BUILDING A CONNECTED SOCIAL MEDIA PRESENCE
by edie melson
WWW.EDIEMELSON.COM
WHEN I TEACH SOCIAL MEDIA, I ENCOURAGE PEOPLE TO RELAX AND NOT TAKE ON TOO MUCH AT ONCE. So, let’s back up and start with the basics. Because social media can reach millions, it’s way too easy to think of it as mass marketing. In reality, it’s about one-on-one relationships.
Here are 10 Tips to Build Solid Social Media Relationships 1. Always provide value. Value can meet a lot of different things, but these are the four types of updates I like to share:
a. An inspiring quote or Bible verse. b. Something funny (and never offensive). c. A thought-provoking question or request for an opinion. d. A link to something I find valuable. 2. Find something to talk about besides yourself. I use what’s come to be known as Edie’s 5 to 1 rule to stay balanced. For every five social media updates I share, I allow myself to share one about me or my product or ministry. 3. Know where you want to go. I think it’s important to have goals. Have a long-term goal,
-continued on p. 3635.
