LEADERS
DIGEST
ARE CSR AND SUSTAINABILITY THE NEW MAGNETS FOR TOP TALENTS? BY ANNIE BUTTON
Attracting and retaining the right talent is a fundamental building block for business success. But recruiting staff and keeping them is getting harder. Putting together a team of exceptional people is much more than simply getting hires in with the right skills and paying them a decent salary. Demand for labour is strong, and ambitious candidates are getting increasingly picky about who they work for. Brand voice and business culture when it comes to recruitment and retaining people matter much more now than most businesses realise. Corporate social responsibility programs (CSR) and environmental strategies are taking centre stage in the list of things exceptional candidates expect from a business. CSR and sustainability can be viewed as new magnets for talent. Here’s why.
MILLENNIAL WORKFORCE DEMANDS How to engage millennials in the workplace is hot in the press, for good reason: By 2025, millennials will make up threequarters of the workforce. Forbes has reported that millennials “put an emphasis on corporate social responsibility, have a great reverence for the environment, place higher worth on acquiring experiences than material things, and are adept at building communities around shared interests.” Research by Gallup says that millennials are currently the least engaged generation in the workforce, with only 29 percent engaged, 55 percent not engaged and 16 percent actively disengaged. The 2019 Deloitte Global Millennial Survey states that “Millennials’ opinions about business continues to diminish, in part due to views that businesses focus solely on their own agendas rather than considering the consequences for society.” Engaging and retaining millennials is the new business productivity puzzle.
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Issue 36 I February 2020
