Off The Water - September 15-21, 2016 by Leader Publications

Artoberfest

Young maestros

Youth orchestra hosts audition....... p.3

Week of September 15-21, 2016

FREE

Benton Harbor celebrate art........... p.7

Off The Water | The place to be entertained.

Volume 8, Number 37

Family Affair Younce Guitar Duo to perform www.offthewater.com

Page 2 • Week of September 15-21, 2016

Off The Water, Michiana

SPOTLIGHT

Younce Guitar Duo to perform at the Acorn Theater

HREE OAKS, Mich. — Michigan’s own father-son ensemble, the Younce Guitar Duo, will perform in concert at the Acorn Theater in Three Oaks, Michigan on Saturday, Sept. 24. An instrumental duo, Jerry Younce and his son Ryan create intricate, flowing and rhythmic sonic weavings inspired by latin, jazz and world music. Younce Guitar Duo was formed in 2008, when Ryan invited his father to join him for a gig he had booked at Short’s Brewery in Bellaire, Michigan. Fans say the joy and enthusiasm they have while playing their music is infectious, and their relaxed yet energetic manner is a testament to their musicianship. The duo easily wins over audiences with the dynamic sounds of their richly layered guitar work, and the sense of warmth and community at their shows explains why a large portion of their audience will regularly travel around the state to see them perform. The father-son bond that Jerry and Ryan share has been instrumental in shaping their unique sound. “I have a great time playing with Ryan,” Jerry said. “Our ability to read each other and understand where we are going with a piece of music and interact and play with each other is really special.” Jerry’s admiration for his son is apparent on stage, and the feeling is mutual. Ryan credits his dad for much of his musical inspiration. “Of course my father was an influence,” Ryan said. “When you’re 14 and struggling with a piece of music and your dad can play anything, you’re always striving for that.” Now in his early 30s, Ryan’s own skill on the guitar is readily apparent with his fingers flying effortlessly across the fret board. Before joining forces as a duo, both Ryan and Jerry were active in the Michigan music scene. Jerry was born in Detroit, and as a teenager had become an active player in Detroit’s burgeoning jazz scene. Enthralled with the music, he pur-

sued jazz studies at Wayne State University, and guitar under the direction of jazz guitarist William Leavitt at the Berklee College of Music. In addition to being a studio musician in Detroit, Jerry played the Midwest

resort circuit for a couple years. During his tours, he discovered that many of the Midwest’s best show bands were playing Brownwood Acres, a charming resort on the shores of Torch Lake near Traverse City.

Eventually Jerry moved to northern Michigan and became a member of the resort’s band, and spent his time playing with the many touring musicians and vocalists. After his son, Jesse, was born, the demands of raising a new family and the early successes of one, and then another, new business ventures slowly led Jerry in the direction of other opportunities. But music always remained a central part of Jerry’s life, and he introduced his sons, Jesse, and the younger, Ryan, to music as soon as they were born. “My father was and is quite literally music,” Jesse said. “It encompasses his entire being. He was always making music.” It should come as no surprise, growing up surrounded by their father’s guitar playing and love of music, that the boys would inherit Jerry’s enthusiasm. Early on, Ryan and Jesse began to play in an indie rock band, and then later formed the alternative rock band, Escanaba Firing Line, in 2002. Though the music that the boys were playing was quite different from the music that their father had been playing when he was their age, when Ryan and Jerry formed the Younce Guitar Duo they discovered that their different musical backgrounds and approaches were complimentary. “It really is a fusion of all these sounds from the cultural places around the world,” Ryan said. “Jazz from America, Latin America and some Celtic sounds get flirted with.” These sounds and influences, adopted and nurtured by Jerry and Ryan throughout their careers, have become their own. Their rich guitar stylings, with their highly sculpted and textured rhythms and melodies, are pleasing and accessible to audiences of all ages. The Younce Guitar Duo will perform at the Acorn Theater at 8 p.m. Opening for the duo will be singer/songwriter Laura Whidden, finalist in Michiana’s Rising Star. Tickets and more information at www.acorntheater.com

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Off The Water, Michiana

Week of September 15-21, 2016 • Page 3

SPOTLIGHT

Youth orchestra hosting auditions S T. JOSEPH, Mich. — The Lake Michigan Youth Orchestra is hosting auditions for talented young musicians in southwest Michigan. The Lake Michigan Youth Orchestra is one of several educational programs of the Southwest Michigan Symphony Orchestra. This outstanding musical experience is open to students from grade school to college senior. Auditions will be hosted at Upton Middle School, 800 Maiden Lane, St. Joseph, MI 49085 from 6 to 8:30 p.m. Tuesday, Sept. 20 and 6 to 8:30 p.m. Wednesday, Sept. 21. There are openings in all three groups. For audition requirements, see the SMSO website: http:// smso.org/Education/ Students wishing to audition should call the SMSO office to schedule

an audition time. Their number is (269) 982-4030. The Lake Michigan Youth Orchestra is one of

several educational programs of the Southwest Michigan Symphony Orchestra. The youth

orchestra provides an orchestral experience for talented young musicians in southwest Michigan.

Another winery jumps on the distillery bandwagon

istilled spirits like whiskey, bourbon, brandy and more have become the rage in the adult beverage world of late. Indiana has been part of the boom, with distilleries starting to pop up and more on the drawing boards. French Lick Winery is the second Hoosier winery to jump into the fray with initial releases of their Spirits of French Lick products this fall. “Ted Huber and I have been talking about this for about 10 years because we both wanted to make bourbon,” said John Doty, owner of French Lick Winery. “I’ll be honest, Ted has a lot more pull in the legislature than I do so he did the lion’s share of getting that law changed in July of 2013. Our distillery has been in the planning ever since.” Huber’s Orchard and Winery has been in the business for some time and built a building specifically for the distillery. Earlier this year, Ted Huber confirmed more construction is going to be needed for his booming business. French Lick is uniquely positioned to do just as well as Huber’s, a tourist destination near Louisville but with few other attractions in the area. The French Lick Winery and Distillery is just across the street from the fabulously renovated West Baden Springs and French Lick Springs Hotels. French Lick also boasts a a casino, prestigious 18-hole golf course and a water park. “A lot of distilleries specialize in just one or two spirits,” Doty said. “We’re going to be unique in that we already have an Italian restaurant and have the winery. We have so many

COLUMNIST

This musical experience is open to students between the forth grade and college senior.

