THE NEED FOR DIGITAL MARKETING INCLUSION IN VARSITIES’ CURRICULUM February 28, 2021 Blog Lead web Leave a comment
Digital marketing inclusion in Varsities – The internet can boast of a high number of users worldwide and this is attributable to the development of technology. This has led to the utilization of Digital Marketing by a lot of businesses interested in reaching their target audience via the internet. Simply put, digital marketing can be defined as the branch of marketing that makes use of the internet as well as the various digital technological devices for the facilitation and promotion of goods and services. This concept is very vital especially if included in the curriculum of universities and here are the various reasons why such a move should be taken: 1. Fast growing rates of Digital Markets Digital marketing is experiencing a very rapid increase and statistics have revealed that this field of marketing will witness a very high number of job opportunities. People are moving away from the analogue form of advertising and marketing and turning to more digitized options. Introducing digital marketing as a course in the curriculum of universities across the country would be a step in the right direction. It will expose the students to an early learning experience in digital marketing and better equip them for this new evolving field. 2. High profit Digital marketing is believed to have one of the highest Return on Investment (ROI) in the marketing field. In general sense, this means that a lot of companies are utilizing this marketing strategy to push their products and services to their target audience. Social media marketing as well as content marketing are best known to produce a very high ROI. Email marketing is also known to have a good conversion rate. The students would be taught the various types of digital marketing and they will also get the opportunity to choose the best digital marketing platform to use. 3. Active online shoppers About 84% of internet users would prefer to read reviews about certain products and services which will inform their buying decision. Google has about 3.5 billion searches carried out each year and most of these searches relate to businesses. Most of the times, these searches are geared towards the purchase of goods and
services rather than mere informational purposes about the businesses. These shoppers are always impatient with these searches and often don’t go past the first 5 pages of Google or any other search engine. This is the reason why most businesses adopt Search Engine Optimization (SEO) strategies. Students can learn more about SEO if digital marketing is introduced in the university’s curriculum. To read more please visit: https://leadwebpraxis.com/the-need-for-digital-marketinginclusion-in-varsities-curriculum/