leaf�downtown Sponsorship�Packet�2016
“Long has it been our dream to bring the performance magic, cultural majesty, and beautiful family atmosphere cultivated over 20 years of LEAF Festivals to the city we call home. It is our firm belief that music & art has the power to cross all social & cultural boundaries, and bring people together to learn, grow, and celebrate our diversity through creativity. We welcome One & All to LEAF Downtown AVL for two days filled to the brim with music, art, workshops, great food & drinks, family activities, and lifelong friendships!” – Ehren Cruz, Performing Arts Director
Contact: Stacy Alonzo Sponsorship Director Stacy@theLEAF.org Adam Z Bowers Development Director Adam@theLEAF.org Cortina Caldwell Communications Director (Media) Cortina@theLEAF.org Office: 906 E. Tunnel Rd, Asheville, NC 28805 Mailing: 377 Lake Eden Rd., Black Mountain, NC 28711
Find out more at theLEAF.org | 828.68MUSIC [686.8742]
COMMUNITY ARTS
WHO�WE�ARE
OUR�brand�reach
- is a non-profit organization building community, connecting cultures and enriching lives through the arts - locally and globally - with festivals, community events and arts education programs. Our programs include: LEAF Festival, LEAF Schools & Streets and LEAF International.
Targeted Advertising
the�leaf�family
500,000+ circulation - print & radio
Families • Youth • Artists • Performers • Volunteers Collaborators • Sponsors • Customers • Staff Teaching Artists • Schools • Board • Communities
Weekend Program
10,000 printed each year
LEAF Festival Poster & Postcard 65,000+ printed each year
Our�Values
LEAF Website Traffic
Optimized & Responsive to Mobile 30k hits in May & October
Integrity • Honesty • Patience • Teamwork • Trust Open Perspectives • Positivity • Reliability • Respect
LEAF E-Newsletter
Why LEAF Downtown?
24,000 subscribers
LEAF Social Media
17,000 fans and followers
LEAF Mobile App
The Mission of LEAF Downtown is to celebrate communities, creativity, diversity, and families in the heart of downtown Asheville!
Listing for EVERY sponsor with year-round visibility & downloads
The Vision of LEAF Downtown is to build quality of place by intentionally infusing the power of the arts, culture, and creativity. LEAF Downtown will further the goals of inclusivity, community partnerships, and economic vitality in the greater Asheville area, while driving the greater LEAF mission to connect cultures & create community through music & arts.
LEAF�downtown...survey�says! Increased local Pride
Strongly Disagree Disagree 4% Neutral 1% 16%
Age
Under 18 2%
61+ 5%
45-60 26%
Strongly Agree 52%
35-44 31%
Agree 27%
Welcoming Place
Strongly Disagree 0%
Reason for Attending
Disagree 2% Neutral 4%
Strongly Agree 64%
Agree 30%
Performing Arts 14% Healing Arts 5%
18-24 6%
25-34 30%
Food 10% Music 54%
Sight-Seeing 10% Vendors 7%
Find out more at theLEAF.org | 828.68MUSIC [686.8742]
COMMUNITY ARTS
WHAT�WE�DO Cultural�Arts�Education
Annually Serving:
Annually Serving:
90 programs 6,500 + youth participants 600 + youth performers
Launched in 2004
10 countries 300 + youth participants 17 teaching artists
Launched in 2006
LEAF Schools & Streets has served 50,000+ youth locally through residencies, workshops and interactive performances.
LEAF International has served 1,050+ global youth connecting them to their traditions, artists, instruments, and costumes.
At LEAF Downtown, LEAF Schools & Streets Teaching Artists and students performed on various stages for the community. A special space to foster conversation, collaboration and creatibity was hosted in the Voices of Asheville tent at LEAF Downtown.
At LEAF Downtown, LEAF International hosted a interactive preseentation for VIPs and Members to learn more about the countries that LEAF serves in and the footprint that their support is making around the world for music and arts.