Under the direction of Conductors Burke Lokey, Joe Oprea and Beth Oeseburg, the Youth Orchestra, Encore Strings and Concert Strings rehearse on Monday evenings during the fall and spring of each school year. The orchestra performs four public concerts each year - A Fall Concert, a Holiday Concert, A Spring Concert and the ‘Side by Side’ Concert with the Southwest Michigan Symphony. The LMYO program includes scholarships to summer music camps, sectional rehearsals with members of the Southwest Michigan Symphony Orchestra and free tickets to SMSO concerts. Membership is by audition for all three groups. Young musicians through college age are encouraged to participate.

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Howard Hewitt Grape Sense people who come in and want beer or cocktails so we’re going to make a wide selection of spirits so we can pour them in our restaurant.” John and Kim Doty started small in 2008 and have grown, with the wine lineup now reaching 23. “We’ve always been customer driven with our wines,” he said. “We visit so many wineries and so many wineries are guilty of making wines the winemaker or owner likes. You go to distilleries you see the same thing. “It doesn’t matter what I like, it’s all about what the customers like. When you come in we want to have something you will like. We want the same with our distillery.” To achieve that goal Doty is determined to offer a variety of spirits. “We’ll concentrate on what we think we can keep up with like the vodka, Aquavit, and specialty bourbons,” he said. He wants to do some unique offerings like oak whiskey and buckwheat

bourbon. “We won’t make a lot of these but enough for our tasting room. Most of our whiskies and bourbons are 51% to 60% corns and rest of the flavoring will be these flavoring grains.” Doty was able to hire a master distiller Alan Bishop who hopes to see the product line expand to fully occupy the 18,000 square feet set aside for the distillery. The Doty family is growing some of the grain and plans to grow even more. What they can’t grow they plan to source locally whenever possible. During a late summer visit the vodka was on the winery shelves while other products were tasted for a VIP preview event. The winery plans an Oct. 15 grand opening for the Spirits of French Lick. Howard W. Hewitt, Crawfordsville, Indiana, writes every other week about the Indiana wine industry and related news. Reach Howard at: hewitthoward@gmail.com

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Page 4 • Week of September 15-21, 2016

Off The Water, Michiana

CUISINE SCENE

Round Barn welcomes new winemaker

ARODA, Mich. — With an eye toward refinement and continuous improvement of its award-winning wines, Round Barn Winery has hired Brian Carlson as its new winemaker. Carlson comes to Round Barn from Walla Walla, Washington, with a Fermentation Science Degree from the U.C. Davis and has worked for the past 25 years with wineries in California, Oregon and Washington. During his college days he had the opportunity to experience working a harvest at Rosemount Estate in Australia. “Brian’s knowledge of wine and the practices he employs in the vineyard are perfectly aligned with our own attitudes for making great wine. I have no doubt that he’ll make a major impact on our business,” said partner Matt Moersch. Brian will also be the consulting winemaker for Free Run Cellars, located in Berrien Springs and owned by brothers Matt and Chris Moersch. Free Run’s boutique-style winery offers an epicurean experience for food and wine lovers; specializing in chef-created food pairings completing each wine sample. “My basic philosophy has always been to allow the fruit to express itself,” Carlson says. “There can be times however when the skilled winemaker needs to step in and nudge the wine back toward the desired stylistic goal. This is where my decades of experience come in handy.” The hiring of Carlson as winemaker follows the announcement from June that Round Barn hired Ryan Thornburg as their culinary director. “We’re really rounding out our management team with hiring Brian and Ryan,” said Director of Marketing, Nicole Moersch. “Both are highly experienced,

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exceptionally skilled in their crafts and together they are transforming the experience we want our guests to enjoy when visiting one of our properties and delighting in our products. We’re thrilled to have attracted such great talent to our beautiful corner of Michigan.” Located in Southwest Michigan in one of America’s most diverse vinicultural regions, Round Barn and Free Run Cellars were acknowledged with several awards in July’s Michigan Wine Competition by the Michigan Grape & Wine Industry Council. Round Barn Winery was awarded a gold medal for its 2013 Merlot, and took home silver medals for its 2013 Cabernet Sauvignon and Vineyard Tears. Free Run Cellars was awarded silver medals for 2012 Cabernet Franc and 2013 Dry Riesling. Its Syrah earned a Bronze medal. “With so much good wine being made in our state, we are very happy with this year’s awards,” Nicole Moersch said.

“It’s meaningful that our dry wines performed so well in competition, particularly because many people initially came to know Round Barn through our fruit and sweet wines. These awards highlight the work we’ve done to innovate our wine making to appeal to all wine drinkers.” Carlson is the second Winemaker of note to relocate to Southwest Michigan in

recent months. Round Barn Winery donated a scholarship to Lake Michigan College’s Wine and Viticulture Technology Program which launched last fall. That program’s director, Michael Moyer, relocated to Southwest Michigan also from Walla Walla, Washington and brought 17 years of teaching and winemaking experience to LMC.

Off The Water, Michiana

Discover the local destinations right in your own backyard

TOURIST FOR A DAY

Week of September 15-21, 2016 • Page 5

In search of whimsical scarecrows

Contest coincides with harvest festival

OWAGIAC — Families, friends, students and coworkers, along with business owners are invited to make whimsical scarecrows that will be placed on display in downtown Dowagiac. The Scarecrow Contest is being presented by Under the Harvest Moon on Saturday, Oct. 8, an event of the Greater Dowagiac Chamber of Commerce. Now in its sixth year, Dowagiac’s newest festival celebrates Michigan’s glorious autumn, as day visitors enjoy a glimpse of true Americana. At the heart of the event will be a display of vintage farm tractors, an open-air marketplace of antiques, fall produce, Michigan handmade products and sweet delicacies, as well as street entertainment and family events. Vickie Phillipson, program director for the Chamber of Commerce and Downtown Development Authority, said two divisions of competition are being offered. The public division is open to all ages with entries constructed by individuals, as well as families, classrooms and organizations. A business division is also being presented.

