NE-SFMA News

Association Announces New Name – New England Sports Field Management Association

The following are excerpts from President-Elect Art Goodhind’s comments during the Awards Meeting on March 6, 2024 in Providence, RI, where he announced exciting new initiatives for the association.

“Over the course of the past year, our group has been working hard to keep in rhythm as the world changes around our association. In the strategic planning process, we have been mindful to uphold our mission, our values, and our vision. We have reflected on what we do, and how we do things to bring the greatest value to our members and our industry.”

“Today we see an opportunity for a new direction and are excited to announce a new brand:

• A brand that welcomes everyone in sports field management.

• A brand that accurately reflects our profession as keepers of natural grass fields and synthetic turf.

• A brand that aligns. Alignment not just for the sake of alignment, but alignment for the purpose of recognition by those outside of our group. Presenting a brand that identifies nationally but preserves our independence locally.”

“My call to action for all of you is to celebrate our new direction!

• Be a champion

• Be a champion for you

• Be a champion for the next generation

• Be a champion of your association: participate, give back, and have fun!

What we do is recognized and valued well beyond the walls of this room.”