Find out more at theLEAF.org | 828.68MUSIC [686.8742]
COMMUNITY ARTS
DOWNTOWN July 30-31, 2016 Located in Pack Square Park Downtown Asheville Inaugral Regional & Statewide Partners: HACA Residents Council, Center for Diversity Education, Nuestro Centro, Date My City, Green Opportunities, Delta House Life Development and Eagle Streets Market Development. Other partners and local supporters include Asheville Music Professionals, Asheville Music School, N.C. Arts Council
Sponsorship�Levels LEAF Sponsors help to support the LEAF mission to connect culture and create music - locally and globally. Opportunities come in various forms, which include but aren’t limited to: - Year-Round - Stage or Custom Package - I estival *Banner Dimensions:
• Logo & Link on LEAF Website • Logo, Link, & Patronage on Digital & Social Media • Linked Logo Featured in LEAF Mobile App
LEAF Downtown Visibility • 1 Banner placed outside Main Stage - Max Dimensions: 6’x 6’ • 2 MC Mentions on Main Stage
LEAF Downtown Tickets & Extras • 2 VIP Passes
Seven�Sisters�| $5,000 Print & Digital Visibility • Feature Editorial/Interview on LEAF Life Blog or Radio Segment • Logo on LEAF Downtown Poster • Logo & Link on LEAF Website • Logo, Link, & Patronage Featured in 2 E-Newsletters • Linked Logo Featured in Facebook Promotions
LEAF Downtown Visibility • 1 Banner Placed Outside Main Stage + 2 Additional Locations - Max Dimensions: 8’x 8’ • 6 MC Mentions on Main Stage • 10x10 Booth Space Available for Promotions | +fee w/sales • Logo on Volunteer/Staff T-Shirts • Logo on LEAF Art Dash T-Shirts • 6 VIP Passes • 4 Tickets to LEAF Downtown After Party
Custom�Sponsorships
Small - 48 by 32" (approx 4 ft by 3.75 ft)
Must have grommets every Med - 72" by 32" (approx 6 ft by 3.75 ft) 24" on 13 oz. Banner Vinyl. Large - 96" by 32" (approx 8 ft by 3.75 ft)
Beaucatcher�| $1,000 Print & Digital Visibility
LEAF Downtown Tickets & Extras
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Bearwallow | $2,500 Print & Digital Visibility • Logo on LEAF Downtown Poster • Logo & Link on LEAF Website • Logo, Link, & Patronage on Digital & Social Media • Linked Logo Featured in LEAF Mobile App
LEAF Downtown Visibility • 1 Banner placed outside Main Stage + 1 additional location - Max Dimensions: 6’x 6’ • 4 MC Mentions on Main Stage • 10x10 Booth Space Available for Promotions | +fee w/sales • Logo on Volunteer/Staff T-Shirts
LEAF Downtown Tickets & Extras • 4 VIP Passes
Shinning�Rock�| $10,000 Print & Digital Visibility • Primary Logo Placement in LEAF Downtown Print Ads • Feature Editorial/Interview on LEAF Life Blog or Radio Segment • Logo on LEAF Downtown Poster • Logo & Link on LEAF Website • Logo, Link, & Patronage on Digital & Social Media • Linked Logo Featured in LEAF Mobile App
LEAF Downtown Visibility • 1 Banner Placed outside Main Stage + 2 Additional Locations - Max Dimensions: 10’x 10’ • 8 MC Mentions on Main Stage • 10x20 Booth Space Available for Promotions | +fee w/sales • Logo on Volunteer/Staff T-Shirts • Logo on LEAF Art Dash T-Shirts
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Available from $2,500 to $20,000+ Contact Stacy@theLEAF.org for more information 828.68.MUSIC [686-8742]
LEAF Downtown Tickets & Extras • 8 VIP Passes • 4 Tickets to LEAF Downtown After Party + 4 Tickets to LEAF Downtown Kick-Off Party
Find out more at theLEAF.org | 828.68MUSIC [686.8742]
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COMMUNITY ARTS