FRIDAY, SEPTEMBER 23 • The Great Bed Race - 4:30 pm on Lake Boulevard - presented by Slumberland Furniture & the Benton Harbor Sunrise Rotary SATURDAY, SEPTEMBER 24 • KIDS’ FUN ALL DAY! A Day on the Farm - petting farm (11 am-3 pm), face painting, pumpkin contest and instrument petting zoo! • Farmers Market - 9 am-2 pm • Public Art Auction - 6 pm at Centennial Park • Wine Festival - 4-9 pm; Free admission; St. Joseph $10 for a souvenir wine glass and 5 wine Today tasting tickets! St. Joseph Today

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Fall Festival events produced and managed by St. Joseph Today • 269-985-1111 www.stjoetoday.com

Entry into the contest is free of charge. The festival will award a $25 Universal Dowagiac Gift Certificate to the winner of the public division. The winner of the business division will receive a $200 complimentary ad in Leader Publications, which is co-hosting the competition. Business owners who would like to order bundles of cornstalks for their scarecrow or display, may place their order with the Chamber of Commerce by Sept. 19. Bundles of cornstalks are $5 each. Entry forms for the public and business divisions are available at the Chamber of Commerce office, located at 200 Depot Drive, or by calling (269) 782-8212. Deadline for the public division is Tuesday, Oct. 4. Phillipson said scarecrow entries should not exceed two feet in width or depth, and should not be more than 7 feet tall. The whimsical haymen should be weather resistant and sturdy in order to be placed on display. Businesses located within the central business district will display their entries at their front entrances. Companies located outside the downtown and public entries will

be displayed on downtown lampposts. A panel of judges will select the two winning entries, which will be announced the day of the festival. For a complete set of rules and regulations, contact the Chamber of Commerce. Vendors of handmade products, antiques and collectibles, along with growers of fall produce who would like to participate in the festival’s open-air marketplace can do so by calling the Chamber at (269) 782-8212 or by contacting Phillipson at vphillipson@dowagiac.org Owners of vintage farm tractors, who would like to display their equipment, are also invited to join the event by calling the Chamber. Corporate sponsors of the festival are: Creative Vinyl Signs, Dowagiac Area History Museum, Kim MacGregor’s office of Edward Jones, Forest Glen Assisted Living, Hale’s Hardware, J&H Oil Company, Leader Publications, Mennel Milling Co. of Michigan, Preferred Printing, Skibbe Business & Tax Service, Smoke Vision Care, Southwestern Michigan College, Town & Country Garden Club and Williams A-1 Expert Tree Service.

Page 6 • Week of September 15-21, 2016

Off The Water, Michiana

FOCUS

Pitch a pumpkin Launching Hope event benefits commuinity By KELSEY HAMMON kelsey.hammon@leaderpub.com

RIDGMAN, Mich. — Last year, Tammie Stelter convinced her husband, Keith, to build a giant catapult. In the evenings, Keith could be found in his workshop sawing, hammering and constructing. It took about 20 hours over the course of two weeks, but the 7-foot long and 4-foot wide catapult was ready to launch pumpkins for a worthy cause. The contraption helped lift off the first Launching Hope Pumpkin Chunking Challenge to raise awareness for the nonprofit Child Family Services where the couple has volunteered for the last two years. October is National Domestic Violence Awareness month and for the Stelters, it seemed timely to bring attention to Child Family Services, which serves southwestern Michigan by providing senior care and offers a safe place to families seeking refuge from domestic violence. But the Stelters said they thought the traditional fun run and 5K benefits were getting a tad old. They also wanted an event that the whole community could participate in. “We wanted something that would really stick out,” Keith said. “In our opinion people are only going to go to so many awareness walks.” This year the Launching Hope Pumpkin Chunking Challenge returns from 1 to 7 p.m. Oct. 8 at Nimby Pond, 11470 Hills Road in Buchanan. While last year’s challenge used only Keith’s catapult to launch the pumpkins,

Submitted Photo

A child prepares to catapult a pumpkin during last year’s Launching Hope Pumpkin Chunking Challenge. Last year’s festival drew around 300 people to launch pumpkins at Nimby Pond in Buchanan. this year those interested in participating have a chance to construct their own catapult, trebuchet or cannon and join in a contest of distance, engineering precision and pumpkin hurling ability. Winners will receive a cash prize and trophy. To register fill out the online application. The deadline for entry is Sept. 15. Tammie and Keith are hoping to attract at least 15 teams to compete. Several teams have signed up already and are boasting of launching a pumpkin as far as 800 feet. In addition to watching the flying

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pumpkins, the Pumpkin Chunking Challenge will also include rides, food, music and face and pumpkin painting and games for the kids. There will also be prizes for the best painted pumpkins. Last year, the event drew 300 people to celebrate those who have survived domestic violence and the resources that helped them get back on their feet. While the aim remains the same, Tammie said she hopes for even more support this year. “(The event is) providing awareness not only for the services but for the need for these services so that people might

be inclined to donate financial support,” Tammie said. For this year’s competition, Keith has gone back to the workshop to make some adjustments on the original catapult. He encourages anyone to try building a pumpkin launching tool and said there are hundreds of easy-to-follow designs on the internet. For more information visit http:// www.launchinghope.com/. There is a $50 registration fee for the pumpkin launching challenge and a set of rules that apply to entries.

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Off The Water, Michiana

Week of September 15-21, 2016 • Page 7

ON DISPLAY

Art, wine and beer

10th annual Artoberfest returns this weekend 7:30 p.m.: BYJR (Billy Yank and Johnny Reb) from Kalamazoo, Michigan, will help bring down the sun with their funk/soul music. Influenced by Dr. John, The Meters, Booker T. & the M.G.’s, Buddy Miles and Black Keys, this regional favorite has created a following with its addictive sound. Ankli said throughout the event, festival-goers can enjoy a wide selection of craft beers, local wines and family-friendly fare from area food vendors. For an updated Artoberfest schedule and a list of participants, volunteer opportunities or other Benton Harbor Arts District events, contact info@newterritoryarts.org or visit the New Territory Arts Association on Facebook. The New Territory Arts Association is a 501(c)(3) grassroots organization dedicated to the revitalization of Benton Harbor through the arts. Founded in 1998 it has been responsible for many Benton Harbor Arts District events and arts-related community programming.

Photos by Joshua Nowicki

ENTON HARBOR, MICH. — A full-day of fall fun is on tap Sept. 17 during the New Territory Arts Association’s 10th Annual Artoberfest in downtown Benton Harbor, Michigan, This rain-orshine family festival runs from noon to 9 p.m. at the corner of Fifth and Park Streets near the Livery Microbrewery. “This is our tenth year of celebrating regional arts, music and the craftsmanship of area winemakers and brew masters,” said Ken Ankli, president of the New Territory Arts Association. “Artoberfest is our association’s principal fundraiser to support arts programs, scholarships and projects in the Benton Harbor Arts District. Enjoying this fall fun makes a year-round impact on our grassroots arts community.” Admission to the festival grounds is free from noon to 2:30 p.m. (a donation of $5 is suggest-

ed.) After 2:30 p.m., adult admission is $5 and those under 21 years old are free. This year’s Artoberfest sponsors are United Federal Credit Union, The Schalon Foundation, Silver Beach Pizza and Holt Bosse. Festival activities include: Noon to 7 p.m.: Art seekers can explore up to 20 tents showcasing regional artists’ glasswork, paintings, sculpture, photography, jewelry, fiber and repurposed art. Visitors are encouraged to also see the newly installed bench in the district’s Art’s Park featuring a mosaic of 2”x2” fused glass tiles created by hundreds of people of all ages and walks of life. 1 to 9 p.m.: The Artoberfest Main Stage will offer a variety of

