LEADERS
DIGEST
Uncover Your Most Profitable Zone of Influence What is an area that can help me stand out from the crowd, that can position me as the obvious choice among competitors?
A little while ago on my social media feed, there was a rising tide of questions on one specific topic. No, it wasn’t about how to battle COVID-19, which KFC outlet has the shortest queue for their RM20 for 2 snack plates, or where to travel with the all-new Unlimited Flight pass by AirAsia (Although in hindsight, it’s amazing how positive Malaysians can be in the face of a global pandemic)No, the question was: “If I were to write a book, what topic would it be on?” I decided to give the question some thought. How does one pick a topic that can showcase their expertise and project their influence, and make sure it is riding world trends?
Your Zone of Influence
So while the question is on book topics, the real question 4
Issue 42 I August 2020
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BY MAVERICK FOO
behind the question is, “What is My Zone of Influence?” What is an area that can help me stand out from the crowd, that can position me as the obvious choice among competitors? What’s something that I have a strong leverage on, a pull factor instead of a push factor? What’s something that is trending in my industry right now, that when combined with my natural assets, will give me a competitive edge? As you can see, it’s not just about picking a topic of your book, because that’s too small an issue. The worst thing you want is to have what you thought was the ‘right topic’, and when the book is out, realise it doesn’t sell by itself, nor does it sell you, the author.
