THE INFLUENCE AND PROSPECT OF DIGITAL MARKETING IN NIGERIA DIGITAL MARKETING IN NIGERIA – DIGITAL MARKETING IS THE USE OF MODERN DIGITAL TECHNOLOGIES AND EQUIPMENT TO ADVERTISING AND MARKET THE VARIOUS PRODUCTS AND SERVICES OF A PARTICULAR COMPANY ON THE INTERNET. In this modern dispensation, it needs to be clearly stated that technology has become the order of the day. The advent of technology has seen the eradication of various archaic means of doing things. The Computer is one of the important technologies which is available today and has given birth to the internet (i.e. a global wide-area network which links various computers around the world) which today has helped millions of businesses across the globe. The advertisement has always been one of the major tools used by businesses to market their goods and services. These advertisements are often carried out using different mediums which include but not limited to – Televisions, radios, flyers, newspapers, etc. However, the internet has made it a lot easier for businesses to market their goods and services in a competitive market. In Nigeria, a lot of business owners are yet to grasp the benefits of digital marketing and this is not strange due to the fact that there is no ample understanding of the enormous benefits attached to the use of the digital marketing system. WELL, HERE ARE SOME OF THE WAYS THAT DIGITAL MARKETING CAN HELP BUSINESSES IN NIGERIA – 1.
High social media presence – Social media (i.e. Facebook, Twitter, Instagram and LinkedIn) is underestimated by business owners in Nigeria but research has shown that it is one of the best ways to grow a business. Social media has grown over the years to become the world’s leading online platform where businesses can link and interact with their customers. Businesses get to know their customer base and also provide them with the adequate information and assistance needed from time to time. When the online page of a business has more likes and shares as a result of the content that is being uploaded on the page, it will surely draw traffic to the page or site.
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Stay above competitors – Search Engine Optimization (SEO) has become one of the effective digital marketing strategies which are used by businesses to outrank their competitors. The major aim of SEO is to ensure that the websites of businesses appear above that of their competitors in the Google search engine result. To read more please visit : https://leadwebpraxis.com/digital-marketing-in-nigeria/