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musical entertainment. The shows kick off with local vocalist Meredith George and singer/songwriter and guitarist Dan Maxon. The duo’s intimate acoustic style contains influences from rock, folk and jazz. 2:30 p.m.: The Concussions, a quirky quartet of instrumentalists from Grand Rapids, Mich., riff like Link Wray with hints of Ennio Morricone, Joe Meek and Herb Alpert. But this foursome also diddles with Beatlesque melodies. Concert-goers can expect to hear arrangements from their most adventurous album to date, “Newago Sound Machine” recently released by Double Crown Recording. 4 p.m.: The Sypian Family

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Page 8 • Week of September 15-21, 2016 LEGEND

Alcohol

Art

Business

Movies

Community

Theatre

Crafts

Music

Sept. 16

The Niles Elks will host a monthly fish fry from 5 to 7:30 p.m. the third Friday of every month from September to November and January to April. The fish frys include all you can whitefish, baked potato, slaw and dessert. Meals cost $8 and are served at the Elks Lodge, 1322 Canal St. in Niles. For more information call (269) 683-0133. Sept. 17

Religious

Information

Nature

Parting Shots

Food

Tourist

Holiday

Family

Shopping

Sports

Camping

Summer

Submit calendar events by email at offthewater@ leaderpub.com or visit the Leader Publications office at 217 N. Fourth Street, Niles. Sept. 15

The Cass County Democratic Party announces their next “Third Thursday” event to be held on September 15 at 6:30 p.m. In conjunction with Democracy for America, the party will host “The Brainwashing of My Dad”. This documentary, by filmmaker Jen Senko, examines the rise of the radical right (known as alt right) through decades of hate and fear-mongering radio and TV commentary and “news.” The event will behostedheld at Democratic Party Headquarters located at 804 E. State Street, Cassopolis. As always, “Third Thursday” events are free and open to the public.

The music department of the Niles Philadelphia SDA Church has organized an opportunity for Niles citizens to come together to share, sing and ask questions of law enforcement officers regarding how to make the community safer. The event begins at 6:30 p.m. in the Riverfront Park amphitheater. Church choirs interested in participating are encouraged to call (269) 591-1579.

From 10 a.m. to 3 p.m. Saturday Sept. 17, at the Comfort inn & Suites located at 1000 Orleans Blvd (exit 13 off of I-69) in Coldwater, Michigan, there will be a sports card and collectibles show. Dealers from the tri-state region will be in attendance buying, selling and trading both sport and non-sport cards and collectibles. Featured will be vintage and new singles, hobby boxes and supplies . . . attendance is free and the public is invited to attend. Please feel free to bring your items in for appraisal. For more information please contact Brian Mayne at 260-824-4867 or mcscardscomics@ icloud.com or on facebook at mcs cards. Sept. 18

Betty’s Buddies will host a fundraiser from 4 to 6 p.m. Sunday, Sept. 18, at the Featherbone Restaurant 6741 Us Hwy 12, In Three Oaks, Michigan. It is going to be an Elvis tribute show, performed by the well known impersonator Irv Cass. Tickets are $20

each, and are available for pre-purchase through me (phone number 1-574-2922962) OR available the day of the event at the door. Sept. 21

The Episcopal Church of the Mediator, 14280 Red Arrow Highway, Harbert, is hosting a Mobile Food Pantry at 11 a.m. Wednesday, Sept. 21 in the church parking lot. Because the Pantry will be funded by a Pokagon Fund grant, it will only serve residents in the townships of Chikaming, Three Oaks and New Buffalo. Questions can be answered by calling (269) 469-1441. Sept. 22

Volunteers with the Cass County Medical Care Auxiliary will host their annual salad and soup luncheon from 11:30 a.m. to 1 p.m. Thursday, Sept. 22, at the Cassopolis United Methodist Church. Parking will be available at the lots on O’Keefe and Rowland streets. For questions contact Joyce at (269) 4453198. Sept. 28

Child & Family Services of Southwestern Michigan, Inc. will host a birthday party celebrating 125 years of continuous service to the people of Berrien, Cass and Van Buren counties. The event will take place from 5 to 7 p.m. Wednesday, Sept. 28, at Harbor House, 2480 S. M-139 in Benton Harbor. Sept. 27-29 A sale of 2,000 books and 350 DVDs and CDs takes place from 10 a.m. to 3 p.m. in Mathews Conference Center West on Southwestern Michigan College’s Dowagiac campus. Books and CDs cost 50 cents, DVDs and audiobooks $1, with half off all day Thursday. Payment accepted: cash or check payable to Southwestern Michigan College.

Off The Water, Michiana Sept. 29-Oct. 2

Oct. 1

The Four Flags Area Apple Festival returns to Niles Sept. 29-Oct. 2. Activities include a grande parade, a children’s day, carnival style games and rides, plenty of apple goodies, live entertainment, contests and more. Visit fourflagsareaapplefestival.org for more information.

A benefit concert for Three Oaks Art & Education Center will be offered Saturday Oct. 1, at the Box Factory Center for the Arts, in St. Joseph. Doors open at 6:30 p.m. and the

Sept. 30 The Hanson Theatre Living Room Series returns for a third season to The Mendel Center at Lake Michigan College with The Crane Wives on Friday, Sept. 30, 2016, at 7 p.m. Tickets for The Crane Wives are $15, and $10 for Mainstage Series members, seniors, students, active military members, and veterans. Tickets are available 24/7 at www. TheMendelCenter.com, through The Mendel Center Box Office at (269) 927-1221 weekdays 2 to 6 p.m., and one hour before show time.

concert show begins at 7 p.m. “Jam the Box” is a musical pajama party with food, drink, and prizes, suitable for the musical acts will perform a range of musical styles from pop, country, jazz, and bluegrass styles.

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New Updated Displays! Mondays: 11am–3pm (June thru October)

Tuesdays & Thursdays: Closed Fridays: 2pm–6pm Saturdays: 10am–4pm Sundays: Noon–4pm 5 Featherbone Ave, Three Oaks, MI www.tomuseum.org

Beautiful Fabrics! Current Designer Closeouts & Excess Goods Home Dec Fabrics • Trims • Woollens Linens • Silks • Bridal Laces

95% of Our Decorator & Upholstery Fabrics are 50% to 90% Off Retail

Lemon Creek Fabrics 119 W. Ferry St.

