. development office on one side and the actual community center on the other. Connections are what truly fill The Local Cup.
ARTS & CULTURE Amazing artists, things to do and snapshots of residents who have been “spotted” on the town. Michiana Life | 41
40 | Michiana Life
MICHIANA LIFE
feature
Bringing
home Hollywood
T O
S O U T H
B E N D
Michiana native comes back from Los Angeles, brings career with her
O
Story by Ambrosia Neldon | Photos by Wes Jerdon/Westley Leon Studios
n a wall in South Bend’s John Adams High School, a row of faded photographs highlighting athletic accomplishments leads the way to the school’s gymnasium. In one photo, a 15-year-old freshman smiles proudly, the youngest on a team of varsity athletes who had just won the 1986 Indiana softball sectional. In the gymnasium on the other side of the wall, that same 15-year-old spent countless hours on the basketball court, both as a cheerleader for the boys basketball team and as a player on the girls team. Nearly three decades later, Lisa Varga looks at the photograph and laughs, pointing out that her eyes were closed. “I remember that season so well,” Lisa said. “It was just me and one other freshman. The older girls made us earn our keep.” Several yards down that hallway, Lisa is called to use the same leadership skills and work ethic she learned as an athlete at the school.
46 | Michiana Life
Michiana Life | 47
SHOPPING Featuring unique businesses, discovering hidden treasures in local stores and introducing Michiana to new local businesses. LIVING Meet some of the region’s difference makers, get health tips from local physicians and fitness experts and much more. SPOTLIGHT STORIES Get to know some of the amazing people, places and events in Michiana. STANDING FEATURES A diverse collection of topics in every issue.