Downtown Berrien Springs, MI 49103 269-473-2201 Open Sunday thru Thursday Noon to 5:00pm Closed Friday & Saturday

Off The Water, Michiana

Week of September 15-21, 2016 • Page 9

9 CLASS

t s y d e l , s

Announcements 095 THE BELL BUILDING

HELP WANTED

sub contractor, roofing repairs, experienced only, Celebrate any occasion: permanent position, per•Weddings•Showers sonal tools required. Call Bill •Corporate•Spiritual Events Grant at (269)591-5700 Near picturesque settings on the river IMMEDIATE Call (269)687-2921 or POSITIONS (269)684-2100 Opening for Class A CDL

Adoption ADOPT:

096

Our loving family is ready to grow. Awesome big brother and adoring parents await a baby. Call Alana & Michael: 1-855-840-3066, text (917) 790-0750. www.AlanaAndMichaelAdopt.net

Help Wanted 300 4 YEAR PLUMBER'S APPRENTICESHIP OPPORTUNITY

PHCC Schooling at: Elkhart Career Center Upon completion of classes, with on the job training, and State Test to acquire Journeyman Plumbers License Requirements: High School Graduate Valid Driver’s License Reliable Transportation Clean cut, honest, and dependable Apply today: All Pro Services 317 Post Road Buchanan, MI 49107 Benefits: Employee Health Insurance Paid Vacation & Holidays Journeyman Plumbers License

DRIVERS WANTED

Michiana Recycling & Disposal

is looking for residential drivers with a CDL A or B, good attendance and work ethic, ability to read maps & attention to safety. Benefits include BCBS Health, Dental & Life Insurance, uniforms, paid holidays and vacations, safety bonus and overtime pay. Our route drivers average over $54,000 per year, work less than 50 hours per week, and are home every night! Apply on line at MichianaRecyclingCareers.com

or at our office at 33541 Reum Rd, Niles, MI

DRIVERS:

truck driving job, local routes only (269)783-1247 Kenneth Smith, Inc. Truck Drivers Pulling Dump Trailers Wanted

DRIVERS NEEDED:

Class A CDL and Dump trailer exp. preferred. Tristate area, Home nights and weekends, Fuel Savings Sharing Program, Safety Bonus, Health Benefits. Apply in person 2596 Detroit Road (M-60) in Niles, MI or call 269-684-5960 to request application www.kennethsmithinc.com

LOADER OPERATOR WANTED

60+ hours per week Operating loader and/or other equipment Health Benefits available apply in person at 2596 Detroit Rd (M-60) Niles, MI or call (269) 694 - 5960 www.kennethsmithinc.com

NOW HIRING OFFICE STAFF

Customer Service, Receptionist, Medical and Dental Office Pay rage $10- $20 /hr WorkAtExpress.com 269-408-1980

NOW HIRING

PART TIME Leader Publications is now accepting applications for part time mailroom employees. Must be flexible in hours, able to stand for long periods of time, and able to lift up to 25 pounds. No Phone calls please. Applications can be picked up at 217 N. 4th St, Niles.

10:00 am – 3:30 pm APPLY and INTERVIEW WITH NO APPOINTMENT Bring Resume and ID. Onsite Drug Screen WorkAtExpress.com

WORKERS

Needed in Edwardsburg, MI Full time 6am to 3:30pm Apply in person 27328 May St Edwardsburg MI

SCHILLINGS AUTO WASH

NOW HIRING

To Place an Ad E-Mail Us At:

classifieds@leaderpub.com

Houses for Sale 500 Collectibles 602 THE MARKET PLACE 3 BEDROOM Indoor Flea Market FIXER UPPER We've expanded the store! on a double lot in Union Pier just feet from LAKE MICHIGAN. $450k Call Mike Stover (269) 470-2995

More than 2,000 feet of new booth space available. We buy estates and single items. (269)262-4333 The Market Place Indoor Flea Market

2428 S. 11th St., Niles

Instruction & 309 Training LEARN A LIFETIME CAREER

16-week course, hands-on major appliances repair, make unlimited money, go on real service calls! Only 20 seats available per course. For more info email: re5pr@yahoo.com NOW HIRING or text: MECHANIC 574-347-9950 Superior Tire & Axle is hiring 20+ Years Experience a Mechanic for preventative Certified • Insured maintenance, maintaining truck fleet, and keeping P.D.K. shop equipment operating. Knowledgeable in complying with state and federal vehicle requirements. 40 Firearm Instruction hours per week. Chauffeurs license needed. Apply at: Concealed Pistol License 3001 Tuscany Drive Contact Paul: Elkhart, IN 269-462-2584 or PRODUCTION/ Kelly: 269-783-6570 ASSEMBLY pdkfirearms.com

is looking for an energetic & experienced cashier/attendant in Dowagiac, Niles MAINTENANCE and South Bend locations. Working with equipment a TECHNICIAN plus. Apply at 518 S. 11th FULL TIMEwith some on-call required. St. Niles. (269)684-8155 Competitive salary with beTRACTOR/TRAILER nefits. Knowledge of genMECHANICS eral maintenance preferred. WANTED Please apply in person: 2nd shift Berrien Woods Apartments 40+ hours per week 1900 E Main St. Niles, MI Work on heavy duty truck EOE equipment, dump trailers and related components NILES LAW FIRM Health benefits is looking for a Apply in person at receptionist/secretary 2596 Detroit Rd (M-60) with prior experience and in Niles, MI or computer skills. call (269) 684-5960 Work days are www.kennethsmithinc.com Monday-Friday. Please email resume to mary@abslawmi.com

PACKAGING LINE WORKERS Good Hometime! Excellent VANDALIA, MI Benefits. Pneumatic work Tri-Pac, Inc., manufacturers Food grade flour. CDL-A, chemical products for good driving record req'd. consumer market. To apply 319-754-1944 x112 for this position, please come in and fill out an apEXPERIENCED in person or email CLEANING PEOPLE plication resume to: NEEDED hr@tri-pac.us We are an equal opportunity Downtown Niles, part time employer. evenings. (574)272-2547

Walk-In Wednesdays

Apartments

412

Cassopolis

STONE LAKE MANOR

Senior Apartments. 2 months free on select units. Spacious, two bedroom located on beautiful Stone Lake, Intercom entry building, elevator, emergency pull cords. Seniors 62 years or older. Rent starts at $631.00 (based on income). Please call Toni at 269-4453333 or stop by today at 145 Stone Lake St. for more information. Equal Housing Opportunity. TDD 1-800649-3777 American Preferred 1-800-968-1792 Niles -1312 Sheffield

2 BEDROOM DUPLEX

with washer/dryer hook up, no smoking, no pets, $600 rent plus $600 security deposit. (269)470-4448 or (269)470-9836

For Rent 418 BARRON LAKE AREA FOR RENT

small, clean, 1 bedroom house, NO PETS, NO SMOKING, $350 per month plus security deposit. Call (269)684-2443

FOR RENT

sharp executive ranch home, quiet area, 3 bedroom, 2 1/2 bath, finished basement, 2 car garage, $1,350 per month, deposit, references. Call (574)8071650

Auctions MOTIVATED SELLER!

Niles city. Co-op/Condo, 2 bdrm, full bsmt. Hardwood floors & home warranty. Reduced to $45,900 RE/MAX Modern Realty, 269-683-2211

OPEN HOUSE

WATERFRONT HOME FOR SALE 1401 RIVERSIDE ROAD NILES, MICHIGAN (EXIT 7 OFF THE 31 BYPASS AT WALTON ROAD) SUNDAY, SEPTEMBER 18 1:00 TO 3:00 Beautiful home and cabin on St. Joseph River. PLEASE USE THE FOLLOWING LINK TO ACCESS VIRTUAL TOUR AND PICTURES OF THE HOUSE AND THE CABIN. https://www.reozom.com 317-627-0580

WHAT WOULD YOUR HOME SELL FOR IN TODAY'S MARKET?

Call Nikki Bush today! Cressy Everett Real Estate (616)516-4084

Mobile Homes 506 REDUCED PRICE TO SELL!

603

************

YOU NEVER KNOW AUCTION HOUSE AH:21000020

53788 CR 9 Elkhart, IN. Every Fri. at 5:00p.m. Now taking clean big & small consignment. Drop off merchandise Sat-Thurs Daily 10-5. Pick-up available. Someone here at all times. We auction all winter. Space available at Flea Market. For more details call David (574)522-1020 #AU01042788

PUBLIC AUCTION

Real Estate & Personal Property FRI., SEPTEMBER 16, 2016 at 10:00 A.M. 63891 MIAMI ROAD, SOUTH BEND, IN 11+/ACRES with 2,124 sq. ft., 7 room, 3 bedroom, 1½ bath brick ranch home plus 36’x36’ partially heated pole building. Call Dave Goebel (574)936-7616 for details & viewing. Personal Property: Antiques & Collectibles including Lucky Alley bowling machine; coin op pool table; jukebox; jewelry; toys; Ethan Allen BR suite; furniture; clocks; glassware & more. Household Items incl. flat screen TV; appliances; furniture; electronics; riding mower; tools, etc. The Leonhards were world travelers and collected many unique items. This is a large auction with multiple rings. Plan to attend! Ruth Leonhard Trust, Owner. Visit www.oakcrestauctions.com for photos and details. RE/MAX Oak Crest Realty AC30000001

Great buy! $10,000 firm. Moving to an apartment. Birchcrest Park, Lot #85, Niles, 3 br, 2 ba, 14 x 70 with 7 x 21 pullout, 4-sea604 sons room 14 x 18. Has Hobbies large gas fireplace, deck, 2MODEL CAR KITS 1/2 car carport, 2 out- 1:24, 1:25 scale, $10 & up. buildings, laundry room, Call Dennis at (269)684Central Air, all appliances 4834 leave message included. Call (269)684-0398 Farm Equipment

633 & Supplies Antiques 600 FARM TRACTOR ALLEGAN ANTIQUE 1950 Ferguson, 12 volt system, $1,750. (269)697MARKET 8221 Sunday, September 25 8am to 4pm 400 Exhibitors Rain or Shine Located at the Fairgrounds, right in Allegan, Michigan $4.00 Admission. No Pets

Classifieds GET RESULTS

Page 10 • Week of September 15-21, 2016

Good Things to 636 Eat LOCALLY GROWN APPLES All your favorite varieties including Gala, Honey Crisp & Jonagold

Holloway Orchards

9:30am-6pm, 7 days a week 1737 Smith Rd., Buchanan Located at interchange of Exit 7 Walton Rd & 31 Bypass (269)695-5069

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YOU PICK

•Crest Haven Peaches •Honey Crisp & Early Golden Delicious Apples Emma Teichman Farm 6137 M-140, Eau Claire, MI 49111 (269)461-4349 Assorted Vegetables Open Daily 9-6

Off The Water, Michiana

10 CLASS Bargain Buys 668 QUALITY FURNITURE

Dowagiac - 32671 W. M 62

FAMILY BARN SALE Sept. 15 & 16, 9-5

Niles - 225 Owens St

GARAGE SALE

Call Classifieds

ServiceS & SaleS

appLIances

BILL’S USED APPLIANCES Don’t Miss The Deals!

Hours: Mon-Fri 10am-5pm Sat. 10am-3pm • Closed Sunday 1420 S. 11th Street-Niles

( 269) 340-5952

cOncReTe

C&C CONCRETE Flat work of all kinds, stamping, sidewalks, concrete patching, patios, driveways and pole barns. No job too small. Free estimates. Insured. (269) 228-1163

WEAVER

CONCRETE Driveways • Porches • Patios Tear-out / Replace • All Repairs • Brick • Block • Stone • Fireplaces • Landscaping Will fix wet basements, big or small, inside and out. Fast dependable service. Aaron (269) 655-4158

Brady Concrete

Specializing in flat work of all types, seawalls, stamped concrete, pole barn floors & Bobcat service. Free estimates. Fast, dependable service.

269-445-3349 or 269-591-0100

DEPROW CONCRETE Concrete, bricks, blocks, stonework, flatwork, stamping. Driveways, pole barns, garages, porches and sidewalks. Any type of tear out & replace. Basement floors, landscaping, bobcat work. No job too small. 35 years experience. Insured. FREE ESTIMATES.

Jerry 269-352-4010

CASH PAID FOR

Personal Property Estates, Antiques, Furniture, ApSeptember 15, 16 & 17 pliances, Garage, Barn. Visit the Plaza Resale Store Clothing, home decor, fur9:00 - 4:00 pm (269)445-2220 for quality used furniture niture, tools, dishes and Dog cage, 4 tires 235M-60 Variety - Cassopolis and home decor. We also much more! 55R17-99H, turkey fryer, BUY ESTATES and excess keyboard, 2 iron HUGE WHOLE HOUSE Casio home furnishings when kettles, 3' stuffed snowman Home Improve700 ESTATE SALE moving and down sizing. and Santa Claus, holiday ment All Inside! Plaza Resale Store and craft items, lots of misc. 19077 S Three Oaks Rd, #1 GUTTERS Niles-1211 Barron Lake Rd. 2607 S. 11th St. Niles, MI Miscellaneous 666 Three Oaks, MI We do seamless gutters. 574-383-8859 YARD SALE (2 Miles S. of Town off Elm ) Free estimates, call FOR SALE THURS-FRI-SAT Fri. & Sat. 9/16 & 9/17, (269)782-0401 Schwinn stationary exercise Garage-Yard 669 9A to 3P ET. Sept. 15, 16, & 17 HOME REPAIRS & bike $50 OBO. Earnhardt Sr. Sales Home is LOADED with collection $300 OBO 9 am 4 pm REMODELING Quality Mid Century Modern Buchanan - 2942 White (269)699-7102 Baby to 2x clothing, quilting Over 30 years of experience, Furniture. Dining Rm, Oaks Lane items, lots of misc. tile work, kitchens, bathServers, Sofa, Chairs, rooms, decks & porches, GARAGE SALE Tables, Lamps, Bedrm SETS, Wanted to Buy 672 windows & doors, window Sunday only, Sept 18, Art Glass + Pottery- all MCM. wrapping, siding, fascia & 9am-5pm 50's STOVE, Kit Ware, AUTO RECYCLING soffit. Call Randy (269)782683-4804 or baby clothes, office sup- Turq Elec, Floor Speakers, Old Buying used cars. Any 3139 or (269)208-9838 and more, great 888-725-0108 plies, Bottles, Flat TV, Upright condition. (269)876-9048 www. prices! Freezer, Rugs. Loads MORE bondhomeimprovements.com DO NOT MISS!

eLdeRLy caRe Kare Services Compassionate Home Care Services

(269) 684-1984 (574) 292-2900 Email: kmkaidan@aol.com www.KAREService.com

gaRages

Quality Garage Doors Sales, service & installation of garage doors & openers. Call owner Steve Baxter for your free estimate today.

(269) 683-9000

POLE BARNS & GARAGES

by NIEBOER Quality Built Pole Barns & Garages

ROSS NIEBOER,

Owner

269-684-6673 Licensed and Insured

GARAGE DOORS & OPENERS

HOme ImpROvemenT

Lawn & gaRden seRvIce

ROOfIng

WILLIAMS

TERRY’S LAWN SERVICE

Home Improvement & Maintenance

Aerating, mowing, yard & gutter clean up. Power washing. Niles & Surrounding areas

PLUTA’S ROOFING

CONSTRUCTION Repairs, Remodeling, Windows, Siding, Additions, Painting, Plumbing & More. Certified mobile home work.

Credit Cards aCCepted

269.635.1527

williamsconstructco@gmail.com

MK CONSTRUCTION Pole barn & other garages specialist. Roofing Siding, Framing and more. Over 40 years experience. Licensed. Contact Michael N. Knepple

(269) 476-9777

MAURER QUALITY CARPENTRY

Complete home improvement. Kitchens, bathrooms, decks, windows, doors, etc. Call Jeff (574) 532-4735

$ HUGE SAVINGS!!! $ “Best Quality” Sales • Installation • Service 20 Years Experience

Lawn & gaRden seRvIce

SILVER CREEK DOOR COMPANY 269-783-1500

Pond Liners EPDM Rubber, Any size, Lowest Prices, FREE Delivery, Huge Invetory, TRM Enterprises, South Bend.

(574) 246-1922 or (574) 329-9294

For all your roofing needs! Licensed and Insured 40 years experience Work guaranteed! FREE ESTIMATES!

(269) 815-2710

(269) 646-6162

masOnRy

TRee seRvIce

Michiana Masonry & construction

the Cutting edge pro tree Care

All your Masonry needs! Chimney Cleaning, Insured & Bonded. Senior Discounts.

(269) 362-1566 paInTIng

J.M. HUNT ENTERPRISES, LLC Painting & Drywall. Insured. Free Estimates. Family Owned & Operated for Over 50 years.

(269) 683-4442 pOOL seRvIces

SWIMMING POOL LINERS & REPAIRS

Any size, great prices, all equipment, 35 years experience. Robertson’s Sales & Service. Niles. (269) 684-2669

ROOfIng

FRYMAN’S ROOFING

FRYMAN’S SEAMLESS GUTTERS & SIDING Your home exterior experts. Quality guaranteed! Locally owned for 50 years.

(269) 782-5008 (David & Terri Fryman)

FCI Building Roofing & Siding Credit Cards & Financing Lifetime Warranty

(269) 782-7310

Complete Tree Services SAME DAY ESTIMATES. Insured, Competitive Rates.

PERFORMANCE BUILDERS

FALL SPECIALS Michiana Premier Metal Roof Installer 30% off all Metal roofs with installation 30% off all new and remodel kitchen and bath 10% veteran discount 10% off total cost with this ad FREE PROPOSALS Call 574-400-6766/ 269-240-7852

Misc. Services 747 D.J. HAULING & DELIVERY

Advertise Your Service payne’s TRee seRVICe Tree Trimming & Sales Quality Clock Repair & Removal. Front Street Framery Stump Grinding. For 801 E. FrontOnly St. Buchanan Firewood. House Calls, Free Estimates Insured. $30 Per (269)409-1031 (269) 663-8091 Day Care Week! 755 (269) 687-4972

Cheaper than a dumpster. Brush hauling, downed trees, landscaping materials, trash out's, clean out's & more. James (269)3575956 located in Niles. 7 days a week

C & S MARSH TREE SERVICE

Trees, brush, stump removal, high lift work, insured. (269)362-4331 or (269) 683-1065 (leave message)

APEX of Michiana

For ALL Your Tree Needs Ask about our discounts!

Licensed • Insured (269) 683-5058

CISCO’S TREE SERVICE

Tree Removal • Trims Brush Cutting • Lot Clearing Free Estimates • Insured

(269) 240-7616

S HOP LOCAL

Providing Home Licensed Daycare in Dowagiac for over 20 years! Current openings available. (269)782-5623

Elderly Care 756 HOME HEALTH AIDE

Looking for full time, weekends, excellent references. Call (269)684-0758

Cleaning Service 757 RICK'S POWER WASHING

Specializing in RVs, Homes, Decks, Driveways, Cement Free Estimates House will be soaked, brushed and power washed, with 95% removal. Will beat any competitor's bid by 10% (269)470-9507 or (269)470-9498

269-683-2100

or visit our office at Pets & Supplies 800 217 WEIMARANER North 4th St. AKC Niles, MI 49120 PUPPIES

$900 (269)462-0686

11 HALF CLASS

Off The Water, Michiana

Week of September 15-21, 2016 • Page 11

A stroll through history

Author talk, book signing planned for Sept. 29

T. JOSEPH, Mich. — In 2016, the Heritage Museum and Cultural Center and the History Center at Courthouse Square published a new booklet in collaboration, titled Historic Walking Tour of St. Joseph. At 6:30 p.m. Thursday, Sept. 29, everyone is invited to the Heritage Museum as the author, Robert Myers, presents a talk discussing the booklet concept, research and writing process. Myers is the Curator at Berrien County’s History Center at Courthouse Square. Myers and the graphic designer, Jennifer Richmond from the Heritage Museum, will be available to sign booklets following the presentation. Admission is $5 for the general public or free for members of the Heritage Museum. The 53-page booklet takes readers on an architectural walking tour of downtown St. Joseph, sharing the histories of 76 different historic structures. The booklet pages are organized to take pedestrians on strolls along Lake Bluff Park, State Street, and Lake Boulevard. Each entry includes a photo-

Autos for Sale 945 2013 KIA SOUL

62,000 $10,500. Niles

miles, black, (773)304-7956

FOR SALE

2012 Hyundai Elantra. 36,600 miles. Only $700 down. No credit checks. We do not charge interest. We do all our financing in house. No banks to deal with. You can have a low mileage, perfect vehicle today. Call Scarlett's at (269)461-4197

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graph of the building with a description that identifies its date of construction, architectural style, original owner and a brief narrative of its history. “Architectural Highlights” pages scattered throughout the booklet explain the history and identifying features of various architectural styles of houses in the neighborhoods, including Italianate, Queen Anne, Prairie, and Greek Revival. A grant from the Sunset Coast Realty Group in Stevensville underwrote the booklet’s printing cost. “We’re greatly appreciative of the financial support of Doug and Doreen Johan of Sunset Coast Realty,” said Tracy Gierarda, curator of The Heritage Museum and Cultural Center. “We wanted to make this booklet easily affordable for tourists visiting St. Joseph as well as our local residents, and their underwriting has made that possible.” “Putting the booklet together was a real team effort,” said Bob Myers. “The whole staff of the Heritage Museum pitched in. I’m not a good design person,

FOR SALE

2013 Hyundai Elantra GT. 46,500 miles. Only $700 down. No credit checks. We do not charge interest. We do all our financing in house. No banks to deal with. You can have a low mileage, perfect vehicle today. Call Scarlett's at (269)461-4197

FOR SALE

2015 Hyundai Elantra. 32,000 miles. Only $1,000 down. No credit checks. We do not charge interest. We do all our financing in house. No banks to deal with. You can have a low mileage, perfect vehicle today. Call Scarlett's at (269)461-4197

CALL CLAssifieds

so Jennifer Richmond did a wonderful job with that. She, Tracy Gierada and Amy Zapal went over the text with a fine-tooth comb and saved me from making a bunch of typographical and factual errors.” Author Bob Myers and his wife, Candace, live on State Street near the downtown and based the booklet on the histories of houses that they have uncovered in research over the last ten years. “We learned that our own house was built in 1892 and got curious about other houses in the area. One thing led to another and we ended up with an extensive project,” said Candace Myers. Bob Myers says that their research has turned up some fascinating stories about the residents who built houses in what became St. Joseph’s historic district. The Mary W. Cooper House on State Street was built in 1893 for the widow of Rev. Samuel Thrall Cooper, one of the founders of the Cooper-Wells Hosiery Company in St. Joseph. When Samuel died in 1892, his will specified that his children build a “$2,000 cottage” for his

MURDOCK'S USED CARS

widow. They built the Stick style house for her the next year. Two of their sons moved to Wisconsin, where they used their expertise in textile manufacturing to found the Jockey underwear company. Myers said that he had always wondered about the history of an attractive brick apartment complex located just down the street from his house. He learned that it was built in 1911 by Richard C. Crawford in the Prairie style and that its former residents included Frederick S. Upton, one of the founders of what became the Whirlpool Corporation. For more information about the Historic Walking Tour of St. Joseph booklet or upcoming program, contact the Heritage Museum and Cultural Center at (269) 9831191 or the History Center at Courthouse Square at (269) 471-1202. The booklet is available for $9.95 from gift shops at both the Heritage Museum, 601 Main Street in St. Joseph, and the History Center at 313 N. Cass Street in Berrien Springs.

9 WAYS TO

WASTE

(269)683-8677 Guaranteed Financing! If you have a job you're approved!

YOUR ADVERTISING

2009 Chevy Equinox LS

AWD, very clean, runs/drives really nice. $8,990

2010 Ford Focus SE

Only 57,840 miles, super clean, runs/drives excellent, gas saver. $8,990

One and Done

Advertising works best when scheduled with frequency. An advertiser who runs one ad and waits for results is wasting money.

All successful advertising need to make a point. If the reader has to work to determine what the point is the ad is wasted.

Some advertisers feel every inch of an ad must be used, such as 75 things on sale in a two inch ad. It works best to make a simple single point.

Stopping Power If an ad doesn’t stop and pull a reader in, it is often wasted.

Fickle Format Advertisers who constantly change the look and styles of their ads lose the residual cumulative benefit of the ad schedule.

2011 Toyota Camry SE

Leather, really runs/drives excellent, package. $9,995

clean, power

2009 Ford Edge Limited

AWD, heated leather, chrome wheels, dual power moonroofs, new tires, extremely nice condition. $13,999

2015 Chevy Malibu LT

Leather, loaded, only 29,000 miles, like new. $18,999

2015 Ford Taurus S.E.

Dark blue, 62,000 miles, alloy wheels, like new. $15,995

Pointless

Too Many Points

Goal Less Any ad that hasn’t set a goal is wasted. Ads aimed at driving traffic look quite different then ads trying to change opinion or to drive image.

Miss the Target

An ad targeting brides that runs in Tuesday sports may not be as affective as one in the Sunday bridal section. Fish where the fish are.

2013 Chevy Impala LS

Only 79,000 miles, very nice car. $10,990

Leader Publications

Looks Like You

Advertising must reflect your businesses’s image.

Page 12 â&#x20AC;˘ Week of September 15-21, 2016

Off The Water, Michiana

PARTING SHOTS

Remembering the fallen Hundreds participate in annual 9/11 Memorial ride

Submitted photos

The street outside the Dowagiac Eagles club was packed with bikers and other residents as the annual 9/11 Ride to Remember made its annual stop in Dowagiac Sunday afternoon. Nearly 500 bikers participated in the memorial ride that day, paying tribute to the victims of the terrorist attacks on the 15th anniversary of the incidents.